Crafting Colorful Snaps: Embrace Snapchat’s Anime Filters

What Is Anime Filter On Snapchat?

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat anime filter is the new sensation that is making waves all across social media. The best part about anime filter is that it has the ability to transform your videos and images into anime instantly. This filter has already gone viral on other social media platforms, such as TikTok, Instagram, and Twitter.

Filters and effects are not new when it comes to social media services, and almost all of them have their own versions, which you can use. Snapchat is here with a new lens, which is becoming immensely popular. If you have been trying to use the Snapchat anime filter and don’t know how to go about it, you have come to the right place because this article will talk about how to get this filter and how to use it. Keep reading!

Part 1: What is Anime Filter on Snapchat?

Out of the many AR lenses from Snapchat, the latest one is the anime lens. It’s a filter that will morph a person’s photo or video into an anime character and will customize the anime face based on the person’s facial features. So, rather than simply applying a generic image on top of your face, Snapchat makes sure that the anime image looks similar to your actual image. And as a result, each person’s anime face turns out to be different.

Since the hashtag #animefilter is trending, you can also apply the anime filter on your face and be a part of the trend. The reaction to this filter is lowkey amazing because the filter not only changes your face and makes it look like a part of a hit anime cartoon series or movie, but it sometimes also changes your hair color making you look like the King of the Pirates or Rapunzel. What this lens will do and how your image will turn out to be is highly fascinating.

What stands out is that after the anime filter of Snapchat was released, it has been used over 3 billion times. Snapchat has confirmed this statistic in its Third Quarter 2020 Financial report, and they even said that they already knew it would be a massive hit.

Part 2: How to Get the Anime Filter on Snapchat?

Now that you know how popular the Snapchat anime filter is. It’s worth knowing how to get it. Although this filter is available on Snapchat, many users are facing issues finding it. This section will show you two easy ways to get this filter. You can use one or both methods and start using the filter to show the world how you will look like an anime character. Here are the two ways:

Method 1: Get the Anime Face Filter on Snapchat via Link

Step 1: First, click on the link here . You will need this link to get the anime face filter.

Step 2: Once you click on the click, a pop-up window will open. If you haven’t downloaded the anime filter yet, then Snapchat will say, “New lens found.” Right below it, you will see the message “unlock for 48 hours.” Go ahead and click on that.

Step 3: By clicking on the purple button, your Snapchat anime filter will be available for use for 48 hours.

Here’s a pro tip, if you want to continue using this filter, once the 48 hours are over, simply repeat the steps, and you can use it for additional 48 hours. Simple!

If the pop-up says, “nothing to see here”, which means you have the filter already. In this case, you can go to Snapchat and click the filter accordingly.

Method 2: Get the Anime Style Filter via Explore on Snapchat

If you don’t want to click any unknown links, you can explore the anime filter by searching on Snapchat.

Step 1: Make sure your Snapchat is up-to-date. If not, update it to the latest version.

Step 2: Open Snapchat on your mobile or tablet, whichever you are using. Now, turn the lens towards you or someone else as if you are clicking a picture.

Step 3: Now, click on the smiley face filter button, and tap on the Explore button to continue.

Step 4: You can now search for Anime Styles. There are several anime filters available, just make sure that the creator of the filter is Snapchat.

Step 5: Once you have the anime filter, you can record a video of yourself, or take photos. You may also use both back and front cameras to turn anyone into an anime character.

Pro tip: This filter works on already saved photos and videos as well. Try them on too. This filter will work only on your face, though. So, it won’t turn your entire body into an anime character.

Part 3: How Do I Get More Filters on Snapchat?

Since Snapchat keeps coming up with attractive filters, you may wonder how you can get more filters to keep using them. Well, there are a few tricks that you can try. We will explain these tricks in detail, so make sure to follow them correctly.

Trick 1: Turn on Snapchat Geofilters

Before you try using Snapchat geofilters, you will first have to permit Snapchat to access your location. Whether you are using iOS or Android, enable location, and you will start seeing geofilters and all the other filters that you have saved.

Don’t expect a plethora of filters to suddenly turn up. For example, when you apply a geofilter, you will see that it adds an illustration and the place name to your Snap. So, the more you explore and go out, the more filters you will start seeing.

Trick 2: Check Online Resources on Lens Studio and Lenslist

You can also explore two filter libraries, which are Lens Studio and Lenslist. These are repositories of AR content. These two libraries have many attractive filters. All you need to do is scan the Snapcode available in the filters and unlock them. Both of them will have duplicate filters as well, though. But dig a bit deeper, and you will have enough codes of filters to keep using them every day. You will find these codes in your profile once you add them.

Trick 3: Share Snapcodes for Snapchat

The last way to add Snapcode of filters is by scanning other people’s codes. Once you go to your profile, you will see your Snapcodes, which other people can scan. Just like that, you can scan other people’s code as well. Some codes will be available for 24 hours, while others for 48 hours. After that, you can scan the code again when you want to reuse them. To scan a code, just hold your camera over the code and allow the screen to register it.

Bonus: How to Add Anime Effect to Video with Filmora

As we shared, Snapchat will only morph your face into an anime character. But if you are not satisfied with that and want to turn a whole video into anime or cartoon, then one of the best ways to go about it is by getting Wondershare Filmora. Filmora is an easy-to-use yet powerful enough video editing tool loaded with stunning effects, such as cartoons, sketches, color sketches, and more. The process is very easy to follow, and to use Filmora, you don’t need to be a pro. Here are the steps that you can follow:

Step 1: Launch Wondershare Filmora to your Mac or Windows computer. If you haven’t downloaded it yet, click the Try It Free button below to start.

Step 2: Now, import media files and load the video that you want to convert into a cartoon or anime to the media library, and then add that video to the timeline.

Step 3: Go to the Effects option, and type sketch in the search effects bar, which will be on the top of the screen.

Step 4: Currently, Filmora provides sketch and color sketch effects. Try each one of them to see which one works the best. If you want to add the filter to the entire video, just drag and drop the filter to the video, and it’s done.

Step 5: Finally, click on the Export button after everything is done to save the edited video on your computer.

Note: If you want to add the sketch effect to the person only, you can use the Human Segmentation in AI Portrait. In this way, you can also try the Cartoon effect to see the result.

Check the video tutorial below to explore more usage of the AI Portrait add-on.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Exploring New Horizons: TikTok Vs. Snapchat Explained

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: