"[Updated] In 2024, Innovative Snapchat Strategies The Ultimate List"

Innovative Snapchat Strategies: The Ultimate List

Snapchat is the 12th most popular social platform, with over 347 million daily active users, a market cap of $17.13B , and a net worth of $1.07B . The platform is incredibly engaging with the great potential, and providing opportunies for both individual and business.

However, how to make your Snaps stand out and make sure your Snaps and Snapchat videos are seen by as many audiences as possible and are interesting enough to hold their attention?

In this article, we’re going to give you some ideas to post on Snapchat. From generating inspiring ideas to using Snapchat for better marketing, we aim to provide you with guidance on the whole walkthrough of shining on Snapchat.

Part 1. Choosing Creative Topics for Snapchat Video

On the top of that, we will start with coming up with creative ideas for your Snapchat videos. If you’re struggling to develop ideas to post on Snapchat, don’t worry - we’ve got you covered.

Below we’ve provided some tips for your Snapchat videos:

Idea 1. Conduct Interviews Via Snaps

If you are running your Snapchat like a YouTube channel, conducting interviews on Snapchat is a perfect way to get quick, candid responses from your interviewees. To make it more fun, captivating, and engaging, you can also use captivating Snaps to add a personal touch.

All you need is: set lighting and sound, a 10-second snap with a question on it, and the interviewee. Start by introducing the person in the frame, put the snap on the screen, and let the interviewee answer your question.

To make things interesting, add filters , stickers, or lenses to reflect the scenarios or your personality. In the outro, provide a snap to thank the interviewee and share their Snapcode to let people follow them, a call to action, a positive phrase like thanks for watching, or your other social media handles.

Idea 2. Host A YouTube And Snapchat Q&A

Another great idea is to host a YouTube and Snapchat Q&A. You can film with a famous snap chatter or YouTuber and ask them a few questions. You can also ask your followers/audience to send their questions via text message or response to your stories. This will help you get your viewers involved with your content and increase engagement.

To make sure your snap Q&A goes off without a hitch, be sure to:

Set up your Snapchat settings of “Who Can Contact Me” to “Everyone” for a while to allow for questions.
During the session, try to acknowledge who asked the question.
After the session, change the “Who Can Contact Me” setting back to only friends to avoid spam overload.

Idea 3. Fun Tidbits

Snapchat is an excellent platform to get your audience engaged with your brand by creating fun tidbits to get more traffic.

You can create short videos or images designed to be entertaining and informative. For example, Amazon’s Snapchat posts stories of their employees carving pumpkins and posting them to their followers. This is a creative and fun solution to reach new customers and create a brand personality.

Idea 4. Behind-The-Scenes Footage

Sharing BTS footage of you and your team hard at work can be interesting and informative for your followers. This will give them a look at the inner workings of your company and how you create your products or services. This type of content can also be used to show off your team’s personality and culture.

We have listed why Behind-the-scenes footages are useful for your reference:

Helps build trust with your audience.
Allows you to humanize your brand or business and make it more relatable.
Enables you to connect with your audience on a deeper level.

There are numerous ways to use BTS footage to boost your business. For example, you can use it to create a more personal connection with your customers, increase transparency and build trust.

Part 2. Snapchat Post Ideas for Content Creation

Above is about some creative ideas for picking topics for your Snapchat videos. Apart from that, the video’s content is also important to hold the audience’s attention. Whether you’re a blogger, a small business owner, or just someone who likes to create content, unique presenting ways can help you stand out on Snapchat.

If you’re not sure where to start, here are some ideas for Snapchat content that you can create:

Idea 1. Create Title Cards For Longer Snapchat Stories

If you’re creating a Snapchat story that is longer than the standard 10 seconds, you can use title cards to help keep your viewers engaged.

Title cards are simply images with the text you can insert into your story to help identify what’s coming next. For example, if you’re sharing a story about your company’s history, you could use a title card at the beginning of each section to identify the different parts of the story.

For this, you can take a snap of a wall or perhaps block your camera to get a black screen and then paste your text on the picture. You can also play with the font size, style, or color to create engaging title cards.

Idea 2. Adding Music To Your Video

Adding music to your video on Snapchat is important because this can help set the mood and tone of your video, express yourself or your personality, and make the content more fun and interesting to watch.

You can add music from the Snapchat build-in library or find resources from third-party websites, such as:

Idea 3. Make Full Use of Snapchat’s Filters

One way to create shareable and fun content is by making full use of Snapchat’s filters. For this, the app offers a ton of different filters to choose from, so you can really get creative while using them

1. Utilizing Geofilters

These are location-based filters that you can use if you are planning an event or promoting your product. Creating your own on-demand geofilters are super affordable and are priced according to location, time frame, and square footage you want, starting from $5.

However, you can only target an area between 20,000 and 5 million square feet. Moreover, they can only stay active for up to 30 days.

2. With AR/VR filters

We all love filters, don’t we? Whether it’s a dog filter or a flower crown, filters add a touch of fun and personality to our photos and videos. With the advent of augmented reality (AR) and virtual reality (VR) technology, filters are getting even more creative and immersive.

Snapchat’s AR/VR filters are some of the most fun and innovative on the market, and they’re constantly adding new ones to keep users engaged. You can also use these filters to create interactive content for your business.

For example, Dior created a Men Saddle Belt filter to promote its product and in turn, gained more sales, brand recognition as well as engagement.

3. Using Filters In Your Snaps Or Stories

When you are taking a Snap or creating a story, you can add filters to your photos or videos to add some visual interest and variation. These filters can change the color of your picture, add text or graphics, or even give them a fun effect.

Applying filters to your snaps is easy - just swipe through the options to find the perfect look. You can even use two or more filters at once by holding down on your screen to keep your current one set while you swipe to add more.

To find more fun and interesting hidden filters, read our article: How to find Snapchat hidden filters naturally .

Idea 4. Adopting Lenses

When it comes to Snapchat, there are two things that users love: filters and lenses!

While filters enhance your photos, lenses take Snapchat to a whole new level by adding animations and effects to your photos and videos. And the best part is, there are lenses for just about everything!

So, how can you use lenses to create engaging Snapchat content? Here are a few ideas:

Add fun animations and effects to your photos and videos.
Create custom snaps that show off your brand personality.
Make your content unique and engaging to stand out from the rest.

You can even create your own fun and captivating lenses on Snapchat. To learn how click here .

Part 3. Snapchat Post Ideas For Marketing Promotion

There are endless possibilities when creating marketing and promotional content for Snapchat. So whether you’re looking to boost brand awareness, generate leads, or drive sales, there’s a Snapchat post idea for you.

Not sure where to start? Below, we’ll share some of our favorite marketing and promotional content ideas to post on Snapchat:

A Quick Guide:

1. Techniques for Better Marketing On Snapchat
2. Ideas for Better Promotion on Snapchat

1. Techniques for Better Marketing On Snapchat

Here are some techniques to create an engaging marketing campaign on Snapchat:

Adding a newsletter sign-up CTA to your Snapchat marketing campaign can help you grow your email list and keep your audience engaged. Here’s how to do it:

Create a beautiful and compelling newsletter sign-up CTA.
Add the CTA to your Snapchat story.
Encourage your audience to sign up for your newsletter.
Follow up with your new subscribers and welcome them to your community.

Idea 2. Use Short Links

Since you cannot add clickable links to your snaps, using a shortened URL is an excellent approach to help people follow up on your links.

To get started, you need to find a URL shortener service such as bitly.com and then begin sharing your shortened URLs with your Snapchat followers. You can add them to your snaps or post them in your story.

Idea 3. Sneak Peeks Of New Products

Giving your followers/customers a sneak peek of new products before they hit the shelves can excite them about your brand. This not only builds anticipation and excitement but also gives your fans a chance to be the first to know how and when to get their hands on your new products.

You can provide sneak peeks of new products on Snapchat in a number of ways. For instance, you can give short previews or teasers of products in your upcoming collection or first look at new products. You can even use Snapchat to give your fans a behind-the-scenes look at how your products are made.

Whatever approach you take, ensure that you’re providing value to your audience. They should feel like they’re getting something special by having a sneak peek of your new products.

Idea 4. Attach Your Username, Username URL, Or Snapchat Code

To get more audiences and followers on Snapchat, you can also try attaching your username, username URL, or Snapcode to your stories. These three approaches can help your customers find your account or add you as a friend on Snapchat.

To share your Snapchat username URL, open Snapchat and click your Profile icon. Tap on your yellow Snapcode to access more options. Tap “Share My Profile Link” and select the platform you want to share it with.

To share your Snapcode, simply let others scan the code via their phone’s camera or tap “Profile > Snapcode icon > Share Snapcode.”

Idea 5. Publish Your Snaps To Other Platforms

Do you want to get more eyes on your snaps on Snapchat? If so, you should consider publishing them on other platforms. Doing this can help you can reach a wider audience and get more people interested in your brand.

You can download your Snaps and repost them on other platforms like Instagram, Facebook, Twitter, and more. To learn more, read: How to Save Snapchat Videos with Apps on Android and Mac.

2. Ideas for Better Promotion on Snapchat

Here are some quick ideas to post better promotional content on Snapchat:

Idea 1. Run Snapchat Ads

As a business, you always want to look for new ways to reach your target audience. With Snapchat being the 12th most popular social media platform today, it’s definitely worth considering running ads on Snapchat.

Let’s look into benefits of running ads on Snapchat:

To reach a younger audience that might not be on other platforms like Facebook or Instagram.
To make an ever-lasting impression on the viewers.
To target a specific location or people of a certain age, hobbies, and other interests.
To help you increase your exposure and grow your sale.

Idea 2. Coupon

You can quickly promote your business on Snapchat by offering coupons and use them to encourage customers to make a purchase or as loyalty rewards for existing customers.

Here’s a quick guide on how to create coupons and increase your sale:

Step1 Choose the type of coupon you want to create, i.e., a code or a task.

Step2 Next, open the Snapchat app on your device, and create or choose an image/video for your coupon. Make sure it’s captivating and related to the theme.

Step3 Add the coupon code or task to the Snap and share your coupon with your followers via your Stories.

Idea 3. Host A Contest Or Giveaway

You can also promote your business/brand on Snapchat by hosting a contest or giveaway. This can help you not only reach more people but also get them talking about your brand.

People love free products, so if you’re giving away prizes, you can bet that they will be eager to follow you.

Such contests can also generate interest and excitement about your brand and can help your build relationships with your followers. By interacting with people and giving them a chance to win something, you’re showing that you care about them.

Part 4. A Bonus Tip: Tracking and Analysing Snap Stats

Tracking and analyzing your snap stats can be difficult, but it’s also important to do if you want to be successful on Snapchat. By understanding your snap stats, you can figure out what works and doesn’t and adjust your Snapchat strategy accordingly.

So what stats should you be tracking on Snapchat? Here are a few of the most important ones:

Views: This is a good metric to track if you want to see how many people are actually seeing your content. Keep an eye on your views over time to see if you’re getting more or less engagement.
Screenshots: Screenshots can be a good indicator of how viral your content is. If you’re getting a lot of screenshots, it means people are sharing your content with others.
New Followers: This will help you understand how effective your Snapchat marketing efforts are.
The Timing Of Your Snaps: This will help you understand when your audience is most engaged and when they’re most likely to see your snaps.

Conclusion

In this article, we’ve discussed 16 ideas to post on Snapchat to help you make your content better. We’ve covered ideas for post topics, content, marketing, and promotional campaigns.

By following the tips, techniques, and ideas in this guide, you can create Snapchats that can be truly unique and will stand out from the rest of the herd. So go out there, start snapping, and get the followers you need for success on Snapchat - A giant in the social media marketing platform!

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The Art of Past Images: A Snapchat Journey

Snapchat enables you to communicate with your friends in an engaging way. To send a normal snap to your friends, you need to take a live photo or video from the Snapchat camera. This may be out of your comfort zone to send normal live snaps every time.

This article will explain how to send a picture from your memories or camera roll as a normal snap. By using our recommended apps and methods, you can also hide that the sent picture is from the camera roll. Let’s dive into the details to learn how to send snaps from the camera roll.

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How to Send a Snap from Memories/Camera Roll as a Snap

Are you tired of sending your live selfies as snaps to your friends? In this section, you can learn how to send snaps from the camera roll without capturing a live snap. For this, we will explain some manual methods as well as some reliable apps in a detailed manner.

Method 1: Using a Snapchat Filter

Snapchat allows you to apply its filters on any of your camera roll’s pictures. By selecting a particular photo or video from your memories or snap, you can instantly add a filter to them. Afterward, you can send the filtered image to your friends as a regular snap. However, this solution has a significant drawback that you must know. The limitation is that the receiver of the snap would be able to see that the sent picture is from the camera roll.

Step1 Open your Snapchat and swipe up to open the ‘Memories’. Go to your Camera Roll and select any particular picture from there.

Step2 After choosing a particular photo, tap on the “Edit“ icon at the bottom left corner. You can apply filters to the photo by swiping from right to left. Keep swiping until you can find your preferred filter.

Step1 Once you have applied the filter to the photo, touch on the “Send To” button. Choose any Snapchat friend to whom you want to send the picture. Next, hit the “Send” icon again to send the photo successfully.

Method 2: Using a Sticker

If you want to make your camera roll picture funny and entertaining, you can add stickers to it. Through Snapchat, you can make your customized sticker of any interesting face or object. Moreover, Snapchat also offers a huge variety of built-in stickers. If you don’t want to create a customized sticker, you can easily add the built-in sticker with a single tap.

Step1 Once you have opened your Snapchat, go to Memories. From there, you can access and select any picture from the Camera Roll.

Step2 After selecting a specific picture from Camera Roll, tap on the “Pencil” icon at the bottom left corner to edit the photo. Afterward, select the “Scissor” icon from the right section. Using the Snapchat Scissor, you can create a sticker of any face or object you find interesting. Just select any area of the photo using your finger.

Step3 Now close the picture opened for creating the sticker. Once done, take a snap from your Snapchat to proceed. Now from the right section, tap on the “Sticker” icon. Here, you can choose the built-in stickers easily. Or you can navigate to the “Scissor” icon to select your created sticker.

Step4 Once done with adding and adjusting the sticker, hit the “Send To” button. Choose your preferred contact and tap on the “Send” icon again.

Method 3: Using the LMK App

Another efficient way to send a camera roll picture as a regular snap is by using a third-party app. LMK is a reliable social media platform that enables you to communicate with friends having similar interests. You can craft your profile by adding your interests and hobbies.

It helps people to create a safe and healthy community for enhanced communication. In this solution, we will guide you on how to send snaps from the camera roll using the LMK app. Through this app, you can send snaps to your friends without mentioning the camera roll.

Step1 Open your Snapchat either from your Android or iOS device. Proceed to the Memories section and select Camera Roll. Here, tap on any picture that you want to send.

Step2 Now hit the “Arrow” button to share the selected snap. From the displayed options, tap on the “Download” icon to save the picture on your device gallery.

Step3 Now head to your Play Store or App Store according to the OS of your mobile device. From there, download the LMK app. After its complete installation, open this app using your Snapchat login.

Step4 On the LMK app, tap on the “Plus” icon to proceed. Afterward, tap on “Post” and hit the “Camera” icon from the bottom left side. Now choose the photo that you have recently saved in your gallery.

Step5 After choosing the photo from the gallery, tap “Post to Snapchat.” By doing so, you will be redirected to your Snapchat. From your image, remove the added stickers of the LMK app. You can drag the sticker to the trash bin icon. Afterward, tap on the “Paper Clip” icon to remove the added attachment.

Step6 Once done with removing the sticker and attached link, hit the “Send” button. Now choose a Snapchat contact and hit the “Send” button.

Method 4: Casper APK for Android

Casper is an excellent alternative for Snapchat users. Using this app, you can instantly add stickers and filters to the captured snaps. You can also save and forward snaps using this app to other platforms. However, Casper is not available on the Play Store. You can download the Casper APK from your web browser easily. Before installing it, you should alter some settings from your phone, as described below:

Step1 Open Settings from your phone and tap “Apps.” Afterward, select “Manage Apps” to proceed.

Step2 Once done, locate the “Google Chrome” option and turn on the toggle of “Install from unknown sources.”

Once you are done with installing Casper APK, you can take help from the following steps:

Step1 Sign out from your Snapchat account to initiate. Open Casper and sign into your Snapchat account.

Step2 Hit the “Plus” icon and tap on “Choose from Gallery.” After selecting a picture from your phone’s gallery, press the “Send” button.

Step3 Choose your preferred contact to whom you want to send the picture. For confirmation, tap on the “Send” button again.

Conclusion

Many youngsters are addicted to Snapchat to provide daily updates to their friends. You can utilize the offered filters, lenses, and stickers on Snapchat to make your snaps vibrant. However, this article has guided you on how to send snaps from the camera roll as a regular snap. You can send everyday snaps to your friends without mentioning the camera roll picture. For this, you can rely upon our recommended solutions and applications.

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