"In 2024, Diving Into User Preferences A TikTok Vs Snapchat Breakdown"

Diving Into User Preferences: A TikTok Vs Snapchat Breakdown

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Snapchat Downloads for Mac - Easy Steps Included

It is the right place to know how to get Snapchat on Mac 2021. Being not officially available on the Mac App Store, users tend to find different ways of using Snapchat on Mac computers. And these different ways may include both reliable as well as non-reliable methods. However, the use of non-reliable methods won’t take you anywhere. Thus, we’d like to recommend our readers in simple ways only.

Before you dive into the article, let’s take a quick look at some interesting Snapchat facts!

• The Snap Camera by Snapchat is officially available for Mac users in different applications.
• Many successful brands, including Snapchat, Microsoft, and Apple, have already mentioned that they will be launching their apps in the Mac App Store very soon.
• People are currently obsessed and happy with using two favorite ways to install Snapchat on a Mac, i.e., the Nox and BlueStacks.

And, we’re here to provide you with a step-by-step guide on both ways. So, let’s begin with how to download Snapchat on Mac with BlueStacks.

Part 1: How to Download Snapchat on Mac with BlueStacks?

The BlueStacks is nothing but an Android Emulator for your Windows and Mac PC. It generally provides the means to run Android applications on a PC. So, it is similar to an Android phone inside your PC. Well, BlueStacks delivers one of the best ways how to use Snapchat on Mac.

Step-by-Step Guide on How to Use Snapchat on Mac

Step 1: Download the BlueStacks Android Emulator

Go to https://www.BlueStacks.com/ and click the Download BlueStacks tab to proceed.

Proceed for installation by selecting the Allow button.

Open the .dmg file and allow the prompts and instructions on the screen.

Click the Open > Install Now button afterward, as shown below on your Mac.

Step 2: Set Initial Boot

After you finish installing BlueStacks, know how to get Snapchat on Mac by following the instructions and setting it for initial boot. Then, you are required to allow all the permissions within the app.

Make sure to unblock BlueStacks if you are using the newer versions of macOS. Go to Security & Privacy > General > Allow and proceed.

Step 3: Link Your Google Account

Now, you need to sign in with your Google account to download apps from Play Store.

Step 4: Download Snapchat

Lookup for Snapchat in the Google Play Store and hit the Install button to download.

Once the installation is over, open the Snapchat app and start using it.

With the steps above, you can easily access Snapchat via BlueStacks. So, you will need to open the BlueStacks first every time!

Part 2: How to Download Snapchat on Mac without BlueStacks?

The Nox Player is another free Android Emulator for Mac and PC operating systems. So, let’s check out how to use Snapchat on Mac without BlueStacks.

Step-by-Step Guide to Using Snapchat on Mac without BlueStacks

Step 1: Download Nox Player

Go to https://www.bignox.com/ and hit the Download button to proceed.

Click on Agree after you complete installing the Nox Player application.

Step 2: Start the Nox Player Application

Drag the Nox Player to the Applications folder and double-click the icon to start.

Then, you need to click Open to start the Nox Player.

Step 3: Fix the Virtual Box Issue

The Nox Player will not start properly if you also get the following message.

Step 4: Install Virtual Box

Go to www.virtualbox.org and hit the Download button.

Then, you need to click the OS X Hosts to start downloading the Virtual Box.

Now, double-click the Virtual Box icon to start installing.

You will need to enter the Apple password to finish the installation.

Step 5: Restart Nox Player

Restart Nox Player after the installation of the Virtual Box application.

Sign in to your Google Account and check all the permissions. So, you need to click on the Play Store first.

After you complete all the Sign In procedure, you can open the Play Store and search for Snapchat.

So, this is how to get Snapchat on Mac without BlueStacks. Well, both the methods are pretty definitive and need the software to primarily open to access Snapchat.

Do you have more queries? Scroll to the section below to find more FAQs related to more on how to use Snapchat on Mac.

Part 3: FAQs about Using Snapchat on Mac

1. Is it possible to get Snapchat on a Mac?

Yes. Officially, it is not possible to use Snapchat on Mac without using any Android Emulator. Thus, we have mentioned how to use Snapchat on Mac with BlueStacks and Nox Player.

2. How do I log into Snapchat on my Mac?

You can log into Snapchat on Mac only after you’ve installed it over your Mac computer. And, we all know that the Snapchat app is not officially available for Mac. So, you need to primarily download the Android Emulator and then install Snapchat from the Google Play Store via the Emulator itself.

3. How can I use Snapchat on my Mac without BlueStacks?

There isn’t the best and free Android Emulator than the Nox Player if you want to replace BlueStacks.

4. Is BlueStacks Mac safe?

Yes, the BlueStacks is entirely safe for any operating system, regardless of Mac. It is legal as well.

5. Is Nox better than BlueStacks?

Both are Android Emulators and have their corresponding benefits. However, the Nox is said to be quick and smooth running software than BlueStacks. But then, there is no need to download software like Virtual Box on BlueStacks. So, each software comes with its merits and demerits.

Conclusion

Hopefully, you got how to get Snapchat on Mac via the different Android Emulators. You should consider using any of the emulator if you can’t resist using the all-time favorite Snapchat app. Also, check out the FAQs section for more clarity.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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And, we’re here to provide you with a step-by-step guide on both ways. So, let’s begin with how to download Snapchat on Mac with BlueStacks.

Part 1: How to Download Snapchat on Mac with BlueStacks?

The BlueStacks is nothing but an Android Emulator for your Windows and Mac PC. It generally provides the means to run Android applications on a PC. So, it is similar to an Android phone inside your PC. Well, BlueStacks delivers one of the best ways how to use Snapchat on Mac.

Step-by-Step Guide on How to Use Snapchat on Mac

Step 1: Download the BlueStacks Android Emulator

Go to https://www.BlueStacks.com/ and click the Download BlueStacks tab to proceed.

Proceed for installation by selecting the Allow button.

Open the .dmg file and allow the prompts and instructions on the screen.

Click the Open > Install Now button afterward, as shown below on your Mac.

Step 2: Set Initial Boot

After you finish installing BlueStacks, know how to get Snapchat on Mac by following the instructions and setting it for initial boot. Then, you are required to allow all the permissions within the app.

Make sure to unblock BlueStacks if you are using the newer versions of macOS. Go to Security & Privacy > General > Allow and proceed.

Step 3: Link Your Google Account

Now, you need to sign in with your Google account to download apps from Play Store.

Step 4: Download Snapchat

Lookup for Snapchat in the Google Play Store and hit the Install button to download.

Once the installation is over, open the Snapchat app and start using it.

With the steps above, you can easily access Snapchat via BlueStacks. So, you will need to open the BlueStacks first every time!

Part 2: How to Download Snapchat on Mac without BlueStacks?

The Nox Player is another free Android Emulator for Mac and PC operating systems. So, let’s check out how to use Snapchat on Mac without BlueStacks.

Step-by-Step Guide to Using Snapchat on Mac without BlueStacks

Step 1: Download Nox Player

Go to https://www.bignox.com/ and hit the Download button to proceed.

Click on Agree after you complete installing the Nox Player application.

Step 2: Start the Nox Player Application

Drag the Nox Player to the Applications folder and double-click the icon to start.

Then, you need to click Open to start the Nox Player.

Step 3: Fix the Virtual Box Issue

The Nox Player will not start properly if you also get the following message.

Step 4: Install Virtual Box

Go to www.virtualbox.org and hit the Download button.

Then, you need to click the OS X Hosts to start downloading the Virtual Box.

Now, double-click the Virtual Box icon to start installing.

You will need to enter the Apple password to finish the installation.

Step 5: Restart Nox Player

Restart Nox Player after the installation of the Virtual Box application.

Sign in to your Google Account and check all the permissions. So, you need to click on the Play Store first.

After you complete all the Sign In procedure, you can open the Play Store and search for Snapchat.

So, this is how to get Snapchat on Mac without BlueStacks. Well, both the methods are pretty definitive and need the software to primarily open to access Snapchat.

Do you have more queries? Scroll to the section below to find more FAQs related to more on how to use Snapchat on Mac.

Part 3: FAQs about Using Snapchat on Mac

1. Is it possible to get Snapchat on a Mac?

Yes. Officially, it is not possible to use Snapchat on Mac without using any Android Emulator. Thus, we have mentioned how to use Snapchat on Mac with BlueStacks and Nox Player.

2. How do I log into Snapchat on my Mac?

You can log into Snapchat on Mac only after you’ve installed it over your Mac computer. And, we all know that the Snapchat app is not officially available for Mac. So, you need to primarily download the Android Emulator and then install Snapchat from the Google Play Store via the Emulator itself.

3. How can I use Snapchat on my Mac without BlueStacks?

There isn’t the best and free Android Emulator than the Nox Player if you want to replace BlueStacks.

4. Is BlueStacks Mac safe?

Yes, the BlueStacks is entirely safe for any operating system, regardless of Mac. It is legal as well.

5. Is Nox better than BlueStacks?

Both are Android Emulators and have their corresponding benefits. However, the Nox is said to be quick and smooth running software than BlueStacks. But then, there is no need to download software like Virtual Box on BlueStacks. So, each software comes with its merits and demerits.

Conclusion

Hopefully, you got how to get Snapchat on Mac via the different Android Emulators. You should consider using any of the emulator if you can’t resist using the all-time favorite Snapchat app. Also, check out the FAQs section for more clarity.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

And, we’re here to provide you with a step-by-step guide on both ways. So, let’s begin with how to download Snapchat on Mac with BlueStacks.

Part 1: How to Download Snapchat on Mac with BlueStacks?

The BlueStacks is nothing but an Android Emulator for your Windows and Mac PC. It generally provides the means to run Android applications on a PC. So, it is similar to an Android phone inside your PC. Well, BlueStacks delivers one of the best ways how to use Snapchat on Mac.

Step-by-Step Guide on How to Use Snapchat on Mac

Step 1: Download the BlueStacks Android Emulator

Go to https://www.BlueStacks.com/ and click the Download BlueStacks tab to proceed.

Proceed for installation by selecting the Allow button.

Open the .dmg file and allow the prompts and instructions on the screen.

Click the Open > Install Now button afterward, as shown below on your Mac.

Step 2: Set Initial Boot

After you finish installing BlueStacks, know how to get Snapchat on Mac by following the instructions and setting it for initial boot. Then, you are required to allow all the permissions within the app.

Make sure to unblock BlueStacks if you are using the newer versions of macOS. Go to Security & Privacy > General > Allow and proceed.

Step 3: Link Your Google Account

Now, you need to sign in with your Google account to download apps from Play Store.

Step 4: Download Snapchat

Lookup for Snapchat in the Google Play Store and hit the Install button to download.

Once the installation is over, open the Snapchat app and start using it.

With the steps above, you can easily access Snapchat via BlueStacks. So, you will need to open the BlueStacks first every time!

Part 2: How to Download Snapchat on Mac without BlueStacks?

The Nox Player is another free Android Emulator for Mac and PC operating systems. So, let’s check out how to use Snapchat on Mac without BlueStacks.

Step-by-Step Guide to Using Snapchat on Mac without BlueStacks

Step 1: Download Nox Player

Go to https://www.bignox.com/ and hit the Download button to proceed.

Click on Agree after you complete installing the Nox Player application.

Step 2: Start the Nox Player Application

Drag the Nox Player to the Applications folder and double-click the icon to start.

Then, you need to click Open to start the Nox Player.

Step 3: Fix the Virtual Box Issue

The Nox Player will not start properly if you also get the following message.

Step 4: Install Virtual Box

Go to www.virtualbox.org and hit the Download button.

Then, you need to click the OS X Hosts to start downloading the Virtual Box.

Now, double-click the Virtual Box icon to start installing.

You will need to enter the Apple password to finish the installation.

Step 5: Restart Nox Player

Restart Nox Player after the installation of the Virtual Box application.

Sign in to your Google Account and check all the permissions. So, you need to click on the Play Store first.

After you complete all the Sign In procedure, you can open the Play Store and search for Snapchat.

So, this is how to get Snapchat on Mac without BlueStacks. Well, both the methods are pretty definitive and need the software to primarily open to access Snapchat.

Do you have more queries? Scroll to the section below to find more FAQs related to more on how to use Snapchat on Mac.

Part 3: FAQs about Using Snapchat on Mac

1. Is it possible to get Snapchat on a Mac?

Yes. Officially, it is not possible to use Snapchat on Mac without using any Android Emulator. Thus, we have mentioned how to use Snapchat on Mac with BlueStacks and Nox Player.

2. How do I log into Snapchat on my Mac?

You can log into Snapchat on Mac only after you’ve installed it over your Mac computer. And, we all know that the Snapchat app is not officially available for Mac. So, you need to primarily download the Android Emulator and then install Snapchat from the Google Play Store via the Emulator itself.

3. How can I use Snapchat on my Mac without BlueStacks?

There isn’t the best and free Android Emulator than the Nox Player if you want to replace BlueStacks.

4. Is BlueStacks Mac safe?

Yes, the BlueStacks is entirely safe for any operating system, regardless of Mac. It is legal as well.

5. Is Nox better than BlueStacks?

Both are Android Emulators and have their corresponding benefits. However, the Nox is said to be quick and smooth running software than BlueStacks. But then, there is no need to download software like Virtual Box on BlueStacks. So, each software comes with its merits and demerits.

Conclusion

Hopefully, you got how to get Snapchat on Mac via the different Android Emulators. You should consider using any of the emulator if you can’t resist using the all-time favorite Snapchat app. Also, check out the FAQs section for more clarity.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

And, we’re here to provide you with a step-by-step guide on both ways. So, let’s begin with how to download Snapchat on Mac with BlueStacks.

Part 1: How to Download Snapchat on Mac with BlueStacks?

The BlueStacks is nothing but an Android Emulator for your Windows and Mac PC. It generally provides the means to run Android applications on a PC. So, it is similar to an Android phone inside your PC. Well, BlueStacks delivers one of the best ways how to use Snapchat on Mac.

Step-by-Step Guide on How to Use Snapchat on Mac

Step 1: Download the BlueStacks Android Emulator

Go to https://www.BlueStacks.com/ and click the Download BlueStacks tab to proceed.

Proceed for installation by selecting the Allow button.

Open the .dmg file and allow the prompts and instructions on the screen.

Click the Open > Install Now button afterward, as shown below on your Mac.

Step 2: Set Initial Boot

After you finish installing BlueStacks, know how to get Snapchat on Mac by following the instructions and setting it for initial boot. Then, you are required to allow all the permissions within the app.

Make sure to unblock BlueStacks if you are using the newer versions of macOS. Go to Security & Privacy > General > Allow and proceed.

Step 3: Link Your Google Account

Now, you need to sign in with your Google account to download apps from Play Store.

Step 4: Download Snapchat

Lookup for Snapchat in the Google Play Store and hit the Install button to download.

Once the installation is over, open the Snapchat app and start using it.

With the steps above, you can easily access Snapchat via BlueStacks. So, you will need to open the BlueStacks first every time!

Part 2: How to Download Snapchat on Mac without BlueStacks?

The Nox Player is another free Android Emulator for Mac and PC operating systems. So, let’s check out how to use Snapchat on Mac without BlueStacks.

Step-by-Step Guide to Using Snapchat on Mac without BlueStacks

Step 1: Download Nox Player

Go to https://www.bignox.com/ and hit the Download button to proceed.

Click on Agree after you complete installing the Nox Player application.

Step 2: Start the Nox Player Application

Drag the Nox Player to the Applications folder and double-click the icon to start.

Then, you need to click Open to start the Nox Player.

Step 3: Fix the Virtual Box Issue

The Nox Player will not start properly if you also get the following message.

Step 4: Install Virtual Box

Go to www.virtualbox.org and hit the Download button.

Then, you need to click the OS X Hosts to start downloading the Virtual Box.

Now, double-click the Virtual Box icon to start installing.

You will need to enter the Apple password to finish the installation.

Step 5: Restart Nox Player

Restart Nox Player after the installation of the Virtual Box application.

Sign in to your Google Account and check all the permissions. So, you need to click on the Play Store first.

After you complete all the Sign In procedure, you can open the Play Store and search for Snapchat.

So, this is how to get Snapchat on Mac without BlueStacks. Well, both the methods are pretty definitive and need the software to primarily open to access Snapchat.

Do you have more queries? Scroll to the section below to find more FAQs related to more on how to use Snapchat on Mac.

Part 3: FAQs about Using Snapchat on Mac

1. Is it possible to get Snapchat on a Mac?

Yes. Officially, it is not possible to use Snapchat on Mac without using any Android Emulator. Thus, we have mentioned how to use Snapchat on Mac with BlueStacks and Nox Player.

2. How do I log into Snapchat on my Mac?

You can log into Snapchat on Mac only after you’ve installed it over your Mac computer. And, we all know that the Snapchat app is not officially available for Mac. So, you need to primarily download the Android Emulator and then install Snapchat from the Google Play Store via the Emulator itself.

3. How can I use Snapchat on my Mac without BlueStacks?

There isn’t the best and free Android Emulator than the Nox Player if you want to replace BlueStacks.

4. Is BlueStacks Mac safe?

Yes, the BlueStacks is entirely safe for any operating system, regardless of Mac. It is legal as well.

5. Is Nox better than BlueStacks?

Both are Android Emulators and have their corresponding benefits. However, the Nox is said to be quick and smooth running software than BlueStacks. But then, there is no need to download software like Virtual Box on BlueStacks. So, each software comes with its merits and demerits.

Conclusion

Hopefully, you got how to get Snapchat on Mac via the different Android Emulators. You should consider using any of the emulator if you can’t resist using the all-time favorite Snapchat app. Also, check out the FAQs section for more clarity.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

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