The Ultimate Guide to Earning on Snapchat

In just a few years, Snapchat has gone from being a niche app used mostly by teenagers to one of the hottest social media platforms, with a net worth of $18.63 billion and around 347 million daily active users as of 2022.

With the fast development of Snapchat and its great market potential, have you ever thought of how people make money on Snapchat? Well, it’s actually pretty easy to do, and you can get started with just a few simple steps.

In this step-by-step guide, we’ll walk you through exactly how to make money on Snapchat; so whether you’re looking to make a little extra cash on the side or want to start a full-fledged Snapchat marketing career, this article is for you!

Part 1. Snapchat Overview

There is a saying goes: Know the weather, know the terrain, and your victory will be complete. Before we look into the detailed guidance in Part 2, we should know more about Snapchat.

Snapchat is a photo messaging app developed on September 16, 2011, by Bobby Murphy,Reggie Brown, and Evan Spiegel while they were studying at Stanford University.

With Snapchat, you can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent MMS are known as “Snaps,” and you can set a time limit on how long recipients can view them (a maximum of 24 hours, after which they will be automatically deleted).

Since its inception, Snapchat has evolved to include a wider range of features, including live video chat, story sharing, and lenses (augmented reality filters). Each of these functions is discussed below in detail:

• Chat: A messaging functionality you can use to communicate with your friends and family, share snaps, send stickers, or make a video/audio call.
• Stories: With this feature, you can add a compilation of images or videos for public viewing - available for 24 hours and then automatically disappear.
• Live Stories: There are stories of other users from a specific location or event that disappear after 24 hours.
• Lenses: These AR filters can be used to add fun effects to your pictures and post them as your stories or send them to someone.

• Filters: Unlike lenses, they are static photo overlays/effects that you can apply to your pictures to make them more captivating.
• Snap Map: This functionality lets you share your location with your friends. On the map, you will appear as a Bitmoji for them.
• Snapchat Spotlight: This is a TikTok-like feature helping many Snapchat users to make money. You can submit your best videos with a chance of earning a share of up to $1 million/day, depending on the number of views.

Part 2. Methods To Make Money On Snapchat

Snapchat’s focus on short, time-limited content (your snaps/stories stay only for 24 hours) encourages more personalized sharing and contrasts more substantial relationships between brands and customers.

So, how to make money on Snapchat?

Keep reading to find out!

Method 1: Creating Viral Video

When you submit your videos to Spotlight, Snapchat uses an algorithm to personalize the content to its viewers based on their interests by looking at factors such as how many times they watch a video, the number of skips, shares, and likes.

Thus, if your videos get more viewers and become viral, you will start earning money real quick. With that being said, let’s understand with a report to see how you can begin making millions with your viral videos on Snapchat.

Cam Casey , 19 years old TikTok star, decided to post his science experiment involving the explosion of a Coca-Cola bottle on Snapchat. His video went viral on Spotlight, and within two weeks, he became the top performer and earned hundreds of thousands of dollars.

Here is one example video about an experiment of Coke bottle:

https://www.youtube.com/watch?v=ZXs0a7BoWxs

Casey is just one example of how Snapchat’s new feature is helping people earn money, and you can be a part of it, too, by following some simple guidelines for posting Snapchat videos. A few of these suggestions are:

• Post up to 60 seconds long videos.
• Add at least one hashtag.
• Make content that is appropriate for a 30+ audience.
• Avoid forbidden content .
• Do not use sponsored or promotional content.

You might be thinking, “how can you edit your videos to enhance them and make them go viral?”

Well, you can use Filmora - a user-friendly mobile editor that can help you with all your editing tasks on the go. The app has an AR camera, fun filters and effects, cool transition effects, and an impressive exporting feature to help you share your content with multiple social platforms.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Free Download For macOS 10.14 or later

Now that you know about Spotlight, its guidelines, and Filmora for editing your videos, the next step is to generate good Snapchat video ideas that can go viral as soon as posted. Click here to find out!

Method 2: Create Snapchat Ads On Your Story Or Ad Revenue Sharing

Snapchat has a more extensive user base and reaches almost 75% of all 13-47 old in the US, making it a great advertising channel.

There are two ways to earn money through ads:

Get Paid to Advertise On Your Stories

You can get paid to advertise content on your stories or Spotlight and get paid by the businesses.

For example, a famous content creator on Snapchat, Shaun McBride, collaborated with Disney to advertise the Frozen movie on his stories. However, for this method, you must have a solid follower base to be an influencer for any brand out there.

Create Snapchat Ads For Businesses

Ads are one of the commercial modes of Snapchat. While most business owners are unaware of Snapchat or how to use it to promote their products and services, you can grab this opportunity to earn more.

With creative and interactive ads, you can catch users’ attention and advertise other businesses to earn some extra cash in a short time.

Some ads formats offered by Snapchats are:

• Story ads (a series of ads).
• Collection ads (a series of products).
• Filters (artistic overlays).
• Commercials (up to three minutes long).
• Single image or video ads.
• Lenses (interaction with augmented reality).

Besides creating ads, you can also help businesses create AR filters and stickers to attract the masses. For instance, Sephora created an AR game lens to advertise their make-up products, as can be seen in the video:

Similarly, Domino’s created a non-skippable ad campaign, “New Bigger Better,” in Europe and reached more than 800,000 Norwegian Snapchat users.

Method 3: Promote Your Own Products Or Services To Increase Sales

Aside from promoting other businesses, you can also promote your own products and services on Snapchat. You can share a clickable link or a downloadable asset of your product or service with your followers and friends.

One limitation here is that you must have a larger number of Snapchat friends to generate the desired revenue.

Note: Avoid being too commercial. The audience’s feeling is the most important thing to consider here.

Method 4: Refer Other Products (Affiliate Marketing)

While Snapchat provides influencers with an opportunity to create sponsored content that showcases a brand or product to their followers, you can also use affiliate marketing, in which you receive a commission for promoting someone else’s products or services using a link or promo code.

Try to create content that is creative, engaging, and captivating for affiliate marketing. This will definitely help you get user attention and generate more money via your provided links.

If you want to know more about Snapchat Affiliate, please read The Ultimate Snapchat Marketing Strategy That Converts

Method 5. Utilize Geofilter

Geofilters are a fun way to add creative flair to your snaps! These filters can be customized with personalized messages or designs for a specific event, new store openings, or grabbing users’ attention and are available only at specific locations.

There are two types of Geofilers:

• On-demand Geofilters: These are paid ad filters created by businesses. For instance, Starbucks used a fall-themed geofilter for users near a Starbucks.

• Community Geofilters: These are free-to-create filters that must be approved by Snapchat and can be created for special events or landmarks.

Note: Make sure the location is intriguing to users while establishing a Geofilter.

Method 6: Use Sponsored Lenses

Sponsored lenses are AR filters you can create on Snapchat to promote your business by sharing them with your targeted audience.

When you produce a campaign using sponsored lenses, the platform will guarantee that certain users will use the lens, resulting in huge revenue in return.

For instance, to accelerate their app’s user growth, UK’s famous Starling bank used an AR lens in 2019 to grab the viewer’s attention. As a result, they received a 61% lower cost-per-install than their other campaign.

Similarly, BACARDÍ produced a lens with the summer theme to enhance their brand awareness and drive more sales. In their ten days campaign, they reached over 2.5 M Snapchatters and increased the purchase intent of BACARDÍ products.

Method 7. Get Featured On The Snapchat Spotlight

Snapchat Spotlight is a new feature highlighting the best content from Snapchat creators. Every day, the platform curates a selection of videos from creators worldwide and puts them in the Spotlight for the viewers.

If you can create awesome content, this will help you expand your exposure instead of generating profits directly. To use the Spotlight, create a snap, add music or voiceover, and click the “Send >Spotlight” option.

Method 8: Use Story Ads

Story Ads let you expand your following base, increase your brand awareness, and get more customers around the globe by displaying ads in the Discovery feed on Snapchat. So, you must put your efforts into creating great story ads for maximum exposure.

If you offer services or owns a business and want to know how to put Ads on Snapchat, please read Snapchat Ad 101: Create Stunning & Effective Snapchat Ads and learn how to use a great video editor tool, Filmora , to edit your video ads.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

FAQs

Do you get paid for views on Snapchat?

No, you will not get paid for views on Snapchat. To earn money, you have to use other means such as ads, affiliate marketing, etc.

How many followers do you need to make money on Snapchat?

To make money on Snapchat and have a creator account, you’ll need a minimum of 100 followers.

Does Snapchat pay you for views?

No, Snapchat does not pay you for the number of views on your videos.

What are Snapchat subscribers?

Subscribers are different than friends. They are your followers who follow your content in the Discovery feed.

Conclusion

In this article, we’ve explored eight ways to show you how to make money on Snapchat. With these methods, you will surely start earning generating revenue. But make sure to focus on one method at a time to get satisfying results.

Hopefully, you find this guide informative, and now you have a clear idea of how you can earn money on Snapchat.

Take Your TeamSnap Game to the Next Level: Expert Tips

The trend of using vibrant filters and lenses during the pandemic time was first introduced by Snap Camera. There are various popular filters in the Snap Camera app that indulges people in creating captivating avatars. Moreover, people also use this popular app to enhance their visual presence in virtual conferences. You can apply unique filters or lenses through the Snap Camera app to make funny virtual meetings with friends.

This article will address how to properly download and launch the Snap Camera app. Moreover, you can also learn to link the Snap Camera on Microsoft Teams easily.

Part 1: How To Download Snap Camera on Your PC or Mac?

Snap Camera is a popular app that can change your visual appearance on many platforms. For instance, you can use the Snap Camera app on Skype, Microsoft Teams, Google Meetings, etc. This app offers attractive lenses and filters that can make your facial appearance interesting. To conduct a casual meeting with your friends, you can use the webcam of Snap Camera. The Snap Camera’s webcam lets you greet your friends or colleagues in a unique manner.

In this section, we will provide you with the exact system requirements of the Snap Camera. Also, we will guide you on how to install and launch the Snap Camera tool on your Windows or Mac device easily.

System Requirements of Snap Camera

• Required Operating System: Windows 10 (64 bit) or latest; macOS 10.13 or latest
• Minimum Hardware Requirements: Minimum of Intel Core i3 2.5Ghz or AMD FX 4300 2.6Ghz with 4 GB RAM / Intel HD Graphics 4000 / Nvidia GeForce 710 / AMD Radeon HD 6450 / Screen Resolution of 1280 x 768 or higher

Steps to Install and Launch Snap Camera on Windows or Mac

Step1 Visit the official website of Snap Camera and tap on the “Download” button. This will open a new page on your computer’s screen.

Step2 Click the “I agree” button and tap on the “I’m not a robot” option. Afterward, enter your email address in the given box.

Step3 Afterward, click either “Download for Mac” or “Download for PC,” depending on your need. Wait until the installer file gets downloaded on your computer completely. After that, double-click on the .exe file to install the Snap Camera for Microsoft Teams app.

Part 2: How To Set up Snap Camera on your PC

Do you want to set up the Snap Camera for Microsoft Teams on your computer? The setup process of the Snap Camera app is simple to follow. First, download the Snap Camera app on your computer successfully. Once done with launching the Snap Camera app, follow the below instructions:

Step1 After opening the Snap Camera app, click on the “Gear” icon. This will open the Settings of the Snap Camera.

Step2 In Snap Camera Settings, head to the “Choose your Camera” option. Here, choose your desktop’s webcam to proceed. Afterward, select a filter on the app you want to apply during your virtual meeting.

Step3 Now, you can utilize the Snap Camera app on Microsoft Teams. For this, open the Microsoft Teams app after setting up the Snap Camera on your PC.

Step4 On your Microsoft Teams, tap on the “Profile” icon. Select “Settings” and tap on “Devices” from the left section. Afterward, scroll to the bottom until you can locate the “Camera” section.

Step5 Under the Camera section, choose “Snap Camera” from the list. Thus, you conduct a virtual meeting using the Snap Camera for Microsoft Teams webcam and applied filters.

Part 3: Recommending Popular Snap Camera Filters

Do you want to try the trending filters of Snap Camera for Microsoft Teams? Read this part to discover the exciting filters that are exclusively provided in the Snap Camera tool:

1. Potato

This unique filter can be used to describe a funny situation in the form of a potato cartoon.

2. Invisible Person

This filter is for you if you want to highlight your presence by getting invisible!

3. Baby

Do you want to take the sympathies of your colleagues? Try this filter to make a baby face to prevent yourself in vulnerable situations.

4. Snorkle

Are you the one who is always punctual in attending the virtual meetings? This filter can describe your dedication to the team’s goals.

5. Drift Visor

Drift Visor is a vibrant filter that can be used by IT experts. If you are a technical expert, use this filter during virtual meetings.

Conclusion

Snap Camera is an advanced app that functions in altering the visual look. Using this app, you can try a different look in virtual sessions flawlessly. You can eliminate your facial flaws by applying the offered lenses and filters from the Snap Camera. This article taught you how to set up the Snap Camera on Microsoft Teams easily. If you are willing to use the Snap Camera app during your Zoom and Google Meet meetings, you can read their respective guides.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Free Download For macOS 10.14 or later

Also read: