Navigating Novelty: A Deep Exploration of Filter Innovations

The Ultimate Guide of Snapchat Filters

Ollie Mattison

Mar 27, 2024• Proven solutions

Snapchat is getting widely popular with its interesting, beautiful and yes, hilarious filters. Understanding how to use the best Snapchat filters, as well as unleashing the Snapchat hidden filters would make the pictures super attractive. Not just this, you can also enjoy using those funny filters, especially those with automated voice.

Well! This interesting social media app is all about creative and chuckle-some filters, that garnered a huge fan following. We, through this article are going to show you how to use the various amusing filters of Snapchat.

• Part1: How to use Snapchat filters
• Part2: Best Snapchat filters people prefer to use
• Part3: How to find Snapchat hidden filters

Part 1: How to use Snapchat filters

With their plethora of features these filters add so much fun to your pictures. To get the best out of Snapchat filters, let’s divulge deeper. Here we have explained the basic steps as how to make use of these filters.

Step 1: Tap the camera screen to activate filters

Login to your Snapchat account using the credentials and launch the Snapchat camera. Tap the camera once to activate the filters. Now, you can see the filters show up adjacent to the camera button. Swipe them right or left to choose a desired filter and pose as instructed.

Step 2: Capture a snap

Once you have selected the filter, you can tap the camera button once to click a snap, or hold the camera button in case you want to record a video with that filter.

Step 3: Choose filters

The best part about Snapchat filters is, you not only can use them while clicking a picture, but can also add filters post clicking picture. There are 2 ways to select filters after clicking your picture.

• As soon as you are done clicking a snap, slide the screen to left and you can find the latest filters. Choose whatever filters from the list catches your fancy.
• If you are not happy with these filters from option ‘a’, then don’t get sad. We have a lot more for you, like a set of secret Snapchat filters. After clicking the picture you will see a ‘smiley icon’ on the right side of the screen. Tap the ‘smiley icon’ and then scroll up or down to pick the most enchanting filter for you.

Once you are done finalizing the effects (filters), you can save or share the snap.

Step 4: Share your work

After snapping an interesting picture of you or a loved one, now it’s time to share it on Snapchat. You can either send them directly to your contacts on Snapchat or share it as a story.

• Tap the ‘Send to’ button to send it as a personal snap to your friends. When the list appears tap on the respective names and then click ‘Send’.
• To share it as a story, you can tap the ‘My Story’ tab and then the ‘Send’ button. There is another feature called ‘Our Story’, select it and then ‘Send’.

Note: ‘Our Story’ images are shared with the world, and they are pinned to the map for your location. It is searchable over the internet on or off Snapchat.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: Best Snapchat filters people prefer to use

After experimenting on the varied range of selfie-enhancing filters on Snapchat, our team rated these 5 Snapchat filters as the best ones. If you haven’t explored the galore of humorous filters yet, then here is the chance to snap and get entertained –

Rainbow Vomit

This funny filter from Snapchat is worth trying. This filter in fact inspired plenty of people to get their chins painted with rainbows on Halloween. AR (Augmented Reality) filters from Snapchat have stepped ahead to allow such magic like features. When you open your mouth in selfie mode, a rainbow comes out of your mouth.

Puppy

There is nobody who would say that they don’t like this Puppy filter. It’s icing on the cake for those dog lovers. When you click or record a Snap using this filter, you can see the puppy ears, puppy nose, and an interactive tongue that makes your Snap super cute. Moreover, you can twin with your BFF using this cutesy puppy filter and share the fun.

Face Swap

Have you tried this nightmarish filter yet? If you are a fantasy lover and love to try stuffs straight out of dreams, then try this filter with a friend. The smart technology in this filter swaps your face with the friend in frame with you. Your face gets masked on your friend’s face, and vise-a-versa.

Flower Crown

We personally are in awe with this beautiful filter from Snapchat. One of the best Snapchat filters, that adorned Snapchat stories and profile pictures of other social media sites as well. This basic filter from Snapchat makes your skin look flawless, adding an instant glow to your picture and enhancing your eyes. The floral crown does the added magical effect to your looks. Like the Puppy filter, you can share screen with your BFF and pose as the flower angels.

Bearded Filters

This filter is really funny for people without beard, more fun for the ladies. Pose as a beard pirate with that mysterious stubble and moustache and up the fun quotient.

Part 3: How to find Snapchat hidden filters

Well, if you want to explore more filters from Snapchat, then we have this amazing solution for you. You can unlock secret Snapchat filters through a Snapcode. Either a hyperlink or a photo can unlock a code and allow you to use interesting filters in your Snaps. Here are the steps –

Step 1: Find Snapcode

Firstly, What is Snapcode exactly? A Snapcode is nothing but a Snapchat version of a QR code, as well as a hyperlink. Using such Snapcodes you unlock third-party filters with a lot of AR effects to pep-up your fun quotient.

There are multiple ways to find a Snapcode. It can be integrated with a picture, a hyperlink or within a tweet. You can find it by paying a close look. There are multiple sites over the internet which can allow you to use these hidden filters.

Step 2: Open Snapcode

You can open a Snapcode pretty easily, as the process is very user-friendly. Locate a Snapcode using a hyperlink, tweet, or in a picture. You download the filter by clicking the picture with the Snapcode, using the Snapchat camera, or browsing the hyperlink on your mobile phone. In your view finder, you need to long-press on the Snapcode till it gets recognized by the phone.

Step 3: Unlock hidden Snapcode

As soon as you snap the picture, it will get the filter activated for 24 hours on your Snapchat you will be prompted with a pop-up saying ‘Unlock for 24 hours’. Click on it to unlock the secret Snapchat filters. You can also send it to your friends.

Final Verdict

We are positive that this article has helped you uncover plenty of features in Snapchat. Apart from how to use Snapchat filters, you also got a fair idea about how to unlock Snapchat hidden filters. So, what are waiting for? Pick your mobile and start Snapping.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Snapchat is getting widely popular with its interesting, beautiful and yes, hilarious filters. Understanding how to use the best Snapchat filters, as well as unleashing the Snapchat hidden filters would make the pictures super attractive. Not just this, you can also enjoy using those funny filters, especially those with automated voice.

Well! This interesting social media app is all about creative and chuckle-some filters, that garnered a huge fan following. We, through this article are going to show you how to use the various amusing filters of Snapchat.

• Part1: How to use Snapchat filters
• Part2: Best Snapchat filters people prefer to use
• Part3: How to find Snapchat hidden filters

Part 1: How to use Snapchat filters

With their plethora of features these filters add so much fun to your pictures. To get the best out of Snapchat filters, let’s divulge deeper. Here we have explained the basic steps as how to make use of these filters.

Step 1: Tap the camera screen to activate filters

Login to your Snapchat account using the credentials and launch the Snapchat camera. Tap the camera once to activate the filters. Now, you can see the filters show up adjacent to the camera button. Swipe them right or left to choose a desired filter and pose as instructed.

Step 2: Capture a snap

Once you have selected the filter, you can tap the camera button once to click a snap, or hold the camera button in case you want to record a video with that filter.

Step 3: Choose filters

The best part about Snapchat filters is, you not only can use them while clicking a picture, but can also add filters post clicking picture. There are 2 ways to select filters after clicking your picture.

• As soon as you are done clicking a snap, slide the screen to left and you can find the latest filters. Choose whatever filters from the list catches your fancy.
• If you are not happy with these filters from option ‘a’, then don’t get sad. We have a lot more for you, like a set of secret Snapchat filters. After clicking the picture you will see a ‘smiley icon’ on the right side of the screen. Tap the ‘smiley icon’ and then scroll up or down to pick the most enchanting filter for you.

Once you are done finalizing the effects (filters), you can save or share the snap.

Step 4: Share your work

After snapping an interesting picture of you or a loved one, now it’s time to share it on Snapchat. You can either send them directly to your contacts on Snapchat or share it as a story.

• Tap the ‘Send to’ button to send it as a personal snap to your friends. When the list appears tap on the respective names and then click ‘Send’.
• To share it as a story, you can tap the ‘My Story’ tab and then the ‘Send’ button. There is another feature called ‘Our Story’, select it and then ‘Send’.

Note: ‘Our Story’ images are shared with the world, and they are pinned to the map for your location. It is searchable over the internet on or off Snapchat.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: Best Snapchat filters people prefer to use

After experimenting on the varied range of selfie-enhancing filters on Snapchat, our team rated these 5 Snapchat filters as the best ones. If you haven’t explored the galore of humorous filters yet, then here is the chance to snap and get entertained –

Rainbow Vomit

This funny filter from Snapchat is worth trying. This filter in fact inspired plenty of people to get their chins painted with rainbows on Halloween. AR (Augmented Reality) filters from Snapchat have stepped ahead to allow such magic like features. When you open your mouth in selfie mode, a rainbow comes out of your mouth.

Puppy

There is nobody who would say that they don’t like this Puppy filter. It’s icing on the cake for those dog lovers. When you click or record a Snap using this filter, you can see the puppy ears, puppy nose, and an interactive tongue that makes your Snap super cute. Moreover, you can twin with your BFF using this cutesy puppy filter and share the fun.

Face Swap

Have you tried this nightmarish filter yet? If you are a fantasy lover and love to try stuffs straight out of dreams, then try this filter with a friend. The smart technology in this filter swaps your face with the friend in frame with you. Your face gets masked on your friend’s face, and vise-a-versa.

Flower Crown

We personally are in awe with this beautiful filter from Snapchat. One of the best Snapchat filters, that adorned Snapchat stories and profile pictures of other social media sites as well. This basic filter from Snapchat makes your skin look flawless, adding an instant glow to your picture and enhancing your eyes. The floral crown does the added magical effect to your looks. Like the Puppy filter, you can share screen with your BFF and pose as the flower angels.

Bearded Filters

This filter is really funny for people without beard, more fun for the ladies. Pose as a beard pirate with that mysterious stubble and moustache and up the fun quotient.

Part 3: How to find Snapchat hidden filters

Well, if you want to explore more filters from Snapchat, then we have this amazing solution for you. You can unlock secret Snapchat filters through a Snapcode. Either a hyperlink or a photo can unlock a code and allow you to use interesting filters in your Snaps. Here are the steps –

Step 1: Find Snapcode

Firstly, What is Snapcode exactly? A Snapcode is nothing but a Snapchat version of a QR code, as well as a hyperlink. Using such Snapcodes you unlock third-party filters with a lot of AR effects to pep-up your fun quotient.

There are multiple ways to find a Snapcode. It can be integrated with a picture, a hyperlink or within a tweet. You can find it by paying a close look. There are multiple sites over the internet which can allow you to use these hidden filters.

Step 2: Open Snapcode

You can open a Snapcode pretty easily, as the process is very user-friendly. Locate a Snapcode using a hyperlink, tweet, or in a picture. You download the filter by clicking the picture with the Snapcode, using the Snapchat camera, or browsing the hyperlink on your mobile phone. In your view finder, you need to long-press on the Snapcode till it gets recognized by the phone.

Step 3: Unlock hidden Snapcode

As soon as you snap the picture, it will get the filter activated for 24 hours on your Snapchat you will be prompted with a pop-up saying ‘Unlock for 24 hours’. Click on it to unlock the secret Snapchat filters. You can also send it to your friends.

Final Verdict

We are positive that this article has helped you uncover plenty of features in Snapchat. Apart from how to use Snapchat filters, you also got a fair idea about how to unlock Snapchat hidden filters. So, what are waiting for? Pick your mobile and start Snapping.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Snapchat is getting widely popular with its interesting, beautiful and yes, hilarious filters. Understanding how to use the best Snapchat filters, as well as unleashing the Snapchat hidden filters would make the pictures super attractive. Not just this, you can also enjoy using those funny filters, especially those with automated voice.

Well! This interesting social media app is all about creative and chuckle-some filters, that garnered a huge fan following. We, through this article are going to show you how to use the various amusing filters of Snapchat.

• Part1: How to use Snapchat filters
• Part2: Best Snapchat filters people prefer to use
• Part3: How to find Snapchat hidden filters

Part 1: How to use Snapchat filters

With their plethora of features these filters add so much fun to your pictures. To get the best out of Snapchat filters, let’s divulge deeper. Here we have explained the basic steps as how to make use of these filters.

Step 1: Tap the camera screen to activate filters

Login to your Snapchat account using the credentials and launch the Snapchat camera. Tap the camera once to activate the filters. Now, you can see the filters show up adjacent to the camera button. Swipe them right or left to choose a desired filter and pose as instructed.

Step 2: Capture a snap

Once you have selected the filter, you can tap the camera button once to click a snap, or hold the camera button in case you want to record a video with that filter.

Step 3: Choose filters

The best part about Snapchat filters is, you not only can use them while clicking a picture, but can also add filters post clicking picture. There are 2 ways to select filters after clicking your picture.

• As soon as you are done clicking a snap, slide the screen to left and you can find the latest filters. Choose whatever filters from the list catches your fancy.
• If you are not happy with these filters from option ‘a’, then don’t get sad. We have a lot more for you, like a set of secret Snapchat filters. After clicking the picture you will see a ‘smiley icon’ on the right side of the screen. Tap the ‘smiley icon’ and then scroll up or down to pick the most enchanting filter for you.

Once you are done finalizing the effects (filters), you can save or share the snap.

Step 4: Share your work

After snapping an interesting picture of you or a loved one, now it’s time to share it on Snapchat. You can either send them directly to your contacts on Snapchat or share it as a story.

• Tap the ‘Send to’ button to send it as a personal snap to your friends. When the list appears tap on the respective names and then click ‘Send’.
• To share it as a story, you can tap the ‘My Story’ tab and then the ‘Send’ button. There is another feature called ‘Our Story’, select it and then ‘Send’.

Note: ‘Our Story’ images are shared with the world, and they are pinned to the map for your location. It is searchable over the internet on or off Snapchat.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: Best Snapchat filters people prefer to use

After experimenting on the varied range of selfie-enhancing filters on Snapchat, our team rated these 5 Snapchat filters as the best ones. If you haven’t explored the galore of humorous filters yet, then here is the chance to snap and get entertained –

Rainbow Vomit

This funny filter from Snapchat is worth trying. This filter in fact inspired plenty of people to get their chins painted with rainbows on Halloween. AR (Augmented Reality) filters from Snapchat have stepped ahead to allow such magic like features. When you open your mouth in selfie mode, a rainbow comes out of your mouth.

Puppy

There is nobody who would say that they don’t like this Puppy filter. It’s icing on the cake for those dog lovers. When you click or record a Snap using this filter, you can see the puppy ears, puppy nose, and an interactive tongue that makes your Snap super cute. Moreover, you can twin with your BFF using this cutesy puppy filter and share the fun.

Face Swap

Have you tried this nightmarish filter yet? If you are a fantasy lover and love to try stuffs straight out of dreams, then try this filter with a friend. The smart technology in this filter swaps your face with the friend in frame with you. Your face gets masked on your friend’s face, and vise-a-versa.

Flower Crown

We personally are in awe with this beautiful filter from Snapchat. One of the best Snapchat filters, that adorned Snapchat stories and profile pictures of other social media sites as well. This basic filter from Snapchat makes your skin look flawless, adding an instant glow to your picture and enhancing your eyes. The floral crown does the added magical effect to your looks. Like the Puppy filter, you can share screen with your BFF and pose as the flower angels.

Bearded Filters

This filter is really funny for people without beard, more fun for the ladies. Pose as a beard pirate with that mysterious stubble and moustache and up the fun quotient.

Part 3: How to find Snapchat hidden filters

Well, if you want to explore more filters from Snapchat, then we have this amazing solution for you. You can unlock secret Snapchat filters through a Snapcode. Either a hyperlink or a photo can unlock a code and allow you to use interesting filters in your Snaps. Here are the steps –

Step 1: Find Snapcode

Firstly, What is Snapcode exactly? A Snapcode is nothing but a Snapchat version of a QR code, as well as a hyperlink. Using such Snapcodes you unlock third-party filters with a lot of AR effects to pep-up your fun quotient.

There are multiple ways to find a Snapcode. It can be integrated with a picture, a hyperlink or within a tweet. You can find it by paying a close look. There are multiple sites over the internet which can allow you to use these hidden filters.

Step 2: Open Snapcode

You can open a Snapcode pretty easily, as the process is very user-friendly. Locate a Snapcode using a hyperlink, tweet, or in a picture. You download the filter by clicking the picture with the Snapcode, using the Snapchat camera, or browsing the hyperlink on your mobile phone. In your view finder, you need to long-press on the Snapcode till it gets recognized by the phone.

Step 3: Unlock hidden Snapcode

As soon as you snap the picture, it will get the filter activated for 24 hours on your Snapchat you will be prompted with a pop-up saying ‘Unlock for 24 hours’. Click on it to unlock the secret Snapchat filters. You can also send it to your friends.

Final Verdict

We are positive that this article has helped you uncover plenty of features in Snapchat. Apart from how to use Snapchat filters, you also got a fair idea about how to unlock Snapchat hidden filters. So, what are waiting for? Pick your mobile and start Snapping.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Snapchat is getting widely popular with its interesting, beautiful and yes, hilarious filters. Understanding how to use the best Snapchat filters, as well as unleashing the Snapchat hidden filters would make the pictures super attractive. Not just this, you can also enjoy using those funny filters, especially those with automated voice.

Well! This interesting social media app is all about creative and chuckle-some filters, that garnered a huge fan following. We, through this article are going to show you how to use the various amusing filters of Snapchat.

• Part1: How to use Snapchat filters
• Part2: Best Snapchat filters people prefer to use
• Part3: How to find Snapchat hidden filters

Part 1: How to use Snapchat filters

With their plethora of features these filters add so much fun to your pictures. To get the best out of Snapchat filters, let’s divulge deeper. Here we have explained the basic steps as how to make use of these filters.

Step 1: Tap the camera screen to activate filters

Login to your Snapchat account using the credentials and launch the Snapchat camera. Tap the camera once to activate the filters. Now, you can see the filters show up adjacent to the camera button. Swipe them right or left to choose a desired filter and pose as instructed.

Step 2: Capture a snap

Once you have selected the filter, you can tap the camera button once to click a snap, or hold the camera button in case you want to record a video with that filter.

Step 3: Choose filters

The best part about Snapchat filters is, you not only can use them while clicking a picture, but can also add filters post clicking picture. There are 2 ways to select filters after clicking your picture.

• As soon as you are done clicking a snap, slide the screen to left and you can find the latest filters. Choose whatever filters from the list catches your fancy.
• If you are not happy with these filters from option ‘a’, then don’t get sad. We have a lot more for you, like a set of secret Snapchat filters. After clicking the picture you will see a ‘smiley icon’ on the right side of the screen. Tap the ‘smiley icon’ and then scroll up or down to pick the most enchanting filter for you.

Once you are done finalizing the effects (filters), you can save or share the snap.

Step 4: Share your work

After snapping an interesting picture of you or a loved one, now it’s time to share it on Snapchat. You can either send them directly to your contacts on Snapchat or share it as a story.

• Tap the ‘Send to’ button to send it as a personal snap to your friends. When the list appears tap on the respective names and then click ‘Send’.
• To share it as a story, you can tap the ‘My Story’ tab and then the ‘Send’ button. There is another feature called ‘Our Story’, select it and then ‘Send’.

Note: ‘Our Story’ images are shared with the world, and they are pinned to the map for your location. It is searchable over the internet on or off Snapchat.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: Best Snapchat filters people prefer to use

After experimenting on the varied range of selfie-enhancing filters on Snapchat, our team rated these 5 Snapchat filters as the best ones. If you haven’t explored the galore of humorous filters yet, then here is the chance to snap and get entertained –

Rainbow Vomit

This funny filter from Snapchat is worth trying. This filter in fact inspired plenty of people to get their chins painted with rainbows on Halloween. AR (Augmented Reality) filters from Snapchat have stepped ahead to allow such magic like features. When you open your mouth in selfie mode, a rainbow comes out of your mouth.

Puppy

There is nobody who would say that they don’t like this Puppy filter. It’s icing on the cake for those dog lovers. When you click or record a Snap using this filter, you can see the puppy ears, puppy nose, and an interactive tongue that makes your Snap super cute. Moreover, you can twin with your BFF using this cutesy puppy filter and share the fun.

Face Swap

Have you tried this nightmarish filter yet? If you are a fantasy lover and love to try stuffs straight out of dreams, then try this filter with a friend. The smart technology in this filter swaps your face with the friend in frame with you. Your face gets masked on your friend’s face, and vise-a-versa.

Flower Crown

We personally are in awe with this beautiful filter from Snapchat. One of the best Snapchat filters, that adorned Snapchat stories and profile pictures of other social media sites as well. This basic filter from Snapchat makes your skin look flawless, adding an instant glow to your picture and enhancing your eyes. The floral crown does the added magical effect to your looks. Like the Puppy filter, you can share screen with your BFF and pose as the flower angels.

Bearded Filters

This filter is really funny for people without beard, more fun for the ladies. Pose as a beard pirate with that mysterious stubble and moustache and up the fun quotient.

Part 3: How to find Snapchat hidden filters

Well, if you want to explore more filters from Snapchat, then we have this amazing solution for you. You can unlock secret Snapchat filters through a Snapcode. Either a hyperlink or a photo can unlock a code and allow you to use interesting filters in your Snaps. Here are the steps –

Step 1: Find Snapcode

Firstly, What is Snapcode exactly? A Snapcode is nothing but a Snapchat version of a QR code, as well as a hyperlink. Using such Snapcodes you unlock third-party filters with a lot of AR effects to pep-up your fun quotient.

There are multiple ways to find a Snapcode. It can be integrated with a picture, a hyperlink or within a tweet. You can find it by paying a close look. There are multiple sites over the internet which can allow you to use these hidden filters.

Step 2: Open Snapcode

You can open a Snapcode pretty easily, as the process is very user-friendly. Locate a Snapcode using a hyperlink, tweet, or in a picture. You download the filter by clicking the picture with the Snapcode, using the Snapchat camera, or browsing the hyperlink on your mobile phone. In your view finder, you need to long-press on the Snapcode till it gets recognized by the phone.

Step 3: Unlock hidden Snapcode

As soon as you snap the picture, it will get the filter activated for 24 hours on your Snapchat you will be prompted with a pop-up saying ‘Unlock for 24 hours’. Click on it to unlock the secret Snapchat filters. You can also send it to your friends.

Final Verdict

We are positive that this article has helped you uncover plenty of features in Snapchat. Apart from how to use Snapchat filters, you also got a fair idea about how to unlock Snapchat hidden filters. So, what are waiting for? Pick your mobile and start Snapping.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

The Duel of Apps: Comparative Analysis of TikTok and Snapchat

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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