Unlocking Potential: Snapchat Insights for Companies

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Elevating Brand Visibility with Cutting-Edge Snap Ad Design

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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