Unleash Your Creativity with These 20 Best Snapchat Filters

Top 20 Snapchat Filters & Lenses to Make Your Snaps Special

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

From Likes to Shares: A Comparative Guide of User Engagement on TikTok and Snapchat

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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