15 Snapchat Mastery Techniques You Can’t Miss

Snapchat is the 12th most popular social platform, with over 347 million daily active users, a market cap of $17.13B , and a net worth of $1.07B . The platform is incredibly engaging with the great potential, and providing opportunies for both individual and business.

However, how to make your Snaps stand out and make sure your Snaps and Snapchat videos are seen by as many audiences as possible and are interesting enough to hold their attention?

In this article, we’re going to give you some ideas to post on Snapchat. From generating inspiring ideas to using Snapchat for better marketing, we aim to provide you with guidance on the whole walkthrough of shining on Snapchat.

Part 1. Choosing Creative Topics for Snapchat Video

On the top of that, we will start with coming up with creative ideas for your Snapchat videos. If you’re struggling to develop ideas to post on Snapchat, don’t worry - we’ve got you covered.

Below we’ve provided some tips for your Snapchat videos:

Idea 1. Conduct Interviews Via Snaps

If you are running your Snapchat like a YouTube channel, conducting interviews on Snapchat is a perfect way to get quick, candid responses from your interviewees. To make it more fun, captivating, and engaging, you can also use captivating Snaps to add a personal touch.

All you need is: set lighting and sound, a 10-second snap with a question on it, and the interviewee. Start by introducing the person in the frame, put the snap on the screen, and let the interviewee answer your question.

To make things interesting, add filters , stickers, or lenses to reflect the scenarios or your personality. In the outro, provide a snap to thank the interviewee and share their Snapcode to let people follow them, a call to action, a positive phrase like thanks for watching, or your other social media handles.

Idea 2. Host A YouTube And Snapchat Q&A

Another great idea is to host a YouTube and Snapchat Q&A. You can film with a famous snap chatter or YouTuber and ask them a few questions. You can also ask your followers/audience to send their questions via text message or response to your stories. This will help you get your viewers involved with your content and increase engagement.

To make sure your snap Q&A goes off without a hitch, be sure to:

Set up your Snapchat settings of “Who Can Contact Me” to “Everyone” for a while to allow for questions.
During the session, try to acknowledge who asked the question.
After the session, change the “Who Can Contact Me” setting back to only friends to avoid spam overload.

Idea 3. Fun Tidbits

Snapchat is an excellent platform to get your audience engaged with your brand by creating fun tidbits to get more traffic.

You can create short videos or images designed to be entertaining and informative. For example, Amazon’s Snapchat posts stories of their employees carving pumpkins and posting them to their followers. This is a creative and fun solution to reach new customers and create a brand personality.

Idea 4. Behind-The-Scenes Footage

Sharing BTS footage of you and your team hard at work can be interesting and informative for your followers. This will give them a look at the inner workings of your company and how you create your products or services. This type of content can also be used to show off your team’s personality and culture.

We have listed why Behind-the-scenes footages are useful for your reference:

Helps build trust with your audience.
Allows you to humanize your brand or business and make it more relatable.
Enables you to connect with your audience on a deeper level.

There are numerous ways to use BTS footage to boost your business. For example, you can use it to create a more personal connection with your customers, increase transparency and build trust.

Part 2. Snapchat Post Ideas for Content Creation

Above is about some creative ideas for picking topics for your Snapchat videos. Apart from that, the video’s content is also important to hold the audience’s attention. Whether you’re a blogger, a small business owner, or just someone who likes to create content, unique presenting ways can help you stand out on Snapchat.

If you’re not sure where to start, here are some ideas for Snapchat content that you can create:

Idea 1. Create Title Cards For Longer Snapchat Stories

If you’re creating a Snapchat story that is longer than the standard 10 seconds, you can use title cards to help keep your viewers engaged.

Title cards are simply images with the text you can insert into your story to help identify what’s coming next. For example, if you’re sharing a story about your company’s history, you could use a title card at the beginning of each section to identify the different parts of the story.

For this, you can take a snap of a wall or perhaps block your camera to get a black screen and then paste your text on the picture. You can also play with the font size, style, or color to create engaging title cards.

Idea 2. Adding Music To Your Video

Adding music to your video on Snapchat is important because this can help set the mood and tone of your video, express yourself or your personality, and make the content more fun and interesting to watch.

You can add music from the Snapchat build-in library or find resources from third-party websites, such as:

Idea 3. Make Full Use of Snapchat’s Filters

One way to create shareable and fun content is by making full use of Snapchat’s filters. For this, the app offers a ton of different filters to choose from, so you can really get creative while using them

1. Utilizing Geofilters

These are location-based filters that you can use if you are planning an event or promoting your product. Creating your own on-demand geofilters are super affordable and are priced according to location, time frame, and square footage you want, starting from $5.

However, you can only target an area between 20,000 and 5 million square feet. Moreover, they can only stay active for up to 30 days.

2. With AR/VR filters

We all love filters, don’t we? Whether it’s a dog filter or a flower crown, filters add a touch of fun and personality to our photos and videos. With the advent of augmented reality (AR) and virtual reality (VR) technology, filters are getting even more creative and immersive.

Snapchat’s AR/VR filters are some of the most fun and innovative on the market, and they’re constantly adding new ones to keep users engaged. You can also use these filters to create interactive content for your business.

For example, Dior created a Men Saddle Belt filter to promote its product and in turn, gained more sales, brand recognition as well as engagement.

3. Using Filters In Your Snaps Or Stories

When you are taking a Snap or creating a story, you can add filters to your photos or videos to add some visual interest and variation. These filters can change the color of your picture, add text or graphics, or even give them a fun effect.

Applying filters to your snaps is easy - just swipe through the options to find the perfect look. You can even use two or more filters at once by holding down on your screen to keep your current one set while you swipe to add more.

To find more fun and interesting hidden filters, read our article: How to find Snapchat hidden filters naturally .

Idea 4. Adopting Lenses

When it comes to Snapchat, there are two things that users love: filters and lenses!

While filters enhance your photos, lenses take Snapchat to a whole new level by adding animations and effects to your photos and videos. And the best part is, there are lenses for just about everything!

So, how can you use lenses to create engaging Snapchat content? Here are a few ideas:

Add fun animations and effects to your photos and videos.
Create custom snaps that show off your brand personality.
Make your content unique and engaging to stand out from the rest.

You can even create your own fun and captivating lenses on Snapchat. To learn how click here .

Part 3. Snapchat Post Ideas For Marketing Promotion

There are endless possibilities when creating marketing and promotional content for Snapchat. So whether you’re looking to boost brand awareness, generate leads, or drive sales, there’s a Snapchat post idea for you.

Not sure where to start? Below, we’ll share some of our favorite marketing and promotional content ideas to post on Snapchat:

A Quick Guide:

1. Techniques for Better Marketing On Snapchat
2. Ideas for Better Promotion on Snapchat

1. Techniques for Better Marketing On Snapchat

Here are some techniques to create an engaging marketing campaign on Snapchat:

Adding a newsletter sign-up CTA to your Snapchat marketing campaign can help you grow your email list and keep your audience engaged. Here’s how to do it:

Create a beautiful and compelling newsletter sign-up CTA.
Add the CTA to your Snapchat story.
Encourage your audience to sign up for your newsletter.
Follow up with your new subscribers and welcome them to your community.

Idea 2. Use Short Links

Since you cannot add clickable links to your snaps, using a shortened URL is an excellent approach to help people follow up on your links.

To get started, you need to find a URL shortener service such as bitly.com and then begin sharing your shortened URLs with your Snapchat followers. You can add them to your snaps or post them in your story.

Idea 3. Sneak Peeks Of New Products

Giving your followers/customers a sneak peek of new products before they hit the shelves can excite them about your brand. This not only builds anticipation and excitement but also gives your fans a chance to be the first to know how and when to get their hands on your new products.

You can provide sneak peeks of new products on Snapchat in a number of ways. For instance, you can give short previews or teasers of products in your upcoming collection or first look at new products. You can even use Snapchat to give your fans a behind-the-scenes look at how your products are made.

Whatever approach you take, ensure that you’re providing value to your audience. They should feel like they’re getting something special by having a sneak peek of your new products.

Idea 4. Attach Your Username, Username URL, Or Snapchat Code

To get more audiences and followers on Snapchat, you can also try attaching your username, username URL, or Snapcode to your stories. These three approaches can help your customers find your account or add you as a friend on Snapchat.

To share your Snapchat username URL, open Snapchat and click your Profile icon. Tap on your yellow Snapcode to access more options. Tap “Share My Profile Link” and select the platform you want to share it with.

To share your Snapcode, simply let others scan the code via their phone’s camera or tap “Profile > Snapcode icon > Share Snapcode.”

Idea 5. Publish Your Snaps To Other Platforms

Do you want to get more eyes on your snaps on Snapchat? If so, you should consider publishing them on other platforms. Doing this can help you can reach a wider audience and get more people interested in your brand.

You can download your Snaps and repost them on other platforms like Instagram, Facebook, Twitter, and more. To learn more, read: How to Save Snapchat Videos with Apps on Android and Mac.

2. Ideas for Better Promotion on Snapchat

Here are some quick ideas to post better promotional content on Snapchat:

Idea 1. Run Snapchat Ads

As a business, you always want to look for new ways to reach your target audience. With Snapchat being the 12th most popular social media platform today, it’s definitely worth considering running ads on Snapchat.

Let’s look into benefits of running ads on Snapchat:

To reach a younger audience that might not be on other platforms like Facebook or Instagram.
To make an ever-lasting impression on the viewers.
To target a specific location or people of a certain age, hobbies, and other interests.
To help you increase your exposure and grow your sale.

Idea 2. Coupon

You can quickly promote your business on Snapchat by offering coupons and use them to encourage customers to make a purchase or as loyalty rewards for existing customers.

Here’s a quick guide on how to create coupons and increase your sale:

Step1 Choose the type of coupon you want to create, i.e., a code or a task.

Step2 Next, open the Snapchat app on your device, and create or choose an image/video for your coupon. Make sure it’s captivating and related to the theme.

Step3 Add the coupon code or task to the Snap and share your coupon with your followers via your Stories.

Idea 3. Host A Contest Or Giveaway

You can also promote your business/brand on Snapchat by hosting a contest or giveaway. This can help you not only reach more people but also get them talking about your brand.

People love free products, so if you’re giving away prizes, you can bet that they will be eager to follow you.

Such contests can also generate interest and excitement about your brand and can help your build relationships with your followers. By interacting with people and giving them a chance to win something, you’re showing that you care about them.

Part 4. A Bonus Tip: Tracking and Analysing Snap Stats

Tracking and analyzing your snap stats can be difficult, but it’s also important to do if you want to be successful on Snapchat. By understanding your snap stats, you can figure out what works and doesn’t and adjust your Snapchat strategy accordingly.

So what stats should you be tracking on Snapchat? Here are a few of the most important ones:

Views: This is a good metric to track if you want to see how many people are actually seeing your content. Keep an eye on your views over time to see if you’re getting more or less engagement.
Screenshots: Screenshots can be a good indicator of how viral your content is. If you’re getting a lot of screenshots, it means people are sharing your content with others.
New Followers: This will help you understand how effective your Snapchat marketing efforts are.
The Timing Of Your Snaps: This will help you understand when your audience is most engaged and when they’re most likely to see your snaps.

Conclusion

In this article, we’ve discussed 16 ideas to post on Snapchat to help you make your content better. We’ve covered ideas for post topics, content, marketing, and promotional campaigns.

By following the tips, techniques, and ideas in this guide, you can create Snapchats that can be truly unique and will stand out from the rest of the herd. So go out there, start snapping, and get the followers you need for success on Snapchat - A giant in the social media marketing platform!

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Behind the Scenes: Crafting Confidential Snap Narratives

How to Make a Private Story on Snapchat: A Complete Guide

Ollie Mattison

Mar 27, 2024• Proven solutions

A private story is one that you share with your closest friends. Snapchat is a way to restrict the people who can see the story. Snapchat provides options on how to make a private story on Snapchat and share the same to a select few. With such a feature you have more control over who sees the content you publish. A Snapchat private story is easy to create, the only difference is how you send the video or story across to the people you choose. You can do so on the Snapchat application on an Android as well as on an iOS device. Here we explore how such a story can be created and published or posted privately.

Part 1: What Is a Private Story on Snapchat?
Part 2: How to Create a Private Story on Snapchat?
Part 3: Creative Private Story Names and Ideas for Snapchat
Part 4: Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You

What Is a Private Story on Snapchat?

Stories are a term popular in Snapchat, to showcase images and videos for the last 24 hours. Stories can comprise photos as well as videos. You can post stories to your feed which you can view as well as your friends. These show your friends your different activities the day before. These exist for the next 24 hours within which you can replay them many times.

There is a difference between ‘My Stories’ and ‘Private Stories’. When you record and post a video or a photo on your Snapchat account publicly, it is seen by all your contacts. On the other hand, if you wish to post a private story, you need to create a custom story. After you create a custom story, you can then post the same as a private one. Here you select the ones who would view the story. You choose the contacts who would view the post before publishing it. Another aspect is that no one else can add content to the private stories you post on Snapchat.

How to Create a Private Story on Snapchat?

To begin how to make a private story on Snapchat, here are the steps to follow:

1.Log into Your Account.
2.Visit Your Profile Page
3.Select the Private Story option
4.Create the Story
5.Share with Your Select Friends

1.Log into Your Account

Start by logging in to your Snapchat account. In case you have been using the account often, it would be already logged in.

2.Visit Your Profile Page

Click the ‘Open Your Profile’ section and tap on the profile icon. You will find the Snapchat private story thumbnail on the top left-hand corner of the app screen.

3.Select the Private Story option

You will find options such as ‘Private Story’ or ‘Custom Story’ to add in the ‘Stories’ section. You might be asked to confirm whether you wish to make a private story. Simply tap on ‘Private Story’ to get started.

4.Create the Story

Start by adding photos or videos to your story. Tap on a rectangle icon with a plus sign on the bottom of the Snapchat screen. You will get the option to add a photo or video to your story. The feed will exist for the next 24 hours. You can even delete a snap from a story. Simply visit the ‘My Friends’ page and tap on the gear icon next to the story. Tap ‘Delete’ if you wish to remove a video or image. You can also edit or add tags or stickers to a video or story before sharing.

Once your video or photos are ready for sharing, proceed to the ‘Send’ tab. Check off the circle next to ‘My Story’, ensuring that the feed will not be public. You can then choose friends from your contact list who would receive the Snapchat private story. Alternately, you could find the story in the ‘Stories’ section on your user page. Once the story is selected, tap on a recipient to whom you wish to share the private story. After you pick the people you wish to share the story with, hit the ‘Send’ button.

Once you have chosen the recipients of your Snapchat private story, they will be able to see your private as well as public stories. In the iPhone, the application shows the videos as mixed up. For Android users, the stories can be differentiated. Also, the people who were not specified for receiving the private content will have no idea of the private stories created and shared with others.

Creative Private Story Names and Ideas for Snapchat

Since private stories are usually daily incidents that could be mundane, funny, or tragic, here are some quirky name ideas for the same:

1.Work it out

2.Got up on the wrong side of the bed today

3.Cake anyone

4.Waking up to coffee

5.Monday mayhem

6.Lazy

7.WFH

8.Just another day at work

9.Mememe

10.Blissful fun

11.A night out with the ladies

12.Boots for walking

13.Christmas is here

14.New food mantra

15.Cheat day today

16.Diet food anyone

17.Soulful vibes

18.Social distancing

19.Snooze the alarm

20.A hug in a mug

To get creative, choose a name that would set the narrative or theme for your story. You could then add on photos and videos to showcase the theme.

Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You

How to Know if Someone Hid Their Snapchat Story from You?

There is a way to find out whether someone is hiding their Snapchat stories from you. You can use someone else’s account to check if their stories are showing on their feed. You could also send a private snap to that person. If he or she answers the same quickly and yet, you do not get to see their stories that would mean that you are hidden contact in their list.

You could also ask a common friend if they have even received stories and updates from that person. If the person’s stories are reaching others but not you, that means that they have hidden their stories from you.

Can You Hide Someone on Snapchat Without Them Knowing?

If you wish to hide someone but in a way that they do not find out, try the new muting function. This allows you to mute certain friends without them realizing the same. The feature is called ‘Do Not Disturb’ and it allows you to mute conversations that are one on one or come from groups. The feature is a new addition and is a useful one. You need not hide or block any contact in this case but simply silence notifications of their updates.

To use this feature, all you need to do is tap on the group or the person you wish to silence. The popup menu would include ‘Settings’ and here you can select the option ‘Do Not Disturb’. You will not receive notifications from such conversations. However, you will still be able to access, check messages from such contacts as well as share your stories as well.

This feature is a useful addition and you need not hide or block a contact to silence conversations from them. Hence, those people will also not get notified unlike when you block a contact. It allows you to see updates from them at your ease and convenience.

Conclusion

Snapchat is an attractive platform to get your daily moments the attention they deserve. You can create stories, private or with anyone else, and share them with selective people of your choice. The Snapchat private story option is great to keep your moments between your close friends or loved ones. Other features such as ‘Do Not Disturb’ allow you to silence notifications from friends or groups that you wish to check as per your convenience.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison