Snapchat is the 12th most popular social platform, with over 347 million daily active users, a market cap of $17.13B , and a net worth of $1.07B . The platform is incredibly engaging with the great potential, and providing opportunies for both individual and business.
However, how to make your Snaps stand out and make sure your Snaps and Snapchat videos are seen by as many audiences as possible and are interesting enough to hold their attention?
In this article, we’re going to give you some ideas to post on Snapchat. From generating inspiring ideas to using Snapchat for better marketing, we aim to provide you with guidance on the whole walkthrough of shining on Snapchat.
Part 1. Choosing Creative Topics for Snapchat Video
On the top of that, we will start with coming up with creative ideas for your Snapchat videos. If you’re struggling to develop ideas to post on Snapchat, don’t worry - we’ve got you covered.
Below we’ve provided some tips for your Snapchat videos:
Idea 1. Conduct Interviews Via Snaps
If you are running your Snapchat like a YouTube channel, conducting interviews on Snapchat is a perfect way to get quick, candid responses from your interviewees. To make it more fun, captivating, and engaging, you can also use captivating Snaps to add a personal touch.
All you need is: set lighting and sound, a 10-second snap with a question on it, and the interviewee. Start by introducing the person in the frame, put the snap on the screen, and let the interviewee answer your question.
To make things interesting, add filters , stickers, or lenses to reflect the scenarios or your personality. In the outro, provide a snap to thank the interviewee and share their Snapcode to let people follow them, a call to action, a positive phrase like thanks for watching, or your other social media handles.
Another great idea is to host a YouTube and Snapchat Q&A. You can film with a famous snap chatter or YouTuber and ask them a few questions. You can also ask your followers/audience to send their questions via text message or response to your stories. This will help you get your viewers involved with your content and increase engagement.
To make sure your snap Q&A goes off without a hitch, be sure to:
Set up your Snapchat settings of “Who Can Contact Me” to “Everyone” for a while to allow for questions.
During the session, try to acknowledge who asked the question.
After the session, change the “Who Can Contact Me” setting back to only friends to avoid spam overload.
Idea 3. Fun Tidbits
Snapchat is an excellent platform to get your audience engaged with your brand by creating fun tidbits to get more traffic.
You can create short videos or images designed to be entertaining and informative. For example, Amazon’s Snapchat posts stories of their employees carving pumpkins and posting them to their followers. This is a creative and fun solution to reach new customers and create a brand personality.
Sharing BTS footage of you and your team hard at work can be interesting and informative for your followers. This will give them a look at the inner workings of your company and how you create your products or services. This type of content can also be used to show off your team’s personality and culture.
We have listed why Behind-the-scenes footages are useful for your reference:
Helps build trust with your audience.
Allows you to humanize your brand or business and make it more relatable.
Enables you to connect with your audience on a deeper level.
There are numerous ways to use BTS footage to boost your business. For example, you can use it to create a more personal connection with your customers, increase transparency and build trust.
Above is about some creative ideas for picking topics for your Snapchat videos. Apart from that, the video’s content is also important to hold the audience’s attention. Whether you’re a blogger, a small business owner, or just someone who likes to create content, unique presenting ways can help you stand out on Snapchat.
If you’re not sure where to start, here are some ideas for Snapchat content that you can create:
Idea 1. Create Title Cards For Longer Snapchat Stories
If you’re creating a Snapchat story that is longer than the standard 10 seconds, you can use title cards to help keep your viewers engaged.
Title cards are simply images with the text you can insert into your story to help identify what’s coming next. For example, if you’re sharing a story about your company’s history, you could use a title card at the beginning of each section to identify the different parts of the story.
For this, you can take a snap of a wall or perhaps block your camera to get a black screen and then paste your text on the picture. You can also play with the font size, style, or color to create engaging title cards.
Idea 2. Adding Music To Your Video
Adding music to your video on Snapchat is important because this can help set the mood and tone of your video, express yourself or your personality, and make the content more fun and interesting to watch.
One way to create shareable and fun content is by making full use of Snapchat’s filters. For this, the app offers a ton of different filters to choose from, so you can really get creative while using them
1. Utilizing Geofilters
These are location-based filters that you can use if you are planning an event or promoting your product. Creating your own on-demand geofilters are super affordable and are priced according to location, time frame, and square footage you want, starting from $5.
However, you can only target an area between 20,000 and 5 million square feet. Moreover, they can only stay active for up to 30 days.
2. With AR/VR filters
We all love filters, don’t we? Whether it’s a dog filter or a flower crown, filters add a touch of fun and personality to our photos and videos. With the advent of augmented reality (AR) and virtual reality (VR) technology, filters are getting even more creative and immersive.
Snapchat’s AR/VR filters are some of the most fun and innovative on the market, and they’re constantly adding new ones to keep users engaged. You can also use these filters to create interactive content for your business.
For example, Dior created a Men Saddle Belt filter to promote its product and in turn, gained more sales, brand recognition as well as engagement.
3. Using Filters In Your Snaps Or Stories
When you are taking a Snap or creating a story, you can add filters to your photos or videos to add some visual interest and variation. These filters can change the color of your picture, add text or graphics, or even give them a fun effect.
Applying filters to your snaps is easy - just swipe through the options to find the perfect look. You can even use two or more filters at once by holding down on your screen to keep your current one set while you swipe to add more.
When it comes to Snapchat, there are two things that users love: filters and lenses!
While filters enhance your photos, lenses take Snapchat to a whole new level by adding animations and effects to your photos and videos. And the best part is, there are lenses for just about everything!
So, how can you use lenses to create engaging Snapchat content? Here are a few ideas:
Add fun animations and effects to your photos and videos.
Create custom snaps that show off your brand personality.
Make your content unique and engaging to stand out from the rest.
You can even create your own fun and captivating lenses on Snapchat. To learn how click here .
Part 3. Snapchat Post Ideas For Marketing Promotion
There are endless possibilities when creating marketing and promotional content for Snapchat. So whether you’re looking to boost brand awareness, generate leads, or drive sales, there’s a Snapchat post idea for you.
Not sure where to start? Below, we’ll share some of our favorite marketing and promotional content ideas to post on Snapchat: