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[New] In 2024, The Mystic Art of Invisible Storytelling on Snapchat
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The Mystic Art of Invisible Storytelling on Snapchat
How to Make a Private Story on Snapchat: A Complete Guide
Ollie Mattison
Mar 27, 2024• Proven solutions
A private story is one that you share with your closest friends. Snapchat is a way to restrict the people who can see the story. Snapchat provides options on how to make a private story on Snapchat and share the same to a select few. With such a feature you have more control over who sees the content you publish. A Snapchat private story is easy to create, the only difference is how you send the video or story across to the people you choose. You can do so on the Snapchat application on an Android as well as on an iOS device. Here we explore how such a story can be created and published or posted privately.
- Part 1: What Is a Private Story on Snapchat?
- Part 2: How to Create a Private Story on Snapchat?
- Part 3: Creative Private Story Names and Ideas for Snapchat
- Part 4: Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
What Is a Private Story on Snapchat?
Stories are a term popular in Snapchat, to showcase images and videos for the last 24 hours. Stories can comprise photos as well as videos. You can post stories to your feed which you can view as well as your friends. These show your friends your different activities the day before. These exist for the next 24 hours within which you can replay them many times.
There is a difference between ‘My Stories’ and ‘Private Stories’. When you record and post a video or a photo on your Snapchat account publicly, it is seen by all your contacts. On the other hand, if you wish to post a private story, you need to create a custom story. After you create a custom story, you can then post the same as a private one. Here you select the ones who would view the story. You choose the contacts who would view the post before publishing it. Another aspect is that no one else can add content to the private stories you post on Snapchat.
How to Create a Private Story on Snapchat?
To begin how to make a private story on Snapchat, here are the steps to follow:
- 1.Log into Your Account.
- 2.Visit Your Profile Page
- 3.Select the Private Story option
- 4.Create the Story
- 5.Share with Your Select Friends
1.Log into Your Account
Start by logging in to your Snapchat account. In case you have been using the account often, it would be already logged in.
2.Visit Your Profile Page
Click the ‘Open Your Profile’ section and tap on the profile icon. You will find the Snapchat private story thumbnail on the top left-hand corner of the app screen.
3.Select the Private Story option
You will find options such as ‘Private Story’ or ‘Custom Story’ to add in the ‘Stories’ section. You might be asked to confirm whether you wish to make a private story. Simply tap on ‘Private Story’ to get started.
4.Create the Story
Start by adding photos or videos to your story. Tap on a rectangle icon with a plus sign on the bottom of the Snapchat screen. You will get the option to add a photo or video to your story. The feed will exist for the next 24 hours. You can even delete a snap from a story. Simply visit the ‘My Friends’ page and tap on the gear icon next to the story. Tap ‘Delete’ if you wish to remove a video or image. You can also edit or add tags or stickers to a video or story before sharing.
5.Share with Your Select Friends
Once your video or photos are ready for sharing, proceed to the ‘Send’ tab. Check off the circle next to ‘My Story’, ensuring that the feed will not be public. You can then choose friends from your contact list who would receive the Snapchat private story. Alternately, you could find the story in the ‘Stories’ section on your user page. Once the story is selected, tap on a recipient to whom you wish to share the private story. After you pick the people you wish to share the story with, hit the ‘Send’ button.
Once you have chosen the recipients of your Snapchat private story, they will be able to see your private as well as public stories. In the iPhone, the application shows the videos as mixed up. For Android users, the stories can be differentiated. Also, the people who were not specified for receiving the private content will have no idea of the private stories created and shared with others.
Creative Private Story Names and Ideas for Snapchat
Since private stories are usually daily incidents that could be mundane, funny, or tragic, here are some quirky name ideas for the same:
1.Work it out
2.Got up on the wrong side of the bed today
3.Cake anyone
4.Waking up to coffee
5.Monday mayhem
6.Lazy
7.WFH
8.Just another day at work
9.Mememe
10.Blissful fun
11.A night out with the ladies
12.Boots for walking
13.Christmas is here
14.New food mantra
15.Cheat day today
16.Diet food anyone
17.Soulful vibes
18.Social distancing
19.Snooze the alarm
20.A hug in a mug
To get creative, choose a name that would set the narrative or theme for your story. You could then add on photos and videos to showcase the theme.
Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
How to Know if Someone Hid Their Snapchat Story from You?
There is a way to find out whether someone is hiding their Snapchat stories from you. You can use someone else’s account to check if their stories are showing on their feed. You could also send a private snap to that person. If he or she answers the same quickly and yet, you do not get to see their stories that would mean that you are hidden contact in their list.
You could also ask a common friend if they have even received stories and updates from that person. If the person’s stories are reaching others but not you, that means that they have hidden their stories from you.
Can You Hide Someone on Snapchat Without Them Knowing?
If you wish to hide someone but in a way that they do not find out, try the new muting function. This allows you to mute certain friends without them realizing the same. The feature is called ‘Do Not Disturb’ and it allows you to mute conversations that are one on one or come from groups. The feature is a new addition and is a useful one. You need not hide or block any contact in this case but simply silence notifications of their updates.
To use this feature, all you need to do is tap on the group or the person you wish to silence. The popup menu would include ‘Settings’ and here you can select the option ‘Do Not Disturb’. You will not receive notifications from such conversations. However, you will still be able to access, check messages from such contacts as well as share your stories as well.
This feature is a useful addition and you need not hide or block a contact to silence conversations from them. Hence, those people will also not get notified unlike when you block a contact. It allows you to see updates from them at your ease and convenience.
Conclusion
Snapchat is an attractive platform to get your daily moments the attention they deserve. You can create stories, private or with anyone else, and share them with selective people of your choice. The Snapchat private story option is great to keep your moments between your close friends or loved ones. Other features such as ‘Do Not Disturb’ allow you to silence notifications from friends or groups that you wish to check as per your convenience.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A private story is one that you share with your closest friends. Snapchat is a way to restrict the people who can see the story. Snapchat provides options on how to make a private story on Snapchat and share the same to a select few. With such a feature you have more control over who sees the content you publish. A Snapchat private story is easy to create, the only difference is how you send the video or story across to the people you choose. You can do so on the Snapchat application on an Android as well as on an iOS device. Here we explore how such a story can be created and published or posted privately.
- Part 1: What Is a Private Story on Snapchat?
- Part 2: How to Create a Private Story on Snapchat?
- Part 3: Creative Private Story Names and Ideas for Snapchat
- Part 4: Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
What Is a Private Story on Snapchat?
Stories are a term popular in Snapchat, to showcase images and videos for the last 24 hours. Stories can comprise photos as well as videos. You can post stories to your feed which you can view as well as your friends. These show your friends your different activities the day before. These exist for the next 24 hours within which you can replay them many times.
There is a difference between ‘My Stories’ and ‘Private Stories’. When you record and post a video or a photo on your Snapchat account publicly, it is seen by all your contacts. On the other hand, if you wish to post a private story, you need to create a custom story. After you create a custom story, you can then post the same as a private one. Here you select the ones who would view the story. You choose the contacts who would view the post before publishing it. Another aspect is that no one else can add content to the private stories you post on Snapchat.
How to Create a Private Story on Snapchat?
To begin how to make a private story on Snapchat, here are the steps to follow:
- 1.Log into Your Account.
- 2.Visit Your Profile Page
- 3.Select the Private Story option
- 4.Create the Story
- 5.Share with Your Select Friends
1.Log into Your Account
Start by logging in to your Snapchat account. In case you have been using the account often, it would be already logged in.
2.Visit Your Profile Page
Click the ‘Open Your Profile’ section and tap on the profile icon. You will find the Snapchat private story thumbnail on the top left-hand corner of the app screen.
3.Select the Private Story option
You will find options such as ‘Private Story’ or ‘Custom Story’ to add in the ‘Stories’ section. You might be asked to confirm whether you wish to make a private story. Simply tap on ‘Private Story’ to get started.
4.Create the Story
Start by adding photos or videos to your story. Tap on a rectangle icon with a plus sign on the bottom of the Snapchat screen. You will get the option to add a photo or video to your story. The feed will exist for the next 24 hours. You can even delete a snap from a story. Simply visit the ‘My Friends’ page and tap on the gear icon next to the story. Tap ‘Delete’ if you wish to remove a video or image. You can also edit or add tags or stickers to a video or story before sharing.
5.Share with Your Select Friends
Once your video or photos are ready for sharing, proceed to the ‘Send’ tab. Check off the circle next to ‘My Story’, ensuring that the feed will not be public. You can then choose friends from your contact list who would receive the Snapchat private story. Alternately, you could find the story in the ‘Stories’ section on your user page. Once the story is selected, tap on a recipient to whom you wish to share the private story. After you pick the people you wish to share the story with, hit the ‘Send’ button.
Once you have chosen the recipients of your Snapchat private story, they will be able to see your private as well as public stories. In the iPhone, the application shows the videos as mixed up. For Android users, the stories can be differentiated. Also, the people who were not specified for receiving the private content will have no idea of the private stories created and shared with others.
Creative Private Story Names and Ideas for Snapchat
Since private stories are usually daily incidents that could be mundane, funny, or tragic, here are some quirky name ideas for the same:
1.Work it out
2.Got up on the wrong side of the bed today
3.Cake anyone
4.Waking up to coffee
5.Monday mayhem
6.Lazy
7.WFH
8.Just another day at work
9.Mememe
10.Blissful fun
11.A night out with the ladies
12.Boots for walking
13.Christmas is here
14.New food mantra
15.Cheat day today
16.Diet food anyone
17.Soulful vibes
18.Social distancing
19.Snooze the alarm
20.A hug in a mug
To get creative, choose a name that would set the narrative or theme for your story. You could then add on photos and videos to showcase the theme.
Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
How to Know if Someone Hid Their Snapchat Story from You?
There is a way to find out whether someone is hiding their Snapchat stories from you. You can use someone else’s account to check if their stories are showing on their feed. You could also send a private snap to that person. If he or she answers the same quickly and yet, you do not get to see their stories that would mean that you are hidden contact in their list.
You could also ask a common friend if they have even received stories and updates from that person. If the person’s stories are reaching others but not you, that means that they have hidden their stories from you.
Can You Hide Someone on Snapchat Without Them Knowing?
If you wish to hide someone but in a way that they do not find out, try the new muting function. This allows you to mute certain friends without them realizing the same. The feature is called ‘Do Not Disturb’ and it allows you to mute conversations that are one on one or come from groups. The feature is a new addition and is a useful one. You need not hide or block any contact in this case but simply silence notifications of their updates.
To use this feature, all you need to do is tap on the group or the person you wish to silence. The popup menu would include ‘Settings’ and here you can select the option ‘Do Not Disturb’. You will not receive notifications from such conversations. However, you will still be able to access, check messages from such contacts as well as share your stories as well.
This feature is a useful addition and you need not hide or block a contact to silence conversations from them. Hence, those people will also not get notified unlike when you block a contact. It allows you to see updates from them at your ease and convenience.
Conclusion
Snapchat is an attractive platform to get your daily moments the attention they deserve. You can create stories, private or with anyone else, and share them with selective people of your choice. The Snapchat private story option is great to keep your moments between your close friends or loved ones. Other features such as ‘Do Not Disturb’ allow you to silence notifications from friends or groups that you wish to check as per your convenience.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A private story is one that you share with your closest friends. Snapchat is a way to restrict the people who can see the story. Snapchat provides options on how to make a private story on Snapchat and share the same to a select few. With such a feature you have more control over who sees the content you publish. A Snapchat private story is easy to create, the only difference is how you send the video or story across to the people you choose. You can do so on the Snapchat application on an Android as well as on an iOS device. Here we explore how such a story can be created and published or posted privately.
- Part 1: What Is a Private Story on Snapchat?
- Part 2: How to Create a Private Story on Snapchat?
- Part 3: Creative Private Story Names and Ideas for Snapchat
- Part 4: Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
What Is a Private Story on Snapchat?
Stories are a term popular in Snapchat, to showcase images and videos for the last 24 hours. Stories can comprise photos as well as videos. You can post stories to your feed which you can view as well as your friends. These show your friends your different activities the day before. These exist for the next 24 hours within which you can replay them many times.
There is a difference between ‘My Stories’ and ‘Private Stories’. When you record and post a video or a photo on your Snapchat account publicly, it is seen by all your contacts. On the other hand, if you wish to post a private story, you need to create a custom story. After you create a custom story, you can then post the same as a private one. Here you select the ones who would view the story. You choose the contacts who would view the post before publishing it. Another aspect is that no one else can add content to the private stories you post on Snapchat.
How to Create a Private Story on Snapchat?
To begin how to make a private story on Snapchat, here are the steps to follow:
- 1.Log into Your Account.
- 2.Visit Your Profile Page
- 3.Select the Private Story option
- 4.Create the Story
- 5.Share with Your Select Friends
1.Log into Your Account
Start by logging in to your Snapchat account. In case you have been using the account often, it would be already logged in.
2.Visit Your Profile Page
Click the ‘Open Your Profile’ section and tap on the profile icon. You will find the Snapchat private story thumbnail on the top left-hand corner of the app screen.
3.Select the Private Story option
You will find options such as ‘Private Story’ or ‘Custom Story’ to add in the ‘Stories’ section. You might be asked to confirm whether you wish to make a private story. Simply tap on ‘Private Story’ to get started.
4.Create the Story
Start by adding photos or videos to your story. Tap on a rectangle icon with a plus sign on the bottom of the Snapchat screen. You will get the option to add a photo or video to your story. The feed will exist for the next 24 hours. You can even delete a snap from a story. Simply visit the ‘My Friends’ page and tap on the gear icon next to the story. Tap ‘Delete’ if you wish to remove a video or image. You can also edit or add tags or stickers to a video or story before sharing.
5.Share with Your Select Friends
Once your video or photos are ready for sharing, proceed to the ‘Send’ tab. Check off the circle next to ‘My Story’, ensuring that the feed will not be public. You can then choose friends from your contact list who would receive the Snapchat private story. Alternately, you could find the story in the ‘Stories’ section on your user page. Once the story is selected, tap on a recipient to whom you wish to share the private story. After you pick the people you wish to share the story with, hit the ‘Send’ button.
Once you have chosen the recipients of your Snapchat private story, they will be able to see your private as well as public stories. In the iPhone, the application shows the videos as mixed up. For Android users, the stories can be differentiated. Also, the people who were not specified for receiving the private content will have no idea of the private stories created and shared with others.
Creative Private Story Names and Ideas for Snapchat
Since private stories are usually daily incidents that could be mundane, funny, or tragic, here are some quirky name ideas for the same:
1.Work it out
2.Got up on the wrong side of the bed today
3.Cake anyone
4.Waking up to coffee
5.Monday mayhem
6.Lazy
7.WFH
8.Just another day at work
9.Mememe
10.Blissful fun
11.A night out with the ladies
12.Boots for walking
13.Christmas is here
14.New food mantra
15.Cheat day today
16.Diet food anyone
17.Soulful vibes
18.Social distancing
19.Snooze the alarm
20.A hug in a mug
To get creative, choose a name that would set the narrative or theme for your story. You could then add on photos and videos to showcase the theme.
Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
How to Know if Someone Hid Their Snapchat Story from You?
There is a way to find out whether someone is hiding their Snapchat stories from you. You can use someone else’s account to check if their stories are showing on their feed. You could also send a private snap to that person. If he or she answers the same quickly and yet, you do not get to see their stories that would mean that you are hidden contact in their list.
You could also ask a common friend if they have even received stories and updates from that person. If the person’s stories are reaching others but not you, that means that they have hidden their stories from you.
Can You Hide Someone on Snapchat Without Them Knowing?
If you wish to hide someone but in a way that they do not find out, try the new muting function. This allows you to mute certain friends without them realizing the same. The feature is called ‘Do Not Disturb’ and it allows you to mute conversations that are one on one or come from groups. The feature is a new addition and is a useful one. You need not hide or block any contact in this case but simply silence notifications of their updates.
To use this feature, all you need to do is tap on the group or the person you wish to silence. The popup menu would include ‘Settings’ and here you can select the option ‘Do Not Disturb’. You will not receive notifications from such conversations. However, you will still be able to access, check messages from such contacts as well as share your stories as well.
This feature is a useful addition and you need not hide or block a contact to silence conversations from them. Hence, those people will also not get notified unlike when you block a contact. It allows you to see updates from them at your ease and convenience.
Conclusion
Snapchat is an attractive platform to get your daily moments the attention they deserve. You can create stories, private or with anyone else, and share them with selective people of your choice. The Snapchat private story option is great to keep your moments between your close friends or loved ones. Other features such as ‘Do Not Disturb’ allow you to silence notifications from friends or groups that you wish to check as per your convenience.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Ollie Mattison
Mar 27, 2024• Proven solutions
A private story is one that you share with your closest friends. Snapchat is a way to restrict the people who can see the story. Snapchat provides options on how to make a private story on Snapchat and share the same to a select few. With such a feature you have more control over who sees the content you publish. A Snapchat private story is easy to create, the only difference is how you send the video or story across to the people you choose. You can do so on the Snapchat application on an Android as well as on an iOS device. Here we explore how such a story can be created and published or posted privately.
- Part 1: What Is a Private Story on Snapchat?
- Part 2: How to Create a Private Story on Snapchat?
- Part 3: Creative Private Story Names and Ideas for Snapchat
- Part 4: Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
What Is a Private Story on Snapchat?
Stories are a term popular in Snapchat, to showcase images and videos for the last 24 hours. Stories can comprise photos as well as videos. You can post stories to your feed which you can view as well as your friends. These show your friends your different activities the day before. These exist for the next 24 hours within which you can replay them many times.
There is a difference between ‘My Stories’ and ‘Private Stories’. When you record and post a video or a photo on your Snapchat account publicly, it is seen by all your contacts. On the other hand, if you wish to post a private story, you need to create a custom story. After you create a custom story, you can then post the same as a private one. Here you select the ones who would view the story. You choose the contacts who would view the post before publishing it. Another aspect is that no one else can add content to the private stories you post on Snapchat.
How to Create a Private Story on Snapchat?
To begin how to make a private story on Snapchat, here are the steps to follow:
- 1.Log into Your Account.
- 2.Visit Your Profile Page
- 3.Select the Private Story option
- 4.Create the Story
- 5.Share with Your Select Friends
1.Log into Your Account
Start by logging in to your Snapchat account. In case you have been using the account often, it would be already logged in.
2.Visit Your Profile Page
Click the ‘Open Your Profile’ section and tap on the profile icon. You will find the Snapchat private story thumbnail on the top left-hand corner of the app screen.
3.Select the Private Story option
You will find options such as ‘Private Story’ or ‘Custom Story’ to add in the ‘Stories’ section. You might be asked to confirm whether you wish to make a private story. Simply tap on ‘Private Story’ to get started.
4.Create the Story
Start by adding photos or videos to your story. Tap on a rectangle icon with a plus sign on the bottom of the Snapchat screen. You will get the option to add a photo or video to your story. The feed will exist for the next 24 hours. You can even delete a snap from a story. Simply visit the ‘My Friends’ page and tap on the gear icon next to the story. Tap ‘Delete’ if you wish to remove a video or image. You can also edit or add tags or stickers to a video or story before sharing.
5.Share with Your Select Friends
Once your video or photos are ready for sharing, proceed to the ‘Send’ tab. Check off the circle next to ‘My Story’, ensuring that the feed will not be public. You can then choose friends from your contact list who would receive the Snapchat private story. Alternately, you could find the story in the ‘Stories’ section on your user page. Once the story is selected, tap on a recipient to whom you wish to share the private story. After you pick the people you wish to share the story with, hit the ‘Send’ button.
Once you have chosen the recipients of your Snapchat private story, they will be able to see your private as well as public stories. In the iPhone, the application shows the videos as mixed up. For Android users, the stories can be differentiated. Also, the people who were not specified for receiving the private content will have no idea of the private stories created and shared with others.
Creative Private Story Names and Ideas for Snapchat
Since private stories are usually daily incidents that could be mundane, funny, or tragic, here are some quirky name ideas for the same:
1.Work it out
2.Got up on the wrong side of the bed today
3.Cake anyone
4.Waking up to coffee
5.Monday mayhem
6.Lazy
7.WFH
8.Just another day at work
9.Mememe
10.Blissful fun
11.A night out with the ladies
12.Boots for walking
13.Christmas is here
14.New food mantra
15.Cheat day today
16.Diet food anyone
17.Soulful vibes
18.Social distancing
19.Snooze the alarm
20.A hug in a mug
To get creative, choose a name that would set the narrative or theme for your story. You could then add on photos and videos to showcase the theme.
