The Ultimate Guide to SnapChat Brand Building

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

One-Click Video Creation: Simplified Editing of Multi-Snaps

How to Make and Edit Multi Snapchat Videos Easily

Ollie Mattison

Mar 27, 2024• Proven solutions

Recording and sharing videos are now easy with Snapchat. With a maximum limit of 10 seconds, these videos are kept short in duration. Whether posting the Snapchat video to the story, sharing it with friends or in a Snapchat group, Snapchat was always a hit until numerous competitors started ripping its features.

But, Snapchat is back with a bounce with its multi snaps feature which is a new addition to video sharing feature in Snapchat. What is a multi snap? Snapchat, allows users to make more than 10 seconds snap video now, which is called multi snaps.

In this feature, you can record footages as long as 1 minute, which is divided into 6 snaps. Do you know how to make a video on Snapchat? Here you will learn how to make and edit multi Snapchat videos even without holding the button.

• Part1: How to Make Snapchat Multi Video Easily
• Part2: Notes About Multi Snapchat Videos
• Part3: How to Make Multi Video Without Holding the Button On iPhone
• Part4: How To Edit Video With The Built-In Features

Part1: How to Make Snapchat Multi Video Easily

If you wish to make a multi video in a few minutes very quickly, you just need to tap the big round button on the screen of the camera app and hold it.

Don’t leave the button even after the time is over. As you keep holding the button, the next snap starts recording automatically.

When you think it’s complete, at the bottom of the screen you can see the snaps appearing.

The ones you wish to keep must be saved and the rest can be dragged in order to delete.

Finally, you may edit the snaps and add effects like you do with any usual snap at the same time.

Part2: Notes About Multi Snapchat Videos

• In the Memories tab, you can find the multi snaps under the ‘Snaps’ icon and ‘All’ tabs
• When a multi snap is added and saved to the Camera Roll folder, it will be saved as a seamless single video. You cannot divide the video or break it into parts.
• One particular snap cannot be extracted from the multi snap
• Are you looking forward to sending multi snaps to My Story but facing difficulty? In such a situation you can always find it in My Stories screen and send each snap one by one.
• In multi snap, you cannot include 3D stickers, and it also cannot be reversed or looped at present.

Part3: How to Make Multi Video Without Holding the Button On iPhone

Pressing and holding the button constantly for recording multi snaps can be quite tiresome as it keeps your finger held down. But, the iPhone users can record multi video even without holding the button. Do your know how? Let’s learn the trick.

1. Firstly, go to the Settings and select General from the drop-down menu. Tap on Accessibility and click the Assistive Touch. The Assistive Touch option helps to access the iPhone when you are unable to touch the screen.

2. Turn the Assistive Touch On from the of mode and then Create New Gesture, under Custom Gestures. With this mode, you can record the gestures. You can activate it from the Favorites in Menu bar. Then, use one finger to press and hold your iPhone screen’s center to allow recording your Touch. You can see at the bottom there’s a blue bar which once filled indicates that your Touch is recorded. Now, Save the gesture and open Snapchat. You can find a grey dot on the screen, tap it. Now, tap on the Custom and the saved gesture.

Click here

3. Once you click the saved gesture, you can see another grey dot on the screen. Drag the grey dot over record button of Snapchat and let go. One thing must be noted that you can only record 8 seconds video in iPhone than usual 10 seconds because gestures can be set only for 8 seconds.

Your hands are free to move anywhere, meanwhile, the Snapchat video is recording.

Part4: How To Edit Video With The Built-In Features

Editing snaps and videos have always been fun whether it’s for trial or for work. After recording a snapshot video, you can edit it by swiping right or left to add special effects.

1. Filters must be enabled to access the special effects. So turn it on. Rabbit will speed up your Snapchat video whereas, the snail will slow it down.
2. If you wish to play your video is reverse mode then use the 3 backward arrows.The brightness of your Snapchat video can be adjusted with some of the filters. Your time, location, and speed can also be transformed by adding effects with some filters.
3. There’s a magic eraser tool that can help you in erasing any object like a tree or your ex-girlfriend from the snap. You may also use a tint brush to pick a color and then touch the object you wish to tint with the brush. This feature is available for both the Android and iOS users.

Conclusion

If you want to have fun and better video effects, you can use Filmora to edit video on desktop before uploading Snapchat videos from the camera roll. Filmora is one of the best applications with a range of features. You can add graphic overlays and filters, color tuning, noise removal, 4k video resolution, pan zoom, and many more features to make your Snapchat video attractive and amazing. This article gives you a detailed information on how to make a video on Snapchat, even without pressing the button. Enjoy multi snaps feature on Snapchat videos and use by following the steps mentioned above.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Recording and sharing videos are now easy with Snapchat. With a maximum limit of 10 seconds, these videos are kept short in duration. Whether posting the Snapchat video to the story, sharing it with friends or in a Snapchat group, Snapchat was always a hit until numerous competitors started ripping its features.

But, Snapchat is back with a bounce with its multi snaps feature which is a new addition to video sharing feature in Snapchat. What is a multi snap? Snapchat, allows users to make more than 10 seconds snap video now, which is called multi snaps.

In this feature, you can record footages as long as 1 minute, which is divided into 6 snaps. Do you know how to make a video on Snapchat? Here you will learn how to make and edit multi Snapchat videos even without holding the button.

• Part1: How to Make Snapchat Multi Video Easily
• Part2: Notes About Multi Snapchat Videos
• Part3: How to Make Multi Video Without Holding the Button On iPhone
• Part4: How To Edit Video With The Built-In Features

Part1: How to Make Snapchat Multi Video Easily

If you wish to make a multi video in a few minutes very quickly, you just need to tap the big round button on the screen of the camera app and hold it.

Don’t leave the button even after the time is over. As you keep holding the button, the next snap starts recording automatically.

When you think it’s complete, at the bottom of the screen you can see the snaps appearing.

The ones you wish to keep must be saved and the rest can be dragged in order to delete.

Finally, you may edit the snaps and add effects like you do with any usual snap at the same time.

Part2: Notes About Multi Snapchat Videos

• In the Memories tab, you can find the multi snaps under the ‘Snaps’ icon and ‘All’ tabs
• When a multi snap is added and saved to the Camera Roll folder, it will be saved as a seamless single video. You cannot divide the video or break it into parts.
• One particular snap cannot be extracted from the multi snap
• Are you looking forward to sending multi snaps to My Story but facing difficulty? In such a situation you can always find it in My Stories screen and send each snap one by one.
• In multi snap, you cannot include 3D stickers, and it also cannot be reversed or looped at present.

Part3: How to Make Multi Video Without Holding the Button On iPhone

Pressing and holding the button constantly for recording multi snaps can be quite tiresome as it keeps your finger held down. But, the iPhone users can record multi video even without holding the button. Do your know how? Let’s learn the trick.

1. Firstly, go to the Settings and select General from the drop-down menu. Tap on Accessibility and click the Assistive Touch. The Assistive Touch option helps to access the iPhone when you are unable to touch the screen.

2. Turn the Assistive Touch On from the of mode and then Create New Gesture, under Custom Gestures. With this mode, you can record the gestures. You can activate it from the Favorites in Menu bar. Then, use one finger to press and hold your iPhone screen’s center to allow recording your Touch. You can see at the bottom there’s a blue bar which once filled indicates that your Touch is recorded. Now, Save the gesture and open Snapchat. You can find a grey dot on the screen, tap it. Now, tap on the Custom and the saved gesture.

3. Once you click the saved gesture, you can see another grey dot on the screen. Drag the grey dot over record button of Snapchat and let go. One thing must be noted that you can only record 8 seconds video in iPhone than usual 10 seconds because gestures can be set only for 8 seconds.

Your hands are free to move anywhere, meanwhile, the Snapchat video is recording.

Part4: How To Edit Video With The Built-In Features

Editing snaps and videos have always been fun whether it’s for trial or for work. After recording a snapshot video, you can edit it by swiping right or left to add special effects.

1. Filters must be enabled to access the special effects. So turn it on. Rabbit will speed up your Snapchat video whereas, the snail will slow it down.
2. If you wish to play your video is reverse mode then use the 3 backward arrows.The brightness of your Snapchat video can be adjusted with some of the filters. Your time, location, and speed can also be transformed by adding effects with some filters.
3. There’s a magic eraser tool that can help you in erasing any object like a tree or your ex-girlfriend from the snap. You may also use a tint brush to pick a color and then touch the object you wish to tint with the brush. This feature is available for both the Android and iOS users.

Conclusion

If you want to have fun and better video effects, you can use Filmora to edit video on desktop before uploading Snapchat videos from the camera roll. Filmora is one of the best applications with a range of features. You can add graphic overlays and filters, color tuning, noise removal, 4k video resolution, pan zoom, and many more features to make your Snapchat video attractive and amazing. This article gives you a detailed information on how to make a video on Snapchat, even without pressing the button. Enjoy multi snaps feature on Snapchat videos and use by following the steps mentioned above.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Recording and sharing videos are now easy with Snapchat. With a maximum limit of 10 seconds, these videos are kept short in duration. Whether posting the Snapchat video to the story, sharing it with friends or in a Snapchat group, Snapchat was always a hit until numerous competitors started ripping its features.

But, Snapchat is back with a bounce with its multi snaps feature which is a new addition to video sharing feature in Snapchat. What is a multi snap? Snapchat, allows users to make more than 10 seconds snap video now, which is called multi snaps.

In this feature, you can record footages as long as 1 minute, which is divided into 6 snaps. Do you know how to make a video on Snapchat? Here you will learn how to make and edit multi Snapchat videos even without holding the button.

• Part1: How to Make Snapchat Multi Video Easily
• Part2: Notes About Multi Snapchat Videos
• Part3: How to Make Multi Video Without Holding the Button On iPhone
• Part4: How To Edit Video With The Built-In Features

Part1: How to Make Snapchat Multi Video Easily

If you wish to make a multi video in a few minutes very quickly, you just need to tap the big round button on the screen of the camera app and hold it.

Don’t leave the button even after the time is over. As you keep holding the button, the next snap starts recording automatically.

When you think it’s complete, at the bottom of the screen you can see the snaps appearing.

The ones you wish to keep must be saved and the rest can be dragged in order to delete.

Finally, you may edit the snaps and add effects like you do with any usual snap at the same time.

Part2: Notes About Multi Snapchat Videos

• In the Memories tab, you can find the multi snaps under the ‘Snaps’ icon and ‘All’ tabs
• When a multi snap is added and saved to the Camera Roll folder, it will be saved as a seamless single video. You cannot divide the video or break it into parts.
• One particular snap cannot be extracted from the multi snap
• Are you looking forward to sending multi snaps to My Story but facing difficulty? In such a situation you can always find it in My Stories screen and send each snap one by one.
• In multi snap, you cannot include 3D stickers, and it also cannot be reversed or looped at present.

Part3: How to Make Multi Video Without Holding the Button On iPhone

Pressing and holding the button constantly for recording multi snaps can be quite tiresome as it keeps your finger held down. But, the iPhone users can record multi video even without holding the button. Do your know how? Let’s learn the trick.

1. Firstly, go to the Settings and select General from the drop-down menu. Tap on Accessibility and click the Assistive Touch. The Assistive Touch option helps to access the iPhone when you are unable to touch the screen.

2. Turn the Assistive Touch On from the of mode and then Create New Gesture, under Custom Gestures. With this mode, you can record the gestures. You can activate it from the Favorites in Menu bar. Then, use one finger to press and hold your iPhone screen’s center to allow recording your Touch. You can see at the bottom there’s a blue bar which once filled indicates that your Touch is recorded. Now, Save the gesture and open Snapchat. You can find a grey dot on the screen, tap it. Now, tap on the Custom and the saved gesture.

3. Once you click the saved gesture, you can see another grey dot on the screen. Drag the grey dot over record button of Snapchat and let go. One thing must be noted that you can only record 8 seconds video in iPhone than usual 10 seconds because gestures can be set only for 8 seconds.

Your hands are free to move anywhere, meanwhile, the Snapchat video is recording.

Part4: How To Edit Video With The Built-In Features

Editing snaps and videos have always been fun whether it’s for trial or for work. After recording a snapshot video, you can edit it by swiping right or left to add special effects.

1. Filters must be enabled to access the special effects. So turn it on. Rabbit will speed up your Snapchat video whereas, the snail will slow it down.
2. If you wish to play your video is reverse mode then use the 3 backward arrows.The brightness of your Snapchat video can be adjusted with some of the filters. Your time, location, and speed can also be transformed by adding effects with some filters.
3. There’s a magic eraser tool that can help you in erasing any object like a tree or your ex-girlfriend from the snap. You may also use a tint brush to pick a color and then touch the object you wish to tint with the brush. This feature is available for both the Android and iOS users.

Conclusion

If you want to have fun and better video effects, you can use Filmora to edit video on desktop before uploading Snapchat videos from the camera roll. Filmora is one of the best applications with a range of features. You can add graphic overlays and filters, color tuning, noise removal, 4k video resolution, pan zoom, and many more features to make your Snapchat video attractive and amazing. This article gives you a detailed information on how to make a video on Snapchat, even without pressing the button. Enjoy multi snaps feature on Snapchat videos and use by following the steps mentioned above.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Recording and sharing videos are now easy with Snapchat. With a maximum limit of 10 seconds, these videos are kept short in duration. Whether posting the Snapchat video to the story, sharing it with friends or in a Snapchat group, Snapchat was always a hit until numerous competitors started ripping its features.

But, Snapchat is back with a bounce with its multi snaps feature which is a new addition to video sharing feature in Snapchat. What is a multi snap? Snapchat, allows users to make more than 10 seconds snap video now, which is called multi snaps.

In this feature, you can record footages as long as 1 minute, which is divided into 6 snaps. Do you know how to make a video on Snapchat? Here you will learn how to make and edit multi Snapchat videos even without holding the button.

• Part1: How to Make Snapchat Multi Video Easily
• Part2: Notes About Multi Snapchat Videos
• Part3: How to Make Multi Video Without Holding the Button On iPhone
• Part4: How To Edit Video With The Built-In Features

Part1: How to Make Snapchat Multi Video Easily

If you wish to make a multi video in a few minutes very quickly, you just need to tap the big round button on the screen of the camera app and hold it.

Don’t leave the button even after the time is over. As you keep holding the button, the next snap starts recording automatically.

When you think it’s complete, at the bottom of the screen you can see the snaps appearing.

The ones you wish to keep must be saved and the rest can be dragged in order to delete.

Finally, you may edit the snaps and add effects like you do with any usual snap at the same time.

Part2: Notes About Multi Snapchat Videos

• In the Memories tab, you can find the multi snaps under the ‘Snaps’ icon and ‘All’ tabs
• When a multi snap is added and saved to the Camera Roll folder, it will be saved as a seamless single video. You cannot divide the video or break it into parts.
• One particular snap cannot be extracted from the multi snap
• Are you looking forward to sending multi snaps to My Story but facing difficulty? In such a situation you can always find it in My Stories screen and send each snap one by one.
• In multi snap, you cannot include 3D stickers, and it also cannot be reversed or looped at present.

Part3: How to Make Multi Video Without Holding the Button On iPhone

Pressing and holding the button constantly for recording multi snaps can be quite tiresome as it keeps your finger held down. But, the iPhone users can record multi video even without holding the button. Do your know how? Let’s learn the trick.

1. Firstly, go to the Settings and select General from the drop-down menu. Tap on Accessibility and click the Assistive Touch. The Assistive Touch option helps to access the iPhone when you are unable to touch the screen.

2. Turn the Assistive Touch On from the of mode and then Create New Gesture, under Custom Gestures. With this mode, you can record the gestures. You can activate it from the Favorites in Menu bar. Then, use one finger to press and hold your iPhone screen’s center to allow recording your Touch. You can see at the bottom there’s a blue bar which once filled indicates that your Touch is recorded. Now, Save the gesture and open Snapchat. You can find a grey dot on the screen, tap it. Now, tap on the Custom and the saved gesture.

3. Once you click the saved gesture, you can see another grey dot on the screen. Drag the grey dot over record button of Snapchat and let go. One thing must be noted that you can only record 8 seconds video in iPhone than usual 10 seconds because gestures can be set only for 8 seconds.

Your hands are free to move anywhere, meanwhile, the Snapchat video is recording.

Part4: How To Edit Video With The Built-In Features

Editing snaps and videos have always been fun whether it’s for trial or for work. After recording a snapshot video, you can edit it by swiping right or left to add special effects.

1. Filters must be enabled to access the special effects. So turn it on. Rabbit will speed up your Snapchat video whereas, the snail will slow it down.
2. If you wish to play your video is reverse mode then use the 3 backward arrows.The brightness of your Snapchat video can be adjusted with some of the filters. Your time, location, and speed can also be transformed by adding effects with some filters.
3. There’s a magic eraser tool that can help you in erasing any object like a tree or your ex-girlfriend from the snap. You may also use a tint brush to pick a color and then touch the object you wish to tint with the brush. This feature is available for both the Android and iOS users.

Conclusion

If you want to have fun and better video effects, you can use Filmora to edit video on desktop before uploading Snapchat videos from the camera roll. Filmora is one of the best applications with a range of features. You can add graphic overlays and filters, color tuning, noise removal, 4k video resolution, pan zoom, and many more features to make your Snapchat video attractive and amazing. This article gives you a detailed information on how to make a video on Snapchat, even without pressing the button. Enjoy multi snaps feature on Snapchat videos and use by following the steps mentioned above.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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