The Snapchat Entrepreneur’s Handbook for Profitability

In just a few years, Snapchat has gone from being a niche app used mostly by teenagers to one of the hottest social media platforms, with a net worth of $18.63 billion and around 347 million daily active users as of 2022.

With the fast development of Snapchat and its great market potential, have you ever thought of how people make money on Snapchat? Well, it’s actually pretty easy to do, and you can get started with just a few simple steps.

In this step-by-step guide, we’ll walk you through exactly how to make money on Snapchat; so whether you’re looking to make a little extra cash on the side or want to start a full-fledged Snapchat marketing career, this article is for you!

Part 1. Snapchat Overview

There is a saying goes: Know the weather, know the terrain, and your victory will be complete. Before we look into the detailed guidance in Part 2, we should know more about Snapchat.

Snapchat is a photo messaging app developed on September 16, 2011, by Bobby Murphy,Reggie Brown, and Evan Spiegel while they were studying at Stanford University.

With Snapchat, you can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent MMS are known as “Snaps,” and you can set a time limit on how long recipients can view them (a maximum of 24 hours, after which they will be automatically deleted).

Since its inception, Snapchat has evolved to include a wider range of features, including live video chat, story sharing, and lenses (augmented reality filters). Each of these functions is discussed below in detail:

• Chat: A messaging functionality you can use to communicate with your friends and family, share snaps, send stickers, or make a video/audio call.
• Stories: With this feature, you can add a compilation of images or videos for public viewing - available for 24 hours and then automatically disappear.
• Live Stories: There are stories of other users from a specific location or event that disappear after 24 hours.
• Lenses: These AR filters can be used to add fun effects to your pictures and post them as your stories or send them to someone.

• Filters: Unlike lenses, they are static photo overlays/effects that you can apply to your pictures to make them more captivating.
• Snap Map: This functionality lets you share your location with your friends. On the map, you will appear as a Bitmoji for them.
• Snapchat Spotlight: This is a TikTok-like feature helping many Snapchat users to make money. You can submit your best videos with a chance of earning a share of up to $1 million/day, depending on the number of views.

Part 2. Methods To Make Money On Snapchat

Snapchat’s focus on short, time-limited content (your snaps/stories stay only for 24 hours) encourages more personalized sharing and contrasts more substantial relationships between brands and customers.

So, how to make money on Snapchat?

Keep reading to find out!

Method 1: Creating Viral Video

When you submit your videos to Spotlight, Snapchat uses an algorithm to personalize the content to its viewers based on their interests by looking at factors such as how many times they watch a video, the number of skips, shares, and likes.

Thus, if your videos get more viewers and become viral, you will start earning money real quick. With that being said, let’s understand with a report to see how you can begin making millions with your viral videos on Snapchat.

Cam Casey , 19 years old TikTok star, decided to post his science experiment involving the explosion of a Coca-Cola bottle on Snapchat. His video went viral on Spotlight, and within two weeks, he became the top performer and earned hundreds of thousands of dollars.

Here is one example video about an experiment of Coke bottle:

https://www.youtube.com/watch?v=ZXs0a7BoWxs

Casey is just one example of how Snapchat’s new feature is helping people earn money, and you can be a part of it, too, by following some simple guidelines for posting Snapchat videos. A few of these suggestions are:

• Post up to 60 seconds long videos.
• Add at least one hashtag.
• Make content that is appropriate for a 30+ audience.
• Avoid forbidden content .
• Do not use sponsored or promotional content.

You might be thinking, “how can you edit your videos to enhance them and make them go viral?”

Well, you can use Filmora - a user-friendly mobile editor that can help you with all your editing tasks on the go. The app has an AR camera, fun filters and effects, cool transition effects, and an impressive exporting feature to help you share your content with multiple social platforms.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Masterful Moments Made Simple: The Snapchat Lens Guide

How to Create Snapchat Lenses Easily: 2 Methods

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you feeling like creating your own Snapchat lens, so you can have an even better experience with the app? The good news is that two new Snapchat tools have been released – the Lens Studio and Create Your Own Lens applications.

If you are a regular Snapchat user, you may want to learn about the Snapchat lens and how it can help you. We will help you get started. Here is our step by step guide on how to make Snapchat lenses.

• Part1: Comparing Lens Studio and Creating Your Own Lens
• Part2: How to Use Lens Studio
• Part3: How to Create Snapchat Lenses Using Create Your Own Lens

Part 1: Comparing Lens Studio and Creating Your Own Lens

The two programs that we are highlighting today are Lens Studio and Create Your Own Lens. These are both fantastic programs for creating your own Snapchat lens, but they do have slightly different uses. If you are the type of person who wants to design a professional Snapchat lens, you are going to prefer Lens Studio.

But if you are hoping to come up with something creative that you can share with your friends and family, then you may love Create Your Own Lens. It is a very easy program to use, and it offers a ton of features that you may be surprised to see.

Snapchat lenses is for fun

The beauty of Snapchat lenses is that you can now create your own environment, which you can use each time you are taking photos or videos. Sure, you can always use the filters that are already available in the application, but not everyone would find those enough.

If you want some customization, or you just want to mess around until you get the filter that makes sense for you, Snapchat lenses are the way to go.

Lens Studio is for business

Lens Studio is perfect for businesses that may want to create unique environments for their clients, or the times when they are releasing company Snapchat posts. Say the company is hosting an event. They may want a custom graphic for that event, which is used for all the pictures and videos posted to Snapchat about the event. Using Lens Studio lets them do that with ease.

Create Your Own Lens is great when you are going to a special event, birthday party or graduating, and you want a special graphic that comes up in all your snaps. It is very intuitive to use, and is available through the App Store as a download.

Part 2: How to Use Lens Studio

1. Download Lens Studio

The first step involves downloading Lens Studio, which you can do from your computer. It is compatible with both Windows and Mac computers, and will run on any semi-modern system. According to the Snapchat team, Lens Studio is similar to the program used by their AR teams to create lenses. That means you are getting similar functionality, but with an easier to manage interface.

2. Choose Templates Page

It is normal to feel a little overwhelmed the first time you try and use this program. But that is why the templates page is so great. You can select from templates depending on the type of lens that you are hoping to create. You can just use a template, or you can incorporate your own ideas to customize the template.

There is also a Lens Studio Overview guide that you can access online, which will help you get acquainted with the program’s various features and quirks.

3. Use Studio Panels

Are you ready to create your own custom Snapchat lens? It is time to head over to Studio Panels on the application. This is the area where you can add your own 2D or 3D objects, and you can visualize how they would look as a Snapchat filter. You can add, remove, resize and drag objects to specific areas of the screen.

There are other tools accessible from the Resources panel. You can use these tools to ensure that your Snapchat lens is exactly as you want.

4. Preview the Snapchat Lens You Create

The great thing about this application is that you can preview the lens before you send it out to your phone. When you are satisfied with the image on the preview, you can pair your phone with the application, and you will be able to send that Snapchat lens onto your phone through your Snapcode. It is that simple!

Part 3: How to Create Snapchat Lenses Using Create Your Own Lens

1. There are two ways that you can access the tool for creating fun Snapchat lenses. You can either visit the website snapchat.com/create, or you can go on the “filters and lenses” section on your iOS device. If you are using Snapchat on an Android device, you will only have the option for the website. But the feature is coming to the Android version of Snapchat very soon.
2. When you are in the application or on the website, you may start to look at the different templates for Snapchat lenses. Now you can add other items into the templates, such as photographs, text or graphics.

It is all up to your imagination. You can create the perfect Snapchat lens, which you can then send into your Snapchat account through your Snapcode. Of course, if you are using your iOS device to create the lens, it is already linked to your account.

Another cool feature is how you can set the location for where the Snapchat lens is available. Say you are hosting a party. You can have the Snapchat lens available to everyone who uses Snapchat within a set square footage of your home. That is an amazing way to let everyone share social media pictures and photos of your party, through the lens you created.

Conclusion

Creating Snapchat lenses has never been easier. Whether you are a business looking to add a custom lens, or you just want to create a fun lens for a graduation or party, there are tools that make the job very easy. Using these tools will allow you to create the perfect Snapchat lens for any occasion.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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