Quick Guide to Achieving Video Freeze Effects on Snapchat

Snapchat is an instant messaging app that allows you to share your pictures and videos with your family members, friends, and colleagues. In addition, you can even create your stories in the form of movie clips and share them on the app. These stories remain available for the next 24 hours, after which they are automatically removed from the platform.

While sharing the videos, you can apply several filters that are already present in the app, and Slow Motion is one of them. You may want to learn how to slow down a video on Snapchat when you want to emphasize and draw viewers’ attention toward the scene, or wish to make the audience see your actions closely and in detail.

That said, in the following sections, you will see how to slow down videos on Snapchat, and what other methods you can use to reduce the playback speed more professionally.

In this article

01 How to Add Slow Motion Effects to Video Using the Snapchat App

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

02 How to Record a Slo-Mo Video and Upload to Snapchat

03 How to Make Flash and Smooth Slo Mo Video for Snapchat

04 FAQs about Slowing Down Snapchat Video

Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App

Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:

Step 1: Record a Video

Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.

Step 2: Apply the Slow Motion Filter

Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.

Step 3: Decorate the Video (Optional)

Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.

Step 4: Share or Publish the Video

Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.

Related: How to Record Slo-Mo videos on iPhone .

Part 2: How to Record a Slo-Mo Video and Upload to Snapchat

With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.

Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.

Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:

Step 1: Get to the iPhone’s SLO-MO Mode

Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.

Step 2: Set Recording Preferences

Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.

Step 3: Start and Stop the Recording

Tap the Record button to start the recording, and tap Stop when you’re done.

Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.

Step 4: Upload the Slow-Motion Video to Snapchat

After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.

Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.

Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat

Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.

This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.

Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:

With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.

Method 1: Slow Down the Whole Clip with CapCut

Step 1: Get to the Speed Panel

Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.

Step 2: Reduce the Speed of the Video

Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.

Step 3: Upload the Video to Snapchat

Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.

Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.

Method 2: Reduce the Playback Speed of Different Parts of a Video

Step 1: Get to the Speed Panel

Use the process described in the previous method to get to the Speed panel.

Step 2: Reduce the Speed of Different Parts of the Video

Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).

Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.

Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.

Step 3: Upload the Video to Snapchat

Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.

Part 4: FAQs about Slowing Down Snapchat Video

1. Can I record a slow mo video in Snapchat?

Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.

2. Besides slow-motion, which speed filters does Snapchat have?

In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.

Conclusion

When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.

TikTok & Snapchat Face-Off: A User’s Perspective Guide

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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