Boost Creativity in Photos: The Ultimate List of 20 Snap Lenses

Top 20 Snapchat Filters & Lenses to Make Your Snaps Special

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Technology, certainly, has come a long way. In this era of digitalization, one can easily interact with friends on social media. With the emergence of social media, it has now become convenient to maintain social connections and support networks that otherwise wouldn’t have been possible. Social networking platforms have made staying connected with friends, family, and other acquaintances easier than ever.

Snapchat is one such platform that has gained immense popularity over recent years. A multimedia messaging app, it allows you to share pictures and videos with your friends and dear ones. The app lets you take snaps and apply filters and lenses to best express yourself. You can use the best Snapchat filters and lenses to add personality and whimsy to snaps.

Whether you want to have some fun with your friends or want to impress someone, Snapchat has amazing effects for every occasion. Indeed, Instagram’s story highlights have become one of the biggest social media platforms. However, by the end of June 2021, Snapchat claimed to have increased its global daily active users to 293 million.

Snapchat’s lenses and filters have become so famous that Instagram has mimicked the feature. But, there’s a reason why snaps are regularly circulating outside Snapchat - the fantastic creative effects give it a leg up over Instagram. Snapchat’s extensive collection of funny lenses, cool filters, and stunning beauty filters makes it way better than Instagram’s.

Wondering how to find good face modifiers from a sea of clones out there? Relax! Our team at Wondershare has done the hard work and made a list of the best filters and lenses on Snapchat. But, first, let’s have a detailed insight into the best Snapchat filters and lenses.

• Part 1: What Are the Differences Between Snapchat Filters and Lenses?
• Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021
• Part 3: FAQs About Snapchat Filters & Lenses

Part 1: What Are the Differences Between Snapchat Filters and Lenses?

Snapchat filters are static overlays and sit on the top of your photo or video. In contrast, Snapchat lenses are dynamic, augmented reality animations that alter your voice along with your appearance as you move on the screen. Unlike filters that are added after taking a photo, lenses are displayed while you’re taking the photo.

The best filters on Snapchat let you change a snap’s tint or change the direction or speed in which your video is played back. On the other hand, Snapchat lenses work by utilizing facial recognition software to track your features and apply an animation that follows your facial movements. While lenses can change the sound of your voice and the appearance of your face, filters can only add color tones, messages, customized images, and icons to your snaps.

The photo and video sharing app allow you to make your own filters and lenses. Creating a filter on Snapchat isn’t free as you will have to pay a certain amount based on the filter’s square foot. However, when it comes to making your own Snapchat lens, you won’t have to pay any fees as the entire process is free.

Part 2: 20 Best Filters & Lenses On Snapchat to Use in 2021

Best Snapchat Filters For Selfies

Getting bored with the regular filters that add some brightness and little symbols to selfies? If so, adding special effects to your face with the Snapchat app can transform your selfies. Opting for the best Snapchat filters for selfies can spice up your photo like never before. Here’re a few filters that can help you pump up your Snapchat selfie game.

1. Anime Style by Snapchat

One popular filter that has been going viral on Snapchat, Instagram, and TikTok ever since its launch is the Anime Style. The filter uses AI technology in addition to face mapping to create a unique anime face. It will help you imagine how you would look if you were a character in an anime. Start making anime characters out of your friends!

2. Anime Blush by Kiki

Anime Blush is another Snapchat anime filter that’s making rounds. In fact, it is one of the latest effects to make waves on social media. By adding a slight blush red accent to your cheeks, it makes you look like an anime character. Therefore, if you are an anime fan, this is one creative effect that you just can’t afford to miss.

3. Old By Snapchat

Have you ever wondered how you will look once you’re old? At a time when every other filter tries to give you a younger appearance, this amazing selfie filter turns you old. It’s a selfie-altering feature that lets you ‘age’ in front of your eyes. By giving a glimpse of what’s coming, it turns your hair to whitish-grey and adds some wrinkles to your face.

4. Sailor’s Cap By Snapchat

Have you always been a fan of ‘Popeye the sailor man’? If so, try the Sailor’s Cap filter from the Snapchat app – one of the best filters on Snapchat – and see a Popeye version of yourself. This cool filter will add an oversized sailor hat, a typical sailor beard to your face, and a blowing pipe into your mouth.

Source: lensesforsnap.com

5. The Elders by JP Pirie

Although Halloween is only months away, it’s a completely different feeling to scare people out of nowhere. Although a plethora of Snapchat filters is available, this is a favorite of many snappers. In the beginning, your photo might look normal, but the moment you open your mouth, the filter will add ‘The Mummy’.

Funniest Snapchat Filters & Lenses

Are you on the lookout for the funniest Snapchat filters for yourself? Or, do you want to make your friends laugh? Well, given the nature of Snapchat, it’s no surprise that many are fond of funny filters. Everyone likes to have a good laugh every once in a while and so we’ve compiled some of the most popular funny Snapchat lenses and filters.

1. Chicken Nuggets Face Snapcode

You’re assured to get a good laugh out of this filter – whether or not you love chicken nuggets. To get started, simply point your smartphone at the snap code. Once you do that, your face will turn into one gigantic nugget. Trust us; your new nugget face will look delicious. Who wouldn’t laugh at a super crunchy nugget face?

Source: lensesforsnap.com

2. Talking Potato Snapcode

Looking for hilarious lenses and filters? Create some of the weirdest snaps using the Talking Potato filter and have fun with your friends. Once you activate this incredible filter, a baked potato will be appearing on your screen – it will look like it is being held in hand. Go into the frame and your eyes, mouth, and nose will appear on the potato instantly. Talk all you want and ensure you capture everything in a snap video.

3. Face Swap

One of the most entertaining and best Snapchat filters is Face Swap. With the help of this fantastic filter, you can swap your face with anything that resembles it. This is the major reason why face swap is one of the most humorous Snapchat filters as viewers can burst into a laugh by watching the outcome of the filter.

Source: techadvisor.com

4. Scrunched Up Faces

Face distortion filters are possibly one of the most popular types used by snappers. Snapchat offers approximately three or four filters that distort your face. Each of these hilarious filters is great for getting a good laugh with your friends! So, if you are having a terrible day, it is recommended to use the Scrunched Up Faces filter to brighten up your day.

5. Crying Eyes

Is life getting you down? Have the feeling that nothing is going the correct way? Although you want your friends to know that you are upset, you do not have to actually cry. Snapchat’s crying eyes filter can make it appear as if your eyes are watering. Simply scan the yellow snapcode and the filter will give you crying eyes.

Source: lensesforsnap.com

Best Snapchat Filters & Lenses For Guys

Snapchat isn’t just for girls as even guys can use it. In fact, there is a range of filters that are designed for men. There are numerous filters that you can play around with and based on what you choose, they can drastically change your appearance. Here’re the best Snapchat filters for guys.

1. Mustaches by Snapchat

Ever wondered what you will look if you had a mustache? Well, with this filter you can find it out on your own. The ‘Mustaches by Snapchat’ will give you little facial hair. Once you scan the snapcode, the camera will turn on and that’s your cue to smile. There are different styles that you can select from – just tap on the screen and it will change.

2. Flame Sunglasses Snapchat Filter

Want to look hot? If so, this is the ideal filter for you. Simply scan the snapcode and a cool pair of flaming sunglasses will appear on your face. Indeed, the lenses will be on fire! All you need to do is just face the camera and the effect will activate the moment it recognizes your face. So, give the filter a try and it will make for a fantastic snap.

3. Fashion Sunglasses Snapchat Filter

Widely regarded as the best Snapchat filters for guys, this effect will give a pair of stunning shades. Interested in trying out this filter? If so, scan the snapcode. Once the front-facing camera turns on and you point it at yourself, the effect will activate. And, the next thing you know, you will be wearing a pair of sunglasses. Furthermore, the filter will give you a big, bushy beard along with a matching mustache.

4. Beard and Glasses Snapchat Filter

This creative effect can give you the sophisticated ‘old man look’. Scan the snapcode and the camera will turn on. Point it at yourself to activate the effect and your appearance will change. Not only will you have a mustache and a beard, but your hair will change too. Additionally, the filter will give you a pair of retro-looking frames.

5. Rocker Snapchat Filter

With this filter, you can turn yourself into a rocker. Just scan the snapcode and you will transform yourself. Not will you just have facial hair, but you will also be wearing a headband – a red headband with stars. Also, you will have a leather jacket that will appear automatically once you step in front of the camera.

Source: lensesforsnap.com

Best Snapchat Filters For Beauty

With the availability of a plethora of Snapchat filters for beauty, the possibilities are endless. The purpose of these filters is to make yourself look prettier and they are some of the most creative effects to use for your selfies. Also, you can just use them to change your look for a snap video.

1. Burgundy Makeup by Snapchat

Want the best Snapchat filters for beauty to take amazing selfies as don’t have the time to put makeup on? Point your camera at the yellow snapcode and the filter will activate automatically. Once the filter recognizes your face, it will give you a new look. Not only will you be wearing lipstick, but also be wearing eyeshadow and eyeliner. Also, you will have a blush on your cheeks. And, as you can guess by the name, the color theme will be burgundy.

Source: lensesforsnap.com

2. Rainbow Makeup Snapchat Filter

If you want some color to your face, use the rainbow makeup filter. Once you’re ready, just scan the snapcode to get started. The filter will activate and your camera will turn on. You will be wearing virtual makeup – lipstick, eyeliner, and eyeshadow too. The great part is that your eyeshadow will change colors and this is why it’s called rainbow makeup.

3. WOW Snapchat Filter

With this filter, you can give yourself a doll-like look. Using this filter will change the look of your eyes completely – they will be big, bubbly – just like a doll’s. If anything, these effects will be the highlight of your snap. You will have pink cheeks. It will appear as if you have applied a generous amount of blush.

Source: lensesforsnap.com

4. Skin Smoother Snapchat Filter

Want to smooth out your skin without anyone being able to see your blemishes? Unlock the yellow snapcode to activate and use Skin Smother – one of the best Snapchat filters for beauty. Wondering how? Simply look at the camera and the filter will automatically give you flawless skin without you having to do anything.

5. Simple Look Snapchat Filter

When it comes to makeup, simple is the way to go. If that’s your preference, this is the ideal beauty filter for you. Scan the snapcode, activate the effect, and turn the camera around so that your face is the center of the screen. Once the filter recognizes your face, your appearance will slightly change. Your eyebrows will be cleaner and you will be wearing mascara and eyeliner!

Part 3: FAQs About Snapchat Filters & Lenses

1. Are Snapchat Filters Safe?

Yes, Snapchat filters are safe. In fact, this is one of the major reasons why Snapchat filters and lenses are a huge hit among the Generation Y & GenZ.

2. Can You Get Snapchat Filters Without Snapchat?

Yes, you can easily get Snap filters without a Snapchat account. Unlike many photo editing apps, Snapchat allows its users to use the filters without having an account.

3. Why Don’t I Have Filter and Lenses On Snapchat?

If you don’t have filters & lenses currently, the first and foremost thing you need to do is allow filters on Snapchat. No matter whether you are using Android or iOS, enabling filters or making sure they are enabled is a simple task.

Conclusion

With the best Snapchat filters and lenses, there’s no end to creativity and imagination. Try these popular effects to look stunning and cool in photos & videos. Time to step up your Snapchat game using trending filters and lenses that make your snaps so elegant!

Happy snapping, Millennials & GenZ!

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Engaging Audiences with Dynamic and Attractive Snaps

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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