Unlock Snapchat Potential with These Ideas

Snapchat is the 12th most popular social platform, with over 347 million daily active users, a market cap of $17.13B , and a net worth of $1.07B . The platform is incredibly engaging with the great potential, and providing opportunies for both individual and business.

However, how to make your Snaps stand out and make sure your Snaps and Snapchat videos are seen by as many audiences as possible and are interesting enough to hold their attention?

In this article, we’re going to give you some ideas to post on Snapchat. From generating inspiring ideas to using Snapchat for better marketing, we aim to provide you with guidance on the whole walkthrough of shining on Snapchat.

Part 1. Choosing Creative Topics for Snapchat Video

On the top of that, we will start with coming up with creative ideas for your Snapchat videos. If you’re struggling to develop ideas to post on Snapchat, don’t worry - we’ve got you covered.

Below we’ve provided some tips for your Snapchat videos:

Idea 1. Conduct Interviews Via Snaps

If you are running your Snapchat like a YouTube channel, conducting interviews on Snapchat is a perfect way to get quick, candid responses from your interviewees. To make it more fun, captivating, and engaging, you can also use captivating Snaps to add a personal touch.

All you need is: set lighting and sound, a 10-second snap with a question on it, and the interviewee. Start by introducing the person in the frame, put the snap on the screen, and let the interviewee answer your question.

To make things interesting, add filters , stickers, or lenses to reflect the scenarios or your personality. In the outro, provide a snap to thank the interviewee and share their Snapcode to let people follow them, a call to action, a positive phrase like thanks for watching, or your other social media handles.

Idea 2. Host A YouTube And Snapchat Q&A

Another great idea is to host a YouTube and Snapchat Q&A. You can film with a famous snap chatter or YouTuber and ask them a few questions. You can also ask your followers/audience to send their questions via text message or response to your stories. This will help you get your viewers involved with your content and increase engagement.

To make sure your snap Q&A goes off without a hitch, be sure to:

• Set up your Snapchat settings of “Who Can Contact Me” to “Everyone” for a while to allow for questions.
• During the session, try to acknowledge who asked the question.
• After the session, change the “Who Can Contact Me” setting back to only friends to avoid spam overload.

Idea 3. Fun Tidbits

Snapchat is an excellent platform to get your audience engaged with your brand by creating fun tidbits to get more traffic.

You can create short videos or images designed to be entertaining and informative. For example, Amazon’s Snapchat posts stories of their employees carving pumpkins and posting them to their followers. This is a creative and fun solution to reach new customers and create a brand personality.

Idea 4. Behind-The-Scenes Footage

Sharing BTS footage of you and your team hard at work can be interesting and informative for your followers. This will give them a look at the inner workings of your company and how you create your products or services. This type of content can also be used to show off your team’s personality and culture.

We have listed why Behind-the-scenes footages are useful for your reference:

• Helps build trust with your audience.
• Allows you to humanize your brand or business and make it more relatable.
• Enables you to connect with your audience on a deeper level.

There are numerous ways to use BTS footage to boost your business. For example, you can use it to create a more personal connection with your customers, increase transparency and build trust.

Part 2. Snapchat Post Ideas for Content Creation

Above is about some creative ideas for picking topics for your Snapchat videos. Apart from that, the video’s content is also important to hold the audience’s attention. Whether you’re a blogger, a small business owner, or just someone who likes to create content, unique presenting ways can help you stand out on Snapchat.

If you’re not sure where to start, here are some ideas for Snapchat content that you can create:

Idea 1. Create Title Cards For Longer Snapchat Stories

If you’re creating a Snapchat story that is longer than the standard 10 seconds, you can use title cards to help keep your viewers engaged.

Title cards are simply images with the text you can insert into your story to help identify what’s coming next. For example, if you’re sharing a story about your company’s history, you could use a title card at the beginning of each section to identify the different parts of the story.

For this, you can take a snap of a wall or perhaps block your camera to get a black screen and then paste your text on the picture. You can also play with the font size, style, or color to create engaging title cards.

Idea 2. Adding Music To Your Video

Adding music to your video on Snapchat is important because this can help set the mood and tone of your video, express yourself or your personality, and make the content more fun and interesting to watch.

You can add music from the Snapchat build-in library or find resources from third-party websites, such as:

• Pixabay
• Bensound
• Mixkit
• Tunetank
• Motionarray

Idea 3. Make Full Use of Snapchat’s Filters

One way to create shareable and fun content is by making full use of Snapchat’s filters. For this, the app offers a ton of different filters to choose from, so you can really get creative while using them

1. Utilizing Geofilters

These are location-based filters that you can use if you are planning an event or promoting your product. Creating your own on-demand geofilters are super affordable and are priced according to location, time frame, and square footage you want, starting from $5.

However, you can only target an area between 20,000 and 5 million square feet. Moreover, they can only stay active for up to 30 days.

2. With AR/VR filters

We all love filters, don’t we? Whether it’s a dog filter or a flower crown, filters add a touch of fun and personality to our photos and videos. With the advent of augmented reality (AR) and virtual reality (VR) technology, filters are getting even more creative and immersive.

Snapchat’s AR/VR filters are some of the most fun and innovative on the market, and they’re constantly adding new ones to keep users engaged. You can also use these filters to create interactive content for your business.

For example, Dior created a Men Saddle Belt filter to promote its product and in turn, gained more sales, brand recognition as well as engagement.

3. Using Filters In Your Snaps Or Stories

When you are taking a Snap or creating a story, you can add filters to your photos or videos to add some visual interest and variation. These filters can change the color of your picture, add text or graphics, or even give them a fun effect.

Applying filters to your snaps is easy - just swipe through the options to find the perfect look. You can even use two or more filters at once by holding down on your screen to keep your current one set while you swipe to add more.

To find more fun and interesting hidden filters, read our article: How to find Snapchat hidden filters naturally .

Idea 4. Adopting Lenses

When it comes to Snapchat, there are two things that users love: filters and lenses!

While filters enhance your photos, lenses take Snapchat to a whole new level by adding animations and effects to your photos and videos. And the best part is, there are lenses for just about everything!

So, how can you use lenses to create engaging Snapchat content? Here are a few ideas:

• Add fun animations and effects to your photos and videos.
• Create custom snaps that show off your brand personality.
• Make your content unique and engaging to stand out from the rest.

You can even create your own fun and captivating lenses on Snapchat. To learn how click here .

Part 3. Snapchat Post Ideas For Marketing Promotion

There are endless possibilities when creating marketing and promotional content for Snapchat. So whether you’re looking to boost brand awareness, generate leads, or drive sales, there’s a Snapchat post idea for you.

Not sure where to start? Below, we’ll share some of our favorite marketing and promotional content ideas to post on Snapchat:

A Quick Guide:

1. 1. Techniques for Better Marketing On Snapchat
2. 2. Ideas for Better Promotion on Snapchat

1. Techniques for Better Marketing On Snapchat

Here are some techniques to create an engaging marketing campaign on Snapchat:

Idea 1. Newsletter Sign-up CTAs

Adding a newsletter sign-up CTA to your Snapchat marketing campaign can help you grow your email list and keep your audience engaged. Here’s how to do it:

• Create a beautiful and compelling newsletter sign-up CTA.
• Add the CTA to your Snapchat story.
• Encourage your audience to sign up for your newsletter.
• Follow up with your new subscribers and welcome them to your community.

Idea 2. Use Short Links

Since you cannot add clickable links to your snaps, using a shortened URL is an excellent approach to help people follow up on your links.

To get started, you need to find a URL shortener service such as bitly.com and then begin sharing your shortened URLs with your Snapchat followers. You can add them to your snaps or post them in your story.

Idea 3. Sneak Peeks Of New Products

Giving your followers/customers a sneak peek of new products before they hit the shelves can excite them about your brand. This not only builds anticipation and excitement but also gives your fans a chance to be the first to know how and when to get their hands on your new products.

You can provide sneak peeks of new products on Snapchat in a number of ways. For instance, you can give short previews or teasers of products in your upcoming collection or first look at new products. You can even use Snapchat to give your fans a behind-the-scenes look at how your products are made.

Whatever approach you take, ensure that you’re providing value to your audience. They should feel like they’re getting something special by having a sneak peek of your new products.

Idea 4. Attach Your Username, Username URL, Or Snapchat Code

To get more audiences and followers on Snapchat, you can also try attaching your username, username URL, or Snapcode to your stories. These three approaches can help your customers find your account or add you as a friend on Snapchat.

To share your Snapchat username URL, open Snapchat and click your Profile icon. Tap on your yellow Snapcode to access more options. Tap “Share My Profile Link” and select the platform you want to share it with.

To share your Snapcode, simply let others scan the code via their phone’s camera or tap “Profile > Snapcode icon > Share Snapcode.”

Idea 5. Publish Your Snaps To Other Platforms

Do you want to get more eyes on your snaps on Snapchat? If so, you should consider publishing them on other platforms. Doing this can help you can reach a wider audience and get more people interested in your brand.

You can download your Snaps and repost them on other platforms like Instagram, Facebook, Twitter, and more. To learn more, read: How to Save Snapchat Videos with Apps on Android and Mac.

2. Ideas for Better Promotion on Snapchat

Here are some quick ideas to post better promotional content on Snapchat:

Idea 1. Run Snapchat Ads

As a business, you always want to look for new ways to reach your target audience. With Snapchat being the 12th most popular social media platform today, it’s definitely worth considering running ads on Snapchat.

Let’s look into benefits of running ads on Snapchat:

• To reach a younger audience that might not be on other platforms like Facebook or Instagram.
• To make an ever-lasting impression on the viewers.
• To target a specific location or people of a certain age, hobbies, and other interests.
• To help you increase your exposure and grow your sale.

Idea 2. Coupon

You can quickly promote your business on Snapchat by offering coupons and use them to encourage customers to make a purchase or as loyalty rewards for existing customers.

Here’s a quick guide on how to create coupons and increase your sale:

Step1 Choose the type of coupon you want to create, i.e., a code or a task.

Step2 Next, open the Snapchat app on your device, and create or choose an image/video for your coupon. Make sure it’s captivating and related to the theme.

Step3 Add the coupon code or task to the Snap and share your coupon with your followers via your Stories.

Idea 3. Host A Contest Or Giveaway

You can also promote your business/brand on Snapchat by hosting a contest or giveaway. This can help you not only reach more people but also get them talking about your brand.

People love free products, so if you’re giving away prizes, you can bet that they will be eager to follow you.

Such contests can also generate interest and excitement about your brand and can help your build relationships with your followers. By interacting with people and giving them a chance to win something, you’re showing that you care about them.

Part 4. A Bonus Tip: Tracking and Analysing Snap Stats

Tracking and analyzing your snap stats can be difficult, but it’s also important to do if you want to be successful on Snapchat. By understanding your snap stats, you can figure out what works and doesn’t and adjust your Snapchat strategy accordingly.

So what stats should you be tracking on Snapchat? Here are a few of the most important ones:

• Views: This is a good metric to track if you want to see how many people are actually seeing your content. Keep an eye on your views over time to see if you’re getting more or less engagement.
• Screenshots: Screenshots can be a good indicator of how viral your content is. If you’re getting a lot of screenshots, it means people are sharing your content with others.
• New Followers: This will help you understand how effective your Snapchat marketing efforts are.
• The Timing Of Your Snaps: This will help you understand when your audience is most engaged and when they’re most likely to see your snaps.

Conclusion

In this article, we’ve discussed 16 ideas to post on Snapchat to help you make your content better. We’ve covered ideas for post topics, content, marketing, and promotional campaigns.

By following the tips, techniques, and ideas in this guide, you can create Snapchats that can be truly unique and will stand out from the rest of the herd. So go out there, start snapping, and get the followers you need for success on Snapchat - A giant in the social media marketing platform!

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Free Download For macOS 10.14 or later

From Raw to Rad: Turning Up the Heat with Snapchat Filters

Since its inception in 2011, Snapchat has steadily evolved into one of the best social media platforms over time, with over 347 million daily active users today. And it’s not just millennials who are using the app - Snapchat is popular with people of all ages.

