Visual Virality: Strategies That Transform Snaps Into Success

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Breeze Through Snapchat: Two Techniques for Dynamic Lenses

How to Create Snapchat Lenses Easily: 2 Methods

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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