The Ultimate Guide to Earning on Snapchat

In just a few years, Snapchat has gone from being a niche app used mostly by teenagers to one of the hottest social media platforms, with a net worth of $18.63 billion and around 347 million daily active users as of 2022.

With the fast development of Snapchat and its great market potential, have you ever thought of how people make money on Snapchat? Well, it’s actually pretty easy to do, and you can get started with just a few simple steps.

In this step-by-step guide, we’ll walk you through exactly how to make money on Snapchat; so whether you’re looking to make a little extra cash on the side or want to start a full-fledged Snapchat marketing career, this article is for you!

Part 1. Snapchat Overview

There is a saying goes: Know the weather, know the terrain, and your victory will be complete. Before we look into the detailed guidance in Part 2, we should know more about Snapchat.

Snapchat is a photo messaging app developed on September 16, 2011, by Bobby Murphy,Reggie Brown, and Evan Spiegel while they were studying at Stanford University.

With Snapchat, you can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent MMS are known as “Snaps,” and you can set a time limit on how long recipients can view them (a maximum of 24 hours, after which they will be automatically deleted).

Since its inception, Snapchat has evolved to include a wider range of features, including live video chat, story sharing, and lenses (augmented reality filters). Each of these functions is discussed below in detail:

• Chat: A messaging functionality you can use to communicate with your friends and family, share snaps, send stickers, or make a video/audio call.
• Stories: With this feature, you can add a compilation of images or videos for public viewing - available for 24 hours and then automatically disappear.
• Live Stories: There are stories of other users from a specific location or event that disappear after 24 hours.
• Lenses: These AR filters can be used to add fun effects to your pictures and post them as your stories or send them to someone.

• Filters: Unlike lenses, they are static photo overlays/effects that you can apply to your pictures to make them more captivating.
• Snap Map: This functionality lets you share your location with your friends. On the map, you will appear as a Bitmoji for them.
• Snapchat Spotlight: This is a TikTok-like feature helping many Snapchat users to make money. You can submit your best videos with a chance of earning a share of up to $1 million/day, depending on the number of views.

Part 2. Methods To Make Money On Snapchat

Snapchat’s focus on short, time-limited content (your snaps/stories stay only for 24 hours) encourages more personalized sharing and contrasts more substantial relationships between brands and customers.

So, how to make money on Snapchat?

Keep reading to find out!

Method 1: Creating Viral Video

When you submit your videos to Spotlight, Snapchat uses an algorithm to personalize the content to its viewers based on their interests by looking at factors such as how many times they watch a video, the number of skips, shares, and likes.

Thus, if your videos get more viewers and become viral, you will start earning money real quick. With that being said, let’s understand with a report to see how you can begin making millions with your viral videos on Snapchat.

Cam Casey , 19 years old TikTok star, decided to post his science experiment involving the explosion of a Coca-Cola bottle on Snapchat. His video went viral on Spotlight, and within two weeks, he became the top performer and earned hundreds of thousands of dollars.

Here is one example video about an experiment of Coke bottle:

https://www.youtube.com/watch?v=ZXs0a7BoWxs

Casey is just one example of how Snapchat’s new feature is helping people earn money, and you can be a part of it, too, by following some simple guidelines for posting Snapchat videos. A few of these suggestions are:

• Post up to 60 seconds long videos.
• Add at least one hashtag.
• Make content that is appropriate for a 30+ audience.
• Avoid forbidden content .
• Do not use sponsored or promotional content.

You might be thinking, “how can you edit your videos to enhance them and make them go viral?”

Well, you can use Filmora - a user-friendly mobile editor that can help you with all your editing tasks on the go. The app has an AR camera, fun filters and effects, cool transition effects, and an impressive exporting feature to help you share your content with multiple social platforms.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Streamlining Video Creation for Snapchat on Mac

How to Make a Video Best Fits Snapchat Size on Mac?

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

How to create a video best fit Snapchat? With more than 240 million active daily users, Snapchat is one of the most popular social media networks globally. It is also an instant messaging app that allows its users to express themselves visually in a diverse variety of manners including photos, videos, stories, stickers, emoji, and more.

One of the best features of Snapchat that makes it so attractive among the young audience is its mobile-oriented user interface. Snapchat was the first social networking platform to introduce the concept of daily stories which was widely adopted by other instant messengers as well including Instagram and WhatsApp. Since it is a mobile-oriented platform, you need to create and edit your videos in a certain way to make sure they are the best fit for Snapchat.

You May Also Like: The Ultimate Guide of Snapchat Filters

What Are the Ideal Features of a Snapchat Video?

Snapchat is highly optimized for vertical viewing which means that all the content needs to be served in portrait aspect ratio instead of landscape used by YouTube and other video platforms. You need to ensure that every aspect of your video is perfect before you can upload it for Snapchat on Mac. Here are some of the key features that you must not forget.

• Resolution - The ideal resolution of a Snapchat video is 1080 x 1920 pixels which is known as full HD. This resolution will ensure that your video loads in the right way and remains sharp and crisp for an excellent viewing experience.
• Video Format - The recommended video format for Snapchat clips is MP4 and MOV. You can use either of those formats on your Mac.
• Aspect Ratio - This is one of the key aspects of any video that determines the orientation of viewing. For a perfect Snapchat video, it is recommended that you keep the aspect ratio to 9:16.
• Video Length Size - Remember that Snapchat isn’t like YouTube and serves an audience that wants micro-entertainment. This is why the recommended time for your video is 3 to 10 seconds with the video size not exceeding 32 MB. Otherwise, the Snapchat audience may not respond well to your videos.

That is why it is crucial that your Snapchat video has all the ideal features so your audience can enjoy the viewing experience as intended instead of attempting to manipulate their phones to be able to see the video clearly. It will create an unpleasant and frustrating experience and your viewers might not stay with you.

How to Adjust the Video for Snapchat on Mac? [Step-by-Step]

• Part1. Changing Snapchat Video Format on Filmora
• Part2. Changing Snapchat Video Aspect Ratio on Filmora
• Part3. Changing Snapchat Video Size on Filmora

If your video doesn’t have the ideal features for Snapchat uploading, you don’t need to worry. You can easily edit your video on Filmora X to adjust everything including the aspect ratio, size, and format.

Part1. Changing Snapchat Video Format on Filmora

1. Importing Video

The first step is to import the video using the option ‘Import Media Files’ in the import tab. You can also drag and drop the media files you need to work on.

2. Selecting the Right Output Format

Once you have imported the file, drag and drop it onto the Timeline. Now click on the ‘Export’ button. Here you will be able to select your output video format which needs to be either MOV or MP4.

3. Exporting Your Snapchat Video

After you have defined the settings, you can click on the ‘Export’ button to start the saving process. Your video is now available to you in the right format.

Part2. Changing Snapchat Video Aspect Ratio on Filmora

You can use multiple methods to change the aspect ratio of your Snapchat video on Filmora. It depends on the nature of editing you need to perform on your video. You can choose from any of the methods given below to edit your video for Snapchat in a user-friendly manner on Mac.

● Method 1 - Launch the editor and click on the drop-down list. You will see the popular aspect ratios listed in the list from where you can choose any. Select the right one that is 9:16 for Snapchat and export the file right away.

● Method 2 - The second method you can use is present under the Project Settings. You can also lock the aspect ratio using the features available here.

● Method 3 - The third method allows you to change the aspect ratio manually during the video editing process. You need to right-click on the timeline and select the ‘Crop and Zoom’ option. You will see a pop-up window where all the popular options will be available to you. You can choose either of them or select an aspect ratio manually.

● Step 4 - The final method to change the aspect ratio of your video on Mac is at the time of exporting your media file. Here you can select the aspect ratio for your local computer, a particular device, YouTube, or DVD TV.

Part3. Changing Snapchat Video Size on Filmora

1. Importing Media File to Filmora

Using the ‘Import’ menu, import your media files, or simply drag and drop them from your Mac OS. Once the files are in the software, drag them to the Timeline track.

2. Cropping Your Video for Snapchat

Here you can use the ‘Crop and Zoom’ button from the Timeline by right-clicking on it, so you can only focus on the aspect of the video that you want to show. This will resize the video as well.

3. Cutting the Video

Another option you have is to delete the unnecessary parts of the video by selecting them through the indicator present on the timeline. Once you have selected the parts you don’t need, right-click on them and select ‘Delete’.

4. Exporting Your Snapchat Video

Once you have resized your video by cropping and cutting the media file, you can now export it in the right resolution, bit rate, and format to ensure you get the minimum file size.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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