Unique Identity on Snapchat: Inspiration From More Than 120 Private Snap Ideas

120+ Snapchat Private Story Name Ideas

Ollie Mattison

Mar 27, 2024• Proven solutions

Is it always enough simply to leave text messages, share pics and videos? With the innovative features that Snapchat offers, you could do so much more. That is what a private story is all about. If you have had an interesting incident or occurrence, wish to showcase an experience, or tell a little more about yourself, it is best expressed with a private story.

Private stories on this platform are easy to create and share with anyone who is on your friends’ list. You could add as many or as few as you would like who can see the story you create. The tag of Snapchat private story name ideas would mean that you are sharing something intimate and showcasing some precious moments or memories. These could also be a capture of emotions or some moments that were meaningful to you or to someone. You could create such a story, share it with your friend or friends, and delete them any time you want. Usually the private stories you create and share on this platform expire within 24 hours.

Select Your Favorite Name According to Your Zodiac Signs

Are you mulling over Snapchat private story name ideas? If you like to create videos to showcase your experiences, this is a platform to do so in infinite ways. One of the ways to find unique names for the private stories you create is to use the zodiac sign traits. If you are showcasing yourself, trying to express your emotions, feelings, or simply want to find the right ways to describe yourself, the zodiac signs traits can be a great source of doing so. It would also help portray yourself, your personality traits like and dislike to your friends through such videos.

Here we discuss the 12 zodiac signs, what are the unique traits that people under such signs possess, and how you can use such information as Snapchat private story name ideas:

1. Aries

The symbol for this sign is Ram. It is a fire sign whose ruling planet is Mars. Those who have birthdays between March 21st to April 19th are Arians. Personality traits of such individuals can be best described with the following terms:

• My stubborn days
• Confronting my boss
• Why wait?
• Let’s get the party started!
• A day in the sun
• I was brave today!
• I got the devil in me
• Do what you feel
• I am from Mars
• Partying with my friends

2. Taurus

This zodiac sign is represented by the Bull. People born under this sign, between April 20th and May 20th, are ruled by the earth sign and by planet Venus.

Accordingly, Snapchat private story name ideas for such people could be:

• It’s all bull
• I am from Venus
• Love the vibes!
• Depend on me
• It is all about me
• Lean on me
• Maybe I will work on it tomorrow
• Earth calling
• Centre of the universe
• Need help?

3. Gemini

It is known also as the twins, it is an air sign under planet Mercury. It runs from May 21st to June 20th. Creative names for stories on such personalities could be:

• It is nothing but hot air!
• Love the humor!
• Enjoy the day
• How about it?
• Let’s make the most of now
• How funny it is
• Mercury is liquid gold
• Two fishes in the pond
• How odd is it
• Do I go this way or that?

4. Cancer

A zodiac sign ruled by water or the Crab. It is also said to be of the moon sign. The season for Cancerians is between June 21st and July 22nd. Snapchat private story name ideas for private stories for Cancerians could be:

• Hold onto that shell!
• I am over the moon
• Let the good times flow
• Cheers!
• Feeling nostalgic
• Love the silence
• Trust your gut feeling
• A quiet place
• A place for me on the moon
• Are you in the mood?

5. Leo

The sign of the lion or the fire, people who are born under this sign are ruled by the sun and are those born between July 23rd and August 22nd.

Snapchat private story name ideas can have the following creative names for such people:

• A lion in the library
• Bask in the warmth of the day
• Aloha! I am feeling lucky today
• Stay true to your friends
• Love ignites the fire
• A red room
• Fun in the sun
• Love the good vibes
• I am optimistic
• Roar!

6. Virgo

The sixth sign of the zodiac is ruled by the planet Mercury. This Earth sign is from August 23 to September 22.

Snapchat private story name ideas that describe such people can be:

• Fastidious
• Fussy I am
• Be watchful
• Love to fancy?
• Let’s be practical
• Old fashions are here to stay
• Love the vintage
• Earth and Mercury
• Fussy kittens
• Down to earth

7. Libra

People under Libra can be described with the following creative short story names:

• Air and justice
• I am from Venus
• September love
• Tip the scales in your favor
• Love and romance
• Turn on the charm
• Tact and diplomacy
• Fairest of them all
• To be or not to be?
• Love thyself

8. Scorpio

Those under the sign have birthdays that lie between October 23rd and November 21st. This zodiac is under the Pluto planet and water element.

People of this sign can be described with the following Snapchat private story name ideas:

• Ambitious
• Stay focused
• I am passionate
• Intuitive
• I go with the flow
• Braveheart
• Do it with ease
• Manipulative
• Secretive
• A dominatrix

9. Sagittarius

>

People under this sign can be described with the following descriptive topic names:

• The Archer
• Fire and Jupiter
• Deep in thought
• A philosophical approach
• Nothing but the truth
• Intelligent conversations
• I am bored
• What I achieved!
• Love and generosity
• Lay it on me

10. Capricorn

The following topic names would best describe people under this sign:

• Saturn lovers
• Ram the Goat
• Ambitious and loving it
• Stay true
• My views remain the same
• Company of a few good men
• Let us look at reality
• Bleak views
• Disciplined approach
• Easy going

11. Aquarius

Those born under this sign can have the following Snapchat private story name ideas to talk about themselves:

• Air and water
• Stay committed
• The water bearer
• I follow my mind
• Unpredictable is my middle name
• Do I seem aloof?
• No middle way
• Life of an extremist
• Love life
• Friends for life

12. Pisces

The following topic ideas could best describe people born under this sign:

• Something fishy
• Water on planet Neptune
• Gentle souls
• Love being intuitive
• Escape into freedom
• Great thinkers
• Lazy days
• Trust your gut feeling
• Fishes in the sea
• Kindness wins the day

Create Snapchat Videos in Minutes with Easy-to-use Video Editor

Pick up your favorite Snapchat private story names and enjoy customizing your videos with Wondershare Filmora video editor!

Conclusion

Private stories are great ways to share unique ideas, express yourself, your experiences, and your outlook. The topic names provided match with the personalities of people under certain zodiac signs. Hence, they can use such names or topics to write or create their own private short story videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Is it always enough simply to leave text messages, share pics and videos? With the innovative features that Snapchat offers, you could do so much more. That is what a private story is all about. If you have had an interesting incident or occurrence, wish to showcase an experience, or tell a little more about yourself, it is best expressed with a private story.

Private stories on this platform are easy to create and share with anyone who is on your friends’ list. You could add as many or as few as you would like who can see the story you create. The tag of Snapchat private story name ideas would mean that you are sharing something intimate and showcasing some precious moments or memories. These could also be a capture of emotions or some moments that were meaningful to you or to someone. You could create such a story, share it with your friend or friends, and delete them any time you want. Usually the private stories you create and share on this platform expire within 24 hours.

Select Your Favorite Name According to Your Zodiac Signs

Are you mulling over Snapchat private story name ideas? If you like to create videos to showcase your experiences, this is a platform to do so in infinite ways. One of the ways to find unique names for the private stories you create is to use the zodiac sign traits. If you are showcasing yourself, trying to express your emotions, feelings, or simply want to find the right ways to describe yourself, the zodiac signs traits can be a great source of doing so. It would also help portray yourself, your personality traits like and dislike to your friends through such videos.

Here we discuss the 12 zodiac signs, what are the unique traits that people under such signs possess, and how you can use such information as Snapchat private story name ideas:

1. Aries

The symbol for this sign is Ram. It is a fire sign whose ruling planet is Mars. Those who have birthdays between March 21st to April 19th are Arians. Personality traits of such individuals can be best described with the following terms:

• My stubborn days
• Confronting my boss
• Why wait?
• Let’s get the party started!
• A day in the sun
• I was brave today!
• I got the devil in me
• Do what you feel
• I am from Mars
• Partying with my friends

2. Taurus

This zodiac sign is represented by the Bull. People born under this sign, between April 20th and May 20th, are ruled by the earth sign and by planet Venus.

Accordingly, Snapchat private story name ideas for such people could be:

• It’s all bull
• I am from Venus
• Love the vibes!
• Depend on me
• It is all about me
• Lean on me
• Maybe I will work on it tomorrow
• Earth calling
• Centre of the universe
• Need help?

3. Gemini

It is known also as the twins, it is an air sign under planet Mercury. It runs from May 21st to June 20th. Creative names for stories on such personalities could be:

• It is nothing but hot air!
• Love the humor!
• Enjoy the day
• How about it?
• Let’s make the most of now
• How funny it is
• Mercury is liquid gold
• Two fishes in the pond
• How odd is it
• Do I go this way or that?

4. Cancer

A zodiac sign ruled by water or the Crab. It is also said to be of the moon sign. The season for Cancerians is between June 21st and July 22nd. Snapchat private story name ideas for private stories for Cancerians could be:

• Hold onto that shell!
• I am over the moon
• Let the good times flow
• Cheers!
• Feeling nostalgic
• Love the silence
• Trust your gut feeling
• A quiet place
• A place for me on the moon
• Are you in the mood?

5. Leo

The sign of the lion or the fire, people who are born under this sign are ruled by the sun and are those born between July 23rd and August 22nd.

Snapchat private story name ideas can have the following creative names for such people:

• A lion in the library
• Bask in the warmth of the day
• Aloha! I am feeling lucky today
• Stay true to your friends
• Love ignites the fire
• A red room
• Fun in the sun
• Love the good vibes
• I am optimistic
• Roar!

6. Virgo

The sixth sign of the zodiac is ruled by the planet Mercury. This Earth sign is from August 23 to September 22.

Snapchat private story name ideas that describe such people can be:

• Fastidious
• Fussy I am
• Be watchful
• Love to fancy?
• Let’s be practical
• Old fashions are here to stay
• Love the vintage
• Earth and Mercury
• Fussy kittens
• Down to earth

7. Libra

People under Libra can be described with the following creative short story names:

• Air and justice
• I am from Venus
• September love
• Tip the scales in your favor
• Love and romance
• Turn on the charm
• Tact and diplomacy
• Fairest of them all
• To be or not to be?
• Love thyself

8. Scorpio

Those under the sign have birthdays that lie between October 23rd and November 21st. This zodiac is under the Pluto planet and water element.

People of this sign can be described with the following Snapchat private story name ideas:

• Ambitious
• Stay focused
• I am passionate
• Intuitive
• I go with the flow
• Braveheart
• Do it with ease
• Manipulative
• Secretive
• A dominatrix

9. Sagittarius

>

People under this sign can be described with the following descriptive topic names:

• The Archer
• Fire and Jupiter
• Deep in thought
• A philosophical approach
• Nothing but the truth
• Intelligent conversations
• I am bored
• What I achieved!
• Love and generosity
• Lay it on me

10. Capricorn

The following topic names would best describe people under this sign:

• Saturn lovers
• Ram the Goat
• Ambitious and loving it
• Stay true
• My views remain the same
• Company of a few good men
• Let us look at reality
• Bleak views
• Disciplined approach
• Easy going

11. Aquarius

Those born under this sign can have the following Snapchat private story name ideas to talk about themselves:

• Air and water
• Stay committed
• The water bearer
• I follow my mind
• Unpredictable is my middle name
• Do I seem aloof?
• No middle way
• Life of an extremist
• Love life
• Friends for life

12. Pisces

The following topic ideas could best describe people born under this sign:

• Something fishy
• Water on planet Neptune
• Gentle souls
• Love being intuitive
• Escape into freedom
• Great thinkers
• Lazy days
• Trust your gut feeling
• Fishes in the sea
• Kindness wins the day

Create Snapchat Videos in Minutes with Easy-to-use Video Editor

Pick up your favorite Snapchat private story names and enjoy customizing your videos with Wondershare Filmora video editor!

