Snap Income: Trends in Making Money on Social Media

In just a few years, Snapchat has gone from being a niche app used mostly by teenagers to one of the hottest social media platforms, with a net worth of $18.63 billion and around 347 million daily active users as of 2022.

With the fast development of Snapchat and its great market potential, have you ever thought of how people make money on Snapchat? Well, it’s actually pretty easy to do, and you can get started with just a few simple steps.

In this step-by-step guide, we’ll walk you through exactly how to make money on Snapchat; so whether you’re looking to make a little extra cash on the side or want to start a full-fledged Snapchat marketing career, this article is for you!

Part 1. Snapchat Overview

There is a saying goes: Know the weather, know the terrain, and your victory will be complete. Before we look into the detailed guidance in Part 2, we should know more about Snapchat.

Snapchat is a photo messaging app developed on September 16, 2011, by Bobby Murphy,Reggie Brown, and Evan Spiegel while they were studying at Stanford University.

With Snapchat, you can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent MMS are known as “Snaps,” and you can set a time limit on how long recipients can view them (a maximum of 24 hours, after which they will be automatically deleted).

Since its inception, Snapchat has evolved to include a wider range of features, including live video chat, story sharing, and lenses (augmented reality filters). Each of these functions is discussed below in detail:

• Chat: A messaging functionality you can use to communicate with your friends and family, share snaps, send stickers, or make a video/audio call.
• Stories: With this feature, you can add a compilation of images or videos for public viewing - available for 24 hours and then automatically disappear.
• Live Stories: There are stories of other users from a specific location or event that disappear after 24 hours.
• Lenses: These AR filters can be used to add fun effects to your pictures and post them as your stories or send them to someone.

• Filters: Unlike lenses, they are static photo overlays/effects that you can apply to your pictures to make them more captivating.
• Snap Map: This functionality lets you share your location with your friends. On the map, you will appear as a Bitmoji for them.
• Snapchat Spotlight: This is a TikTok-like feature helping many Snapchat users to make money. You can submit your best videos with a chance of earning a share of up to $1 million/day, depending on the number of views.

Part 2. Methods To Make Money On Snapchat

Snapchat’s focus on short, time-limited content (your snaps/stories stay only for 24 hours) encourages more personalized sharing and contrasts more substantial relationships between brands and customers.

So, how to make money on Snapchat?

Keep reading to find out!

Method 1: Creating Viral Video

When you submit your videos to Spotlight, Snapchat uses an algorithm to personalize the content to its viewers based on their interests by looking at factors such as how many times they watch a video, the number of skips, shares, and likes.

Thus, if your videos get more viewers and become viral, you will start earning money real quick. With that being said, let’s understand with a report to see how you can begin making millions with your viral videos on Snapchat.

Cam Casey , 19 years old TikTok star, decided to post his science experiment involving the explosion of a Coca-Cola bottle on Snapchat. His video went viral on Spotlight, and within two weeks, he became the top performer and earned hundreds of thousands of dollars.

Here is one example video about an experiment of Coke bottle:

https://www.youtube.com/watch?v=ZXs0a7BoWxs

Casey is just one example of how Snapchat’s new feature is helping people earn money, and you can be a part of it, too, by following some simple guidelines for posting Snapchat videos. A few of these suggestions are:

• Post up to 60 seconds long videos.
• Add at least one hashtag.
• Make content that is appropriate for a 30+ audience.
• Avoid forbidden content .
• Do not use sponsored or promotional content.

You might be thinking, “how can you edit your videos to enhance them and make them go viral?”

Well, you can use Filmora - a user-friendly mobile editor that can help you with all your editing tasks on the go. The app has an AR camera, fun filters and effects, cool transition effects, and an impressive exporting feature to help you share your content with multiple social platforms.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Click here

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Snappy Solutions: Maintaining a Vigorous Snapstreak

With over 347million daily users, Snapchat is one of the most popular social media platforms out there, especially among millennials, and one of the things that makes it unique is its Streaks.

For those who don’t have any idea about Snapchat streaks, they are essentially a measure of how often you and your friends send Snaps to each other within a 24-hour period. The longer the streak, the more points you earn.

In this article, we’ll give you some Snapchat streak ideas to help you keep them alive and show your dedication to your friends.

The Things You Should Know About Snapchat Streaks

Snapchat streaks are a popular way to stay connected with friends on the app. But what are Snapstreaks, and how do they work?

Below, we’ll give you a quick rundown of everything you need to know about Snapchat streaks.

(1) What Will Not Be Counted Towards Snapchat Streaks

We all know how important it is to keep up our Snapchat streaks - after all, it’s a way to show how close we are to someone! But there are a few things that won’t count towards your Snapstreak, even if you’re still talking to your friends every day.

• Chatting: If you’re just chatting with someone without exchanging any snaps, that won’t count towards your streaks.
• Story: Views of your Story don’t count, but if you reply to someone’s story with a snap, that will keep your streaks going.
• Memories: Any picture from your Memories vault will not be considered a Snapstreak.
• Group Chat: Group chats, whether text-based or Snaps, do not contribute to a Streak.
• Snapchat Spectacle: Any snap sent through Snapchat spectacle won’t be considered a Snapstreak interaction.

(2) The Emojis Relevant To Snapchat Streak

There are many new emojis on Snapchat that you can use in your snaps to communicate with your friends or family in a whole new way. However, only a handful of them is related to Snapstreaks.

Here’s a list of the emojis relevant to Snapchat Streak and what they mean:

• Fire: When you send Snaps to a contract for three consecutive days, a fire emoji will appear next to the person’s name, indicating a streak has started.
• 100: This emoji appears if you send one snap every day for 100 days.
• Hourglass: When you don’t send a snap within 24 hours to someone that you have started the streak with, an hourglass emoji will appear next to the person’s name, indicating that the Snapstreak is about to end.
• Face with Sunglasses: This emoji reflects that you and your friends are mutual besties.
• Hearts: There are three kinds of heart emojis: Double Pink Hearts, Red, and Yellow. The former indicates Super BFF, while the second shows that you and your friend are BFFs. The third one is for Besties.
• Mountain: Many claims that a unicorn-type emoji will appear when you have a very long steak but details of this emoji are not available in Snapchat documentation.
• Smiling Face: This emoji appears when you and your friends are best friends.

How To Keep Your Snapchat Streak Alive

Have you seen the dreaded “hourglass” emoji and your streak with your best friend or family member is about to expire, but you have no idea how to keep it alive?

Don’t worry; below, we’ve provided some creative Snapstreak ideas to help you never let your streak expire again!

Tip 1. Ideas To Create And Send Snaps Quickly

Below are some tips/ideas to help you quickly create and send Snaps to keep your Snapchat streak alive:

Idea 1. Edit Blank Snap And Send As New Snap

If you have run out of snap ideas, don’t worry about sending a high-quality one. No one is judging you, so send a blank snap to keep the streak alive; however, edit it a little so it looks like you have put in some effort.

Idea 2. Send Black Screen

Your Snapstreaks are about to expire, and you’re freaking out? Here’s a little hack that will keep them alive: send a black screen snap. That’s right! You can also add some doodles or stickers to the picture to make things look more interesting.

Idea 3. Use Emojis And Bitmojis

You can also add emojis or Bitmojis to your photos to make them look more interesting and fun. Simply open up the Snapchat app, click a picture, and tap on the emoji icon to select the emoji or Bitmoji that you want to add to your Snap. You can even resize and move them around to get it just right.

Idea 4. Snap With Your Pets

We all love our pets - and we also like staying connected with our friends on Snapchat. So why not combine the two? Occasionally take a picture of your pet using the app and send it to your besties to make their day and keep the streak alive!

Idea 5. Streak With Daily Food

Food is always a good topic and can be one of the best ways to keep your Snapchat streak alive. Simply send a snap to your friend every day before you start munching.

Tip 2. Seize Occasions And Keep Your Snapchat Sneak Alive

To keep your Snapchat streak alive, try to seize any opportunity you can to take pictures and send them to friends. Below are some ideas to do this:

Idea 1. The First Day Matters

Many people choose to start their streaks on special days because it helps them remember to keep them alive. For example, if you start your streak on your birthday, you’ll always remember to keep the streak going on, and it will also help you to grab the attention of people.

Idea 2. Memorable Day

We all have memorable days in our lives, like a milestone, graduation, or special event that we want to remember forever. What is a better way to commemorate them than with a Snap? Your friends and family will appreciate it, and you will be able to keep your streak alive for days to come.

Idea 3. Streak While Traveling

Whenever you are on a trip, travel to your office/college, or head out to run some errands, remember to take a picture of the surroundings that look interesting and send it to whom you are establishing the streak.

Tip 3. Organize Your Snapchat And Your Time

Are you trying to get the most out of Snapchat without letting it take over your life? Below we’ve provided some ideas to help you organize your time and your snaps.

Idea 1. Edit the Name of your Snapchat Friends

To avoid losing your Snapchat streaks with any of your contacts, you should start editing their names. Snapchat lists your most contacted friends at the top, so you might not see the others who are lower on your list. Editing their names to include something that will help you search for them will make it easier to avoid forgetting to send them a snap regularly.

Idea 2. Pin Your Conversations

If you want to keep someone at the top of your chat list, consider pinning their chat. This will also ultimately help you send snaps to them without breaking the streak.

Idea 3. Stick to a Particular Time of the Day

You will gain more by starting your Snapstreaks later on in the day, especially if you are only sending one snap per day. This way, the hourglass emoji will be visible for a considerable amount of time before it expires.

Idea 4. Check Your Filters

If you’re trying to keep up with multiple Snapstreaks at once, it’s easy to forget who you’re on a streak with. But there’s a way to see them without going to your list of friends.

Whenever you’re about to send a new snap, swipe through the filters. Here, you’ll see a special Snapchat streak filter, which will show how many consecutive days of successful streak you have in big white numbers next to the fire emoji.

Conclusion

In this article, we’ve compiled a list of fun and creative Snapchat streak ideas to help you stay connected with your friends.

Hopefully, by following these tips, you can now keep your Snapchat streak alive and stay connected with your contacts in a better and more engaging way!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

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