Master the Art of Storytelling with Impactful Snap Campaigns

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Behind the Scenes of Gif Sharing in Snapchat Steps

For all informal interactions between pals, Snapchat is the go-to app. Many configurable options are available on the platform, allowing you to express your inner creative sides. Snapchat helps to put your spin on anything, whether it’s just sharing random photos to your contacts or having extended chats.

The option to add GIFs to Snapchat is one such great feature. Because Snapchat is primarily a picture-sharing app, the emphasis is on making these images as engaging and imaginative as possible, and this is where animated GIFs come to play.

GIF stickers have exploded in popularity and for a good cause. The active emojis are mostly not amusing, but they also give life to your images, making your digital experience better overall.

Given how entertaining GIFs can be, knowing how to send gif on snapchat is essential. As a result, we’ve put up a detailed guide that explains how to send gif on snapchat in four distinct methods. Enjoy!

Do you want to know how to send gif on snapchat in different simple ways? Then you’ve arrived at the correct page. In this post, we’ll show you how to send gif on snapchat in just a few easy and simple steps.

1.How to send gif on snapchat?

• On your phone, open Snapchat.
• Take a picture
• Select the Stickers symbol.
• Select a GIF.
• Choose the GIF you want to use.
• Finally, please include it in the picture.

2.How to make your animated GIFs

GIF means Graphics Interchange Format, and it’s simply a series of moving, dynamic pictures (think Harry Potter) that loop indefinitely. They give your image, which would otherwise be stagnant and dull, a new dimension.

GIFs are so entertaining that they can be used to carry a whole discussion. However, if you want to learn how to make your GIFs, follow the steps below.

You’ll need to utilize the GIPHY application to generate your unique GIFs for this.

On your phone, download the GIPHY app.

1. Start the app on your Mobile and select the create option.
2. Smile symbol: Take a Photo and Gallery Option are the three options available to you.
3. Smile Icon: This option allows you to make GIFs using the edit button.
4. Capture a Photo: This option allows the user to take a photo on the scene and convert it to a GIF.
5. Option of Gallery: You may build a GIF by selecting a photo from your gallery and editing it.
6. Select options and begin designing depending on your preferences.
7. When you will finish, click on the arrow in the bottom right-hand corner to exit.
8. To save all the GIFs, go to Generated GIFs, touch on the three vertical dots, and choose Save GIF.

That GIF has now been saved to your pictures folder and can be seen anytime you need that.

3.What is the best way to transmit GIFs on Snapchat?

Putting GIFs in your photos is easy and takes only a few minutes. Here’s how to accomplish it.

1. Log in to your Snapchat account by opening the app on your phone.
2. Click a photo or choose an image from your collection to upload.
3. Select the sticker button to add extra components to the Snap.
4. Choose the GIF choice and any GIF you wish.
5. Once you’ve chosen a GIF, it’ll show on the Snap for you to adjust and position anywhere you’d like.
6. Lastly, to send the Snap to your pals, select the arrow option in the lower right corner.

4.On Android, how to send gif on snapchat Messages?

You must download the GBoard app on your phone to transfer GIFs to your pals immediately from a keypad on Android.

5.How can I get Gboard to work on Android?

To install and activate the Gboard application and transmit GIFs directly from it, follow the procedure.

1. Download the Gboard application on your Android.

1. Open the app and select Enable in Configurations from the menu.

1. The Communication and Input menu will appear in Preferences.
2. Choose Gboard from the list of available keyboards.

6.In iOS, how to send gif on snapchat Messages?

Using the GIPHY keypad on your iPhone, you can share GIFs straight to your pals via Snapchat chats. However, you must first activate the keypad.

1. Turn on the GIPHY keypad on your iPhone. Install the GIPHY phone app from the Apple Store. After you’ve downloaded the app, you’ll need to activate the GIPHY keypad on your iPhone.
2. To do just that, go over to the iPhone configuration menu and select “General” from the drop-down menu.

