Fast Snap Restoration Guide

Snapchat Recovery: Quickly Recover Photos/Videos

Ollie Mattison

Mar 27, 2024• Proven solutions

On Snapchat, you can pick between 1 to 10 seconds for viewing the shared content. As soon as the receiver opens the content, it gets deleted automatically within the time specified by you for viewing.

But, do wish to recover Snapchat photos/videos? You wish to see the same funny content again but it’s deleted automatically. What to do now? Don’t worry Snapchat recovery is possible and in this article, we discuss how to quickly recover Snapchat photos and videos from Android and iPhone separately.

• Part1: How To Recover Snapchat Photos/Videos From Android Phone
• Part2: How To Recover Snapchat Photos/Videos From iPhone
• Part3: Free Snapchat Recovery Tools

Part 1: How To Recover Snapchat Photos/Videos From Android Phone

Are you seeking help to recover Snapchat photos and videos from your Android phone? There are possibilities that your photos and videos are saved in some folder on your Android phone itself. Although one of the best ways to keep your Snapshot photos saved is by taking screenshots. But, you often forget to do that. Isn’t it? Not to worry. The data is at times stored in a specific folder on your Android phone. The files you receive usually ends with .nomedia. It is an extension which makes the videos and photos invisible.

When you use your phone quite often, the chances of saving the deleted content in a particular data location becomes high.

• You can search for com.snapchat.android folder
• Reach the cache folder
• Next search for two other folders in Cache that are -com.android.renderscript.cache and receive_image_snaps

If you are unable to recover Snapchat photos/videos from the specific folder on your Android phone, you also can use Snapchat recovery to retrieve them on Android phone. The steps to retrieving the deleted content are-

1. Firstly, connect your Android phone to the Android Data Recovery app by downloading, installing, and launching it on your PC. Once done, go to the Recover option. Next, use a USB cable for connecting the Android phone to your PC. Always ensure USB debugging is enabled on the phone.

1. You receive a pop-up when your Android phone’s operating software is 4.2.2 or higher version, you just need to tap the OK button to allow the USB debugging on your Andoird phone. As soon as your Android phone is connected to the PC, you can see a screen showing Contacts, Call History, Messaging, Videos, Audio, Gallery, etc.These file types are supported for Snapchat recovery by the Android Data Recovery tool.

1. By default, all the file types are marked checked by the software. In order to recover Snapchat photos/videos, you need to click on the file type you wish to recover and then click on next. The non-rooted devices get 2 options- Scan for deleted files and Scan for all files. You can select Scan for all files, though it will take quite long to scan, it’s worth as your phone is checked thoroughly. Click Next.
2. The Android Data Recovery software analyzes your device and then, scan it to recover the lost data. After the scan process ends, you get a preview of the recoverable files. Just select the files you wish to recover and click on the Recover button to save the files on your PC.

Part 2: How To Recover Snapchat Photos/Videos From iPhone

Unlike Snapchat recovery on Android, there are no other ways than apps to recover Snapchat photos/videos on iPhone. The FonePaw iPhone Data Recovery software can be used to recover Snapchat photos. The steps to Snapchat recovery are-

1. Download the free version of the FonePaw iPhone Data Recovery on the PC to connect your iPhone to it. Once the computer detects your iPhone, click on the Start Scan button in blue color. As soon as you click on it, the program starts scanning all your iPhone data.

1. With the end of the scanning process, on the left-hand side of the screen, you can find the App Photos. Click on it and try searching the deleted Snapchat photos and videos. If you find the Snapchats, click on Recover for Snapchat recovery.
2. If not, then, you may disconnect the iPhone from your PC to try other 2 modes of recovery that are Recover from iTunes backup file and Recover from the iCloud backup file. These two modes to recover Snapchat photos/videos also have trial versions so you can always give it a try.

Part 3: Free Snapchat Recovery Tools

1. Dumpster

Retrieving the data from your Android becomes easy with Dumpster, which is an Android recycle bin. It saves the deleted data on Android automatically and is restored in your device. The features of Dumpster include-

• Easy back up to your Android device
• Videos, images, and files are easily retrievable
• In premium version, you get cloud storage
• 14 language support
• Automatic clean feature available

2. iPhone Data Recovery

You can easily recover Snapchat photos/videos on iPhone with 3 modes offered by iPhone Data Recovery program. Now, recover the lost data from iOS devices, iCloud, iTunes Backup easily. The features include-

• Restore the deleted messages, videos, photos, photostream, camera roll
• Encoded iTunes backup files access
• Retrieve iCloud backup files
• Recover lost Snapchat data

Conclusion

If you deleted your data by mistake or whether the data gets automatically deleted, there are ways to recover Snapchat photos/videos and other files and data on Android and iPhone. Follow the above steps and ensure the protection of your data at all times without worrying about the lost data.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

On Snapchat, you can pick between 1 to 10 seconds for viewing the shared content. As soon as the receiver opens the content, it gets deleted automatically within the time specified by you for viewing.

But, do wish to recover Snapchat photos/videos? You wish to see the same funny content again but it’s deleted automatically. What to do now? Don’t worry Snapchat recovery is possible and in this article, we discuss how to quickly recover Snapchat photos and videos from Android and iPhone separately.

• Part1: How To Recover Snapchat Photos/Videos From Android Phone
• Part2: How To Recover Snapchat Photos/Videos From iPhone
• Part3: Free Snapchat Recovery Tools

Part 1: How To Recover Snapchat Photos/Videos From Android Phone

Are you seeking help to recover Snapchat photos and videos from your Android phone? There are possibilities that your photos and videos are saved in some folder on your Android phone itself. Although one of the best ways to keep your Snapshot photos saved is by taking screenshots. But, you often forget to do that. Isn’t it? Not to worry. The data is at times stored in a specific folder on your Android phone. The files you receive usually ends with .nomedia. It is an extension which makes the videos and photos invisible.

When you use your phone quite often, the chances of saving the deleted content in a particular data location becomes high.

• You can search for com.snapchat.android folder
• Reach the cache folder
• Next search for two other folders in Cache that are -com.android.renderscript.cache and receive_image_snaps

If you are unable to recover Snapchat photos/videos from the specific folder on your Android phone, you also can use Snapchat recovery to retrieve them on Android phone. The steps to retrieving the deleted content are-

1. Firstly, connect your Android phone to the Android Data Recovery app by downloading, installing, and launching it on your PC. Once done, go to the Recover option. Next, use a USB cable for connecting the Android phone to your PC. Always ensure USB debugging is enabled on the phone.

1. You receive a pop-up when your Android phone’s operating software is 4.2.2 or higher version, you just need to tap the OK button to allow the USB debugging on your Andoird phone. As soon as your Android phone is connected to the PC, you can see a screen showing Contacts, Call History, Messaging, Videos, Audio, Gallery, etc.These file types are supported for Snapchat recovery by the Android Data Recovery tool.

1. By default, all the file types are marked checked by the software. In order to recover Snapchat photos/videos, you need to click on the file type you wish to recover and then click on next. The non-rooted devices get 2 options- Scan for deleted files and Scan for all files. You can select Scan for all files, though it will take quite long to scan, it’s worth as your phone is checked thoroughly. Click Next.
2. The Android Data Recovery software analyzes your device and then, scan it to recover the lost data. After the scan process ends, you get a preview of the recoverable files. Just select the files you wish to recover and click on the Recover button to save the files on your PC.

Part 2: How To Recover Snapchat Photos/Videos From iPhone

Unlike Snapchat recovery on Android, there are no other ways than apps to recover Snapchat photos/videos on iPhone. The FonePaw iPhone Data Recovery software can be used to recover Snapchat photos. The steps to Snapchat recovery are-

1. Download the free version of the FonePaw iPhone Data Recovery on the PC to connect your iPhone to it. Once the computer detects your iPhone, click on the Start Scan button in blue color. As soon as you click on it, the program starts scanning all your iPhone data.

1. With the end of the scanning process, on the left-hand side of the screen, you can find the App Photos. Click on it and try searching the deleted Snapchat photos and videos. If you find the Snapchats, click on Recover for Snapchat recovery.
2. If not, then, you may disconnect the iPhone from your PC to try other 2 modes of recovery that are Recover from iTunes backup file and Recover from the iCloud backup file. These two modes to recover Snapchat photos/videos also have trial versions so you can always give it a try.

Part 3: Free Snapchat Recovery Tools

1. Dumpster

Retrieving the data from your Android becomes easy with Dumpster, which is an Android recycle bin. It saves the deleted data on Android automatically and is restored in your device. The features of Dumpster include-

• Easy back up to your Android device
• Videos, images, and files are easily retrievable
• In premium version, you get cloud storage
• 14 language support
• Automatic clean feature available

2. iPhone Data Recovery

You can easily recover Snapchat photos/videos on iPhone with 3 modes offered by iPhone Data Recovery program. Now, recover the lost data from iOS devices, iCloud, iTunes Backup easily. The features include-

• Restore the deleted messages, videos, photos, photostream, camera roll
• Encoded iTunes backup files access
• Retrieve iCloud backup files
• Recover lost Snapchat data

Conclusion

If you deleted your data by mistake or whether the data gets automatically deleted, there are ways to recover Snapchat photos/videos and other files and data on Android and iPhone. Follow the above steps and ensure the protection of your data at all times without worrying about the lost data.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

On Snapchat, you can pick between 1 to 10 seconds for viewing the shared content. As soon as the receiver opens the content, it gets deleted automatically within the time specified by you for viewing.

But, do wish to recover Snapchat photos/videos? You wish to see the same funny content again but it’s deleted automatically. What to do now? Don’t worry Snapchat recovery is possible and in this article, we discuss how to quickly recover Snapchat photos and videos from Android and iPhone separately.

• Part1: How To Recover Snapchat Photos/Videos From Android Phone
• Part2: How To Recover Snapchat Photos/Videos From iPhone
• Part3: Free Snapchat Recovery Tools

Part 1: How To Recover Snapchat Photos/Videos From Android Phone

Are you seeking help to recover Snapchat photos and videos from your Android phone? There are possibilities that your photos and videos are saved in some folder on your Android phone itself. Although one of the best ways to keep your Snapshot photos saved is by taking screenshots. But, you often forget to do that. Isn’t it? Not to worry. The data is at times stored in a specific folder on your Android phone. The files you receive usually ends with .nomedia. It is an extension which makes the videos and photos invisible.

When you use your phone quite often, the chances of saving the deleted content in a particular data location becomes high.

• You can search for com.snapchat.android folder
• Reach the cache folder
• Next search for two other folders in Cache that are -com.android.renderscript.cache and receive_image_snaps

If you are unable to recover Snapchat photos/videos from the specific folder on your Android phone, you also can use Snapchat recovery to retrieve them on Android phone. The steps to retrieving the deleted content are-

1. Firstly, connect your Android phone to the Android Data Recovery app by downloading, installing, and launching it on your PC. Once done, go to the Recover option. Next, use a USB cable for connecting the Android phone to your PC. Always ensure USB debugging is enabled on the phone.

1. You receive a pop-up when your Android phone’s operating software is 4.2.2 or higher version, you just need to tap the OK button to allow the USB debugging on your Andoird phone. As soon as your Android phone is connected to the PC, you can see a screen showing Contacts, Call History, Messaging, Videos, Audio, Gallery, etc.These file types are supported for Snapchat recovery by the Android Data Recovery tool.

1. By default, all the file types are marked checked by the software. In order to recover Snapchat photos/videos, you need to click on the file type you wish to recover and then click on next. The non-rooted devices get 2 options- Scan for deleted files and Scan for all files. You can select Scan for all files, though it will take quite long to scan, it’s worth as your phone is checked thoroughly. Click Next.
2. The Android Data Recovery software analyzes your device and then, scan it to recover the lost data. After the scan process ends, you get a preview of the recoverable files. Just select the files you wish to recover and click on the Recover button to save the files on your PC.

Part 2: How To Recover Snapchat Photos/Videos From iPhone

Unlike Snapchat recovery on Android, there are no other ways than apps to recover Snapchat photos/videos on iPhone. The FonePaw iPhone Data Recovery software can be used to recover Snapchat photos. The steps to Snapchat recovery are-

1. Download the free version of the FonePaw iPhone Data Recovery on the PC to connect your iPhone to it. Once the computer detects your iPhone, click on the Start Scan button in blue color. As soon as you click on it, the program starts scanning all your iPhone data.

1. With the end of the scanning process, on the left-hand side of the screen, you can find the App Photos. Click on it and try searching the deleted Snapchat photos and videos. If you find the Snapchats, click on Recover for Snapchat recovery.
2. If not, then, you may disconnect the iPhone from your PC to try other 2 modes of recovery that are Recover from iTunes backup file and Recover from the iCloud backup file. These two modes to recover Snapchat photos/videos also have trial versions so you can always give it a try.

Part 3: Free Snapchat Recovery Tools

1. Dumpster

Retrieving the data from your Android becomes easy with Dumpster, which is an Android recycle bin. It saves the deleted data on Android automatically and is restored in your device. The features of Dumpster include-

• Easy back up to your Android device
• Videos, images, and files are easily retrievable
• In premium version, you get cloud storage
• 14 language support
• Automatic clean feature available

2. iPhone Data Recovery

You can easily recover Snapchat photos/videos on iPhone with 3 modes offered by iPhone Data Recovery program. Now, recover the lost data from iOS devices, iCloud, iTunes Backup easily. The features include-

• Restore the deleted messages, videos, photos, photostream, camera roll
• Encoded iTunes backup files access
• Retrieve iCloud backup files
• Recover lost Snapchat data

Conclusion

If you deleted your data by mistake or whether the data gets automatically deleted, there are ways to recover Snapchat photos/videos and other files and data on Android and iPhone. Follow the above steps and ensure the protection of your data at all times without worrying about the lost data.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

On Snapchat, you can pick between 1 to 10 seconds for viewing the shared content. As soon as the receiver opens the content, it gets deleted automatically within the time specified by you for viewing.

But, do wish to recover Snapchat photos/videos? You wish to see the same funny content again but it’s deleted automatically. What to do now? Don’t worry Snapchat recovery is possible and in this article, we discuss how to quickly recover Snapchat photos and videos from Android and iPhone separately.

• Part1: How To Recover Snapchat Photos/Videos From Android Phone
• Part2: How To Recover Snapchat Photos/Videos From iPhone
• Part3: Free Snapchat Recovery Tools

Part 1: How To Recover Snapchat Photos/Videos From Android Phone

Are you seeking help to recover Snapchat photos and videos from your Android phone? There are possibilities that your photos and videos are saved in some folder on your Android phone itself. Although one of the best ways to keep your Snapshot photos saved is by taking screenshots. But, you often forget to do that. Isn’t it? Not to worry. The data is at times stored in a specific folder on your Android phone. The files you receive usually ends with .nomedia. It is an extension which makes the videos and photos invisible.

When you use your phone quite often, the chances of saving the deleted content in a particular data location becomes high.

• You can search for com.snapchat.android folder
• Reach the cache folder
• Next search for two other folders in Cache that are -com.android.renderscript.cache and receive_image_snaps

If you are unable to recover Snapchat photos/videos from the specific folder on your Android phone, you also can use Snapchat recovery to retrieve them on Android phone. The steps to retrieving the deleted content are-

1. Firstly, connect your Android phone to the Android Data Recovery app by downloading, installing, and launching it on your PC. Once done, go to the Recover option. Next, use a USB cable for connecting the Android phone to your PC. Always ensure USB debugging is enabled on the phone.

1. You receive a pop-up when your Android phone’s operating software is 4.2.2 or higher version, you just need to tap the OK button to allow the USB debugging on your Andoird phone. As soon as your Android phone is connected to the PC, you can see a screen showing Contacts, Call History, Messaging, Videos, Audio, Gallery, etc.These file types are supported for Snapchat recovery by the Android Data Recovery tool.

1. By default, all the file types are marked checked by the software. In order to recover Snapchat photos/videos, you need to click on the file type you wish to recover and then click on next. The non-rooted devices get 2 options- Scan for deleted files and Scan for all files. You can select Scan for all files, though it will take quite long to scan, it’s worth as your phone is checked thoroughly. Click Next.
2. The Android Data Recovery software analyzes your device and then, scan it to recover the lost data. After the scan process ends, you get a preview of the recoverable files. Just select the files you wish to recover and click on the Recover button to save the files on your PC.

Part 2: How To Recover Snapchat Photos/Videos From iPhone

Unlike Snapchat recovery on Android, there are no other ways than apps to recover Snapchat photos/videos on iPhone. The FonePaw iPhone Data Recovery software can be used to recover Snapchat photos. The steps to Snapchat recovery are-

1. Download the free version of the FonePaw iPhone Data Recovery on the PC to connect your iPhone to it. Once the computer detects your iPhone, click on the Start Scan button in blue color. As soon as you click on it, the program starts scanning all your iPhone data.

1. With the end of the scanning process, on the left-hand side of the screen, you can find the App Photos. Click on it and try searching the deleted Snapchat photos and videos. If you find the Snapchats, click on Recover for Snapchat recovery.
2. If not, then, you may disconnect the iPhone from your PC to try other 2 modes of recovery that are Recover from iTunes backup file and Recover from the iCloud backup file. These two modes to recover Snapchat photos/videos also have trial versions so you can always give it a try.

Part 3: Free Snapchat Recovery Tools

1. Dumpster

Retrieving the data from your Android becomes easy with Dumpster, which is an Android recycle bin. It saves the deleted data on Android automatically and is restored in your device. The features of Dumpster include-

• Easy back up to your Android device
• Videos, images, and files are easily retrievable
• In premium version, you get cloud storage
• 14 language support
• Automatic clean feature available

2. iPhone Data Recovery

You can easily recover Snapchat photos/videos on iPhone with 3 modes offered by iPhone Data Recovery program. Now, recover the lost data from iOS devices, iCloud, iTunes Backup easily. The features include-

• Restore the deleted messages, videos, photos, photostream, camera roll
• Encoded iTunes backup files access
• Retrieve iCloud backup files
• Recover lost Snapchat data

Conclusion

If you deleted your data by mistake or whether the data gets automatically deleted, there are ways to recover Snapchat photos/videos and other files and data on Android and iPhone. Follow the above steps and ensure the protection of your data at all times without worrying about the lost data.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

From Short Videos to Memes: Comparing Social Media Apps

TikTok vs. Snapchat: a Comprehensive Comparison Guide

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. If you are operating your business in the 21st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves.

Basic Comparison Between TikTok and Snapchat

Before digging into the dissimilarities between the two apps, don’t you think it’s better to draw insight into them individually? The section here introduces both TikTok and Snapchat individually, highlighting interesting facts that might help you draw out the basic differences between the two social media networks.

TikTok Fundamentals

A very popular video-sharing app, launched by the Chinese multinational internet technology company ByteDance in 2017. By the end of 2018, it took the world by storm, especially in the USA. At the end of 2019, it generated 1.5 billion downloads from all around the world.

Regarding its purpose, it was tailored to entertain users with short, looping, mostly humorous videos. If you are looking for a platform to showcase your talent with choreographed dance numbers, reaction videos, lip-syncing, and a potent participant of hashtag challenge, TikTok is the ideal platform to open up.

Popular mostly among the Gen-Z audience, 49% of whom hail from the age cohort 13-16, it once again proves its competitiveness in the list of social media networks. As per advertising is concerned, it’s mostly in the form of branded filters, takeovers, top view ads, hashtag challenges, in-feed native video ads, and influencer brand partnerships.

Snapchat Fundamentals

A mobile messaging app ideal for sharing both visual, and textual content, including videos, photos and texts. Unlike TikTok, it’s relatively old and was launched back in the year 2011.

Contrary to TikTok, Snapchat does not just allow users to keep pace with the current trend but also connect with buddies over Stories and other ephemeral content. It’s empowering both users and brands with abilities to showcase creativity through 3D environment interactions, object scanning, and try-on effects.

Regarding its target audience, they are mostly the millennials, 218 million of whom fall into the list of active users. From a marketing perspective, it permits brands to promote themselves through shoppable ads, branded filters, personalized targeting, AR lenses, and Snap Ad.

Basic Difference	TikTok	Snapchat
App Type	Video-sharing app	Mobile messaging app
Usage	For the sake of Entertainment	Connecting with friends and updating oneself to the latest trends
Audience	Gen-Z	Millennials
Advertising	CPM (Cost Per Thousand Impressions) basis	Snap Ad, Shoppable ads, Personalized Targeting & Native Checkout

TikTok vs. Snapchat: What Influencers Need to Know

Wondering what’s an Influencer? Well, it’s someone you hire to promote your organization’s products when you fail to reach out to a wider audience. The person entrusted with the responsibilities of marketing your brand will ensure the flooding in of more followers for greater exposure. It’s a concept similar to social media influencers that you would find in both TikTok and Snapchat.

From the stance of an Influencer, here are 5 differences between the two apps.

• Core Features

Influencers tend to look for features for creating a gripping visual content. TikTok ushers a quite a few of them, including video capture, filter effects, sound library, impressive editing tools, creation prompts and a ‘For You’ page, where the discovery feed based on algorithm is available.

On the contrary, Snapchat features similar such tools but with the only difference being in the count. You will find here more options besides video capture and editing tools, these being text and video chat, AR Lenses, Story creation, Discover tab, image capture, and Snap Maps.

• Type of Users

While in TikTok, you will mostly find the celebrities, renowned brands and content creators to flood the social media platform; in Snapchat, the crowd mostly comprises of publishers.

• Demographic

Mostly Gen-Z occupies the crowd in TikTok, majority of whom belong to the age group 18-24. However, Snapchat is mostly dominated by millennials.

• Active Users

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily.

• Downloads

Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself. However, Snapchat recorded 75 million globally in the same year.

An influencer observes all the above statistics before choosing to go for the preferred social media network.

TikTok vs. Snapchat: What Marketers Should Know

Sometimes, marketers seem to put all their energy into an app without realizing the level of effectiveness it would generate. The same holds for TikTok and Snapchat. So, it’s always wise to walk through the pros and cons of both, seek out the contrasting points from the perspective of certain key indicators and then decide. If you are here wondering where to start your advertising campaign from, go through the points below to make an informed decision.

• Content Marketing

Go for the TikTok app, if you are targeting the Gen-Z population and currently undergoing budget constraints. With inclusions of hashtags and keywords, you can optimize the video content, attract your target audience, and build a community around you. However, it’s not a very promising app for directing traffic to your website as the social media network allows only a few brands to share the link of their created videos in the website content.

On the contrary, Snapchat is the most favorable app among brands seeking a platform to launch short, bite-sized videos to promote a newly-launched product and gain admiration from both Gen-Z and millennials. And the best thing? You can always draw online traffic to your website through them and generate greater conversions.

• Marketing Opportunities

Lucrative opportunities await the small businesses investing their time and energy in TikTok because the platform being relatively new, sets limited norms on what makes content engaging and what fails to achieve it. Moreover, it’s a great spot to test the waters before going widespread with your products over other social media networks.

Snapchat, on the contrary, is most suitable for mid-sized and large-scale companies because it lacks the perspective of free content creation. However, plenty of advertising alternatives are floating up for brands to leverage, which is why most of the companies are now investing more in it than other advertising channels. Moreover, it enables all business users to share links of created content on websites that TikTok fails to cover.

Put simply, Snapchat promises more marketing opportunities to businesses that have ample funds whereas TikTok favors those who are pressed for money. But, speaking of brand-friendliness, the latter welcomes more experiments than prior.

• User Base & Behavior

Prior to launching a promotional campaign, don’t you think it’s prudent to grab an idea about the user base in each app? Of course, otherwise, you will be landing with the wrong audience and gradually fail to generate enough conversions.

Believe it or not, but reports claim that Snapchat is home to 210 million active users daily, whereas TikTok to 800 million every month. Though both the apps attract millennials and Gen-Z users, launching your ad campaign in the prior will mean more exposure of your products to a vast audience, 61% of whom are female. However, if you are focusing more on men, TikTok will a great platform to start with because 56% of the global male audience is its active users.

What to Choose?

Thankfully, we now have an answer to the most sought-after debate of TikTok vs. Snapchat! If you are seeking a platform that’s more stable and widely used up by the general population, Snapchat should be your go-to app. In the past, it has offered better ROI (Return on Investment) to brands choosing to reach out to their target audience through it. And, with ad offerings on the rise here, it’s certainly more approachable to brands. But, let’s not disregard TikTok because it’s in the nascent stage. Let’s not forget that it’s a great platform to run experiments and observe the reactions of Gen-Z before reaching out to millennials. The ball is in your court now. Go for whatever seems to be the most fitting for your business and look beyond the traditional social media networks for a change to stay afloat in the market.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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