Mastering Snapchat for Business Success

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Transform Your Snaps: Explore These 20 Essential Filters

Top 20 Snapchat Filters & Lenses to Make Your Snaps Special

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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