Troubleshooting Tips: When Someone Hide Their Snapchat Stories from You
How to Know if Someone Hid Their Snapchat Story from You?
There is a way to find out whether someone is hiding their Snapchat stories from you. You can use someone else’s account to check if their stories are showing on their feed. You could also send a private snap to that person. If he or she answers the same quickly and yet, you do not get to see their stories that would mean that you are hidden contact in their list.
You could also ask a common friend if they have even received stories and updates from that person. If the person’s stories are reaching others but not you, that means that they have hidden their stories from you.
Can You Hide Someone on Snapchat Without Them Knowing?
If you wish to hide someone but in a way that they do not find out, try the new muting function. This allows you to mute certain friends without them realizing the same. The feature is called ‘Do Not Disturb’ and it allows you to mute conversations that are one on one or come from groups. The feature is a new addition and is a useful one. You need not hide or block any contact in this case but simply silence notifications of their updates.
To use this feature, all you need to do is tap on the group or the person you wish to silence. The popup menu would include ‘Settings’ and here you can select the option ‘Do Not Disturb’. You will not receive notifications from such conversations. However, you will still be able to access, check messages from such contacts as well as share your stories as well.
This feature is a useful addition and you need not hide or block a contact to silence conversations from them. Hence, those people will also not get notified unlike when you block a contact. It allows you to see updates from them at your ease and convenience.
Conclusion
Snapchat is an attractive platform to get your daily moments the attention they deserve. You can create stories, private or with anyone else, and share them with selective people of your choice. The Snapchat private story option is great to keep your moments between your close friends or loved ones. Other features such as ‘Do Not Disturb’ allow you to silence notifications from friends or groups that you wish to check as per your convenience.
Ollie Mattison
Ollie Mattison is a writer and a lover of all things video.
Follow @Ollie Mattison
Social Media Showdown 2021: TikTok vs Snapchat - Who’s Winning?
TikTok vs. Snapchat: a Comprehensive Comparison Guide
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
Basic Difference | TikTok | Snapchat |
---|---|---|
App Type | Video-sharing app | Mobile messaging app |
Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
Audience | Gen-Z | Millennials |
Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
Basic Difference | TikTok | Snapchat |
---|---|---|
App Type | Video-sharing app | Mobile messaging app |
Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
Audience | Gen-Z | Millennials |
Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
Basic Difference | TikTok | Snapchat |
---|---|---|
App Type | Video-sharing app | Mobile messaging app |
Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
Audience | Gen-Z | Millennials |
Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.
Basic Comparison Between TikTok and Snapchat
Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.
TikTok Fundamentals
A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.
Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.
Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.
Snapchat Fundamentals
A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.
Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.
Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.
Basic Difference | TikTok | Snapchat |
---|---|---|
App Type | Video-sharing app | Mobile messaging app |
Usage | For the sake of Entertainment | Connecting with friends and updating oneself to the latest trends |
Audience | Gen-Z | Millennials |
Advertising | CPM (Cost Per Thousand Impressions) basis | Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout |
TikTok vs. Snapchat: What Influencers Need to Know
Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.
From the stance of an Influencer, here are 5 differences between the two apps.
- Core Features
Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.
On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.
- Type of Users
While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.
- Demographic
Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.
- Active Users
The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.
- Downloads
Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.
An influencer observes all the above statistics before choosing to go for the preferred social media network.
TikTok vs. Snapchat: What Marketers Should Know
Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.
- Content Marketing
Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.
On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.
- Marketing Opportunities
Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.
Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.
Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.
- User Base & Behavior
Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.
Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.
What to Choose?
Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: [New] In 2024, The Mystic Art of Invisible Storytelling on Snapchat
- Author: Scott
- Created at : 2024-05-23 11:58:47
- Updated at : 2024-05-24 11:58:47
- Link: https://snapchat-videos.techidaily.com/new-in-2024-the-mystic-art-of-invisible-storytelling-on-snapchat/
- License: This work is licensed under CC BY-NC-SA 4.0.