1. Scroll to the bottom of the Keypad choice, then click “Keypads” once again.

1. All of the newly added keyboards will now be visible. Click the “Add Additional Keyboard” option to add GIPHY.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

For all informal interactions between pals, Snapchat is the go-to app. Many configurable options are available on the platform, allowing you to express your inner creative sides. Snapchat helps to put your spin on anything, whether it’s just sharing random photos to your contacts or having extended chats.

The option to add GIFs to Snapchat is one such great feature. Because Snapchat is primarily a picture-sharing app, the emphasis is on making these images as engaging and imaginative as possible, and this is where animated GIFs come to play.

GIF stickers have exploded in popularity and for a good cause. The active emojis are mostly not amusing, but they also give life to your images, making your digital experience better overall.

Given how entertaining GIFs can be, knowing how to send gif on snapchat is essential. As a result, we’ve put up a detailed guide that explains how to send gif on snapchat in four distinct methods. Enjoy!

Do you want to know how to send gif on snapchat in different simple ways? Then you’ve arrived at the correct page. In this post, we’ll show you how to send gif on snapchat in just a few easy and simple steps.

1.How to send gif on snapchat?

• On your phone, open Snapchat.
• Take a picture
• Select the Stickers symbol.
• Select a GIF.
• Choose the GIF you want to use.
• Finally, please include it in the picture.

2.How to make your animated GIFs

GIF means Graphics Interchange Format, and it’s simply a series of moving, dynamic pictures (think Harry Potter) that loop indefinitely. They give your image, which would otherwise be stagnant and dull, a new dimension.

GIFs are so entertaining that they can be used to carry a whole discussion. However, if you want to learn how to make your GIFs, follow the steps below.

You’ll need to utilize the GIPHY application to generate your unique GIFs for this.

On your phone, download the GIPHY app.

1. Start the app on your Mobile and select the create option.
2. Smile symbol: Take a Photo and Gallery Option are the three options available to you.
3. Smile Icon: This option allows you to make GIFs using the edit button.
4. Capture a Photo: This option allows the user to take a photo on the scene and convert it to a GIF.
5. Option of Gallery: You may build a GIF by selecting a photo from your gallery and editing it.
6. Select options and begin designing depending on your preferences.
7. When you will finish, click on the arrow in the bottom right-hand corner to exit.
8. To save all the GIFs, go to Generated GIFs, touch on the three vertical dots, and choose Save GIF.

That GIF has now been saved to your pictures folder and can be seen anytime you need that.

3.What is the best way to transmit GIFs on Snapchat?

Putting GIFs in your photos is easy and takes only a few minutes. Here’s how to accomplish it.

1. Log in to your Snapchat account by opening the app on your phone.
2. Click a photo or choose an image from your collection to upload.
3. Select the sticker button to add extra components to the Snap.
4. Choose the GIF choice and any GIF you wish.
5. Once you’ve chosen a GIF, it’ll show on the Snap for you to adjust and position anywhere you’d like.
6. Lastly, to send the Snap to your pals, select the arrow option in the lower right corner.

4.On Android, how to send gif on snapchat Messages?

You must download the GBoard app on your phone to transfer GIFs to your pals immediately from a keypad on Android.

5.How can I get Gboard to work on Android?

To install and activate the Gboard application and transmit GIFs directly from it, follow the procedure.

1. Download the Gboard application on your Android.

1. Open the app and select Enable in Configurations from the menu.

1. The Communication and Input menu will appear in Preferences.
2. Choose Gboard from the list of available keyboards.

6.In iOS, how to send gif on snapchat Messages?

Using the GIPHY keypad on your iPhone, you can share GIFs straight to your pals via Snapchat chats. However, you must first activate the keypad.

1. Turn on the GIPHY keypad on your iPhone. Install the GIPHY phone app from the Apple Store. After you’ve downloaded the app, you’ll need to activate the GIPHY keypad on your iPhone.
2. To do just that, go over to the iPhone configuration menu and select “General” from the drop-down menu.

1. Scroll to the bottom of the Keypad choice, then click “Keypads” once again.

1. All of the newly added keyboards will now be visible. Click the “Add Additional Keyboard” option to add GIPHY.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

For all informal interactions between pals, Snapchat is the go-to app. Many configurable options are available on the platform, allowing you to express your inner creative sides. Snapchat helps to put your spin on anything, whether it’s just sharing random photos to your contacts or having extended chats.

The option to add GIFs to Snapchat is one such great feature. Because Snapchat is primarily a picture-sharing app, the emphasis is on making these images as engaging and imaginative as possible, and this is where animated GIFs come to play.

GIF stickers have exploded in popularity and for a good cause. The active emojis are mostly not amusing, but they also give life to your images, making your digital experience better overall.

Given how entertaining GIFs can be, knowing how to send gif on snapchat is essential. As a result, we’ve put up a detailed guide that explains how to send gif on snapchat in four distinct methods. Enjoy!

Do you want to know how to send gif on snapchat in different simple ways? Then you’ve arrived at the correct page. In this post, we’ll show you how to send gif on snapchat in just a few easy and simple steps.

1.How to send gif on snapchat?

• On your phone, open Snapchat.
• Take a picture
• Select the Stickers symbol.
• Select a GIF.
• Choose the GIF you want to use.
• Finally, please include it in the picture.

2.How to make your animated GIFs

GIF means Graphics Interchange Format, and it’s simply a series of moving, dynamic pictures (think Harry Potter) that loop indefinitely. They give your image, which would otherwise be stagnant and dull, a new dimension.

GIFs are so entertaining that they can be used to carry a whole discussion. However, if you want to learn how to make your GIFs, follow the steps below.

You’ll need to utilize the GIPHY application to generate your unique GIFs for this.

On your phone, download the GIPHY app.

1. Start the app on your Mobile and select the create option.
2. Smile symbol: Take a Photo and Gallery Option are the three options available to you.
3. Smile Icon: This option allows you to make GIFs using the edit button.
4. Capture a Photo: This option allows the user to take a photo on the scene and convert it to a GIF.
5. Option of Gallery: You may build a GIF by selecting a photo from your gallery and editing it.
6. Select options and begin designing depending on your preferences.
7. When you will finish, click on the arrow in the bottom right-hand corner to exit.
8. To save all the GIFs, go to Generated GIFs, touch on the three vertical dots, and choose Save GIF.

That GIF has now been saved to your pictures folder and can be seen anytime you need that.

3.What is the best way to transmit GIFs on Snapchat?

Putting GIFs in your photos is easy and takes only a few minutes. Here’s how to accomplish it.

1. Log in to your Snapchat account by opening the app on your phone.
2. Click a photo or choose an image from your collection to upload.
3. Select the sticker button to add extra components to the Snap.
4. Choose the GIF choice and any GIF you wish.
5. Once you’ve chosen a GIF, it’ll show on the Snap for you to adjust and position anywhere you’d like.
6. Lastly, to send the Snap to your pals, select the arrow option in the lower right corner.

4.On Android, how to send gif on snapchat Messages?

You must download the GBoard app on your phone to transfer GIFs to your pals immediately from a keypad on Android.

5.How can I get Gboard to work on Android?

To install and activate the Gboard application and transmit GIFs directly from it, follow the procedure.

1. Download the Gboard application on your Android.

1. Open the app and select Enable in Configurations from the menu.

1. The Communication and Input menu will appear in Preferences.
2. Choose Gboard from the list of available keyboards.

6.In iOS, how to send gif on snapchat Messages?

Using the GIPHY keypad on your iPhone, you can share GIFs straight to your pals via Snapchat chats. However, you must first activate the keypad.

1. Turn on the GIPHY keypad on your iPhone. Install the GIPHY phone app from the Apple Store. After you’ve downloaded the app, you’ll need to activate the GIPHY keypad on your iPhone.
2. To do just that, go over to the iPhone configuration menu and select “General” from the drop-down menu.

1. Scroll to the bottom of the Keypad choice, then click “Keypads” once again.

1. All of the newly added keyboards will now be visible. Click the “Add Additional Keyboard” option to add GIPHY.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

For all informal interactions between pals, Snapchat is the go-to app. Many configurable options are available on the platform, allowing you to express your inner creative sides. Snapchat helps to put your spin on anything, whether it’s just sharing random photos to your contacts or having extended chats.

The option to add GIFs to Snapchat is one such great feature. Because Snapchat is primarily a picture-sharing app, the emphasis is on making these images as engaging and imaginative as possible, and this is where animated GIFs come to play.

GIF stickers have exploded in popularity and for a good cause. The active emojis are mostly not amusing, but they also give life to your images, making your digital experience better overall.

Given how entertaining GIFs can be, knowing how to send gif on snapchat is essential. As a result, we’ve put up a detailed guide that explains how to send gif on snapchat in four distinct methods. Enjoy!

Do you want to know how to send gif on snapchat in different simple ways? Then you’ve arrived at the correct page. In this post, we’ll show you how to send gif on snapchat in just a few easy and simple steps.

1.How to send gif on snapchat?

• On your phone, open Snapchat.
• Take a picture
• Select the Stickers symbol.
• Select a GIF.
• Choose the GIF you want to use.
• Finally, please include it in the picture.

2.How to make your animated GIFs

GIF means Graphics Interchange Format, and it’s simply a series of moving, dynamic pictures (think Harry Potter) that loop indefinitely. They give your image, which would otherwise be stagnant and dull, a new dimension.

GIFs are so entertaining that they can be used to carry a whole discussion. However, if you want to learn how to make your GIFs, follow the steps below.

You’ll need to utilize the GIPHY application to generate your unique GIFs for this.

On your phone, download the GIPHY app.

1. Start the app on your Mobile and select the create option.
2. Smile symbol: Take a Photo and Gallery Option are the three options available to you.
3. Smile Icon: This option allows you to make GIFs using the edit button.
4. Capture a Photo: This option allows the user to take a photo on the scene and convert it to a GIF.
5. Option of Gallery: You may build a GIF by selecting a photo from your gallery and editing it.
6. Select options and begin designing depending on your preferences.
7. When you will finish, click on the arrow in the bottom right-hand corner to exit.
8. To save all the GIFs, go to Generated GIFs, touch on the three vertical dots, and choose Save GIF.

That GIF has now been saved to your pictures folder and can be seen anytime you need that.

3.What is the best way to transmit GIFs on Snapchat?

Putting GIFs in your photos is easy and takes only a few minutes. Here’s how to accomplish it.

1. Log in to your Snapchat account by opening the app on your phone.
2. Click a photo or choose an image from your collection to upload.
3. Select the sticker button to add extra components to the Snap.
4. Choose the GIF choice and any GIF you wish.
5. Once you’ve chosen a GIF, it’ll show on the Snap for you to adjust and position anywhere you’d like.
6. Lastly, to send the Snap to your pals, select the arrow option in the lower right corner.

4.On Android, how to send gif on snapchat Messages?

You must download the GBoard app on your phone to transfer GIFs to your pals immediately from a keypad on Android.

5.How can I get Gboard to work on Android?

To install and activate the Gboard application and transmit GIFs directly from it, follow the procedure.

1. Download the Gboard application on your Android.

1. Open the app and select Enable in Configurations from the menu.

1. The Communication and Input menu will appear in Preferences.
2. Choose Gboard from the list of available keyboards.

6.In iOS, how to send gif on snapchat Messages?

Using the GIPHY keypad on your iPhone, you can share GIFs straight to your pals via Snapchat chats. However, you must first activate the keypad.

1. Turn on the GIPHY keypad on your iPhone. Install the GIPHY phone app from the Apple Store. After you’ve downloaded the app, you’ll need to activate the GIPHY keypad on your iPhone.
2. To do just that, go over to the iPhone configuration menu and select “General” from the drop-down menu.

1. Scroll to the bottom of the Keypad choice, then click “Keypads” once again.

1. All of the newly added keyboards will now be visible. Click the “Add Additional Keyboard” option to add GIPHY.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

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