Dissecting Social Media Giants: TikTok Meets Snap

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unlocking Direct Conversation on Snapchat - Follow These Steps

How to Video Chat/Call on Snapchat with 3 Steps

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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