But have you ever wondered and thought about how people get those amazing images on Snapchat? Well, wonder no more! In this article, we’re going to show you how to edit photos on Snapchat so that you can make them look even better!

Therefore, without any further delay, let’s dive in!

Part 1. What are Snapchat’s Image Editing Tools?

If you desire to add some extra flair to your photos, Snapchat’s image editing tools are a great way to do it. These tools let you add filters, stickers, and other effects to your photos and videos.

Snapchat photo editing tools are easy-to-use and can help you turn dull pictures into something fun and interesting. You can even edit images that were not originally taken on Snapchat.

Want to know how? Keep reading to find out what is behind the curtain!

Part 2. How to Edit Pictures Taken from the Camera Roll

Have you taken a photo but don’t think it’s worth sharing with the public and want to edit it? Don’t worry; Snapchat has got you covered!

A Quick Guide:

1. How to Add Pictures from Your Camera Roll to Snapchat
2. How To Edit Photos On Snapchat
3. How To Add Stickers To Your Images?
4. How to Use the Snapchat Text Tool
5. How to Draw on your Images
6. How To Add A Theme
7. How To Attach A URL
8. How To Crop Images On Snapchat
9. How to Set a Time Limit

How to Add Pictures from Your Camera Roll to Snapchat

Here’s a quick rundown of how to add pictures from your camera roll to Snapchat:

Step1 Open the Snapchat app on your device and tap the “Two Overlayed Pictures” icon beside the Camera button.

Step2 This will take you to Memories. Click the Camera Roll tab, scroll the pictures to add the one you want, and tap it.

Step3 Now, you can send the picture to your friends, add it to your story, or edit it to create a masterpiece.

How To Edit Photos On Snapchat

Now that you’ve added your picture from the Camera roll, follow the steps below to edit it using the Snapchat image editing tools:

Step1 Click the Edit icon at the bottom-right of the selected picture. To add text, click the T icons, type whatever you want, select color by dragging the icon in the color pane and add the text style.

Step2 If you want to draw something on your picture, use the pencil icon. The draw function offers color panes, an emojis pen, and a color picker.

Step3 You can also use the Scissor icon to cut a portion of your picture and create a sticker or add a URL to your image using the paperclip icon.

Step4 To set a time limit on your snap, click the Clock icon and set the limit. Finally, tap the Done icon to save a copy of the photo, or use the Export icon to share your picture on other social media platforms.

How To Add Stickers To Your Images?

To create your own or add a premade sticker to your picture, do the following steps in sequence:

Step1 Tap the paper icon to the right side of your selected picture. This will take you to the Snapchat stickers library.

Step2 Since the stickers are placed in different categories, including recently used, popular, Bitmojis, etc., swipe right/left to get to the desired page.

Step3 Next, swipe up and down to find the sticker you want and tap it to add to your picture. To know more about Snapchat filters, read “Top 20 Snapchat Filters & Lenses to Make Your Snaps Special .”

How to Use the Snapchat Text Tool

Want to add a caption or something interesting to your picture? With the following steps, you can easily add any text to your photos while editing them on Snapchat:

Step1 Tap the “T” icons at the top-right side of the screen to open the Text tool.

Step2 Type your text and use the font gallery to change the text style. Tap the Align option to set the alignment of your text.

Step3 Next, use the color meter to change the font color. Tap the white icon on the color bar and drag it to select your preferred color. Finally, tap the Back icon at the top-left of the screen to apply the text.

How to Draw on your Images

Snapchat comes with a drawing tool that you can use to add a personal touch to your photos or create fun and unique designs in the following way:

Step1 On your selected picture, tap the Pencil icon to open the drawing tool. Drag your finger on the Color meter to select the color.

Step2 Tap the Color wheel to change the color palette and then choose the color you want. To draw emojis on your picture, tap the Emoji icon and select the one you want to use.

Step3 Finally, use your finger to draw on the picture. You can use the Undo icon to take back any action that goes wrong.

