Visual Virality: Strategies That Transform Snaps Into Success

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Melody Mixin’: Adding Tracks to Snapchat Vids

How to Add Music to Any Snapchat Video?

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Aug 18, 2022• Proven solutions

Snapchat is one of the most popular social media platforms of the present time and certainly needs no introduction. Though, to rival other apps like Instagram and TikTok, Snapchat has recently added a “Sound” feature. With this newly-added option, users can add music to a Snapchat video pretty easily and make their snaps more interesting. In this post, I’m going to let you know how to add music to a Snapchat video without any hassle. Let’s get it started and level-up your Snapchat game!

Part 1: What’s the Sound Feature in Snapchat?

Before we learn how to add music to your Snapchat video, let’s quickly get to know about the “Sounds” feature of the app. If you have been using Instagram or TikTok, then you might be familiar with their music feature.

Similarly, in 2020, Snapchat has also included a Sound feature that lets us add music to our snaps (photos or videos). For this, you can integrate Snapchat with a streaming service like Spotify, Pandora, Apple Music, or Soundcloud. While it doesn’t include all sorts of tracks, you can find most of the popular songs so that you can easily add music to a Snapchat video and make it interesting.

Once the other person would view your snap, they can hear the music playing in the background. If they want to listen to it or know more about the song, then they can just tap on its sticker on your snap.

Part 2: How to Add Music to a Snapchat Video on iPhone or Android?

One of the best things about Snapchat is that the overall interface of the app is pretty similar for both iOS and Android versions. Therefore, to learn how to add music on a Snapchat video, you need to follow the same process. As of now, you can find almost all the popular songs on Snapchat and can even record your own sounds.

To learn how to add music to your Snapchat video on your Android or iOS device, you can just follow this simple drill.

Step 1: Visit the Snapchat Sound section on the app

At first, just launch the Snapchat application on your device and tap on the camera icon from the home to start recording.

Using the rear or front camera of your device, you can now record any video on Snapchat. Once the video is recorded, you can tap on the music icon from the sidebar to add a song to a Snapchat video.

Step 2: Search for any music to include in your Snaps

As you would tap on the Music icon, you can view a list of various songs supported by Snapchat. If you want to look for anything specific, then just tap on the search icon and enter keywords to find a song of your choice.

Afterward, Snapchat will list the searched results, and you can tap on the play icon to first listen to the song. Just tap on the icon of the song and click on the “Next” button from the bottom to include it in the snap.

Step 3: Trim and add the song to your Snapchat video

Now, Snapchat will automatically display the snippet of the music at the bottom. You can use the left or the right slider option to trim the section of the music you want to add. Here, you also can tap on the play icon to listen to the track first.

Step 4: Add music to your Snapchat video after recording

That’s it! Once you have trimmed the music snippet, you can post it. You can tap on the shutter or the download icon first to save the video on your phone.

Now, you can preview the music via its sticker. You can just tap on the music sticker to change its appearance or drag it on the screen to place it anywhere you like. To change its size, you can just pinch-in or pinch-out the sticker.

In the end, just tap on the send icon to post your snap. You can add it to your story or sent it to any Snapchat contact. When they would open it, they can listen to the added song and even tap on the sticker to load it.

In this way, anyone can learn how to put music on a Snapchat video without any hassle.

Part 3: FAQs on Adding Music to a Snapchat Video

Now when you know how to add music to your Snapchat video, let’s clear some common doubts related to it.

• How to add your own music to a Snapchat video?

Apart from the available songs on Snapchat, the app also lets us add the sound of our choice. For this, just click on the music icon and tap the “Create Sound” button instead. This will let you record anything or create your own music on Snapchat.

• Why are some songs not available on Snapchat?

The Sound feature of Snapchat only provides licensed music by collaborating with some of the biggest record labels. Therefore, while you can find most of the popular songs, chances are that some of them might be missing from the collection.

• Why can’t I add music to my Snapchat videos?

Well, there could be two possible reasons for this – you might be using an old version of Snapchat or the feature might not be available in your region yet. To fix this, you can just go to the Snapchat page on the App/Play Store and tap on the “Update” button. Furthermore, if the Sound feature has not been rolled out to your region, then you can just wait for a while.

As you can see, it is pretty easy to learn how to add music to a Snapchat video like a pro. With the newly-added Sounds feature, it is pretty easy to add a song to your Snapchat videos and make them more interesting. Go ahead and try this feature to make your snaps creative and share this guide with others to teach them how do you add music to a Snapchat video as well.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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