Dissecting Social Media Giants: TikTok Meets Snap

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Essential Video Editors to Make Your Snapchats Pop on Phones

6 Best Snapchat Video Editors on Android and iPhone

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you looking for a Snapchat video editor to add better effects to your videos>? The technological advancement in a smartphone has fortified a range of Android and iPhone apps specifically designed for editing videos.

Such iPhone and Android video editing tools make it easier to polish the Snapchat videos, preserve, and appreciate it in full HD. Have you ever considered polishing the video with a Snapchat video editor prior to publishing a video on Snapchat?

In this article, you can find some of the best Snapchat video editors to help you in enhancing your Snapchat videos. Check below to know which is the best Snapchat video editor and the most trusted ones in the crowd of numerous apps.

Best Snapchat Video Editor Apps for iOS and Android

If you want edit a Snapchat video with more advanced editing tools, it is recommended to edit it on Windows and Mac computers. Here, I highly recommend you to try Filmora video editor.

Filmora supports various aspect ratio videos, 1:1, 9:16, 16:9, 4:3, 21:9, so you can edit videos for different social sharing platforms easily. Besides, Filmora features plentiful effects, filters, overlays, elements and transitions for polishing videos for Snapchat with fun. There are built in music and sound effects, and title and text templates in Filmora, you can add these additional elements totally for free. Download the free trial version below and have a try.

1. Video Snap Editor

One of the most preferred ones in the app store for Snapchat video editing is the Video Snap Editor. This Snapchat video editor offers several personalizing effects option to give your video, a completely new look. With Snap Video Editor, creating videos using your photos is also possible. It is fun to add stickers, texts, great effects, copyrighted music and more to your Snapchat videos for sharing it on Snapchat and other social media platforms. The features include-

• Crop to rescale your video within its frame
• Duplicate video clips can be created
• Any unwanted parts in the video can be trimmed
• Add music from iPod library
• Video speed adjustment to slow or fast feature is available
• Video can be blurred or brightness can be increased with the display feature
• Choose text colors, fonts, type texts
• Stickers and emojis can be added to the videos to make it fun

2. Trim and Cut Video Editor

Do you wish to cut, trim, or split your Snapchat videos? With the Trim and Cut Video Editor, you can be rest assured to attain perfection like a professional in editing your videos. Any unwanted part in the video can be cut or trimmed easily with this Snapchat video editor. The features of this app are-

• Advanced cutting, trimming and splitting with each frame
• Easy video sharing on Facebook, Snapchat, Instagram, etc
• Processing of video is simple and quick
• For a great user experience, 3D touch is available
• There is no time limit or watermark on the videos

3. Filmora

Are you looking for an easy yet, the best Snapchat video editor to enhance your videos? Filmora undoubtedly is the best and the most powerful application when it comes to video editing in mobile. You may choose themes, add texts, overlays, color enhancement, and more with the basic Filmora video editor. Some of the filters and effects of this Snapchat video editor remains paid but the free version also offers a lot. The features of Filmora are-

• Clips can be previewed in real-time
• Import videos from social media platforms like Instagram and Facebook
• Several stylish themes to choose from
• Add your own music or from Filmora’s music library
• Create a reverse video, slow motion videos, animation, transitions, and more

4. VideoShowHero

This is a complete video editing app. With VideoShowHero, you never have to compromise on the quality of the video even if it is a mobile click. This Snapchat video editor has amazing filters, features, and powerful and great editing know-hows keeping a videographer in mind. The features of VideoShowHero include-

• Snapshots can be turned to video
• Merge video clips and cut
• Create music overlays to give a perfect soundtrack to your video from your own stockpile
• Add voiceovers, texts, animated emojis
• Rotate, resize, adjust the display of your video
• Add slow motion effects
• Access 70+ filters to make a great video

5. Splice

Splice is very simple yet, a very powerful application. You can easily make a fully personalized, professional video on your iPhone or iPod touch with this Snapchat video editor. With just one tap you can edit clips, add transitions, low motion effects and more to create stunning videos. The features include-

• Sync your music automatically to the music beats
• Add titles, overlays, transitions, pan-zoom effects, and more
• Adjust playback speed to fast or slow
• Choose music from free music library or your iTunes collection
• Mix or trim audio tracks
• Share in the various social media platform

6. Clips

Make your videos fun and a real treat with this Snapchat video editor in the app store for sharing it with your family and friends. Share a quick story or a video message with Clips using animated text, artistic filters, fun stickers, music, emoji, and more. The features of this video editing tool are-

• Real-time simple controls to create video
• Adjust video length, mute audio, reorder them
• More than 60 builtin soundtracks to add music to your videos
• Add animated captions and titles
• Auto-generated captions to match the voiceover timings
• Choose animated stickers, add emojis, animated speech bubbles
• Text customization

Conclusion

The Snapchat video editor makes your video appear a complete fun with a touch of professional videography. It enables you to edit, delete, add or customize the videos as per your aesthetics. Ensure a great and attractive video easily with the Snapchat video editor.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you looking for a Snapchat video editor to add better effects to your videos>? The technological advancement in a smartphone has fortified a range of Android and iPhone apps specifically designed for editing videos.

Such iPhone and Android video editing tools make it easier to polish the Snapchat videos, preserve, and appreciate it in full HD. Have you ever considered polishing the video with a Snapchat video editor prior to publishing a video on Snapchat?

In this article, you can find some of the best Snapchat video editors to help you in enhancing your Snapchat videos. Check below to know which is the best Snapchat video editor and the most trusted ones in the crowd of numerous apps.

Best Snapchat Video Editor Apps for iOS and Android

If you want edit a Snapchat video with more advanced editing tools, it is recommended to edit it on Windows and Mac computers. Here, I highly recommend you to try Filmora video editor.

Filmora supports various aspect ratio videos, 1:1, 9:16, 16:9, 4:3, 21:9, so you can edit videos for different social sharing platforms easily. Besides, Filmora features plentiful effects, filters, overlays, elements and transitions for polishing videos for Snapchat with fun. There are built in music and sound effects, and title and text templates in Filmora, you can add these additional elements totally for free. Download the free trial version below and have a try.

1. Video Snap Editor

One of the most preferred ones in the app store for Snapchat video editing is the Video Snap Editor. This Snapchat video editor offers several personalizing effects option to give your video, a completely new look. With Snap Video Editor, creating videos using your photos is also possible. It is fun to add stickers, texts, great effects, copyrighted music and more to your Snapchat videos for sharing it on Snapchat and other social media platforms. The features include-

• Crop to rescale your video within its frame
• Duplicate video clips can be created
• Any unwanted parts in the video can be trimmed
• Add music from iPod library
• Video speed adjustment to slow or fast feature is available
• Video can be blurred or brightness can be increased with the display feature
• Choose text colors, fonts, type texts
• Stickers and emojis can be added to the videos to make it fun

2. Trim and Cut Video Editor

Do you wish to cut, trim, or split your Snapchat videos? With the Trim and Cut Video Editor, you can be rest assured to attain perfection like a professional in editing your videos. Any unwanted part in the video can be cut or trimmed easily with this Snapchat video editor. The features of this app are-

• Advanced cutting, trimming and splitting with each frame
• Easy video sharing on Facebook, Snapchat, Instagram, etc
• Processing of video is simple and quick
• For a great user experience, 3D touch is available
• There is no time limit or watermark on the videos

3. Filmora

Are you looking for an easy yet, the best Snapchat video editor to enhance your videos? Filmora undoubtedly is the best and the most powerful application when it comes to video editing in mobile. You may choose themes, add texts, overlays, color enhancement, and more with the basic Filmora video editor. Some of the filters and effects of this Snapchat video editor remains paid but the free version also offers a lot. The features of Filmora are-

• Clips can be previewed in real-time
• Import videos from social media platforms like Instagram and Facebook
• Several stylish themes to choose from
• Add your own music or from Filmora’s music library
• Create a reverse video, slow motion videos, animation, transitions, and more

4. VideoShowHero

This is a complete video editing app. With VideoShowHero, you never have to compromise on the quality of the video even if it is a mobile click. This Snapchat video editor has amazing filters, features, and powerful and great editing know-hows keeping a videographer in mind. The features of VideoShowHero include-

• Snapshots can be turned to video
• Merge video clips and cut
• Create music overlays to give a perfect soundtrack to your video from your own stockpile
• Add voiceovers, texts, animated emojis
• Rotate, resize, adjust the display of your video
• Add slow motion effects
• Access 70+ filters to make a great video

5. Splice

Splice is very simple yet, a very powerful application. You can easily make a fully personalized, professional video on your iPhone or iPod touch with this Snapchat video editor. With just one tap you can edit clips, add transitions, low motion effects and more to create stunning videos. The features include-

• Sync your music automatically to the music beats
• Add titles, overlays, transitions, pan-zoom effects, and more
• Adjust playback speed to fast or slow
• Choose music from free music library or your iTunes collection
• Mix or trim audio tracks
• Share in the various social media platform

6. Clips

Make your videos fun and a real treat with this Snapchat video editor in the app store for sharing it with your family and friends. Share a quick story or a video message with Clips using animated text, artistic filters, fun stickers, music, emoji, and more. The features of this video editing tool are-

• Real-time simple controls to create video
• Adjust video length, mute audio, reorder them
• More than 60 builtin soundtracks to add music to your videos
• Add animated captions and titles
• Auto-generated captions to match the voiceover timings
• Choose animated stickers, add emojis, animated speech bubbles
• Text customization

Conclusion

The Snapchat video editor makes your video appear a complete fun with a touch of professional videography. It enables you to edit, delete, add or customize the videos as per your aesthetics. Ensure a great and attractive video easily with the Snapchat video editor.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you looking for a Snapchat video editor to add better effects to your videos>? The technological advancement in a smartphone has fortified a range of Android and iPhone apps specifically designed for editing videos.

Such iPhone and Android video editing tools make it easier to polish the Snapchat videos, preserve, and appreciate it in full HD. Have you ever considered polishing the video with a Snapchat video editor prior to publishing a video on Snapchat?

In this article, you can find some of the best Snapchat video editors to help you in enhancing your Snapchat videos. Check below to know which is the best Snapchat video editor and the most trusted ones in the crowd of numerous apps.

Best Snapchat Video Editor Apps for iOS and Android

If you want edit a Snapchat video with more advanced editing tools, it is recommended to edit it on Windows and Mac computers. Here, I highly recommend you to try Filmora video editor.

Filmora supports various aspect ratio videos, 1:1, 9:16, 16:9, 4:3, 21:9, so you can edit videos for different social sharing platforms easily. Besides, Filmora features plentiful effects, filters, overlays, elements and transitions for polishing videos for Snapchat with fun. There are built in music and sound effects, and title and text templates in Filmora, you can add these additional elements totally for free. Download the free trial version below and have a try.

1. Video Snap Editor

One of the most preferred ones in the app store for Snapchat video editing is the Video Snap Editor. This Snapchat video editor offers several personalizing effects option to give your video, a completely new look. With Snap Video Editor, creating videos using your photos is also possible. It is fun to add stickers, texts, great effects, copyrighted music and more to your Snapchat videos for sharing it on Snapchat and other social media platforms. The features include-

• Crop to rescale your video within its frame
• Duplicate video clips can be created
• Any unwanted parts in the video can be trimmed
• Add music from iPod library
• Video speed adjustment to slow or fast feature is available
• Video can be blurred or brightness can be increased with the display feature
• Choose text colors, fonts, type texts
• Stickers and emojis can be added to the videos to make it fun

2. Trim and Cut Video Editor

Do you wish to cut, trim, or split your Snapchat videos? With the Trim and Cut Video Editor, you can be rest assured to attain perfection like a professional in editing your videos. Any unwanted part in the video can be cut or trimmed easily with this Snapchat video editor. The features of this app are-

• Advanced cutting, trimming and splitting with each frame
• Easy video sharing on Facebook, Snapchat, Instagram, etc
• Processing of video is simple and quick
• For a great user experience, 3D touch is available
• There is no time limit or watermark on the videos

3. Filmora

Are you looking for an easy yet, the best Snapchat video editor to enhance your videos? Filmora undoubtedly is the best and the most powerful application when it comes to video editing in mobile. You may choose themes, add texts, overlays, color enhancement, and more with the basic Filmora video editor. Some of the filters and effects of this Snapchat video editor remains paid but the free version also offers a lot. The features of Filmora are-

• Clips can be previewed in real-time
• Import videos from social media platforms like Instagram and Facebook
• Several stylish themes to choose from
• Add your own music or from Filmora’s music library
• Create a reverse video, slow motion videos, animation, transitions, and more

4. VideoShowHero

This is a complete video editing app. With VideoShowHero, you never have to compromise on the quality of the video even if it is a mobile click. This Snapchat video editor has amazing filters, features, and powerful and great editing know-hows keeping a videographer in mind. The features of VideoShowHero include-

• Snapshots can be turned to video
• Merge video clips and cut
• Create music overlays to give a perfect soundtrack to your video from your own stockpile
• Add voiceovers, texts, animated emojis
• Rotate, resize, adjust the display of your video
• Add slow motion effects
• Access 70+ filters to make a great video

5. Splice

Splice is very simple yet, a very powerful application. You can easily make a fully personalized, professional video on your iPhone or iPod touch with this Snapchat video editor. With just one tap you can edit clips, add transitions, low motion effects and more to create stunning videos. The features include-

• Sync your music automatically to the music beats
• Add titles, overlays, transitions, pan-zoom effects, and more
• Adjust playback speed to fast or slow
• Choose music from free music library or your iTunes collection
• Mix or trim audio tracks
• Share in the various social media platform

6. Clips

Make your videos fun and a real treat with this Snapchat video editor in the app store for sharing it with your family and friends. Share a quick story or a video message with Clips using animated text, artistic filters, fun stickers, music, emoji, and more. The features of this video editing tool are-

• Real-time simple controls to create video
• Adjust video length, mute audio, reorder them
• More than 60 builtin soundtracks to add music to your videos
• Add animated captions and titles
• Auto-generated captions to match the voiceover timings
• Choose animated stickers, add emojis, animated speech bubbles
• Text customization

Conclusion

The Snapchat video editor makes your video appear a complete fun with a touch of professional videography. It enables you to edit, delete, add or customize the videos as per your aesthetics. Ensure a great and attractive video easily with the Snapchat video editor.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Are you looking for a Snapchat video editor to add better effects to your videos>? The technological advancement in a smartphone has fortified a range of Android and iPhone apps specifically designed for editing videos.

Such iPhone and Android video editing tools make it easier to polish the Snapchat videos, preserve, and appreciate it in full HD. Have you ever considered polishing the video with a Snapchat video editor prior to publishing a video on Snapchat?

In this article, you can find some of the best Snapchat video editors to help you in enhancing your Snapchat videos. Check below to know which is the best Snapchat video editor and the most trusted ones in the crowd of numerous apps.

Best Snapchat Video Editor Apps for iOS and Android

If you want edit a Snapchat video with more advanced editing tools, it is recommended to edit it on Windows and Mac computers. Here, I highly recommend you to try Filmora video editor.

