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"[New] Innovating in the Snapchat Space Trendsetting Ad Design Principles for 2024"
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Innovating in the Snapchat Space: Trendsetting Ad Design Principles
Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads
Ollie Mattison
May 07, 2024• Proven solutions
- Part 1: Introduction
- Part 2: What are the purposes of Snapchat advertising?
- Part 3: 6 Various Types of Snapchat Ads
- Part 4: Advertising on Snapchat: Easier Than You Think
- Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor
1 - Introduction
It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.
Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!
2 – What are the purposes of Snapchat advertising?
There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.
Take advantage of hyper-engagement
Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!
Funny & Interesting way to show the company’s culture
We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.
Easy to track customer’s behavior
You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.
A new manner of breaking news and trends
Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.
Direct audience interactions
As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.
Snap means the expansion of stories to distinct platforms.
There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.
Advertisement of multiple products with collection ads
Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.
3 – 6 Various Types of Snapchat Ads
Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.
All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.
Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.
Let us now discuss those six types of Snapchat ads as follows:
Article
Source: advertisemint.com
Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.
Web View
Source: advertisemint.com
The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.
Long-Form Video
Source: advertisemint.com
Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.
App Install
Source: advertisemint.com
There are App Install ads with the CTA button in the forms of ‘Install Now.’
Sponsored Geofilters
Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.
Sponsored Lenses
Source: advertisemint.com
As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.
4 – Advertising on Snapchat: Easier Than You Think
Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.
Preparation before advertising
It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.
As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.
Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!
Step-by-step tutorial to create Snapchat ads
Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat
Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad
Step 3:Select the goal of creating an ad
Step 4: Copy and paste the URL of the location you want to drive the traffic
Step 5: Select your headline and CTA
Step 6:Choose demographics based on gender, age, location, etc
So, this is how you can create Snapchat ads by following almost six steps given above.
Analyze the performance and optimize the ads
After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.
5 – Edit Snapchat Video Ads with Easy-to-use Video Editor
We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.
Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad
- You have access to the tons of Hollywood effects on Wondershare Filmora.
- You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
- There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
- You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.
Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.
Conclusion
So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
May 07, 2024• Proven solutions
- Part 1: Introduction
- Part 2: What are the purposes of Snapchat advertising?
- Part 3: 6 Various Types of Snapchat Ads
- Part 4: Advertising on Snapchat: Easier Than You Think
- Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor
1 - Introduction
It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.
Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!
2 – What are the purposes of Snapchat advertising?
There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.
Take advantage of hyper-engagement
Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!
Funny & Interesting way to show the company’s culture
We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.
Easy to track customer’s behavior
You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.
A new manner of breaking news and trends
Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.
Direct audience interactions
As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.
Snap means the expansion of stories to distinct platforms.
There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.
Advertisement of multiple products with collection ads
Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.
3 – 6 Various Types of Snapchat Ads
Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.
All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.
Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.
Let us now discuss those six types of Snapchat ads as follows:
Article
Source: advertisemint.com
Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.
Web View
Source: advertisemint.com
The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.
Long-Form Video
Source: advertisemint.com
Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.
App Install
Source: advertisemint.com
There are App Install ads with the CTA button in the forms of ‘Install Now.’
Sponsored Geofilters
Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.
Sponsored Lenses
Source: advertisemint.com
As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.
4 – Advertising on Snapchat: Easier Than You Think
Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.
Preparation before advertising
It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.
As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.
Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!
Step-by-step tutorial to create Snapchat ads
Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat
Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad
Step 3:Select the goal of creating an ad
Step 4: Copy and paste the URL of the location you want to drive the traffic
Step 5: Select your headline and CTA
Step 6:Choose demographics based on gender, age, location, etc
So, this is how you can create Snapchat ads by following almost six steps given above.
Analyze the performance and optimize the ads
After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.
5 – Edit Snapchat Video Ads with Easy-to-use Video Editor
We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.
Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad
- You have access to the tons of Hollywood effects on Wondershare Filmora.
- You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
- There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
- You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.
Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.
Conclusion
So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
May 07, 2024• Proven solutions
- Part 1: Introduction
- Part 2: What are the purposes of Snapchat advertising?
- Part 3: 6 Various Types of Snapchat Ads
- Part 4: Advertising on Snapchat: Easier Than You Think
- Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor
1 - Introduction
It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.
Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!
2 – What are the purposes of Snapchat advertising?
There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.
Take advantage of hyper-engagement
Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!
Funny & Interesting way to show the company’s culture
We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.
Easy to track customer’s behavior
You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.
A new manner of breaking news and trends
Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.
Direct audience interactions
As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.
Snap means the expansion of stories to distinct platforms.
There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.
Advertisement of multiple products with collection ads
Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.
3 – 6 Various Types of Snapchat Ads
Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.
All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.
Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.
Let us now discuss those six types of Snapchat ads as follows:
Article
Source: advertisemint.com
Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.
Web View
Source: advertisemint.com
The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.
Long-Form Video
Source: advertisemint.com
Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.
App Install
Source: advertisemint.com
There are App Install ads with the CTA button in the forms of ‘Install Now.’
Sponsored Geofilters
Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.
Sponsored Lenses
Source: advertisemint.com
As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.
4 – Advertising on Snapchat: Easier Than You Think
Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.
Preparation before advertising
It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.
As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.
Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!
Step-by-step tutorial to create Snapchat ads
Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat
Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad
Step 3:Select the goal of creating an ad
Step 4: Copy and paste the URL of the location you want to drive the traffic
Step 5: Select your headline and CTA
Step 6:Choose demographics based on gender, age, location, etc
So, this is how you can create Snapchat ads by following almost six steps given above.
Analyze the performance and optimize the ads
After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.
5 – Edit Snapchat Video Ads with Easy-to-use Video Editor
We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.
Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad
- You have access to the tons of Hollywood effects on Wondershare Filmora.
- You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
- There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
- You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.
Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.
Conclusion
So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
May 07, 2024• Proven solutions
- Part 1: Introduction
- Part 2: What are the purposes of Snapchat advertising?
- Part 3: 6 Various Types of Snapchat Ads
- Part 4: Advertising on Snapchat: Easier Than You Think
- Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor
1 - Introduction
It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.
Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!
2 – What are the purposes of Snapchat advertising?
There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.
Take advantage of hyper-engagement
Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!
Funny & Interesting way to show the company’s culture
We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.
Easy to track customer’s behavior
You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.
A new manner of breaking news and trends
Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.
Direct audience interactions
As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.
Snap means the expansion of stories to distinct platforms.
There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.
Advertisement of multiple products with collection ads
Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.
3 – 6 Various Types of Snapchat Ads
Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.
All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.
Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.
Let us now discuss those six types of Snapchat ads as follows:
Article
Source: advertisemint.com
Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.
Web View
Source: advertisemint.com
The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.
Long-Form Video
Source: advertisemint.com
Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.
App Install
Source: advertisemint.com
There are App Install ads with the CTA button in the forms of ‘Install Now.’
Sponsored Geofilters
Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.
Sponsored Lenses
Source: advertisemint.com
As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.
4 – Advertising on Snapchat: Easier Than You Think
Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.
Preparation before advertising
It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.
As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.
Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!
Step-by-step tutorial to create Snapchat ads
Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat
Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad
Step 3:Select the goal of creating an ad
Step 4: Copy and paste the URL of the location you want to drive the traffic
Step 5: Select your headline and CTA
Step 6:Choose demographics based on gender, age, location, etc
So, this is how you can create Snapchat ads by following almost six steps given above.
Analyze the performance and optimize the ads
After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.
5 – Edit Snapchat Video Ads with Easy-to-use Video Editor
We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.
Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad
- You have access to the tons of Hollywood effects on Wondershare Filmora.
- You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
- There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
- You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.
Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.
Conclusion
So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Reducing Speed: Mastering Snapchat Videos
Snapchat is an instant messaging app that allows you to share your pictures and videos with your family members, friends, and colleagues. In addition, you can even create your stories in the form of movie clips and share them on the app. These stories remain available for the next 24 hours, after which they are automatically removed from the platform.
While sharing the videos, you can apply several filters that are already present in the app, and Slow Motion is one of them. You may want to learn how to slow down a video on Snapchat when you want to emphasize and draw viewers’ attention toward the scene, or wish to make the audience see your actions closely and in detail.
That said, in the following sections, you will see how to slow down videos on Snapchat, and what other methods you can use to reduce the playback speed more professionally.
In this article
01 How to Add Slow Motion Effects to Video Using the Snapchat App
02 How to Record a Slo-Mo Video and Upload to Snapchat
03 How to Make Flash and Smooth Slo Mo Video for Snapchat
04 FAQs about Slowing Down Snapchat Video
Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App
Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:
Step 1: Record a Video
Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.
Step 2: Apply the Slow Motion Filter
Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.
Step 3: Decorate the Video (Optional)
Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.
Step 4: Share or Publish the Video
Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.
Related: How to Record Slo-Mo videos on iPhone .
Part 2: How to Record a Slo-Mo Video and Upload to Snapchat
With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.
Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.
Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:
Step 1: Get to the iPhone’s SLO-MO Mode
Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.
Step 2: Set Recording Preferences
Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.
Step 3: Start and Stop the Recording
Tap the Record button to start the recording, and tap Stop when you’re done.
Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.
Step 4: Upload the Slow-Motion Video to Snapchat
After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.
Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.
Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat
Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.
This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.
Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:
With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.
Method 1: Slow Down the Whole Clip with CapCut
Step 1: Get to the Speed Panel
Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.
Step 2: Reduce the Speed of the Video
Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.
Step 3: Upload the Video to Snapchat
Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.
Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.
Method 2: Reduce the Playback Speed of Different Parts of a Video
Step 1: Get to the Speed Panel
Use the process described in the previous method to get to the Speed panel.
Step 2: Reduce the Speed of Different Parts of the Video
Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).
Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.
Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.
Step 3: Upload the Video to Snapchat
Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.
Part 4: FAQs about Slowing Down Snapchat Video
1. Can I record a slow mo video in Snapchat?
Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.
2. Besides slow-motion, which speed filters does Snapchat have?
In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.
Conclusion
When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.
02 How to Record a Slo-Mo Video and Upload to Snapchat
03 How to Make Flash and Smooth Slo Mo Video for Snapchat
04 FAQs about Slowing Down Snapchat Video
Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App
Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:
Step 1: Record a Video
Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.
Step 2: Apply the Slow Motion Filter
Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.
Step 3: Decorate the Video (Optional)
Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.
Step 4: Share or Publish the Video
Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.
Related: How to Record Slo-Mo videos on iPhone .
Part 2: How to Record a Slo-Mo Video and Upload to Snapchat
With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.
Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.
Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:
Step 1: Get to the iPhone’s SLO-MO Mode
Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.
Step 2: Set Recording Preferences
Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.
Step 3: Start and Stop the Recording
Tap the Record button to start the recording, and tap Stop when you’re done.
Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.
Step 4: Upload the Slow-Motion Video to Snapchat
After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.
Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.
Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat
Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.
This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.
Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:
With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.
Method 1: Slow Down the Whole Clip with CapCut
Step 1: Get to the Speed Panel
Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.
Step 2: Reduce the Speed of the Video
Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.
Step 3: Upload the Video to Snapchat
Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.
Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.
Method 2: Reduce the Playback Speed of Different Parts of a Video
Step 1: Get to the Speed Panel
Use the process described in the previous method to get to the Speed panel.
Step 2: Reduce the Speed of Different Parts of the Video
Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).
Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.
Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.
Step 3: Upload the Video to Snapchat
Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.
Part 4: FAQs about Slowing Down Snapchat Video
1. Can I record a slow mo video in Snapchat?
Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.
2. Besides slow-motion, which speed filters does Snapchat have?
In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.
Conclusion
When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.
02 How to Record a Slo-Mo Video and Upload to Snapchat
03 How to Make Flash and Smooth Slo Mo Video for Snapchat
04 FAQs about Slowing Down Snapchat Video
Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App
Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:
Step 1: Record a Video
Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.
Step 2: Apply the Slow Motion Filter
Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.
Step 3: Decorate the Video (Optional)
Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.
Step 4: Share or Publish the Video
Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.
Related: How to Record Slo-Mo videos on iPhone .
Part 2: How to Record a Slo-Mo Video and Upload to Snapchat
With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.
Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.
Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:
Step 1: Get to the iPhone’s SLO-MO Mode
Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.
Step 2: Set Recording Preferences
Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.
Step 3: Start and Stop the Recording
Tap the Record button to start the recording, and tap Stop when you’re done.
Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.
Step 4: Upload the Slow-Motion Video to Snapchat
After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.
Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.
Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat
Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.
This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.
Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:
With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.
Method 1: Slow Down the Whole Clip with CapCut
Step 1: Get to the Speed Panel
Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.
Step 2: Reduce the Speed of the Video
Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.
Step 3: Upload the Video to Snapchat
Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.
Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.
Method 2: Reduce the Playback Speed of Different Parts of a Video
Step 1: Get to the Speed Panel
Use the process described in the previous method to get to the Speed panel.
Step 2: Reduce the Speed of Different Parts of the Video
Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).
Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.
Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.
Step 3: Upload the Video to Snapchat
Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.
Part 4: FAQs about Slowing Down Snapchat Video
1. Can I record a slow mo video in Snapchat?
Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.
2. Besides slow-motion, which speed filters does Snapchat have?
In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.
Conclusion
When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.
02 How to Record a Slo-Mo Video and Upload to Snapchat
03 How to Make Flash and Smooth Slo Mo Video for Snapchat
04 FAQs about Slowing Down Snapchat Video
Part 1: How to Add Slow Motion Effects to Video Using the Snapchat App
Snapchat has a built-in Slow Motion filter that reduces the playback speed of a video when applied. You can learn how to slow down on Snapchat by following the instructions that are given below:
Step 1: Record a Video
Launch Snapchat on your smartphone (iPhone 13 Pro Max is used here for illustrations), make sure that the Camera section is selected from the bottom, tap and hold down the Capture button that is present at the lower part of the interface, and let go of it when you are done recording.
Step 2: Apply the Slow Motion Filter
Once the video is recorded, swipe the screen from left to right. Repeat this process until you see the Snail (Slow Motion) icon on the screen. This will reduce the playback speed of the clip.
Step 3: Decorate the Video (Optional)
Use the options present on the upper-right area of the screen to further decorate the video and/or add annotations to it.
Step 4: Share or Publish the Video
Once everything is done, tap Send To from the bottom-right corner to share the video with your family, friends, and colleagues, or publish it as a story that remains available for the next 24 hours.
Related: How to Record Slo-Mo videos on iPhone .
Part 2: How to Record a Slo-Mo Video and Upload to Snapchat
With Snapchat, even though you don’t require any third-party tool to reduce the playback speed of a video, the app has certain limitations. For example, it doesn’t allow you to set a zoom level, you are stuck with the framerate that the app has to offer, etc.
Because of this, many people prefer to use different methods to record a video in slow motion with their preferences, and then upload it to Snapchat. This approach also eliminates the need to swipe the screen several times merely to use a single slow-motion filter.
Fortunately, iPhone has a built-in SLO-MO mode in its Camera app that allows you to capture the videos in slow motion. To learn how to do slow mo on Snapchat with the iPhone’s Camera app, you can follow the instructions that are given below:
Step 1: Get to the iPhone’s SLO-MO Mode
Launch the Camera app on your iPhone (iPhone 13 Pro Max is used here for illustrations), and swipe the screen from left to right until you get to the SLO-MO mode.
Step 2: Set Recording Preferences
Tap the number that is present at the top-right corner (240 here) to toggle between different framerates, tap 1x from the lower-center area, swipe slightly up, and then use the wheel that appears next to define your preferred zoom level.
Step 3: Start and Stop the Recording
Tap the Record button to start the recording, and tap Stop when you’re done.
Note: Make sure that the duration of the recorded video doesn’t exceed 60 seconds.
Step 4: Upload the Slow-Motion Video to Snapchat
After the video is recorded in slow motion, close the Camera app, launch Snapchat, and tap the Gallery icon from the left side of the Capture button on the Camera section. From the Memories screen, go to the Camera Roll tab, and tap to select the video that you recorded in the previous step.
Next, optionally, tap the Edit icon from the bottom-left corner to decorate the video and/or add annotations to it, and follow the process as explained in the previous section to share the clip with your family, friends, or colleagues, or publish it as your story.
Part 3: How to Make Flash and Smooth Slo Mo Video for Snapchat
Although iPhone has the built-in SLO-MO mode that even enables you to set your preferred framerate and zoom level before recording, it still doesn’t allow you to slow down different parts of a video in different speed at your convenience. You can either record the entire video in slow motion or at a normal speed.
This is where a third-party app comes into play. While there are several video editing programs available online, the one of the best slow motion apps that helps you slow down the portions of a video with precision is CapCut.
Downloading and installing CapCut on your iPhone or Android phone is simple, and once it is done, you can follow the process given below to learn how to slow things down on Snapchat:
With CapCut, you can either slow down the whole clip or manage the speed for different segments. This section explains both methods.
Method 1: Slow Down the Whole Clip with CapCut
Step 1: Get to the Speed Panel
Launch CapCut, import the video that you want to slow down, and tap the imported media in the Timeline. Next, tap Speed from the bottom of the interface to get to the next window.
Step 2: Reduce the Speed of the Video
Tap Normal from the bottom of the screen that appears next, and drag the Speed slider to the left to reduce the playback speed. Tap OK from the bottom-right corner to save the changes.
Step 3: Upload the Video to Snapchat
Back on the previous interface, optionally tap Volume from the bottom and reduce the slider to 0 to mute the audio of the footage as it may get distorted due to the reduction in the speed.
Next, tap Share from the top-right corner to save the video on your iPhone, and then use the method explained in the previous section to access the clip from the Gallery within Snapchat for uploading.
Method 2: Reduce the Playback Speed of Different Parts of a Video
Step 1: Get to the Speed Panel
Use the process described in the previous method to get to the Speed panel.
Step 2: Reduce the Speed of Different Parts of the Video
Tap Curve from the bottom of the interface. On the next screen, tap Custom from the lower area, and then tap Edit. From the next panel, drag the beat points down to reduce the speed (or drag them above the line to increase).
Notice that each beat point represents a particular section of the video, and dragging it down reduces the playback speed of that segment. You can even tap anywhere on the line to add a new beat point and drag it down as needed for more precise speed management. Once done, tap OK from the bottom-right corner to save the modifications.
Optionally, you can also tap any of the available presets on the Curve screen to reduce the playback speed of the video accordingly.
Step 3: Upload the Video to Snapchat
Use the method explained in the previous method to export the video, upload it to Snapchat, and share the clip with your family, friends, and colleagues, or publish it as your story.
Part 4: FAQs about Slowing Down Snapchat Video
1. Can I record a slow mo video in Snapchat?
Technically speaking, no, you cannot. However, once you have recorded a video at a normal speed in Snapchat, you can apply the built-in Slow Motion filter to it by swiping the screen from left to right until you see the Snail icon at the center. The Snail icon represents the Slow Motion filter that reduces the playback speed when applied.
2. Besides slow-motion, which speed filters does Snapchat have?
In addition to slow motion Snapchat also has Forward and Fast Forward filters that increase the playback speed. While the Forward filter increases the speed slightly, the Fast Forward one enhances it drastically.
Conclusion
When using an iPhone, even though the SLO-MO mode enables you to record footage in slow motion, you don’t get many options. Therefore, it would be safe to say that it is easy to slow down the speed of a video if you have a dedicated third-party post-production app. However, if you want to go for a convenient method, learning how to slow down a video on Snapchat is an extremely simple and straightforward process.
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- Title: "[New] Innovating in the Snapchat Space Trendsetting Ad Design Principles for 2024"
- Author: Scott
- Created at : 2024-05-23 11:20:59
- Updated at : 2024-05-24 11:20:59
- Link: https://snapchat-videos.techidaily.com/new-innovating-in-the-snapchat-space-trendsetting-ad-design-principles-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.