Capturing Snapchat Moments: Mobile Screen-Recording Guide

Snapchat has 306 million users daily worldwide. It is considered the fastest way to share a moment and make a memory out of it. The article reflects upon screen record Snapchat and covers ways to do so via Android and iPhone devices. Let us commence this, shall we?

In this article

01 Will Snapchat Know When You Do Screen Recording?

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

02 How to Screen Record Snapchat on Android Phone?

03 How to Screen Record Snapchat on iPhone?

04 How to Make Screen Record on Snapchat without Notice?

Part 1: Will Snapchat Know When You Do Screen Recording?

Snapchat was designed in a way that it protects the privacy of the users. According to this social networking software policy, the messages and snaps disappear after 24 hours. It creates an urge to screenshot the snap or screen record the chat without getting noticed. The section reflects the answer to the concern if you screen record on Snapchat, does it show?”

The answer is yes. Snapchat sends a notification to the other person if you screen record on Snapchat. It plays a vital role as it helps steer clear from the stalkers and people who have no sense of boundaries.

For taking a screenshot on Snapchat, the following notification show with specific colored arrows.

The red arrow displays that the screenshot was taken of snap without audio.

The purple arrow signifies that the screenshot was taken of snap with audio.

The blue arrows represent that a screenshot has been taken of chat.

It clearly shows that Snapchat takes the privacy of its users seriously. Therefore, to protect oneself from disappointment, it is crucial to avoid taking screenshots or screen recordings on Snapchat. You can use another phone to carry out the sneaky operation or download third-party software to screen capture and record safely.

Part 2: How to Screen Record Snapchat on Android Phone?

The Android users pretty much enhanced in the last decade exponentially. It is mainly because the workability of Android is more straightforward than that of iPhone. If you are a Snapchat addict on an Android phone, this section is designed for you.

Screen recording on Snapchat via Android phone is easy. There are no complications in the process, even for a beginner. For starters, make sure that the in-built screen recording functionality of Android is enabled via Settings. It will help initiate the recording immediately from the Action Center.

So, let us jump right into the step-by-step procedure to screen record on Snapchat.

Step 1: Enabling the Airplane Mode

Open Snapchat from your Android phone. Refresh all the chats so that all new snaps can be accessed easily. After that, launch the “Action Center” and hit “Airplane Mode” to switch it on. It is shaped like an airplane.

Step 2: Start the Recording

Now, start screen recording by opening the “Action Center” again and clicking on “Screen Recorder.” As soon as the recording initiates, open the snap that you wish to record.

Step 3: Stop the Recording

After you are done, stop the recording. Disable the Airplane Mode and close the tool. The screen recording can be accessed from the Gallery.

Part 3: How to Screen Record Snapchat on iPhone?

Bringing more features and traits to the house, people have gone insane with every new model of the iPhone that is announced to the world. If you are an iPhone user looking to screen record on Snapchat, follow this section vividly.

Instead of using third-party software like AZ screen recorder Snapchat, the in-built tool of the iPhone is equally workable. There is no need to install new software on the device and play with the system’s memory. To initiate screen recording on Snapchat via iPhone, let us discuss the procedure extensively.

Step 1: Activating the Screen Recorder

Before starting, the user should make sure that the in-built screen recorder tool has been downloaded. Navigate to the “Control Center” and scroll down to find “Screen Recorder if it is not installed.” Hit the green (+) icon beside the tool to make it easily accessible.

Step 2: Accessing the Feature for iPhone Versions

The accessing of Screen Recorder in-built tool varies from one iPhone version to another. For instance, if you have iPhone 8 or older versions, swipe down to tap the “Screen Recording” icon. However, if you own iPhone X or advanced versions, swipe up from the top right corner of the screen. Find the relevant icon to continue with the targeted process.

Step 3: Starting the Recording

Launch Snapchat from your iPhone and refresh the feed. Now, open the Screen Recording tool and initiate the recording. You have to turn on the “Airplane” mode as well before recording the snap. Now, the user is expected to open the snap that needs to be recorded.

Step 4: Stopping the Recording

Stop the recording by clicking on the red icon on the screen. The screen recording is performed successfully. You can find the recording in your Photos in seconds.

Part 4: How to Make Screen Record on Snapchat without Notice?

It looks pretty embarrassing if you capture a screenshot and the other person receives a notification. The screen recording on Snapchat makes you awkward. To get rid of this embarrassment, one should use tricky and workable methods. Luckily, the section covers some of those methods. Let us have a look at each of them!

Switching off the Internet Connection

The first method revolves around disabling the internet connection of your device. For starters, reload and refresh your Snapchat feed. Disconnect the Wi-Fi or data network, and then screen records the snap. It helps you get the task done without getting noticed, as the app doesn’t know what is happening without internet connectivity.

Enabling the Airplane Mode

One workable method is to enable the Airplane Mode before you plan to screen record Snapchat. What happens is that the app doesn’t respond to the operation occurring as Airplane Mode is switched on. The process doesn’t send the notification to the targeted person; thus, it always works.

Using a Third-Party Software

You can access the third-party screen recorder and then perform screen recording on Snapchat. The market offers numerous apps for a similar reason. Their usage is simple as well.

Mirroring Phone on PC

Another tricky method revolves around mirroring phones on PC. The Snapchat user can connect the device to the computer and then play the snap story. As Snapchat cannot read the computer’s activities, you can use the recorder to screen record Snapchat stories in seconds.

Using Another Phone

You can pick a phone of your sibling or a friend to record the snaps of the targeted person. It might not be a high-resolution output, but it would surely get your task done without getting noticed.

Final Remarks

Snapchat has become one of the most favorite software in the world. People like to capture the stories and screen record the chats that they find amusing, engaging, and other sneaky reasons. The article offered users a screen record on Snapchat via Android and iPhone. The tricky methods to screen record without getting noticed were also a part of this write-up.

From Reels to Filters: A Closer Look at TikTok vs Snap’s Features

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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