![[Updated] The Social Media Revolution A Side-By-Side Look at TikTok and Snapchat's Features](https://thmb.techidaily.com/48eb4fc0f083727828418817e7d3c53949a229ffb44504b07d25f967a878becd.png)
"[Updated] The Social Media Revolution A Side-By-Side Look at TikTok and Snapchat's Features"
The Social Media Revolution: A Side-By-Side Look at TikTok and Snapchat’s Features
TikTok vs. Snapchat: a Comprehensive Comparison Guide
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
| Basic Difference | TikTok | Snapchat |
|---|---|---|
| App Type | Video-sharing app | Mobile messaging app |
| Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
| Audience | Gen-Z | Millennials |
| Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
## TikTok vs. Snapchat: What Marketers Should KnowSometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
| Basic Difference | TikTok | Snapchat |
|---|---|---|
| App Type | Video-sharing app | Mobile messaging app |
| Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
| Audience | Gen-Z | Millennials |
| Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
| Basic Difference | TikTok | Snapchat |
|---|---|---|
| App Type | Video-sharing app | Mobile messaging app |
| Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
| Audience | Gen-Z | Millennials |
| Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
SwifDoo PDF Perpetual (1 PC) Free upgrade. No monthly fees ever.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
ZoneAlarm Extreme Security NextGen
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
| Basic Difference | TikTok | Snapchat |
|---|---|---|
| App Type | Video-sharing app | Mobile messaging app |
| Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
| Audience | Gen-Z | Millennials |
| Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Effortless Selfie Sending - Learn the Technique Now
Snapchat enables you to communicate with your friends in an engaging way. To send a normal snap to your friends, you need to take a live photo or video from the Snapchat camera. This may be out of your comfort zone to send normal live snaps every time.
This article will explain how to send a picture from your memories or camera roll as a normal snap. By using our recommended apps and methods, you can also hide that the sent picture is from the camera roll. Let’s dive into the details to learn how to send snaps from the camera roll.
Wondershare Filmora Easily Snapchat Videos on PC and Mac.
Free Download Free Download Learn More
How to Send a Snap from Memories/Camera Roll as a Snap
Are you tired of sending your live selfies as snaps to your friends? In this section, you can learn how to send snaps from the camera roll without capturing a live snap. For this, we will explain some manual methods as well as some reliable apps in a detailed manner.
Take advantage of PREMIUM features.Method 1: Using a Snapchat Filter
Snapchat allows you to apply its filters on any of your camera roll’s pictures. By selecting a particular photo or video from your memories or snap, you can instantly add a filter to them. Afterward, you can send the filtered image to your friends as a regular snap. However, this solution has a significant drawback that you must know. The limitation is that the receiver of the snap would be able to see that the sent picture is from the camera roll.
Step1 Open your Snapchat and swipe up to open the ‘Memories’. Go to your Camera Roll and select any particular picture from there.
Step2 After choosing a particular photo, tap on the “Edit“ icon at the bottom left corner. You can apply filters to the photo by swiping from right to left. Keep swiping until you can find your preferred filter.
Step1 Once you have applied the filter to the photo, touch on the “Send To” button. Choose any Snapchat friend to whom you want to send the picture. Next, hit the “Send” icon again to send the photo successfully.
vMix HD - Software based live production. vMix HD includes everything in vMix Basic HD plus 1000 inputs, Video List, 4 Overlay Channels, and 1 vMix Call
Method 2: Using a Sticker
If you want to make your camera roll picture funny and entertaining, you can add stickers to it. Through Snapchat, you can make your customized sticker of any interesting face or object. Moreover, Snapchat also offers a huge variety of built-in stickers. If you don’t want to create a customized sticker, you can easily add the built-in sticker with a single tap.
Step1 Once you have opened your Snapchat, go to Memories. From there, you can access and select any picture from the Camera Roll.
Step2 After selecting a specific picture from Camera Roll, tap on the “Pencil” icon at the bottom left corner to edit the photo. Afterward, select the “Scissor” icon from the right section. Using the Snapchat Scissor, you can create a sticker of any face or object you find interesting. Just select any area of the photo using your finger.
Step3 Now close the picture opened for creating the sticker. Once done, take a snap from your Snapchat to proceed. Now from the right section, tap on the “Sticker” icon. Here, you can choose the built-in stickers easily. Or you can navigate to the “Scissor” icon to select your created sticker.
