Streamline Your Snapchat Chat and Calls with 3 Key Steps

How to Video Chat/Call on Snapchat with 3 Steps

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Most people are not aware about Snapchat video chat facilities, though it’s been around since a long time. Sounds surprising though! Even few of our acquaintances approached us to know about Snapchat video call.

Well! We decided to decipher the fact and reveal the video calling feature of Snapchat, to make your life simpler. Your favorite social networking app is not restricted to sharing photos, videos, and stories, they can make you talk and see your family and friends anytime.

Here, in this article we are going to explain you the 3 steps to make a video call using Snapchat app.

• Part1: How to video chat/call on Snapchat
• Part2: Tips for using video chat/call

Part 1: How to video chat/call on Snapchat

Least people had an idea that Snapchat offers a sleek video calling feature as well. So, we are bringing you the steps as how to video call someone using Snapchat without any trouble. Let’s see how you can enjoy communicating face to face from your respective places–

Step 1: Swipe right to start a video chat

First of all, launch the latest version of Snapchat on your mobile and then swipe right on the camera to get the ‘Friends’ list. You can also tap on the ‘Friends’ tab found at the bottom left corner of the screen. Now, find the contact you want to make a Snapchat video call with, and tap or right swipe on it.

Step 2: Press video camera icon

In this step, you will start calling your friend. For this, look for the video recorder icon on the next screen and tap on it to place the call. It should start ringing ASAP by sending them a chat request.

Step 3: Wait for answering

Their phone will start ringing if they have enabled Snapchat notifications. Enabling notification will also let them know that you’re calling even if they are not using the app that time. Or else, they can only get the call, while using Snapchat.

There are 3 options to respond to a call.

1. If they click on ‘Watch’ option, they can see you, but you aren’t allowed for so.
2. If they tap ‘Join’ option, it means both of you can see and talk to each other. In case they select ‘Ignore’ option, you will get a busy message.
3. If you tap the green camera icon the video becomes one way, where only you can see them, but they won’t see you.

Note: By swiping the screen down, you can minimize the Snapchat video call.

Part 2: Tips for using video chat/call

Now that you are well aware of Snapchat video chat, how about some extra tips to add more fun to your chat sessions? So, get creative and enjoy the fun

1 Double check to switch

When you want to show your friend what your pet is up to, or that blooming rose on your balcony, you will definitely need to roam around and adjust the front camera. But, you can show him/her without switching your place. Just double-tap the screen of your Snapchat video chat and your friend can see everything. Switching or swapping between your cameras during a Snapchat video call is that easy.

2 Add stickers

You are up to surprise your BFF with cute and funny stickers during the Snapchat video chat? Why not! On your screen, tap the ‘Smiley’ tab and select the stickers, they will be included in your video chat and both of you can view them.

3 Close the call

Well! Now that you guys ran out of topics for the day and want to end the call. It is very easy to close a Snapchat call. You just need to exit the video chat by going back to the recent conversations or switch to another app.

4 Make sure to upload the latest version

It is advised that you update to the latest version of Snapchat to get the best out of this app.

5 Send video message

When your friends are not online in Snapchat or haven’t enabled notifications for Snapchat video calls, you can still leave video messages for them. To share a video message, tap and hold the video recorder button in the chat, and record something up to 10 seconds, then send it. Your friends will get the video message when they open that message in their Snapchat.

Final Verdict

Moving towards the end, we hope you have got a broad idea about how to use Snapchat’s video call feature, and add cute and funny stickers as well to pep up the chat. So, what are you waiting for? Grab your mobile phone and start Snapchat video calling, we are sure that it will be so much fun than just sharing one sided snaps to each other. Thanks for going through the post. Please share your first experience with video calling with the Snapchat.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Snapchat Ad 101: Create Stunning & Effective Snapchat Ads

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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