How To Add A Theme

Adding a theme to your images on Snapchat is a great way to add some personality and style. Here’s how you can do this:

Step1 Tap the Paintbrush icon from the Snapchat editing tools at the left of your picture.

Step2 Search for the theme using the Search box or scroll up and down to find the one you like.

Step3 Select the theme you want and tap on it to add to your photo. Keep in mind that Snapchat only adds themes to the original images, not from the Camera Roll.

How To Attach A URL

Do you want to share a clickable website URL on your story to help your audience know the true meaning and concept behind the image? The Snapchat URL tool can help you!

Here’s a quick and easy breakdown of the steps to attach a URL to your pictures:

Step1 On your selected picture, click the Paperclip icon to launch the URL tool.

Step2 Type your URL in the search field, and tap Enter on your keyboard.

Step3 Snapchat will open the website for your review. Tap the “Attach to Snap” option and adjust the link on your picture.

How To Crop Images On Snapchat

The following steps can help your crop images on Snapchat:

Step1 Tap the Crop icon below the Paperclip option on your selected picture.

Step2 Use your fingers to adjust the picture size and remove unwanted areas. You can also use the Rotation icon to rotate your image.

Step3 Finally, tap the blue Check icon to save your cropped image.

If you want to learn how to zoom your videos or images on Snapchat, click here to find out!

How to Set a Time Limit

You can set a time limit on your photo to limit their visibility while editing it on Snapchat. To do so, follow the below instructions step-by-step:

Step1 To set the time limit on your picture, tap the Clock icon from the Snapchat photo editing tools on the right side of the screen.

Step2 Swipe up and down to select the time limit and tap it.

Step3 Finally, tap the Clock icon at the top right side of the screen to apply the time limit.

Part 3. How to Save Snaps for Later Sharing

When you take a Snap, you can directly send it to your friends. But sometimes, you want to keep a Snap around for a while before sharing it. Maybe you want to edit it first, or you want to wait for the perfect moment to share it.

Whatever the reason, there are two scenarios in which you can save your Snaps for later sharing:

A Quick Guide:

1. Saving the Original Snapchat Pictures
2. Saving the Edited Camera Roll’s Pictures

Saving the Original Snapchat Pictures

Here’s how you can save the original Snaps as a Snapchat user:

Step1 Launch the Snapchat app and take a picture.

Step2 Tap the Save icon in the lower left-hand corner of the screen.

Step3 Tap the “Save image.”

Saving the Edited Camera Roll’s Pictures

Follow the instructions below to save your edited Camera Roll pictures on Snapchat:

Step1 Once you’ve edited your picture, tap the Done option.

Step2 Tap “Save as Copy,” and your picture will be saved to your gallery.

Step3 Alternatively, you can tap the Export option and select “Download” to save the image to your phone’s Gallery.

A Bonus Tips: How to Save Snapchat Videos with Apps on Android and Mac

Do you want to record your Snapchat stories like a movie or slideshow on Android or Mac? Well, you can save your Snapchat videos using apps or software programs.

For your Mac system, we recommend using Filmora - an easy-to-use video editing software with an excellent recording feature. With this tool, you can record the full screen, part of it, or a specific window on your system.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

For Android, download the AZ video recorder - an app that does not require any root access and lets you record your screen with a high resolution and frame rate. To learn more, click here!

Conclusion

In this article, we’ve explained how to edit photos on Snapchat with simple and easy-to-follow instructions. We’ve discussed adding stickers, text, URL, time limit, theme, and cropping the image to remove unwanted sections from it.

Hopefully, you’ll find this step-by-step guide helpful and can now use Snapchat photo editing tools without any issues.

Free Download For macOS 10.14 or later

For Android, download the AZ video recorder - an app that does not require any root access and lets you record your screen with a high resolution and frame rate. To learn more, click here!

Conclusion

In this article, we’ve explained how to edit photos on Snapchat with simple and easy-to-follow instructions. We’ve discussed adding stickers, text, URL, time limit, theme, and cropping the image to remove unwanted sections from it.

Hopefully, you’ll find this step-by-step guide helpful and can now use Snapchat photo editing tools without any issues.

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