Step4 Once done with adding and adjusting the sticker, hit the “Send To” button. Choose your preferred contact and tap on the “Send” icon again.
Method 3: Using the LMK App
Another efficient way to send a camera roll picture as a regular snap is by using a third-party app. LMK is a reliable social media platform that enables you to communicate with friends having similar interests. You can craft your profile by adding your interests and hobbies.
It helps people to create a safe and healthy community for enhanced communication. In this solution, we will guide you on how to send snaps from the camera roll using the LMK app. Through this app, you can send snaps to your friends without mentioning the camera roll.
Step1 Open your Snapchat either from your Android or iOS device. Proceed to the Memories section and select Camera Roll. Here, tap on any picture that you want to send.
Step2 Now hit the “Arrow” button to share the selected snap. From the displayed options, tap on the “Download” icon to save the picture on your device gallery.
Step3 Now head to your Play Store or App Store according to the OS of your mobile device. From there, download the LMK app. After its complete installation, open this app using your Snapchat login.
Step4 On the LMK app, tap on the “Plus” icon to proceed. Afterward, tap on “Post” and hit the “Camera” icon from the bottom left side. Now choose the photo that you have recently saved in your gallery.
Step5 After choosing the photo from the gallery, tap “Post to Snapchat.” By doing so, you will be redirected to your Snapchat. From your image, remove the added stickers of the LMK app. You can drag the sticker to the trash bin icon. Afterward, tap on the “Paper Clip” icon to remove the added attachment.
Step6 Once done with removing the sticker and attached link, hit the “Send” button. Now choose a Snapchat contact and hit the “Send” button.
Method 4: Casper APK for Android
Casper is an excellent alternative for Snapchat users. Using this app, you can instantly add stickers and filters to the captured snaps. You can also save and forward snaps using this app to other platforms. However, Casper is not available on the Play Store. You can download the Casper APK from your web browser easily. Before installing it, you should alter some settings from your phone, as described below:
Step1 Open Settings from your phone and tap “Apps.” Afterward, select “Manage Apps” to proceed.
Step2 Once done, locate the “Google Chrome” option and turn on the toggle of “Install from unknown sources.”
Once you are done with installing Casper APK, you can take help from the following steps:
Step1 Sign out from your Snapchat account to initiate. Open Casper and sign into your Snapchat account.
Step2 Hit the “Plus” icon and tap on “Choose from Gallery.” After selecting a picture from your phone’s gallery, press the “Send” button.
Step3 Choose your preferred contact to whom you want to send the picture. For confirmation, tap on the “Send” button again.
Conclusion
Many youngsters are addicted to Snapchat to provide daily updates to their friends. You can utilize the offered filters, lenses, and stickers on Snapchat to make your snaps vibrant. However, this article has guided you on how to send snaps from the camera roll as a regular snap. You can send everyday snaps to your friends without mentioning the camera roll picture. For this, you can rely upon our recommended solutions and applications.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Free Download Free Download Learn More
Forex Robotron Basic Package
Are you tired of sending your live selfies as snaps to your friends? In this section, you can learn how to send snaps from the camera roll without capturing a live snap. For this, we will explain some manual methods as well as some reliable apps in a detailed manner.
Method 1: Using a Snapchat Filter
Snapchat allows you to apply its filters on any of your camera roll’s pictures. By selecting a particular photo or video from your memories or snap, you can instantly add a filter to them. Afterward, you can send the filtered image to your friends as a regular snap. However, this solution has a significant drawback that you must know. The limitation is that the receiver of the snap would be able to see that the sent picture is from the camera roll.
Step1 Open your Snapchat and swipe up to open the ‘Memories’. Go to your Camera Roll and select any particular picture from there.
Step2 After choosing a particular photo, tap on the “Edit“ icon at the bottom left corner. You can apply filters to the photo by swiping from right to left. Keep swiping until you can find your preferred filter.
Step1 Once you have applied the filter to the photo, touch on the “Send To” button. Choose any Snapchat friend to whom you want to send the picture. Next, hit the “Send” icon again to send the photo successfully.
Method 2: Using a Sticker
If you want to make your camera roll picture funny and entertaining, you can add stickers to it. Through Snapchat, you can make your customized sticker of any interesting face or object. Moreover, Snapchat also offers a huge variety of built-in stickers. If you don’t want to create a customized sticker, you can easily add the built-in sticker with a single tap.
Step1 Once you have opened your Snapchat, go to Memories. From there, you can access and select any picture from the Camera Roll.
Step2 After selecting a specific picture from Camera Roll, tap on the “Pencil” icon at the bottom left corner to edit the photo. Afterward, select the “Scissor” icon from the right section. Using the Snapchat Scissor, you can create a sticker of any face or object you find interesting. Just select any area of the photo using your finger.
Step3 Now close the picture opened for creating the sticker. Once done, take a snap from your Snapchat to proceed. Now from the right section, tap on the “Sticker” icon. Here, you can choose the built-in stickers easily. Or you can navigate to the “Scissor” icon to select your created sticker.
Project Manager - Asset Browser for 3Ds Max
Step4 Once done with adding and adjusting the sticker, hit the “Send To” button. Choose your preferred contact and tap on the “Send” icon again.
Method 3: Using the LMK App
Another efficient way to send a camera roll picture as a regular snap is by using a third-party app. LMK is a reliable social media platform that enables you to communicate with friends having similar interests. You can craft your profile by adding your interests and hobbies.
It helps people to create a safe and healthy community for enhanced communication. In this solution, we will guide you on how to send snaps from the camera roll using the LMK app. Through this app, you can send snaps to your friends without mentioning the camera roll.
Step1 Open your Snapchat either from your Android or iOS device. Proceed to the Memories section and select Camera Roll. Here, tap on any picture that you want to send.
Step2 Now hit the “Arrow” button to share the selected snap. From the displayed options, tap on the “Download” icon to save the picture on your device gallery.
Step3 Now head to your Play Store or App Store according to the OS of your mobile device. From there, download the LMK app. After its complete installation, open this app using your Snapchat login.
Step4 On the LMK app, tap on the “Plus” icon to proceed. Afterward, tap on “Post” and hit the “Camera” icon from the bottom left side. Now choose the photo that you have recently saved in your gallery.
Step5 After choosing the photo from the gallery, tap “Post to Snapchat.” By doing so, you will be redirected to your Snapchat. From your image, remove the added stickers of the LMK app. You can drag the sticker to the trash bin icon. Afterward, tap on the “Paper Clip” icon to remove the added attachment.
Step6 Once done with removing the sticker and attached link, hit the “Send” button. Now choose a Snapchat contact and hit the “Send” button.
Method 4: Casper APK for Android
Casper is an excellent alternative for Snapchat users. Using this app, you can instantly add stickers and filters to the captured snaps. You can also save and forward snaps using this app to other platforms. However, Casper is not available on the Play Store. You can download the Casper APK from your web browser easily. Before installing it, you should alter some settings from your phone, as described below:
Step1 Open Settings from your phone and tap “Apps.” Afterward, select “Manage Apps” to proceed.
Step2 Once done, locate the “Google Chrome” option and turn on the toggle of “Install from unknown sources.”
Once you are done with installing Casper APK, you can take help from the following steps:
Step1 Sign out from your Snapchat account to initiate. Open Casper and sign into your Snapchat account.
Step2 Hit the “Plus” icon and tap on “Choose from Gallery.” After selecting a picture from your phone’s gallery, press the “Send” button.
Step3 Choose your preferred contact to whom you want to send the picture. For confirmation, tap on the “Send” button again.
Conclusion
Many youngsters are addicted to Snapchat to provide daily updates to their friends. You can utilize the offered filters, lenses, and stickers on Snapchat to make your snaps vibrant. However, this article has guided you on how to send snaps from the camera roll as a regular snap. You can send everyday snaps to your friends without mentioning the camera roll picture. For this, you can rely upon our recommended solutions and applications.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
- Title: [Updated] The Social Media Revolution A Side-By-Side Look at TikTok and Snapchat's Features
- Author: Scott
- Created at : 2024-07-25 12:03:54
- Updated at : 2024-07-26 12:03:54
- Link: https://snapchat-videos.techidaily.com/updated-the-social-media-revolution-a-side-by-side-look-at-tiktok-and-snapchats-features/
- License: This work is licensed under CC BY-NC-SA 4.0.