Filmora supports various aspect ratio videos, 1:1, 9:16, 16:9, 4:3, 21:9, so you can edit videos for different social sharing platforms easily. Besides, Filmora features plentiful effects, filters, overlays, elements and transitions for polishing videos for Snapchat with fun. There are built in music and sound effects, and title and text templates in Filmora, you can add these additional elements totally for free. Download the free trial version below and have a try.

1. Video Snap Editor

One of the most preferred ones in the app store for Snapchat video editing is the Video Snap Editor. This Snapchat video editor offers several personalizing effects option to give your video, a completely new look. With Snap Video Editor, creating videos using your photos is also possible. It is fun to add stickers, texts, great effects, copyrighted music and more to your Snapchat videos for sharing it on Snapchat and other social media platforms. The features include-

• Crop to rescale your video within its frame
• Duplicate video clips can be created
• Any unwanted parts in the video can be trimmed
• Add music from iPod library
• Video speed adjustment to slow or fast feature is available
• Video can be blurred or brightness can be increased with the display feature
• Choose text colors, fonts, type texts
• Stickers and emojis can be added to the videos to make it fun

2. Trim and Cut Video Editor

Do you wish to cut, trim, or split your Snapchat videos? With the Trim and Cut Video Editor, you can be rest assured to attain perfection like a professional in editing your videos. Any unwanted part in the video can be cut or trimmed easily with this Snapchat video editor. The features of this app are-

• Advanced cutting, trimming and splitting with each frame
• Easy video sharing on Facebook, Snapchat, Instagram, etc
• Processing of video is simple and quick
• For a great user experience, 3D touch is available
• There is no time limit or watermark on the videos

3. Filmora

Are you looking for an easy yet, the best Snapchat video editor to enhance your videos? Filmora undoubtedly is the best and the most powerful application when it comes to video editing in mobile. You may choose themes, add texts, overlays, color enhancement, and more with the basic Filmora video editor. Some of the filters and effects of this Snapchat video editor remains paid but the free version also offers a lot. The features of Filmora are-

• Clips can be previewed in real-time
• Import videos from social media platforms like Instagram and Facebook
• Several stylish themes to choose from
• Add your own music or from Filmora’s music library
• Create a reverse video, slow motion videos, animation, transitions, and more

4. VideoShowHero

This is a complete video editing app. With VideoShowHero, you never have to compromise on the quality of the video even if it is a mobile click. This Snapchat video editor has amazing filters, features, and powerful and great editing know-hows keeping a videographer in mind. The features of VideoShowHero include-

• Snapshots can be turned to video
• Merge video clips and cut
• Create music overlays to give a perfect soundtrack to your video from your own stockpile
• Add voiceovers, texts, animated emojis
• Rotate, resize, adjust the display of your video
• Add slow motion effects
• Access 70+ filters to make a great video

5. Splice

Splice is very simple yet, a very powerful application. You can easily make a fully personalized, professional video on your iPhone or iPod touch with this Snapchat video editor. With just one tap you can edit clips, add transitions, low motion effects and more to create stunning videos. The features include-

• Sync your music automatically to the music beats
• Add titles, overlays, transitions, pan-zoom effects, and more
• Adjust playback speed to fast or slow
• Choose music from free music library or your iTunes collection
• Mix or trim audio tracks
• Share in the various social media platform

6. Clips

Make your videos fun and a real treat with this Snapchat video editor in the app store for sharing it with your family and friends. Share a quick story or a video message with Clips using animated text, artistic filters, fun stickers, music, emoji, and more. The features of this video editing tool are-

• Real-time simple controls to create video
• Adjust video length, mute audio, reorder them
• More than 60 builtin soundtracks to add music to your videos
• Add animated captions and titles
• Auto-generated captions to match the voiceover timings
• Choose animated stickers, add emojis, animated speech bubbles
• Text customization

Conclusion

The Snapchat video editor makes your video appear a complete fun with a touch of professional videography. It enables you to edit, delete, add or customize the videos as per your aesthetics. Ensure a great and attractive video easily with the Snapchat video editor.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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