Part 1. Choosing Creative Topics for Snapchat Video

On the top of that, we will start with coming up with creative ideas for your Snapchat videos. If you’re struggling to develop ideas to post on Snapchat, don’t worry - we’ve got you covered.

Below we’ve provided some tips for your Snapchat videos:

Idea 1. Conduct Interviews Via Snaps

If you are running your Snapchat like a YouTube channel, conducting interviews on Snapchat is a perfect way to get quick, candid responses from your interviewees. To make it more fun, captivating, and engaging, you can also use captivating Snaps to add a personal touch.

All you need is: set lighting and sound, a 10-second snap with a question on it, and the interviewee. Start by introducing the person in the frame, put the snap on the screen, and let the interviewee answer your question.

To make things interesting, add filters , stickers, or lenses to reflect the scenarios or your personality. In the outro, provide a snap to thank the interviewee and share their Snapcode to let people follow them, a call to action, a positive phrase like thanks for watching, or your other social media handles.

Idea 2. Host A YouTube And Snapchat Q&A

Another great idea is to host a YouTube and Snapchat Q&A. You can film with a famous snap chatter or YouTuber and ask them a few questions. You can also ask your followers/audience to send their questions via text message or response to your stories. This will help you get your viewers involved with your content and increase engagement.

To make sure your snap Q&A goes off without a hitch, be sure to:

Set up your Snapchat settings of “Who Can Contact Me” to “Everyone” for a while to allow for questions.
During the session, try to acknowledge who asked the question.
After the session, change the “Who Can Contact Me” setting back to only friends to avoid spam overload.

Idea 3. Fun Tidbits

Snapchat is an excellent platform to get your audience engaged with your brand by creating fun tidbits to get more traffic.

You can create short videos or images designed to be entertaining and informative. For example, Amazon’s Snapchat posts stories of their employees carving pumpkins and posting them to their followers. This is a creative and fun solution to reach new customers and create a brand personality.

Idea 4. Behind-The-Scenes Footage

Sharing BTS footage of you and your team hard at work can be interesting and informative for your followers. This will give them a look at the inner workings of your company and how you create your products or services. This type of content can also be used to show off your team’s personality and culture.

We have listed why Behind-the-scenes footages are useful for your reference:

Helps build trust with your audience.
Allows you to humanize your brand or business and make it more relatable.
Enables you to connect with your audience on a deeper level.

There are numerous ways to use BTS footage to boost your business. For example, you can use it to create a more personal connection with your customers, increase transparency and build trust.

Part 2. Snapchat Post Ideas for Content Creation

Above is about some creative ideas for picking topics for your Snapchat videos. Apart from that, the video’s content is also important to hold the audience’s attention. Whether you’re a blogger, a small business owner, or just someone who likes to create content, unique presenting ways can help you stand out on Snapchat.

If you’re not sure where to start, here are some ideas for Snapchat content that you can create:

Idea 1. Create Title Cards For Longer Snapchat Stories

If you’re creating a Snapchat story that is longer than the standard 10 seconds, you can use title cards to help keep your viewers engaged.

Title cards are simply images with the text you can insert into your story to help identify what’s coming next. For example, if you’re sharing a story about your company’s history, you could use a title card at the beginning of each section to identify the different parts of the story.

For this, you can take a snap of a wall or perhaps block your camera to get a black screen and then paste your text on the picture. You can also play with the font size, style, or color to create engaging title cards.

Idea 2. Adding Music To Your Video

Adding music to your video on Snapchat is important because this can help set the mood and tone of your video, express yourself or your personality, and make the content more fun and interesting to watch.

You can add music from the Snapchat build-in library or find resources from third-party websites, such as:

Idea 3. Make Full Use of Snapchat’s Filters

One way to create shareable and fun content is by making full use of Snapchat’s filters. For this, the app offers a ton of different filters to choose from, so you can really get creative while using them

1. Utilizing Geofilters

These are location-based filters that you can use if you are planning an event or promoting your product. Creating your own on-demand geofilters are super affordable and are priced according to location, time frame, and square footage you want, starting from $5.

However, you can only target an area between 20,000 and 5 million square feet. Moreover, they can only stay active for up to 30 days.

2. With AR/VR filters

We all love filters, don’t we? Whether it’s a dog filter or a flower crown, filters add a touch of fun and personality to our photos and videos. With the advent of augmented reality (AR) and virtual reality (VR) technology, filters are getting even more creative and immersive.

Snapchat’s AR/VR filters are some of the most fun and innovative on the market, and they’re constantly adding new ones to keep users engaged. You can also use these filters to create interactive content for your business.

For example, Dior created a Men Saddle Belt filter to promote its product and in turn, gained more sales, brand recognition as well as engagement.

3. Using Filters In Your Snaps Or Stories

When you are taking a Snap or creating a story, you can add filters to your photos or videos to add some visual interest and variation. These filters can change the color of your picture, add text or graphics, or even give them a fun effect.

Applying filters to your snaps is easy - just swipe through the options to find the perfect look. You can even use two or more filters at once by holding down on your screen to keep your current one set while you swipe to add more.

To find more fun and interesting hidden filters, read our article: How to find Snapchat hidden filters naturally .

Idea 4. Adopting Lenses

When it comes to Snapchat, there are two things that users love: filters and lenses!

While filters enhance your photos, lenses take Snapchat to a whole new level by adding animations and effects to your photos and videos. And the best part is, there are lenses for just about everything!

So, how can you use lenses to create engaging Snapchat content? Here are a few ideas:

Add fun animations and effects to your photos and videos.
Create custom snaps that show off your brand personality.
Make your content unique and engaging to stand out from the rest.

You can even create your own fun and captivating lenses on Snapchat. To learn how click here .

Part 3. Snapchat Post Ideas For Marketing Promotion

There are endless possibilities when creating marketing and promotional content for Snapchat. So whether you’re looking to boost brand awareness, generate leads, or drive sales, there’s a Snapchat post idea for you.

Not sure where to start? Below, we’ll share some of our favorite marketing and promotional content ideas to post on Snapchat:

A Quick Guide:

1. Techniques for Better Marketing On Snapchat
2. Ideas for Better Promotion on Snapchat

1. Techniques for Better Marketing On Snapchat

Here are some techniques to create an engaging marketing campaign on Snapchat:

Adding a newsletter sign-up CTA to your Snapchat marketing campaign can help you grow your email list and keep your audience engaged. Here’s how to do it:

Create a beautiful and compelling newsletter sign-up CTA.
Add the CTA to your Snapchat story.
Encourage your audience to sign up for your newsletter.
Follow up with your new subscribers and welcome them to your community.

Idea 2. Use Short Links

Since you cannot add clickable links to your snaps, using a shortened URL is an excellent approach to help people follow up on your links.

To get started, you need to find a URL shortener service such as bitly.com and then begin sharing your shortened URLs with your Snapchat followers. You can add them to your snaps or post them in your story.

Idea 3. Sneak Peeks Of New Products

Giving your followers/customers a sneak peek of new products before they hit the shelves can excite them about your brand. This not only builds anticipation and excitement but also gives your fans a chance to be the first to know how and when to get their hands on your new products.

You can provide sneak peeks of new products on Snapchat in a number of ways. For instance, you can give short previews or teasers of products in your upcoming collection or first look at new products. You can even use Snapchat to give your fans a behind-the-scenes look at how your products are made.

Whatever approach you take, ensure that you’re providing value to your audience. They should feel like they’re getting something special by having a sneak peek of your new products.

Idea 4. Attach Your Username, Username URL, Or Snapchat Code

To get more audiences and followers on Snapchat, you can also try attaching your username, username URL, or Snapcode to your stories. These three approaches can help your customers find your account or add you as a friend on Snapchat.

To share your Snapchat username URL, open Snapchat and click your Profile icon. Tap on your yellow Snapcode to access more options. Tap “Share My Profile Link” and select the platform you want to share it with.

To share your Snapcode, simply let others scan the code via their phone’s camera or tap “Profile > Snapcode icon > Share Snapcode.”

Idea 5. Publish Your Snaps To Other Platforms

Do you want to get more eyes on your snaps on Snapchat? If so, you should consider publishing them on other platforms. Doing this can help you can reach a wider audience and get more people interested in your brand.

You can download your Snaps and repost them on other platforms like Instagram, Facebook, Twitter, and more. To learn more, read: How to Save Snapchat Videos with Apps on Android and Mac.

2. Ideas for Better Promotion on Snapchat

Here are some quick ideas to post better promotional content on Snapchat:

Idea 1. Run Snapchat Ads

As a business, you always want to look for new ways to reach your target audience. With Snapchat being the 12th most popular social media platform today, it’s definitely worth considering running ads on Snapchat.

Let’s look into benefits of running ads on Snapchat:

To reach a younger audience that might not be on other platforms like Facebook or Instagram.
To make an ever-lasting impression on the viewers.
To target a specific location or people of a certain age, hobbies, and other interests.
To help you increase your exposure and grow your sale.

Idea 2. Coupon

You can quickly promote your business on Snapchat by offering coupons and use them to encourage customers to make a purchase or as loyalty rewards for existing customers.

Here’s a quick guide on how to create coupons and increase your sale:

Step1 Choose the type of coupon you want to create, i.e., a code or a task.

Step2 Next, open the Snapchat app on your device, and create or choose an image/video for your coupon. Make sure it’s captivating and related to the theme.

Step3 Add the coupon code or task to the Snap and share your coupon with your followers via your Stories.

Idea 3. Host A Contest Or Giveaway

You can also promote your business/brand on Snapchat by hosting a contest or giveaway. This can help you not only reach more people but also get them talking about your brand.

People love free products, so if you’re giving away prizes, you can bet that they will be eager to follow you.

Such contests can also generate interest and excitement about your brand and can help your build relationships with your followers. By interacting with people and giving them a chance to win something, you’re showing that you care about them.

Part 4. A Bonus Tip: Tracking and Analysing Snap Stats

Tracking and analyzing your snap stats can be difficult, but it’s also important to do if you want to be successful on Snapchat. By understanding your snap stats, you can figure out what works and doesn’t and adjust your Snapchat strategy accordingly.

So what stats should you be tracking on Snapchat? Here are a few of the most important ones:

Views: This is a good metric to track if you want to see how many people are actually seeing your content. Keep an eye on your views over time to see if you’re getting more or less engagement.
Screenshots: Screenshots can be a good indicator of how viral your content is. If you’re getting a lot of screenshots, it means people are sharing your content with others.
New Followers: This will help you understand how effective your Snapchat marketing efforts are.
The Timing Of Your Snaps: This will help you understand when your audience is most engaged and when they’re most likely to see your snaps.

Conclusion

In this article, we’ve discussed 16 ideas to post on Snapchat to help you make your content better. We’ve covered ideas for post topics, content, marketing, and promotional campaigns.

By following the tips, techniques, and ideas in this guide, you can create Snapchats that can be truly unique and will stand out from the rest of the herd. So go out there, start snapping, and get the followers you need for success on Snapchat - A giant in the social media marketing platform!

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Transform Your Snaps: Explore These 20 Essential Filters

Top 20 Snapchat Filters & Lenses to Make Your Snaps Special

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

Part 1: What Are the Differences Between Snapchat Filters and Lenses?
Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison