Become a Pro at Snap Ad Development - Hacks and Strategies

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Mastering Mobile Video: Record Your Snapchat Stories

Snapchat has 306 million users daily worldwide. It is considered the fastest way to share a moment and make a memory out of it. The article reflects upon screen record Snapchat and covers ways to do so via Android and iPhone devices. Let us commence this, shall we?

In this article

01 Will Snapchat Know When You Do Screen Recording?

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

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