Smart Strategies for Profitable Snapchat Partnerships

In just a few years, Snapchat has gone from being a niche app used mostly by teenagers to one of the hottest social media platforms, with a net worth of $18.63 billion and around 347 million daily active users as of 2022.

With the fast development of Snapchat and its great market potential, have you ever thought of how people make money on Snapchat? Well, it’s actually pretty easy to do, and you can get started with just a few simple steps.

In this step-by-step guide, we’ll walk you through exactly how to make money on Snapchat; so whether you’re looking to make a little extra cash on the side or want to start a full-fledged Snapchat marketing career, this article is for you!

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Part 1. Snapchat Overview

There is a saying goes: Know the weather, know the terrain, and your victory will be complete. Before we look into the detailed guidance in Part 2, we should know more about Snapchat.

Snapchat is a photo messaging app developed on September 16, 2011, by Bobby Murphy,Reggie Brown, and Evan Spiegel while they were studying at Stanford University.

With Snapchat, you can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent MMS are known as “Snaps,” and you can set a time limit on how long recipients can view them (a maximum of 24 hours, after which they will be automatically deleted).

Since its inception, Snapchat has evolved to include a wider range of features, including live video chat, story sharing, and lenses (augmented reality filters). Each of these functions is discussed below in detail:

• Chat: A messaging functionality you can use to communicate with your friends and family, share snaps, send stickers, or make a video/audio call.
• Stories: With this feature, you can add a compilation of images or videos for public viewing - available for 24 hours and then automatically disappear.
• Live Stories: There are stories of other users from a specific location or event that disappear after 24 hours.
• Lenses: These AR filters can be used to add fun effects to your pictures and post them as your stories or send them to someone.

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• Filters: Unlike lenses, they are static photo overlays/effects that you can apply to your pictures to make them more captivating.
• Snap Map: This functionality lets you share your location with your friends. On the map, you will appear as a Bitmoji for them.
• Snapchat Spotlight: This is a TikTok-like feature helping many Snapchat users to make money. You can submit your best videos with a chance of earning a share of up to $1 million/day, depending on the number of views.

Part 2. Methods To Make Money On Snapchat

Snapchat’s focus on short, time-limited content (your snaps/stories stay only for 24 hours) encourages more personalized sharing and contrasts more substantial relationships between brands and customers.

So, how to make money on Snapchat?

Keep reading to find out!

Method 1: Creating Viral Video

When you submit your videos to Spotlight, Snapchat uses an algorithm to personalize the content to its viewers based on their interests by looking at factors such as how many times they watch a video, the number of skips, shares, and likes.

Thus, if your videos get more viewers and become viral, you will start earning money real quick. With that being said, let’s understand with a report to see how you can begin making millions with your viral videos on Snapchat.

Cam Casey , 19 years old TikTok star, decided to post his science experiment involving the explosion of a Coca-Cola bottle on Snapchat. His video went viral on Spotlight, and within two weeks, he became the top performer and earned hundreds of thousands of dollars.

Here is one example video about an experiment of Coke bottle:

https://www.youtube.com/watch?v=ZXs0a7BoWxs

Casey is just one example of how Snapchat’s new feature is helping people earn money, and you can be a part of it, too, by following some simple guidelines for posting Snapchat videos. A few of these suggestions are:

• Post up to 60 seconds long videos.
• Add at least one hashtag.
• Make content that is appropriate for a 30+ audience.
• Avoid forbidden content .
• Do not use sponsored or promotional content.

You might be thinking, “how can you edit your videos to enhance them and make them go viral?”

Well, you can use Filmora - a user-friendly mobile editor that can help you with all your editing tasks on the go. The app has an AR camera, fun filters and effects, cool transition effects, and an impressive exporting feature to help you share your content with multiple social platforms.

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Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

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Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

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Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

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Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

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FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

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Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

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FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

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Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Enhance Your Photography Journey: Mastering the Art of Snap Editing

Since its inception in 2011, Snapchat has steadily evolved into one of the best social media platforms over time, with over 347 million daily active users today. And it’s not just millennials who are using the app - Snapchat is popular with people of all ages.

But have you ever wondered and thought about how people get those amazing images on Snapchat? Well, wonder no more! In this article, we’re going to show you how to edit photos on Snapchat so that you can make them look even better!

Therefore, without any further delay, let’s dive in!

Part 1. What are Snapchat’s Image Editing Tools?

If you desire to add some extra flair to your photos, Snapchat’s image editing tools are a great way to do it. These tools let you add filters, stickers, and other effects to your photos and videos.

Snapchat photo editing tools are easy-to-use and can help you turn dull pictures into something fun and interesting. You can even edit images that were not originally taken on Snapchat.

Want to know how? Keep reading to find out what is behind the curtain!

Part 2. How to Edit Pictures Taken from the Camera Roll

Have you taken a photo but don’t think it’s worth sharing with the public and want to edit it? Don’t worry; Snapchat has got you covered!

A Quick Guide:

1. How to Add Pictures from Your Camera Roll to Snapchat
2. How To Edit Photos On Snapchat
3. How To Add Stickers To Your Images?
4. How to Use the Snapchat Text Tool
5. How to Draw on your Images
6. How To Add A Theme
7. How To Attach A URL
8. How To Crop Images On Snapchat
9. How to Set a Time Limit

How to Add Pictures from Your Camera Roll to Snapchat

Here’s a quick rundown of how to add pictures from your camera roll to Snapchat:

Step1 Open the Snapchat app on your device and tap the “Two Overlayed Pictures” icon beside the Camera button.

Step2 This will take you to Memories. Click the Camera Roll tab, scroll the pictures to add the one you want, and tap it.

Step3 Now, you can send the picture to your friends, add it to your story, or edit it to create a masterpiece.

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How To Edit Photos On Snapchat

Now that you’ve added your picture from the Camera roll, follow the steps below to edit it using the Snapchat image editing tools:

Step1 Click the Edit icon at the bottom-right of the selected picture. To add text, click the T icons, type whatever you want, select color by dragging the icon in the color pane and add the text style.

Step2 If you want to draw something on your picture, use the pencil icon. The draw function offers color panes, an emojis pen, and a color picker.

Step3 You can also use the Scissor icon to cut a portion of your picture and create a sticker or add a URL to your image using the paperclip icon.

Step4 To set a time limit on your snap, click the Clock icon and set the limit. Finally, tap the Done icon to save a copy of the photo, or use the Export icon to share your picture on other social media platforms.

How To Add Stickers To Your Images?

To create your own or add a premade sticker to your picture, do the following steps in sequence:

Step1 Tap the paper icon to the right side of your selected picture. This will take you to the Snapchat stickers library.

Step2 Since the stickers are placed in different categories, including recently used, popular, Bitmojis, etc., swipe right/left to get to the desired page.

Step3 Next, swipe up and down to find the sticker you want and tap it to add to your picture. To know more about Snapchat filters, read “Top 20 Snapchat Filters & Lenses to Make Your Snaps Special .”

How to Use the Snapchat Text Tool

Want to add a caption or something interesting to your picture? With the following steps, you can easily add any text to your photos while editing them on Snapchat:

Step1 Tap the “T” icons at the top-right side of the screen to open the Text tool.

Step2 Type your text and use the font gallery to change the text style. Tap the Align option to set the alignment of your text.

Step3 Next, use the color meter to change the font color. Tap the white icon on the color bar and drag it to select your preferred color. Finally, tap the Back icon at the top-left of the screen to apply the text.

How to Draw on your Images

Snapchat comes with a drawing tool that you can use to add a personal touch to your photos or create fun and unique designs in the following way:

Step1 On your selected picture, tap the Pencil icon to open the drawing tool. Drag your finger on the Color meter to select the color.

Step2 Tap the Color wheel to change the color palette and then choose the color you want. To draw emojis on your picture, tap the Emoji icon and select the one you want to use.

Step3 Finally, use your finger to draw on the picture. You can use the Undo icon to take back any action that goes wrong.

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How To Add A Theme

Adding a theme to your images on Snapchat is a great way to add some personality and style. Here’s how you can do this:

Step1 Tap the Paintbrush icon from the Snapchat editing tools at the left of your picture.

Step2 Search for the theme using the Search box or scroll up and down to find the one you like.

Step3 Select the theme you want and tap on it to add to your photo. Keep in mind that Snapchat only adds themes to the original images, not from the Camera Roll.

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How To Attach A URL

Do you want to share a clickable website URL on your story to help your audience know the true meaning and concept behind the image? The Snapchat URL tool can help you!

Here’s a quick and easy breakdown of the steps to attach a URL to your pictures:

Step1 On your selected picture, click the Paperclip icon to launch the URL tool.

Step2 Type your URL in the search field, and tap Enter on your keyboard.

Step3 Snapchat will open the website for your review. Tap the “Attach to Snap” option and adjust the link on your picture.

How To Crop Images On Snapchat

The following steps can help your crop images on Snapchat:

Step1 Tap the Crop icon below the Paperclip option on your selected picture.

Step2 Use your fingers to adjust the picture size and remove unwanted areas. You can also use the Rotation icon to rotate your image.

Step3 Finally, tap the blue Check icon to save your cropped image.

If you want to learn how to zoom your videos or images on Snapchat, click here to find out!

How to Set a Time Limit

You can set a time limit on your photo to limit their visibility while editing it on Snapchat. To do so, follow the below instructions step-by-step:

Step1 To set the time limit on your picture, tap the Clock icon from the Snapchat photo editing tools on the right side of the screen.

Step2 Swipe up and down to select the time limit and tap it.

Step3 Finally, tap the Clock icon at the top right side of the screen to apply the time limit.

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Part 3. How to Save Snaps for Later Sharing

When you take a Snap, you can directly send it to your friends. But sometimes, you want to keep a Snap around for a while before sharing it. Maybe you want to edit it first, or you want to wait for the perfect moment to share it.

Whatever the reason, there are two scenarios in which you can save your Snaps for later sharing:

A Quick Guide:

1. Saving the Original Snapchat Pictures
2. Saving the Edited Camera Roll’s Pictures

Saving the Original Snapchat Pictures

Here’s how you can save the original Snaps as a Snapchat user:

Step1 Launch the Snapchat app and take a picture.

Step2 Tap the Save icon in the lower left-hand corner of the screen.

Step3 Tap the “Save image.”

Saving the Edited Camera Roll’s Pictures

Follow the instructions below to save your edited Camera Roll pictures on Snapchat:

Step1 Once you’ve edited your picture, tap the Done option.

Step2 Tap “Save as Copy,” and your picture will be saved to your gallery.

Step3 Alternatively, you can tap the Export option and select “Download” to save the image to your phone’s Gallery.

A Bonus Tips: How to Save Snapchat Videos with Apps on Android and Mac

Do you want to record your Snapchat stories like a movie or slideshow on Android or Mac? Well, you can save your Snapchat videos using apps or software programs.

For your Mac system, we recommend using Filmora - an easy-to-use video editing software with an excellent recording feature. With this tool, you can record the full screen, part of it, or a specific window on your system.

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For Android, download the AZ video recorder - an app that does not require any root access and lets you record your screen with a high resolution and frame rate. To learn more, click here!

Conclusion

In this article, we’ve explained how to edit photos on Snapchat with simple and easy-to-follow instructions. We’ve discussed adding stickers, text, URL, time limit, theme, and cropping the image to remove unwanted sections from it.

Hopefully, you’ll find this step-by-step guide helpful and can now use Snapchat photo editing tools without any issues.

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For Android, download the AZ video recorder - an app that does not require any root access and lets you record your screen with a high resolution and frame rate. To learn more, click here!

Conclusion

In this article, we’ve explained how to edit photos on Snapchat with simple and easy-to-follow instructions. We’ve discussed adding stickers, text, URL, time limit, theme, and cropping the image to remove unwanted sections from it.

Hopefully, you’ll find this step-by-step guide helpful and can now use Snapchat photo editing tools without any issues.