Conclusion

Private stories are great ways to share unique ideas, express yourself, your experiences, and your outlook. The topic names provided match with the personalities of people under certain zodiac signs. Hence, they can use such names or topics to write or create their own private short story videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Is it always enough simply to leave text messages, share pics and videos? With the innovative features that Snapchat offers, you could do so much more. That is what a private story is all about. If you have had an interesting incident or occurrence, wish to showcase an experience, or tell a little more about yourself, it is best expressed with a private story.

Private stories on this platform are easy to create and share with anyone who is on your friends’ list. You could add as many or as few as you would like who can see the story you create. The tag of Snapchat private story name ideas would mean that you are sharing something intimate and showcasing some precious moments or memories. These could also be a capture of emotions or some moments that were meaningful to you or to someone. You could create such a story, share it with your friend or friends, and delete them any time you want. Usually the private stories you create and share on this platform expire within 24 hours.

Select Your Favorite Name According to Your Zodiac Signs

Are you mulling over Snapchat private story name ideas? If you like to create videos to showcase your experiences, this is a platform to do so in infinite ways. One of the ways to find unique names for the private stories you create is to use the zodiac sign traits. If you are showcasing yourself, trying to express your emotions, feelings, or simply want to find the right ways to describe yourself, the zodiac signs traits can be a great source of doing so. It would also help portray yourself, your personality traits like and dislike to your friends through such videos.

Here we discuss the 12 zodiac signs, what are the unique traits that people under such signs possess, and how you can use such information as Snapchat private story name ideas:

1. Aries

The symbol for this sign is Ram. It is a fire sign whose ruling planet is Mars. Those who have birthdays between March 21st to April 19th are Arians. Personality traits of such individuals can be best described with the following terms:

• My stubborn days
• Confronting my boss
• Why wait?
• Let’s get the party started!
• A day in the sun
• I was brave today!
• I got the devil in me
• Do what you feel
• I am from Mars
• Partying with my friends

2. Taurus

This zodiac sign is represented by the Bull. People born under this sign, between April 20th and May 20th, are ruled by the earth sign and by planet Venus.

Accordingly, Snapchat private story name ideas for such people could be:

• It’s all bull
• I am from Venus
• Love the vibes!
• Depend on me
• It is all about me
• Lean on me
• Maybe I will work on it tomorrow
• Earth calling
• Centre of the universe
• Need help?

3. Gemini

It is known also as the twins, it is an air sign under planet Mercury. It runs from May 21st to June 20th. Creative names for stories on such personalities could be:

• It is nothing but hot air!
• Love the humor!
• Enjoy the day
• How about it?
• Let’s make the most of now
• How funny it is
• Mercury is liquid gold
• Two fishes in the pond
• How odd is it
• Do I go this way or that?

4. Cancer

A zodiac sign ruled by water or the Crab. It is also said to be of the moon sign. The season for Cancerians is between June 21st and July 22nd. Snapchat private story name ideas for private stories for Cancerians could be:

• Hold onto that shell!
• I am over the moon
• Let the good times flow
• Cheers!
• Feeling nostalgic
• Love the silence
• Trust your gut feeling
• A quiet place
• A place for me on the moon
• Are you in the mood?

5. Leo

The sign of the lion or the fire, people who are born under this sign are ruled by the sun and are those born between July 23rd and August 22nd.

Snapchat private story name ideas can have the following creative names for such people:

• A lion in the library
• Bask in the warmth of the day
• Aloha! I am feeling lucky today
• Stay true to your friends
• Love ignites the fire
• A red room
• Fun in the sun
• Love the good vibes
• I am optimistic
• Roar!

6. Virgo

The sixth sign of the zodiac is ruled by the planet Mercury. This Earth sign is from August 23 to September 22.

Snapchat private story name ideas that describe such people can be:

• Fastidious
• Fussy I am
• Be watchful
• Love to fancy?
• Let’s be practical
• Old fashions are here to stay
• Love the vintage
• Earth and Mercury
• Fussy kittens
• Down to earth

7. Libra

People under Libra can be described with the following creative short story names:

• Air and justice
• I am from Venus
• September love
• Tip the scales in your favor
• Love and romance
• Turn on the charm
• Tact and diplomacy
• Fairest of them all
• To be or not to be?
• Love thyself

8. Scorpio

Those under the sign have birthdays that lie between October 23rd and November 21st. This zodiac is under the Pluto planet and water element.

People of this sign can be described with the following Snapchat private story name ideas:

• Ambitious
• Stay focused
• I am passionate
• Intuitive
• I go with the flow
• Braveheart
• Do it with ease
• Manipulative
• Secretive
• A dominatrix

9. Sagittarius

>

People under this sign can be described with the following descriptive topic names:

• The Archer
• Fire and Jupiter
• Deep in thought
• A philosophical approach
• Nothing but the truth
• Intelligent conversations
• I am bored
• What I achieved!
• Love and generosity
• Lay it on me

10. Capricorn

The following topic names would best describe people under this sign:

• Saturn lovers
• Ram the Goat
• Ambitious and loving it
• Stay true
• My views remain the same
• Company of a few good men
• Let us look at reality
• Bleak views
• Disciplined approach
• Easy going

11. Aquarius

Those born under this sign can have the following Snapchat private story name ideas to talk about themselves:

• Air and water
• Stay committed
• The water bearer
• I follow my mind
• Unpredictable is my middle name
• Do I seem aloof?
• No middle way
• Life of an extremist
• Love life
• Friends for life

12. Pisces

The following topic ideas could best describe people born under this sign:

• Something fishy
• Water on planet Neptune
• Gentle souls
• Love being intuitive
• Escape into freedom
• Great thinkers
• Lazy days
• Trust your gut feeling
• Fishes in the sea
• Kindness wins the day

Create Snapchat Videos in Minutes with Easy-to-use Video Editor

Pick up your favorite Snapchat private story names and enjoy customizing your videos with Wondershare Filmora video editor!

Conclusion

Private stories are great ways to share unique ideas, express yourself, your experiences, and your outlook. The topic names provided match with the personalities of people under certain zodiac signs. Hence, they can use such names or topics to write or create their own private short story videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Is it always enough simply to leave text messages, share pics and videos? With the innovative features that Snapchat offers, you could do so much more. That is what a private story is all about. If you have had an interesting incident or occurrence, wish to showcase an experience, or tell a little more about yourself, it is best expressed with a private story.

Private stories on this platform are easy to create and share with anyone who is on your friends’ list. You could add as many or as few as you would like who can see the story you create. The tag of Snapchat private story name ideas would mean that you are sharing something intimate and showcasing some precious moments or memories. These could also be a capture of emotions or some moments that were meaningful to you or to someone. You could create such a story, share it with your friend or friends, and delete them any time you want. Usually the private stories you create and share on this platform expire within 24 hours.

Select Your Favorite Name According to Your Zodiac Signs

Are you mulling over Snapchat private story name ideas? If you like to create videos to showcase your experiences, this is a platform to do so in infinite ways. One of the ways to find unique names for the private stories you create is to use the zodiac sign traits. If you are showcasing yourself, trying to express your emotions, feelings, or simply want to find the right ways to describe yourself, the zodiac signs traits can be a great source of doing so. It would also help portray yourself, your personality traits like and dislike to your friends through such videos.

Here we discuss the 12 zodiac signs, what are the unique traits that people under such signs possess, and how you can use such information as Snapchat private story name ideas:

1. Aries

The symbol for this sign is Ram. It is a fire sign whose ruling planet is Mars. Those who have birthdays between March 21st to April 19th are Arians. Personality traits of such individuals can be best described with the following terms:

• My stubborn days
• Confronting my boss
• Why wait?
• Let’s get the party started!
• A day in the sun
• I was brave today!
• I got the devil in me
• Do what you feel
• I am from Mars
• Partying with my friends

2. Taurus

This zodiac sign is represented by the Bull. People born under this sign, between April 20th and May 20th, are ruled by the earth sign and by planet Venus.

Accordingly, Snapchat private story name ideas for such people could be:

• It’s all bull
• I am from Venus
• Love the vibes!
• Depend on me
• It is all about me
• Lean on me
• Maybe I will work on it tomorrow
• Earth calling
• Centre of the universe
• Need help?

3. Gemini

It is known also as the twins, it is an air sign under planet Mercury. It runs from May 21st to June 20th. Creative names for stories on such personalities could be:

• It is nothing but hot air!
• Love the humor!
• Enjoy the day
• How about it?
• Let’s make the most of now
• How funny it is
• Mercury is liquid gold
• Two fishes in the pond
• How odd is it
• Do I go this way or that?

4. Cancer

A zodiac sign ruled by water or the Crab. It is also said to be of the moon sign. The season for Cancerians is between June 21st and July 22nd. Snapchat private story name ideas for private stories for Cancerians could be:

• Hold onto that shell!
• I am over the moon
• Let the good times flow
• Cheers!
• Feeling nostalgic
• Love the silence
• Trust your gut feeling
• A quiet place
• A place for me on the moon
• Are you in the mood?

5. Leo

The sign of the lion or the fire, people who are born under this sign are ruled by the sun and are those born between July 23rd and August 22nd.

Snapchat private story name ideas can have the following creative names for such people:

• A lion in the library
• Bask in the warmth of the day
• Aloha! I am feeling lucky today
• Stay true to your friends
• Love ignites the fire
• A red room
• Fun in the sun
• Love the good vibes
• I am optimistic
• Roar!

6. Virgo

The sixth sign of the zodiac is ruled by the planet Mercury. This Earth sign is from August 23 to September 22.

Snapchat private story name ideas that describe such people can be:

• Fastidious
• Fussy I am
• Be watchful
• Love to fancy?
• Let’s be practical
• Old fashions are here to stay
• Love the vintage
• Earth and Mercury
• Fussy kittens
• Down to earth

7. Libra

People under Libra can be described with the following creative short story names:

• Air and justice
• I am from Venus
• September love
• Tip the scales in your favor
• Love and romance
• Turn on the charm
• Tact and diplomacy
• Fairest of them all
• To be or not to be?
• Love thyself

8. Scorpio

Those under the sign have birthdays that lie between October 23rd and November 21st. This zodiac is under the Pluto planet and water element.

People of this sign can be described with the following Snapchat private story name ideas:

• Ambitious
• Stay focused
• I am passionate
• Intuitive
• I go with the flow
• Braveheart
• Do it with ease
• Manipulative
• Secretive
• A dominatrix

9. Sagittarius

>

People under this sign can be described with the following descriptive topic names:

• The Archer
• Fire and Jupiter
• Deep in thought
• A philosophical approach
• Nothing but the truth
• Intelligent conversations
• I am bored
• What I achieved!
• Love and generosity
• Lay it on me

10. Capricorn

The following topic names would best describe people under this sign:

• Saturn lovers
• Ram the Goat
• Ambitious and loving it
• Stay true
• My views remain the same
• Company of a few good men
• Let us look at reality
• Bleak views
• Disciplined approach
• Easy going

11. Aquarius

Those born under this sign can have the following Snapchat private story name ideas to talk about themselves:

• Air and water
• Stay committed
• The water bearer
• I follow my mind
• Unpredictable is my middle name
• Do I seem aloof?
• No middle way
• Life of an extremist
• Love life
• Friends for life

12. Pisces

The following topic ideas could best describe people born under this sign:

• Something fishy
• Water on planet Neptune
• Gentle souls
• Love being intuitive
• Escape into freedom
• Great thinkers
• Lazy days
• Trust your gut feeling
• Fishes in the sea
• Kindness wins the day

Create Snapchat Videos in Minutes with Easy-to-use Video Editor

Pick up your favorite Snapchat private story names and enjoy customizing your videos with Wondershare Filmora video editor!

Conclusion

Private stories are great ways to share unique ideas, express yourself, your experiences, and your outlook. The topic names provided match with the personalities of people under certain zodiac signs. Hence, they can use such names or topics to write or create their own private short story videos.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Exploring the Future of Social Sharing with TikTok vs Snapchat

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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