Social Network Showdown 2021: The Battle Between TikTok and Snapchat

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Android-Mac Video Archiving: A Snap Solution Guide

How to Save Snapchat Videos with Apps on Android and Mac

Ollie Mattison

Mar 27, 2024• Proven solutions

The popular social networking app Snapchat comes with some ephemeral features. This self-deleting feature deters users from saving Snapchat videos of their friends. Snapchat photos, videos, and stories of contacts vanish from storyboard right after you view them.

So, what will you do to save photos or videos from your friends’ Snapchat or Snap Stories long before they are gone? You can take a screenshot, save in flight mode, use your computer, or an app to capture the videos and images.

Through this article, we are going to tell you, how to save Snapchats to your phone to make you watch them later.

• Part1: How to Save Snapchats without them knowing
• Part2: How to save Snapchat videos on Mac
• Part3: How to save Snapchat videos on Android
• Part4: How to save Snapchat videos to your Phone

Part 1: How to Save Snapchats without them knowing

You want to save a friend’s Snaps, but Snapchat immediately alerts them of the screen shot taken. Hence, it is not possible to save other’s pictures or videos in Snapchat in incognito mode. You don’t need apps to save Snapchat to your phone. There is hardly a feasible way to do so without the senders’ knowledge. In such a situation, you can try out the following option – saving Snaps in flight mode.

Here are the steps

1. First of all, launch the Snapchat app on your mobile phone and leave it open. Go to your phone’s ‘Settings’ (Android/iPhone) and toggle on the ‘Airplane/Flight’ mode. Airplane/Flight mode disables all the wireless connections, be it network signals or internet related services for your device (Wi-Fi as well as cellular).

2. Browse the Snapchat inbox and view the desired Snap that you wish to save, and quickly take a screenshot. Make sure to be quick enough and do it before the Snap expires.
3. Now, logout from your Snapchat account right after taking the screenshot. You need to follow the logout process according to your device specific settings. Being in ‘Airplane/Flight’ mode you can’t logout, but click the logout option anyway (this is vital!).

4. Here, you need to close the Snapchat app on your mobile phone by swiping out the Snapchat app (up/sideways depending on Android/iPhone) from your device’s force quit screen.
5. Toggle off the ‘Airplane/Flight’ mode and wait until your phone connects to the Wi-Fi or mobile network. Now, launch the Snapchat app again and login with the same credentials. The Snaps you have taken screenshots of will still appear as unopened on the storyboard and your friend will have no clue about the Snap being screenshot.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: How to save Snapchat videos on Mac

After learning to take screenshots of Snaps using the ‘Airplane’ mode, how about saving Snapchat videos on your Mac computer? Yes, you can easily save Snapchat videos using your iPhone and Mac computer. The process involves recording your iPhone’s screen through your Mac as a movie and then saving it. Here is how to do it

1. Take and connect your iPhone and Mac computer using a lightning cable. Make sure that they are pre-synced. Now, launch QuickTime Player on your computer and then tap ‘File’ in the finder menu, then ‘New Movie Recording’.

2. This will make your Mac’s camera act as the primary camera/recording device. To turn the iPhone as the recording device, go to the QuickTime screen and tap the ‘downward arrow’ button adjacent to the record button. The iPhone will be available under both the Camera and Microphone section, choose it for both the options.

3. You’ll now notice that your iPhone’s screen has been mirrored with your Mac computer.
4. Now, on your iPhone, go to Snapchat and browse the inbox. Subsequently, on your Mac, tap the ‘Record’ button and then start viewing the snaps on your iPhone. QuickTime will record everything from the snaps and save it on your computer.
5. After you’re done with recording, tap the ‘Record’ button again to stop it. Lastly, go to ‘File’ and click ‘Save’, the file format to which the file will be saved is .mov which is generally supported by majority of movie players.

Part 3: How to save Snapchat videos on Android

In case you are looking for a way to save Snapchat videos, take screenshots of chats, make slideshows of stories, or record other’s stories on your Android device itself, then AZ Screen recorder is one such app to save those Snapchats. It doesn’t require any root access to your Android phone, so is preferred by most users.

Step-by-step Tutorial

1. Download the Apk file, install, and launch the AZ Screen Recorder Snapchat App. Set up the account in your Android phone with required information.
2. Tap the ‘Record’ button in AZ Screen Recorder and then open Snapchat inbox. Browse through the content you want to record, the app will record everything on the go.

3. Stop the recording by tapping the ‘Record’ button again.

Note: When saving Snapchat videos via this method, Snapchat is unable to trace that the video or stories are being recorded. Thereby, you save the Snapchat stories without even notifying the uploader.

Part 4: How to save Snapchat videos to your Phone

If you are wondering about saving your own Snapchat videos to your phone, then you are at the right place for a solution. It’s pretty simple, just like saving a photo.

Here is how

1. Launch Snapchat in your mobile phone and then press and hold the camera button to record a video.
2. Once you are done, lift your finger from the camera and tap the ‘Save’ button from the bottom left corner of the screen.
3. You will see the ‘Saved to memories’ message. Now, browse your Snapchat folder to locate the video.

4. If you forgot to save it before posting as a story, then go to the ‘Stories’ tab and click on the three vertical dots next to ‘My Story’ and select the video. Click the ‘Save’ button next to it to save Snapchat videos to your mobile.

Conclusion

It is not impossible to save Snapchat videos to your Mac or Android phone. In fact, you just need to learn the right way that suits you. Be it through the apps to save Snapchat videos and stories or taking screenshots in ‘Airplane’ mode, you got to be quick and save what you like.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The popular social networking app Snapchat comes with some ephemeral features. This self-deleting feature deters users from saving Snapchat videos of their friends. Snapchat photos, videos, and stories of contacts vanish from storyboard right after you view them.

So, what will you do to save photos or videos from your friends’ Snapchat or Snap Stories long before they are gone? You can take a screenshot, save in flight mode, use your computer, or an app to capture the videos and images.

Through this article, we are going to tell you, how to save Snapchats to your phone to make you watch them later.

• Part1: How to Save Snapchats without them knowing
• Part2: How to save Snapchat videos on Mac
• Part3: How to save Snapchat videos on Android
• Part4: How to save Snapchat videos to your Phone

Part 1: How to Save Snapchats without them knowing

You want to save a friend’s Snaps, but Snapchat immediately alerts them of the screen shot taken. Hence, it is not possible to save other’s pictures or videos in Snapchat in incognito mode. You don’t need apps to save Snapchat to your phone. There is hardly a feasible way to do so without the senders’ knowledge. In such a situation, you can try out the following option – saving Snaps in flight mode.

Here are the steps

1. First of all, launch the Snapchat app on your mobile phone and leave it open. Go to your phone’s ‘Settings’ (Android/iPhone) and toggle on the ‘Airplane/Flight’ mode. Airplane/Flight mode disables all the wireless connections, be it network signals or internet related services for your device (Wi-Fi as well as cellular).

2. Browse the Snapchat inbox and view the desired Snap that you wish to save, and quickly take a screenshot. Make sure to be quick enough and do it before the Snap expires.
3. Now, logout from your Snapchat account right after taking the screenshot. You need to follow the logout process according to your device specific settings. Being in ‘Airplane/Flight’ mode you can’t logout, but click the logout option anyway (this is vital!).

4. Here, you need to close the Snapchat app on your mobile phone by swiping out the Snapchat app (up/sideways depending on Android/iPhone) from your device’s force quit screen.
5. Toggle off the ‘Airplane/Flight’ mode and wait until your phone connects to the Wi-Fi or mobile network. Now, launch the Snapchat app again and login with the same credentials. The Snaps you have taken screenshots of will still appear as unopened on the storyboard and your friend will have no clue about the Snap being screenshot.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: How to save Snapchat videos on Mac

After learning to take screenshots of Snaps using the ‘Airplane’ mode, how about saving Snapchat videos on your Mac computer? Yes, you can easily save Snapchat videos using your iPhone and Mac computer. The process involves recording your iPhone’s screen through your Mac as a movie and then saving it. Here is how to do it

1. Take and connect your iPhone and Mac computer using a lightning cable. Make sure that they are pre-synced. Now, launch QuickTime Player on your computer and then tap ‘File’ in the finder menu, then ‘New Movie Recording’.

2. This will make your Mac’s camera act as the primary camera/recording device. To turn the iPhone as the recording device, go to the QuickTime screen and tap the ‘downward arrow’ button adjacent to the record button. The iPhone will be available under both the Camera and Microphone section, choose it for both the options.

3. You’ll now notice that your iPhone’s screen has been mirrored with your Mac computer.
4. Now, on your iPhone, go to Snapchat and browse the inbox. Subsequently, on your Mac, tap the ‘Record’ button and then start viewing the snaps on your iPhone. QuickTime will record everything from the snaps and save it on your computer.
5. After you’re done with recording, tap the ‘Record’ button again to stop it. Lastly, go to ‘File’ and click ‘Save’, the file format to which the file will be saved is .mov which is generally supported by majority of movie players.

Part 3: How to save Snapchat videos on Android

In case you are looking for a way to save Snapchat videos, take screenshots of chats, make slideshows of stories, or record other’s stories on your Android device itself, then AZ Screen recorder is one such app to save those Snapchats. It doesn’t require any root access to your Android phone, so is preferred by most users.

Step-by-step Tutorial

1. Download the Apk file, install, and launch the AZ Screen Recorder Snapchat App. Set up the account in your Android phone with required information.
2. Tap the ‘Record’ button in AZ Screen Recorder and then open Snapchat inbox. Browse through the content you want to record, the app will record everything on the go.

3. Stop the recording by tapping the ‘Record’ button again.

Note: When saving Snapchat videos via this method, Snapchat is unable to trace that the video or stories are being recorded. Thereby, you save the Snapchat stories without even notifying the uploader.

Part 4: How to save Snapchat videos to your Phone

If you are wondering about saving your own Snapchat videos to your phone, then you are at the right place for a solution. It’s pretty simple, just like saving a photo.

Here is how

1. Launch Snapchat in your mobile phone and then press and hold the camera button to record a video.
2. Once you are done, lift your finger from the camera and tap the ‘Save’ button from the bottom left corner of the screen.
3. You will see the ‘Saved to memories’ message. Now, browse your Snapchat folder to locate the video.

4. If you forgot to save it before posting as a story, then go to the ‘Stories’ tab and click on the three vertical dots next to ‘My Story’ and select the video. Click the ‘Save’ button next to it to save Snapchat videos to your mobile.

Conclusion

It is not impossible to save Snapchat videos to your Mac or Android phone. In fact, you just need to learn the right way that suits you. Be it through the apps to save Snapchat videos and stories or taking screenshots in ‘Airplane’ mode, you got to be quick and save what you like.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The popular social networking app Snapchat comes with some ephemeral features. This self-deleting feature deters users from saving Snapchat videos of their friends. Snapchat photos, videos, and stories of contacts vanish from storyboard right after you view them.

So, what will you do to save photos or videos from your friends’ Snapchat or Snap Stories long before they are gone? You can take a screenshot, save in flight mode, use your computer, or an app to capture the videos and images.

Through this article, we are going to tell you, how to save Snapchats to your phone to make you watch them later.

• Part1: How to Save Snapchats without them knowing
• Part2: How to save Snapchat videos on Mac
• Part3: How to save Snapchat videos on Android
• Part4: How to save Snapchat videos to your Phone

Part 1: How to Save Snapchats without them knowing

You want to save a friend’s Snaps, but Snapchat immediately alerts them of the screen shot taken. Hence, it is not possible to save other’s pictures or videos in Snapchat in incognito mode. You don’t need apps to save Snapchat to your phone. There is hardly a feasible way to do so without the senders’ knowledge. In such a situation, you can try out the following option – saving Snaps in flight mode.

Here are the steps

1. First of all, launch the Snapchat app on your mobile phone and leave it open. Go to your phone’s ‘Settings’ (Android/iPhone) and toggle on the ‘Airplane/Flight’ mode. Airplane/Flight mode disables all the wireless connections, be it network signals or internet related services for your device (Wi-Fi as well as cellular).

2. Browse the Snapchat inbox and view the desired Snap that you wish to save, and quickly take a screenshot. Make sure to be quick enough and do it before the Snap expires.
3. Now, logout from your Snapchat account right after taking the screenshot. You need to follow the logout process according to your device specific settings. Being in ‘Airplane/Flight’ mode you can’t logout, but click the logout option anyway (this is vital!).

4. Here, you need to close the Snapchat app on your mobile phone by swiping out the Snapchat app (up/sideways depending on Android/iPhone) from your device’s force quit screen.
5. Toggle off the ‘Airplane/Flight’ mode and wait until your phone connects to the Wi-Fi or mobile network. Now, launch the Snapchat app again and login with the same credentials. The Snaps you have taken screenshots of will still appear as unopened on the storyboard and your friend will have no clue about the Snap being screenshot.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: How to save Snapchat videos on Mac

After learning to take screenshots of Snaps using the ‘Airplane’ mode, how about saving Snapchat videos on your Mac computer? Yes, you can easily save Snapchat videos using your iPhone and Mac computer. The process involves recording your iPhone’s screen through your Mac as a movie and then saving it. Here is how to do it

1. Take and connect your iPhone and Mac computer using a lightning cable. Make sure that they are pre-synced. Now, launch QuickTime Player on your computer and then tap ‘File’ in the finder menu, then ‘New Movie Recording’.

2. This will make your Mac’s camera act as the primary camera/recording device. To turn the iPhone as the recording device, go to the QuickTime screen and tap the ‘downward arrow’ button adjacent to the record button. The iPhone will be available under both the Camera and Microphone section, choose it for both the options.

3. You’ll now notice that your iPhone’s screen has been mirrored with your Mac computer.
4. Now, on your iPhone, go to Snapchat and browse the inbox. Subsequently, on your Mac, tap the ‘Record’ button and then start viewing the snaps on your iPhone. QuickTime will record everything from the snaps and save it on your computer.
5. After you’re done with recording, tap the ‘Record’ button again to stop it. Lastly, go to ‘File’ and click ‘Save’, the file format to which the file will be saved is .mov which is generally supported by majority of movie players.

Part 3: How to save Snapchat videos on Android

In case you are looking for a way to save Snapchat videos, take screenshots of chats, make slideshows of stories, or record other’s stories on your Android device itself, then AZ Screen recorder is one such app to save those Snapchats. It doesn’t require any root access to your Android phone, so is preferred by most users.

Step-by-step Tutorial

1. Download the Apk file, install, and launch the AZ Screen Recorder Snapchat App. Set up the account in your Android phone with required information.
2. Tap the ‘Record’ button in AZ Screen Recorder and then open Snapchat inbox. Browse through the content you want to record, the app will record everything on the go.

3. Stop the recording by tapping the ‘Record’ button again.

Note: When saving Snapchat videos via this method, Snapchat is unable to trace that the video or stories are being recorded. Thereby, you save the Snapchat stories without even notifying the uploader.

Part 4: How to save Snapchat videos to your Phone

If you are wondering about saving your own Snapchat videos to your phone, then you are at the right place for a solution. It’s pretty simple, just like saving a photo.

Here is how

1. Launch Snapchat in your mobile phone and then press and hold the camera button to record a video.
2. Once you are done, lift your finger from the camera and tap the ‘Save’ button from the bottom left corner of the screen.
3. You will see the ‘Saved to memories’ message. Now, browse your Snapchat folder to locate the video.

4. If you forgot to save it before posting as a story, then go to the ‘Stories’ tab and click on the three vertical dots next to ‘My Story’ and select the video. Click the ‘Save’ button next to it to save Snapchat videos to your mobile.

Conclusion

It is not impossible to save Snapchat videos to your Mac or Android phone. In fact, you just need to learn the right way that suits you. Be it through the apps to save Snapchat videos and stories or taking screenshots in ‘Airplane’ mode, you got to be quick and save what you like.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The popular social networking app Snapchat comes with some ephemeral features. This self-deleting feature deters users from saving Snapchat videos of their friends. Snapchat photos, videos, and stories of contacts vanish from storyboard right after you view them.

So, what will you do to save photos or videos from your friends’ Snapchat or Snap Stories long before they are gone? You can take a screenshot, save in flight mode, use your computer, or an app to capture the videos and images.

Through this article, we are going to tell you, how to save Snapchats to your phone to make you watch them later.

• Part1: How to Save Snapchats without them knowing
• Part2: How to save Snapchat videos on Mac
• Part3: How to save Snapchat videos on Android
• Part4: How to save Snapchat videos to your Phone

Part 1: How to Save Snapchats without them knowing

You want to save a friend’s Snaps, but Snapchat immediately alerts them of the screen shot taken. Hence, it is not possible to save other’s pictures or videos in Snapchat in incognito mode. You don’t need apps to save Snapchat to your phone. There is hardly a feasible way to do so without the senders’ knowledge. In such a situation, you can try out the following option – saving Snaps in flight mode.

Here are the steps

1. First of all, launch the Snapchat app on your mobile phone and leave it open. Go to your phone’s ‘Settings’ (Android/iPhone) and toggle on the ‘Airplane/Flight’ mode. Airplane/Flight mode disables all the wireless connections, be it network signals or internet related services for your device (Wi-Fi as well as cellular).

2. Browse the Snapchat inbox and view the desired Snap that you wish to save, and quickly take a screenshot. Make sure to be quick enough and do it before the Snap expires.
3. Now, logout from your Snapchat account right after taking the screenshot. You need to follow the logout process according to your device specific settings. Being in ‘Airplane/Flight’ mode you can’t logout, but click the logout option anyway (this is vital!).

4. Here, you need to close the Snapchat app on your mobile phone by swiping out the Snapchat app (up/sideways depending on Android/iPhone) from your device’s force quit screen.
5. Toggle off the ‘Airplane/Flight’ mode and wait until your phone connects to the Wi-Fi or mobile network. Now, launch the Snapchat app again and login with the same credentials. The Snaps you have taken screenshots of will still appear as unopened on the storyboard and your friend will have no clue about the Snap being screenshot.

Read More to Get : How to Screenshot on Snapchat without Them Knowing >>

Part 2: How to save Snapchat videos on Mac

After learning to take screenshots of Snaps using the ‘Airplane’ mode, how about saving Snapchat videos on your Mac computer? Yes, you can easily save Snapchat videos using your iPhone and Mac computer. The process involves recording your iPhone’s screen through your Mac as a movie and then saving it. Here is how to do it

1. Take and connect your iPhone and Mac computer using a lightning cable. Make sure that they are pre-synced. Now, launch QuickTime Player on your computer and then tap ‘File’ in the finder menu, then ‘New Movie Recording’.

2. This will make your Mac’s camera act as the primary camera/recording device. To turn the iPhone as the recording device, go to the QuickTime screen and tap the ‘downward arrow’ button adjacent to the record button. The iPhone will be available under both the Camera and Microphone section, choose it for both the options.

3. You’ll now notice that your iPhone’s screen has been mirrored with your Mac computer.
4. Now, on your iPhone, go to Snapchat and browse the inbox. Subsequently, on your Mac, tap the ‘Record’ button and then start viewing the snaps on your iPhone. QuickTime will record everything from the snaps and save it on your computer.
5. After you’re done with recording, tap the ‘Record’ button again to stop it. Lastly, go to ‘File’ and click ‘Save’, the file format to which the file will be saved is .mov which is generally supported by majority of movie players.

Part 3: How to save Snapchat videos on Android

In case you are looking for a way to save Snapchat videos, take screenshots of chats, make slideshows of stories, or record other’s stories on your Android device itself, then AZ Screen recorder is one such app to save those Snapchats. It doesn’t require any root access to your Android phone, so is preferred by most users.

Step-by-step Tutorial

1. Download the Apk file, install, and launch the AZ Screen Recorder Snapchat App. Set up the account in your Android phone with required information.
2. Tap the ‘Record’ button in AZ Screen Recorder and then open Snapchat inbox. Browse through the content you want to record, the app will record everything on the go.

3. Stop the recording by tapping the ‘Record’ button again.

Note: When saving Snapchat videos via this method, Snapchat is unable to trace that the video or stories are being recorded. Thereby, you save the Snapchat stories without even notifying the uploader.

Part 4: How to save Snapchat videos to your Phone

If you are wondering about saving your own Snapchat videos to your phone, then you are at the right place for a solution. It’s pretty simple, just like saving a photo.

Here is how

1. Launch Snapchat in your mobile phone and then press and hold the camera button to record a video.
2. Once you are done, lift your finger from the camera and tap the ‘Save’ button from the bottom left corner of the screen.
3. You will see the ‘Saved to memories’ message. Now, browse your Snapchat folder to locate the video.

4. If you forgot to save it before posting as a story, then go to the ‘Stories’ tab and click on the three vertical dots next to ‘My Story’ and select the video. Click the ‘Save’ button next to it to save Snapchat videos to your mobile.

Conclusion

It is not impossible to save Snapchat videos to your Mac or Android phone. In fact, you just need to learn the right way that suits you. Be it through the apps to save Snapchat videos and stories or taking screenshots in ‘Airplane’ mode, you got to be quick and save what you like.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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