Snapshot Savvy: Learn to Pin on Snapchat

How to Pin Someone on Snapchat: All You Need to Know

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

One of the features that Snapchat provides is the ability to pin your contacts or conversations that you deem important. This will make the contacts or the conversations appear on top of the feed in your account. It saves you time from having to scroll through notifications from others to the ones that hold your interest. The process of how to pin someone on Snapchat is easy to do and is a helpful feature. Here we will explore how to do it and ways of making eye-catching Snapchat videos.

• Part 1: What Does a Pin Mean on Snapchat?
• Part 2: How to Pin/Unpin Someone on Snapchat?
• Part 3: Create Eye-Catching Snapchat Videos with Incredible Video Editor

What Does a Pin Mean on Snapchat?

If you are new to the term Pin in Snapchat, it is simply a function to help keep certain contacts or messages on top of your Snapchat feed. Pinning feature is available for the iOS app only till now. All you need to do is swipe right to go to the chat screen. Here you need to tap and hold the finger on a friend’s name or a conversation. Tap on chat settings to select ‘Pin Conversation’ as an option. This will set the friends and the conversations you have with them on top of the feed on your Snapchat account.

It helps you to communicate with a person easily and not have to scroll through other notifications to find a message or conversation chain that you want to access frequently.

How to Pin/Unpin Someone on Snapchat?

It is a small step that helps you pin conversations at the top of your Snapchat feed. However, with this simple feature, you can easily navigate through the app, making the process faster and convenient. How to pin someone on Snapchat might be a small aspect but definitely helps upgrade your Snapchat experience. Once conversations are pinned on top, new snaps or chats from such friends or groups would show up foremost.

Steps to do so are as follows:

• 1.Visit Friends Screen
• 2.Press and Hold on Contact or Entry
• 3.Choose Pin Option
• 4.Customize the Pins

1.Visit Friends Screen

Once you are on the app, visit the Friends screen. To do so you need to swipe right from the Camera screen.

source：i1.wp.com

2.Press and Hold on Contact or Entry

To pin a contact or a conversation thread, press and hold down on the same.

source：webtrickz.com

3.Choose Pin Option

There would be a number of options that would show up and tap on ‘Chat Settings’. Here you will find Pin Conversation as an option.

4.Customize the Pins

When you pin a contact or a conversation, it is represented by a pushpin in red by default. You can customize the pins to give them character and differentiate one contact from another. Visit Settings in My Profile. Scroll down and select Manage under the Additional Settings option. Tap on Friend emojis. This option allows you to change push pins to different emojis.

source：miro.medium.com

You can also unpin contact or conversation. Steps to do so remain similar. You can visit Chat Settings and choose Unpin Conversation. Also, an important thing to know is that your contacts would not be notified if you pin or even unpin their conversations. Hence, there is no social pressure when you use this feature. Also, you can pin at most three conversations on your Snapchat feed.

Create Eye-Catching Snapchat Videos with Incredible Video Editor

Filmora is a video editing tool that has a free as well as paid, premium version. Even with the free version users can edit and make videos of high quality. The software is useful if you wish to edit 4K videos. There are tools that support audio as well as video. It offers many options to add on styling, customizing, and other effects. The tool helps users add on overlays, audio, insert texts as well as animation effects.

If you wish to make your Snapchat videos impressive, this tool can come in handy. You can add on different kinds of effects, some of Hollywood movie standards. It allows you to crop and personalize video areas easily. For professional touches, you can add on dedications, tributes, stories in such videos. You can also increase or decrease video size, tilt, and shift or blur certain parts of a video. You can even rotate or flip audio or video content using this tool. It helps to remove video noise as well.

If you wish to make funny videos on Snapchat here are some ways to do so with the editor software:

• 1.Use Basic Edit Tools
• 2.Picture-In-Picture
• 3.Record Voiceover
• 4.Apply Different Effects

1.Use Basic Edit Tools

If you wish to edit a video shot using Snapchat, you can easily do so with Filmora. You can start by touching up the video and enhancing the audio. Even if the original video shot is a funny one, you can enhance the effect by using all the basic handy editing tools on Filmora. Trim out portions that are unnecessary, add in background music, color corrections. You can double click on a clip that you add to the timeline of Filmora. The video then enters the editing panel and all edits are easy to do here.

2.Picture-In-Picture

To make funny videos you could put in several video clips in a frame. This helps tell different threads of a storyline. With Filmora it is easy to achieve such an effect. You simply need to drag and then drop a video or an overlay image. Do so above a background video. You can then adjust the duration of the overlay clip to match the background video. It is also possible to choose a template and apply it to your video with a single click. You can then drag a funny image or photo to the timeline and customize the position.

3.Record Voiceover

No funny video is complete without a strange and funny voice narrating the incidents. It is easy to replace audio as well as record voiceover for your Snapchat video using Filmora. All you need to do is click on the record button which captures voice recording in good quality. You can even change your voice or playing speed. Additionally, you can also remove or mute the original audio track and replace the same with a new recording.

4.Apply Different Effects

There are several templates included with Filmora. It can turn video clips and common photos into exciting and funny videos. You can add effects like a laugh, scream, fire, and snow with simple drag and drop gestures.

The tools that Filmora offers are several for making your Snapchat videos funny. You can add amazing effects effortlessly. For instance, you could toggle around with features such as Face-off, Mosaic, or Tilt-shift. These are professional editing features that can make your Snapchat video stand out and impress.

Once you have saved the effects on your video, you can preview the final output in the preview area. It is easy to share the video through the Export feature. You can also upload it to your Snapchat account and then share it with your friends and groups.

Conclusion

Snapchat enables you to share your favorite moments with your friends or different groups. You can easily know how to pin someone on Snapchat on top of your feed using the settings options elaborated above. Finally, to make your Snapchat videos funny and impressive, make use of the film editor software Filmora. It has easy tools that can make your video look professional and impressive.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Engaging Consumers Effectively Through SnapBiz Insights

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

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