The Ultimate Manual: Pinning People on Snapchat

How to Pin Someone on Snapchat: All You Need to Know

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Dissecting Social Media Giants: TikTok Meets Snap

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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