Boosting Brand Presence with Innovative SnapAds

As one of the most popular social platforms, Snapchat provides a wealth of opportunities for businesses to promote their products and services. However, Snapchat marketing can be challenging, as the platform constantly evolves and changes.

This article provides an overview of Snapchat marketing strategy, including why businesses should market on this platform, what types of content to post, and how to measure results.

With the information available in this article, you will be able to create a strategy that works for your business and get succeeded.

Part 1. Snapchat Overview

Firstly, let’s have an overview of Snapchat before we see how to draw your blueprint in Part 3 and Part 4.

Snapchat - founded by Evan Spiegel, Bobby Murphy, and Reggie Brown - is a unique messaging app because it allows users to send disappearing messages and photos. This feature has made the app popular with young people aged 13-34 who want to communicate without leaving a permanent record.

As of May 2022, Snapchat has 347 million daily active users. That’s impressive growth from its humble beginnings back in 2011. With monthly active users of 557 , Snapchat is ranked as the 12th most popular social media platform.

Not only that, the number of Snapchat daily video views is 18 billion, making it the best platform to showcase your services/products and generate more income. However, all this is only possible with the right Snapchat marketing strategy.

Part 2. Why Should Business Market On Snapchat

So you are probably thinking why your business should be on Snapchat - because it’s popular with teenagers and young adults. In fact, the platform has over 347 million daily active users, with 75% being under the age of 34.

Therefore, if you’re targeting a younger demographic, then Snapchat should definitely be part of your social media marketing strategy.

Another big reason is that Snapchat is incredibly engaging. The average Snapchat user opens the app at least 20 times a day and spends 25 - 30 minutes on the app each day, so that’s a lot of potential exposure for your business.

Not only that, but since Snapchat is still a new field and opened up ads to users in October 2014, many big companies have not entered the market. This has created a huge opportunity for small businesses to market their products and generate leads to increase their sales.

With Snapchat, you can get discovered by users in their Discovery feeds or via Stories. Also, they can interact with your brand using the Geofilters, stickers, and lenses you’ve produced during your ad campaign.

For instance, Taco Bell created a filter for Cinco de Mayo. The filter received 224 Million views, which is insane. Nevertheless, this campaign kept users engaged and helped increase Taco Bell’s sales.

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Part 3. Where To Start Your Snapchat Marketing Strategy?

As a business owner, if you’re not sure where to start with your marketing strategy, here are some tips and ideas to get you started:

A Quick Guide:

1. Create Your Snapchat Business Account
2. Create Your Snapcode

Create Your Snapchat Business Account

Setting up a business account on Snapchat will help you access more features and special functions.

Some of the perks of creating a business account are:

• Access to Ads Manager for creating advertisement campaigns.
• Target your viewer based on their age.
• Advertise your product or services in a specific area with the Location-target feature.
• Get access to creating on-demand Geofilters.

Wondering how you can create a Snapchat business account, follow these steps in a sequence:

Step1 Install Snapchat from the Google Play Store or App Store on your device. Launch the app, and if you don’t have a Snapchat account, start by creating one.

Type all the relevant information, such as First Name, Last Name, username, birthday, phone number, and password, and tap “Sign up and Accept/Continue.”

Note: Select a username that reflects your brand.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

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Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

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Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

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Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

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Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

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Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

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Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Step2 Now, set up your business account by heading to Snapchat Business Manager and use your regular account details to log in.

Step3 Set your legal business name, your name, your country, and the currency you would like to use. Click “Sign Up/Get Started,” and your account business account will be created.

Create Your Snapcode

Snapcode is a badge similar to QR codes that users can scan via their phone to find you quickly. You can use these codes to link your website, add a logo, or display them in your ads to create brand recognition.

Do the following steps to set up snap code for your business account:

Step1 Launch the Snapchat app (your business Snapchat account) and on the top-left side of your screen, tap the Ghost/Profile icon.

Step2 Now, tap the Settings icons, find the “Snapcodes” option and tap it. Select the “Create Snapcodes” option, add your URL, and tap “Create.”

Once your Snapcode is created, you can add an image or share it on other social media platforms to get more followers.

Part 4. Strategies for Your Snapchat Business

Below are the strategies and tips for creating an effective Snapchat marketing strategy to reach your target audience and promote your business:

A Quick Guide:

1. Nail Snapchat Stories
2. How To Advertise With Snapchat
3. Sponsored Geofilters
4. Sponsored Lenses
5. Snapchat Discover
6. Track and Measure your Marketing Results

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Nail Snapchat Stories

Snapchat Stories are a collection of snaps strung together to create a narrative. They can be up to 24 hours long, and are viewable an unlimited number of times within that time frame.

You can create a Snapchat Story by taking a series of snaps and adding text, filters, and other effects to make the content more engaging and share it with your followers or make it public afterward.

Here are a few tips and approaches to help you create a Snapchat story that will capture your audience’s attention:

• Keep it short and sweet: Snapchat stories are only 10 seconds long, so make sure your story is concise and to the point.
• Use high-quality visuals: Since Snapchat is all about visuals, use high-quality images and videos in your story.
• Be creative: Use Snapchat’s unique features, such as filters and augmented reality, to create a story that is truly one of a kind.

How To Advertise With Snapchat

Snapchat Ads are a form of advertisement that allows businesses to reach out to Snapchat users with creative and interactive content. These ads can take the form of filters, lenses, or Geofilters and can be targeted to specific users based on their interests and location.

Snapchat ads are a great way to reach a new audience and promote your business in a fun and engaging way. To learn how to create stunning and effective Snapchat ads, please readSnapchat Ad 101 .

Sponsored Geofilters

Geofilters are location-specific AR filters that you can create on-demand for your business to attract more customers. These filters can cost you $5 to $20 depending upon the area/ square feet and duration, but they will surely help you attract more customers, resulting in more revenue.

Sponsored Lenses

Sponsored lenses are AR filters businesses produce to interact with their users on Snapchat. Users can use these lenses to make inspiring snaps, send them to friends or have fun playing games using the gamified lenses.

For instance, Sephora created a gamified AR experience for their advertisement campaign on Snapchat. They provide coupons and promo codes to the users who completed the game. This helped them boost their products’ sales and ultimately generate more sales.

Snapchat Discover

Snapchat Discover is a feature that helps brands to publish stories on the Snapchat app. This content is designed to be consumed in short, snackable bites - perfect for the attention-deficient millennial.

You can get almost 2 times more traffic on your website by having a channel on Snapchat Discover and sharing engaging content with clickable links.

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Track and Measure your Marketing Results

You’ve created a Snapchat marketing strategy and are ready to start reaching your target audience. But how will you monitor if your marketing efforts are successful? The key is to track and measure your results so that you can make adjustments as needed.

While Snapchat doesn’t offer robust analytics data, you can track the following metrics to monitor the results:

• By checking the number of views on your stories and ads to see how many people are viewing them.
• Check the length of the Story that received more viewers and try to make future ads and stories of the same length.
• Monitor the number of views on your First Snap and Last Snap and check whether the views are increasing or not.
• Analyze Engagement (the number of screenshots or direct messages) on your ads and stories. This will clearly tell you about your performance.
• Check the completion Rate (percentage of users who watched your stories and compare it with the increase in sales to see whether you are performing well or not.

Apart from what has been mentioned above, we have also prepared you with a video about how to develop business on Snapchat. You can watch to facilitate your plan on that platform.

Part 5. Tips for Expand Your Snapchat Business

Here are a few tips to expand your Snapchat business:

• Make a plan in advance: Plan out your content in advance so you can be consistent with your posting and ensure that your content is well-thought-out and engaging.
• Upload content regularly: Uploading content regularly keeps your followers engaged and coming back for more.
• Interact with other users: Respond to comments and messages, and follow other businesses and influencers in your industry to build a community around your brand and expand your reach.
• Learn about Snapchat’s new functions timely: The platform is constantly updated, and new features are always added. So by staying up-to-date on the latest Snapchat news, you’ll be able to take advantage of new features as soon as they’re available.

Part 6. The Great Helper for Your Snapchat Business

The demand for creating videos is constantly increasing, especially for businesses on Snapchat. Considering that, you might be looking for a helper tool like Filmora to edit videos for your Snapchat business success.

Filmora is an easy-to-use and user-friendly video editor that can help you quickly enhance your Snapchat marketing content. The best part of using this platform is that it is compatible with Windows, Mac, iOS, and Android devices.

The software also makes it easy to share your videos on YouTube with one click. You can utilize this function and publish your Snapchat videos to YouTube as the immediacy of Snapchat.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

When it comes to Snapchat, the opportunities for marketing are endless. However, it can be difficult to know where to start. That’s why this article explained almost everything on the Snapchat marketing strategy that covers creating your business account, utilizing its features, and tracking the results.

Vocal Ventures: Merging Music & Video on Snapchat

How to Add Music to Any Snapchat Video?

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

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Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

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Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Click here

## Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison