The New Social Networking Battlefield: A Comparative Analysis Between TikTok and Snap

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Must-Try Snap Filters: The Ultimate Guide to Creativity

Best Snapchat Filters and Lenses That You Want to Try

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat has taken over the selfie game since it has first been launched. Its lenses and filters are quite popular and dominating in the selfie game all around us. These filters can be a lot of fun, from changing your hairstyle to changing your background.

Snapchat offers its users almost every type of filter you can imagine. Nearly half a million filters are created every single month, which are perfectly working. From kids to grown-ups, everyone uses these filters for fun, to make themselves look weird, cool, or just a bit nicer. Snapchat has plenty of lenses and cool filters, making people fall in love with the app. People can also create their filters and help them engage with their brands and businesses. Let’s explore some of the best Snapchat filters of 2021!

Part 1: Most Popular Snapchat Filters for Selfies in 2021

Let’s have a look at the most popular Snapchat filters for selfies as we all know there’s a big range to choose from!

1. Fire Sunglasses

Whenever the users are feeling energetic and motivated, they use the “fire sunglasses” filter. They want to show everyone that they’re on fire, and there couldn’t be a better filter than this. It provides the users with a pair of glasses with fire on the glass, which adds to the energy.

The fire on the contacts gives you a fiery and relaxed look that catches people’s attention. People can use it after their workouts or for motivational posts. This filter puts up an uplifting mood and gives you good vibes, but it might not be best suited for everyone.

2. Neon Horns

The Classic filter, the devil’s horn but in neon! Incredibly catchy to the eye and gives you a devilish look. This filter is a classic and is here to stay for a long time; there’s no doubt in that.

For the first time, Horn Filters have taken one step further and given it a neon effect, making it even more appealing. The user can change the horn color; various options have been offered, such as black and white. Some more color options include lime green, magenta, orange, and light blue. It is an evergreen filter but has limited use. Want to know the best part? It sits perfectly according to your filter and does not glitch at all.

3. Cartoon 3D Style

Cartoon 3D Style, one of the most popular filters on Snapchat and has every right to be! It gives you that unique specific animated look making you look like you just stepped out of a Disney movie. This filter adjusts itself according to our face cut and turns into Disney cartoons such as Kristoff.

People love to fool around with funny filters, and this one here has to be the best of them all. It gets better: from children to adults, everyone has undoubtedly used this filter. This filter has a soft shading giving it that artistic look like it had been hand-drawn; it’s pretty fun when you make different faces with the filter on your face. This makes it the best filter on Snapchat!

4. Scary Mask

When people get bored from typical filters and don’t get much response, they use funny or scary filters, which are way more fun. But here’s the kicker: this filter covers half your face with a golden skull mask and turns your eyes into a golden flame color too. If we look at this from a different perspective, this can also spread awareness to wear masks during these challenging times. This filter has received so much response from the Snapchat users and finds a place in the “best filters on Snapchat” list!

5. Lips Freckles

This is the perfect filter for you whenever you’re in the mood to give or take some love. It applies lips freckles near your eye and cheek area, making them look like there are freckles. You can even send these pictures to your loved ones and see how happy they get. Stuff like this is best when shared, especially with your loved ones, and experience some mutual good vibes.

Even when you feel lonely, it will bring you closer to the people far away from you, and you can even keep these memories safe with both of you. Isn’t that great? This filter proves to be one of the best Snapchat filters for selfies.

Part 2: Best Snapchat Filters and Lens You Should Try In 2021

Snapchat filters are not just from developers, but there are some default filters on Snapchat too. These filters are mostly in use more than the ones by developers.

Best Snapchat Filters from Developers

1. Vogue Noir

It’s everyone’s dream to be a model, but not everyone can be one! The least you can do is try this filter on yourself and look classy. What makes this filter so special is that it gives you that 1980’s look. It turns your picture into a black and white image, and you can also change and control the vogue logo color. This filter makes you look like a Vogue Magazine cover model.

2. Polaroid Frame

This filter has to be one of the best filters on Snapchat. Moreover, it turns your picture into a polaroid, and we all know how good a polaroid looks. This filter brightens up your photo and applies a few filters which make your face soften up. It also mentions the day and date at the bottom; the writing is handwritten, making it even more attractive.

3. Pecan

This filter is for all the pale people out there. This filter adds strength to your skin and gives you a textured filter without going too far. This filter comes with two options; with grain and without grain, and most people prefer it with grain. Furthermore, this filter gives you those cool summer vibes. You can also control the amount of tan this filter adds. Most people love this filter because it’s very subtle, but it does a lot without saturating colors too much.

4. Dancing Turkey

It’s good to be a bit fun and goofy sometimes, and this filter is the right one for it. This filter provides you with a turkey costume, and this filter makes many laugh out loud. Most noteworthy, the turkey shows off its excellent dancing skills. You should surely try this filter on a bad day too; it’ll light up your mood.

5. The Elders

This filter would be really useful around Halloween as it gives you that spooky look. You could scare people out of nowhere. This has to be one of your favorite filters on Snapchat. It appears normal at first, but your face will change into a scary-looking nun when you open your mouth. Probably, it is mostly used to scare people off.

6. Distortion

This filter shows how life is going after this pandemic as it distorts your picture or video against the corners of the screen. It’s a cool filter, and you can have fun with it and send it to your friends too.

7. VSCO Filters

All in one Snapchat filter gives you the option to select from hundreds of overlays without you scrolling through thousands of Snapchat filters and install all of them. It shows you on-screen instructions on how to use it. These give an aesthetic look and feel to your photo without even trying. It’s a great way to show off photography and uses this filter as an edit.

Best Default Filters and Lens from Snapchat

8. Reverse Video

This is one of the most used default filters and the best option for a filter on Snapchat. You don’t need to add this filter as it’s already there. If you make a video, you get an option to reverse the video and make it more attractive as if you’re going backward. It is an interesting way of making your videos more creative.

9. Altitude Overlay

This is another default filter given by Snapchat. Whenever you take a picture or make a video, you get an option to swipe and use the altitude filter. This filter tells you about altitude from sea level, making it quite an exciting filter for daily use.

10. Time/Date Overlay

This is one of the best Snapchat filters and probably the most used. Everyone uses this filter in their pictures and videos. This filter is set as default, and you don’t need to install or save it. It will allow other people to know the exact date and time of the picture, exactly when it was taken.

Conclusion

In conclusion, Snapchat has one of the coolest, eye-catching, and funny filters. Given above are some Snapchat filters, and they have been adequately described to provide an overview to the users. There are five best Snapchat filters for selfies trending right now. Many other social media platforms have tried to make filters and tried communicated through them. But no one can beat Snapchat in its filters. Hence, people worldwide love to use these best Snapchat filters to share their emotions.

Note: All images are from the Internet.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat has taken over the selfie game since it has first been launched. Its lenses and filters are quite popular and dominating in the selfie game all around us. These filters can be a lot of fun, from changing your hairstyle to changing your background.

Snapchat offers its users almost every type of filter you can imagine. Nearly half a million filters are created every single month, which are perfectly working. From kids to grown-ups, everyone uses these filters for fun, to make themselves look weird, cool, or just a bit nicer. Snapchat has plenty of lenses and cool filters, making people fall in love with the app. People can also create their filters and help them engage with their brands and businesses. Let’s explore some of the best Snapchat filters of 2021!

Part 1: Most Popular Snapchat Filters for Selfies in 2021

Let’s have a look at the most popular Snapchat filters for selfies as we all know there’s a big range to choose from!

1. Fire Sunglasses

Whenever the users are feeling energetic and motivated, they use the “fire sunglasses” filter. They want to show everyone that they’re on fire, and there couldn’t be a better filter than this. It provides the users with a pair of glasses with fire on the glass, which adds to the energy.

The fire on the contacts gives you a fiery and relaxed look that catches people’s attention. People can use it after their workouts or for motivational posts. This filter puts up an uplifting mood and gives you good vibes, but it might not be best suited for everyone.

2. Neon Horns

The Classic filter, the devil’s horn but in neon! Incredibly catchy to the eye and gives you a devilish look. This filter is a classic and is here to stay for a long time; there’s no doubt in that.

For the first time, Horn Filters have taken one step further and given it a neon effect, making it even more appealing. The user can change the horn color; various options have been offered, such as black and white. Some more color options include lime green, magenta, orange, and light blue. It is an evergreen filter but has limited use. Want to know the best part? It sits perfectly according to your filter and does not glitch at all.

3. Cartoon 3D Style

Cartoon 3D Style, one of the most popular filters on Snapchat and has every right to be! It gives you that unique specific animated look making you look like you just stepped out of a Disney movie. This filter adjusts itself according to our face cut and turns into Disney cartoons such as Kristoff.

People love to fool around with funny filters, and this one here has to be the best of them all. It gets better: from children to adults, everyone has undoubtedly used this filter. This filter has a soft shading giving it that artistic look like it had been hand-drawn; it’s pretty fun when you make different faces with the filter on your face. This makes it the best filter on Snapchat!

4. Scary Mask

When people get bored from typical filters and don’t get much response, they use funny or scary filters, which are way more fun. But here’s the kicker: this filter covers half your face with a golden skull mask and turns your eyes into a golden flame color too. If we look at this from a different perspective, this can also spread awareness to wear masks during these challenging times. This filter has received so much response from the Snapchat users and finds a place in the “best filters on Snapchat” list!

5. Lips Freckles

This is the perfect filter for you whenever you’re in the mood to give or take some love. It applies lips freckles near your eye and cheek area, making them look like there are freckles. You can even send these pictures to your loved ones and see how happy they get. Stuff like this is best when shared, especially with your loved ones, and experience some mutual good vibes.

Even when you feel lonely, it will bring you closer to the people far away from you, and you can even keep these memories safe with both of you. Isn’t that great? This filter proves to be one of the best Snapchat filters for selfies.

Part 2: Best Snapchat Filters and Lens You Should Try In 2021

Snapchat filters are not just from developers, but there are some default filters on Snapchat too. These filters are mostly in use more than the ones by developers.

Best Snapchat Filters from Developers

1. Vogue Noir

It’s everyone’s dream to be a model, but not everyone can be one! The least you can do is try this filter on yourself and look classy. What makes this filter so special is that it gives you that 1980’s look. It turns your picture into a black and white image, and you can also change and control the vogue logo color. This filter makes you look like a Vogue Magazine cover model.

2. Polaroid Frame

This filter has to be one of the best filters on Snapchat. Moreover, it turns your picture into a polaroid, and we all know how good a polaroid looks. This filter brightens up your photo and applies a few filters which make your face soften up. It also mentions the day and date at the bottom; the writing is handwritten, making it even more attractive.

3. Pecan

This filter is for all the pale people out there. This filter adds strength to your skin and gives you a textured filter without going too far. This filter comes with two options; with grain and without grain, and most people prefer it with grain. Furthermore, this filter gives you those cool summer vibes. You can also control the amount of tan this filter adds. Most people love this filter because it’s very subtle, but it does a lot without saturating colors too much.

4. Dancing Turkey

It’s good to be a bit fun and goofy sometimes, and this filter is the right one for it. This filter provides you with a turkey costume, and this filter makes many laugh out loud. Most noteworthy, the turkey shows off its excellent dancing skills. You should surely try this filter on a bad day too; it’ll light up your mood.

5. The Elders

This filter would be really useful around Halloween as it gives you that spooky look. You could scare people out of nowhere. This has to be one of your favorite filters on Snapchat. It appears normal at first, but your face will change into a scary-looking nun when you open your mouth. Probably, it is mostly used to scare people off.

6. Distortion

This filter shows how life is going after this pandemic as it distorts your picture or video against the corners of the screen. It’s a cool filter, and you can have fun with it and send it to your friends too.

7. VSCO Filters

All in one Snapchat filter gives you the option to select from hundreds of overlays without you scrolling through thousands of Snapchat filters and install all of them. It shows you on-screen instructions on how to use it. These give an aesthetic look and feel to your photo without even trying. It’s a great way to show off photography and uses this filter as an edit.

Best Default Filters and Lens from Snapchat

8. Reverse Video

This is one of the most used default filters and the best option for a filter on Snapchat. You don’t need to add this filter as it’s already there. If you make a video, you get an option to reverse the video and make it more attractive as if you’re going backward. It is an interesting way of making your videos more creative.

9. Altitude Overlay

This is another default filter given by Snapchat. Whenever you take a picture or make a video, you get an option to swipe and use the altitude filter. This filter tells you about altitude from sea level, making it quite an exciting filter for daily use.

10. Time/Date Overlay

This is one of the best Snapchat filters and probably the most used. Everyone uses this filter in their pictures and videos. This filter is set as default, and you don’t need to install or save it. It will allow other people to know the exact date and time of the picture, exactly when it was taken.

Conclusion

In conclusion, Snapchat has one of the coolest, eye-catching, and funny filters. Given above are some Snapchat filters, and they have been adequately described to provide an overview to the users. There are five best Snapchat filters for selfies trending right now. Many other social media platforms have tried to make filters and tried communicated through them. But no one can beat Snapchat in its filters. Hence, people worldwide love to use these best Snapchat filters to share their emotions.

Note: All images are from the Internet.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat has taken over the selfie game since it has first been launched. Its lenses and filters are quite popular and dominating in the selfie game all around us. These filters can be a lot of fun, from changing your hairstyle to changing your background.

Snapchat offers its users almost every type of filter you can imagine. Nearly half a million filters are created every single month, which are perfectly working. From kids to grown-ups, everyone uses these filters for fun, to make themselves look weird, cool, or just a bit nicer. Snapchat has plenty of lenses and cool filters, making people fall in love with the app. People can also create their filters and help them engage with their brands and businesses. Let’s explore some of the best Snapchat filters of 2021!

Part 1: Most Popular Snapchat Filters for Selfies in 2021

Let’s have a look at the most popular Snapchat filters for selfies as we all know there’s a big range to choose from!

1. Fire Sunglasses

Whenever the users are feeling energetic and motivated, they use the “fire sunglasses” filter. They want to show everyone that they’re on fire, and there couldn’t be a better filter than this. It provides the users with a pair of glasses with fire on the glass, which adds to the energy.

The fire on the contacts gives you a fiery and relaxed look that catches people’s attention. People can use it after their workouts or for motivational posts. This filter puts up an uplifting mood and gives you good vibes, but it might not be best suited for everyone.

2. Neon Horns

The Classic filter, the devil’s horn but in neon! Incredibly catchy to the eye and gives you a devilish look. This filter is a classic and is here to stay for a long time; there’s no doubt in that.

For the first time, Horn Filters have taken one step further and given it a neon effect, making it even more appealing. The user can change the horn color; various options have been offered, such as black and white. Some more color options include lime green, magenta, orange, and light blue. It is an evergreen filter but has limited use. Want to know the best part? It sits perfectly according to your filter and does not glitch at all.

3. Cartoon 3D Style

Cartoon 3D Style, one of the most popular filters on Snapchat and has every right to be! It gives you that unique specific animated look making you look like you just stepped out of a Disney movie. This filter adjusts itself according to our face cut and turns into Disney cartoons such as Kristoff.

People love to fool around with funny filters, and this one here has to be the best of them all. It gets better: from children to adults, everyone has undoubtedly used this filter. This filter has a soft shading giving it that artistic look like it had been hand-drawn; it’s pretty fun when you make different faces with the filter on your face. This makes it the best filter on Snapchat!

4. Scary Mask

When people get bored from typical filters and don’t get much response, they use funny or scary filters, which are way more fun. But here’s the kicker: this filter covers half your face with a golden skull mask and turns your eyes into a golden flame color too. If we look at this from a different perspective, this can also spread awareness to wear masks during these challenging times. This filter has received so much response from the Snapchat users and finds a place in the “best filters on Snapchat” list!

5. Lips Freckles

This is the perfect filter for you whenever you’re in the mood to give or take some love. It applies lips freckles near your eye and cheek area, making them look like there are freckles. You can even send these pictures to your loved ones and see how happy they get. Stuff like this is best when shared, especially with your loved ones, and experience some mutual good vibes.

Even when you feel lonely, it will bring you closer to the people far away from you, and you can even keep these memories safe with both of you. Isn’t that great? This filter proves to be one of the best Snapchat filters for selfies.

Part 2: Best Snapchat Filters and Lens You Should Try In 2021

Snapchat filters are not just from developers, but there are some default filters on Snapchat too. These filters are mostly in use more than the ones by developers.

Best Snapchat Filters from Developers

1. Vogue Noir

It’s everyone’s dream to be a model, but not everyone can be one! The least you can do is try this filter on yourself and look classy. What makes this filter so special is that it gives you that 1980’s look. It turns your picture into a black and white image, and you can also change and control the vogue logo color. This filter makes you look like a Vogue Magazine cover model.

2. Polaroid Frame

This filter has to be one of the best filters on Snapchat. Moreover, it turns your picture into a polaroid, and we all know how good a polaroid looks. This filter brightens up your photo and applies a few filters which make your face soften up. It also mentions the day and date at the bottom; the writing is handwritten, making it even more attractive.

3. Pecan

This filter is for all the pale people out there. This filter adds strength to your skin and gives you a textured filter without going too far. This filter comes with two options; with grain and without grain, and most people prefer it with grain. Furthermore, this filter gives you those cool summer vibes. You can also control the amount of tan this filter adds. Most people love this filter because it’s very subtle, but it does a lot without saturating colors too much.

4. Dancing Turkey

It’s good to be a bit fun and goofy sometimes, and this filter is the right one for it. This filter provides you with a turkey costume, and this filter makes many laugh out loud. Most noteworthy, the turkey shows off its excellent dancing skills. You should surely try this filter on a bad day too; it’ll light up your mood.

5. The Elders

This filter would be really useful around Halloween as it gives you that spooky look. You could scare people out of nowhere. This has to be one of your favorite filters on Snapchat. It appears normal at first, but your face will change into a scary-looking nun when you open your mouth. Probably, it is mostly used to scare people off.

6. Distortion

This filter shows how life is going after this pandemic as it distorts your picture or video against the corners of the screen. It’s a cool filter, and you can have fun with it and send it to your friends too.

7. VSCO Filters

All in one Snapchat filter gives you the option to select from hundreds of overlays without you scrolling through thousands of Snapchat filters and install all of them. It shows you on-screen instructions on how to use it. These give an aesthetic look and feel to your photo without even trying. It’s a great way to show off photography and uses this filter as an edit.

Best Default Filters and Lens from Snapchat

8. Reverse Video

This is one of the most used default filters and the best option for a filter on Snapchat. You don’t need to add this filter as it’s already there. If you make a video, you get an option to reverse the video and make it more attractive as if you’re going backward. It is an interesting way of making your videos more creative.

9. Altitude Overlay

This is another default filter given by Snapchat. Whenever you take a picture or make a video, you get an option to swipe and use the altitude filter. This filter tells you about altitude from sea level, making it quite an exciting filter for daily use.

10. Time/Date Overlay

This is one of the best Snapchat filters and probably the most used. Everyone uses this filter in their pictures and videos. This filter is set as default, and you don’t need to install or save it. It will allow other people to know the exact date and time of the picture, exactly when it was taken.

Conclusion

In conclusion, Snapchat has one of the coolest, eye-catching, and funny filters. Given above are some Snapchat filters, and they have been adequately described to provide an overview to the users. There are five best Snapchat filters for selfies trending right now. Many other social media platforms have tried to make filters and tried communicated through them. But no one can beat Snapchat in its filters. Hence, people worldwide love to use these best Snapchat filters to share their emotions.

Note: All images are from the Internet.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Snapchat has taken over the selfie game since it has first been launched. Its lenses and filters are quite popular and dominating in the selfie game all around us. These filters can be a lot of fun, from changing your hairstyle to changing your background.

Snapchat offers its users almost every type of filter you can imagine. Nearly half a million filters are created every single month, which are perfectly working. From kids to grown-ups, everyone uses these filters for fun, to make themselves look weird, cool, or just a bit nicer. Snapchat has plenty of lenses and cool filters, making people fall in love with the app. People can also create their filters and help them engage with their brands and businesses. Let’s explore some of the best Snapchat filters of 2021!

Part 1: Most Popular Snapchat Filters for Selfies in 2021

Let’s have a look at the most popular Snapchat filters for selfies as we all know there’s a big range to choose from!

1. Fire Sunglasses

Whenever the users are feeling energetic and motivated, they use the “fire sunglasses” filter. They want to show everyone that they’re on fire, and there couldn’t be a better filter than this. It provides the users with a pair of glasses with fire on the glass, which adds to the energy.

The fire on the contacts gives you a fiery and relaxed look that catches people’s attention. People can use it after their workouts or for motivational posts. This filter puts up an uplifting mood and gives you good vibes, but it might not be best suited for everyone.

2. Neon Horns

The Classic filter, the devil’s horn but in neon! Incredibly catchy to the eye and gives you a devilish look. This filter is a classic and is here to stay for a long time; there’s no doubt in that.

For the first time, Horn Filters have taken one step further and given it a neon effect, making it even more appealing. The user can change the horn color; various options have been offered, such as black and white. Some more color options include lime green, magenta, orange, and light blue. It is an evergreen filter but has limited use. Want to know the best part? It sits perfectly according to your filter and does not glitch at all.

3. Cartoon 3D Style

Cartoon 3D Style, one of the most popular filters on Snapchat and has every right to be! It gives you that unique specific animated look making you look like you just stepped out of a Disney movie. This filter adjusts itself according to our face cut and turns into Disney cartoons such as Kristoff.

People love to fool around with funny filters, and this one here has to be the best of them all. It gets better: from children to adults, everyone has undoubtedly used this filter. This filter has a soft shading giving it that artistic look like it had been hand-drawn; it’s pretty fun when you make different faces with the filter on your face. This makes it the best filter on Snapchat!

4. Scary Mask

When people get bored from typical filters and don’t get much response, they use funny or scary filters, which are way more fun. But here’s the kicker: this filter covers half your face with a golden skull mask and turns your eyes into a golden flame color too. If we look at this from a different perspective, this can also spread awareness to wear masks during these challenging times. This filter has received so much response from the Snapchat users and finds a place in the “best filters on Snapchat” list!

5. Lips Freckles

This is the perfect filter for you whenever you’re in the mood to give or take some love. It applies lips freckles near your eye and cheek area, making them look like there are freckles. You can even send these pictures to your loved ones and see how happy they get. Stuff like this is best when shared, especially with your loved ones, and experience some mutual good vibes.

Even when you feel lonely, it will bring you closer to the people far away from you, and you can even keep these memories safe with both of you. Isn’t that great? This filter proves to be one of the best Snapchat filters for selfies.

Part 2: Best Snapchat Filters and Lens You Should Try In 2021

Snapchat filters are not just from developers, but there are some default filters on Snapchat too. These filters are mostly in use more than the ones by developers.

Best Snapchat Filters from Developers

1. Vogue Noir

It’s everyone’s dream to be a model, but not everyone can be one! The least you can do is try this filter on yourself and look classy. What makes this filter so special is that it gives you that 1980’s look. It turns your picture into a black and white image, and you can also change and control the vogue logo color. This filter makes you look like a Vogue Magazine cover model.

2. Polaroid Frame

This filter has to be one of the best filters on Snapchat. Moreover, it turns your picture into a polaroid, and we all know how good a polaroid looks. This filter brightens up your photo and applies a few filters which make your face soften up. It also mentions the day and date at the bottom; the writing is handwritten, making it even more attractive.

3. Pecan

This filter is for all the pale people out there. This filter adds strength to your skin and gives you a textured filter without going too far. This filter comes with two options; with grain and without grain, and most people prefer it with grain. Furthermore, this filter gives you those cool summer vibes. You can also control the amount of tan this filter adds. Most people love this filter because it’s very subtle, but it does a lot without saturating colors too much.

4. Dancing Turkey

It’s good to be a bit fun and goofy sometimes, and this filter is the right one for it. This filter provides you with a turkey costume, and this filter makes many laugh out loud. Most noteworthy, the turkey shows off its excellent dancing skills. You should surely try this filter on a bad day too; it’ll light up your mood.

5. The Elders

This filter would be really useful around Halloween as it gives you that spooky look. You could scare people out of nowhere. This has to be one of your favorite filters on Snapchat. It appears normal at first, but your face will change into a scary-looking nun when you open your mouth. Probably, it is mostly used to scare people off.

6. Distortion

This filter shows how life is going after this pandemic as it distorts your picture or video against the corners of the screen. It’s a cool filter, and you can have fun with it and send it to your friends too.

7. VSCO Filters

All in one Snapchat filter gives you the option to select from hundreds of overlays without you scrolling through thousands of Snapchat filters and install all of them. It shows you on-screen instructions on how to use it. These give an aesthetic look and feel to your photo without even trying. It’s a great way to show off photography and uses this filter as an edit.

Best Default Filters and Lens from Snapchat

8. Reverse Video

This is one of the most used default filters and the best option for a filter on Snapchat. You don’t need to add this filter as it’s already there. If you make a video, you get an option to reverse the video and make it more attractive as if you’re going backward. It is an interesting way of making your videos more creative.

9. Altitude Overlay

This is another default filter given by Snapchat. Whenever you take a picture or make a video, you get an option to swipe and use the altitude filter. This filter tells you about altitude from sea level, making it quite an exciting filter for daily use.

10. Time/Date Overlay

This is one of the best Snapchat filters and probably the most used. Everyone uses this filter in their pictures and videos. This filter is set as default, and you don’t need to install or save it. It will allow other people to know the exact date and time of the picture, exactly when it was taken.

Conclusion

In conclusion, Snapchat has one of the coolest, eye-catching, and funny filters. Given above are some Snapchat filters, and they have been adequately described to provide an overview to the users. There are five best Snapchat filters for selfies trending right now. Many other social media platforms have tried to make filters and tried communicated through them. But no one can beat Snapchat in its filters. Hence, people worldwide love to use these best Snapchat filters to share their emotions.

Note: All images are from the Internet.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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